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Brain Science Deems Print a Brainy Choice for Marketers

What instinct tells us about the effectiveness of print has now scientific backing that links it to measurable brain activity, as detailed in a study commissioned by the U.S. Postal Service.

By Patrick Henry
Published: February 17, 2016

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Patrick Henry, Executive Editor for WhatTheyThink.com is also the director of Liberty or Death Communications, a consultancy specializing in research, education, promotional, and editorial support services for the printing and publishing industries.

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Discussion

By Ulises Grajales on Feb 20, 2016

This information is so spot on, I use haptic sensory branding in my sales efforts regularly. We can't forget that we're human first, everything else second.

 

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