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The Coolest Packaging Innovation You Never Saw

Published on April 25, 2016

Have you ever stressed out at a self-checkout station because you couldn’t scan the #@?§#! UPC code on the package? Digimarc Corp. has come up with a way to make the entire surface of the package scannable, but in a way that’s invisible to the eye. Digimarc’s Larry Logan explains how the innovation makes packaging a part of the Internet of Things.

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Discussion

By Bob Raus on Apr 25, 2016

Digimarc is a truly disruptive technology. I think it has the potential to replace barcodes and maybe even RFID tags. Wegmans has been testing it on their store brand products for a year or so and HP is using it in the Link product line too.

 

By Robert Berkeley on Apr 27, 2016

As an alternative trigger to UPC (or EAN) codes, QR and the rest, imperceptible watermarks are a fabulous advance. While Digimarc have done a great job developing this technology, partners like Linkz-im.com have taken on creating a platform for management of these triggers.

With Linkz, product managers at CocoMojo, Premiere Products and so on really get control of the way end-customers can interact with their packaging.

 

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