Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

From Container to Showcase: Mike Ferrari on the Evolution of Branded Packaging

Published on June 22, 2016

Now a branding consultant, Mike Ferrari spent more than 30 years at Procter & Gamble as a specialist in producing branded packaging. He says that over that period of time, packages have taken on a central role as promotional vehicles in omnichannel shopping for consumer goods. At drupa 2016, he saw how workflow and other advances in production are making packages even better able to meet the marketing objectives that brand owners have for them.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The “Orders of One” Industry

The “Orders of One” Industry

Published: December 10, 2019

Julian Marsh, Digital Print Expert, talks about the latest challenges facing digital book printers. Customers want highly customized and complex books with faster turnaround than ever—the “Amazon effect.” At the same time, book printers are facing a skills shortage. Enter automation and the smart factory approach to book manufacturing.

 

Video preview: Sourcing Top Talent in Tight Labor Markets

Sourcing Top Talent in Tight Labor Markets

Published: December 9, 2019

PrintLink's Arnie Kahn and Dino Scalia discuss today’s tight labor market, the printing industry's hiring challenges, and PrintLink’s process for sourcing top talent.

 

Video preview: Frank and the Future of the Printing Press (Part 1)

Frank and the Future of the Printing Press (Part 1)

Published: December 6, 2019

In part 1 of a two-part series on the future of the printing press, Frank visits AM Solutions in Egerton, Wis., and talks with Dean Gille, president, and Mike Henning, vice president, about their Konica Minolta AccurioJet KM-1 inkjet sheetfed press. AM had been an offset shop that had to make changes as they adopted inkjet, and the two technologies literally sit side by side.

 

Video preview: GMG and Epson Partner for Packaging Prototyping

GMG and Epson Partner for Packaging Prototyping

Published: December 5, 2019

Eric Dalton, Director of Sales, Western Region, for GMG, talks to Cary Sherburne about the company's package prototyping solution using GMG ColorProof, GMG OpenColor Software, and an Epson SureColor S80600 printer to print and proof with white ink on clear materials and other specialty substrates, such as shrink sleeves for bottles.

 

Video preview: Scott Schinlever Presents an Overview of Gerber Technology's Role and Strategy in the Textiles and Apparel Market

Scott Schinlever Presents an Overview of Gerber Technology's Role and Strategy in the Textiles and Apparel Market

Published: December 5, 2019

Scott Schinlever, President and Chief Operating Officer of Automated Solutions for Gerber, discussed the company's strategy and how its acquisition of MCT fits in to the overall integrated ecosystem, from design to the cut piece. This positions Gerber and its customers to play in the fast fashion and microfactory initiatives that are gaining steam in textiles and apparel.

 

Video preview: CapStone’s AutoViri Automates Mailing

CapStone’s AutoViri Automates Mailing

Published: December 5, 2019

Troy Power, cofounder of CapStone Technologies, talks about the company’s Red Hot Technology Award-winning AutoViri robotic solutions for automating mailing workflows. AutoViri helps connect the physical workflow to the digital workflow—and can save customers money on mailing costs by being plugged into the latest USPS regulations.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved