From Container to Showcase: Mike Ferrari on the Evolution of Branded Packaging
Published on June 22, 2016
Now a branding consultant, Mike Ferrari spent more than 30 years at Procter & Gamble as a specialist in producing branded packaging. He says that over that period of time, packages have taken on a central role as promotional vehicles in omnichannel shopping for consumer goods. At drupa 2016, he saw how workflow and other advances in production are making packages even better able to meet the marketing objectives that brand owners have for them.
To post a comment Log In or Become a Member, doing so is simple and free
Direct-to-Object Printing: Do Converters Need to Redefine their Role?
Published: May 22, 2017
Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.
A Mailer That Grows Wildflowers. A Tree That Grows Books.
Published: May 19, 2017
Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.
Dave Fenske on Value Proposition of Direct Marketing
Published: May 18, 2017
As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.
Landa Digital Printing Shares North America Rollout Plans
Published: May 17, 2017
Nachum Korman, VP and GM, North America for Landa Digital Printing lays out the strategy for building a US sales and support organization, and discusses the three recently announced beta sites including the first installation in the US at Imagine! in Minneapolis, MN later this year.