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A customer narrative documents the experience of doing business with you—from the sales process all the way through invoicing—from the customer’s perspective.
The Digital Textile Printing Conference 4.0, jointly presented by AATCC and SGIA, is a great way to wrap up a year full of dynamic change for the industry. It’s a full agenda designed to address the needs of everyone, from those that need a primer on digital textile printing, to those looking to expand their digital footprint, to developers who want to bring to market solutions closely attuned to existing and emerging market needs.
“Digital enhancement” or enhanced printing is one of the hottest trends in the industry and has been the talk of many recent trade shows—but enhanced print doesn’t sell itself. Pat McGrew offers some tips and strategies for selling enhanced printing to maximize ROI.
The market for CBD-based products is exploding, and will grow even more once a few of the regulatory issues have been ironed out. California-based CannaBath is an example of an entrepreneurial company that has brought CBD-based bath and body products to market and has benefited from a creative approach to packaging these products in partnership with San Diego-based Hippo Packaging.
If you have one employee, one customer, one supplier, you have data, and that makes you a target. Are you ready for the inevitable?
Product Spotlight: Konica Minolta’s AccurioJet KM-1 LED-UV Inkjet Press Delivers 90% Uptime for Franklin Direct Marketing
Senior Editor Cary Sherburne interviewed Craig Chumney, Vice President of Baton Rouge-based Franklin Direct Marketing, to gain insight into how the acquisition of a Konica Minolta AccurioJet KM-1 UV inkjet press has enhanced his business.
Two Sides North America has been on a campaign to remove greenwashing. Here’s visual evidence that it’s working.
BOBST has been providing solutions to the printing and packaging industries for four generations, and more recently has added digital textile printing to the mix. Cary Sherburne talks with CEO Jean-Pascal Bobst.
Digital print output is forecast to grow by 65% over the next 10 years to reach $230 billion by 2029. This dynamic growth rate will be driven by incursions into package printing, as well as books and other graphic printing areas, according to Smithers report The Future of Digital Print: Long-Term Strategic Forecasts to 2029.
Print businesses have been expanding into signage by leaps and bounds—but print signage is only the tip of the iceberg. “Signs” comprise a lot of different manufacturing products and materials.
How are the players in the print production process like a group of musicians playing on stage? Idealliance CEO Tim Baechle offers advice for filtering out all the noise we are bombarded with and focusing on “playing in time” with others in the supply chain.
As the textiles and apparel industry continues to take heat for its highly negative impact on the environment, some companies are taking creative approaches to not only creating sustainable garments, but pushing the industry to take more aggressive steps toward carbon-neutral operation. Sheep, Inc., is one of those companies.
In October, overall printing employment dropped -0.3% from September. On a year-over-year basis, though, it was down -2.4%. Production employment was down -0.7% from September to October, but year-over-year was down -4.8%. On the other hand, non-production employment was up +0.7% from September to October, and year-over-year was up +2.9%.
Around the Web: Publishers’ Peril? Gargantuan Gannett. Assessing AR. Female Pirate Printer. Festive Footwear. Shirt Supreme. Goofy Gravy.
What happens when a print publication goes all-digital? Has Apple News Plus cannibalized publications’ own digital efforts? Gannett and GateHouse to merge and create the biggest newspaper publisher in the US. What is in store for AR in 2020? Well, not Apple Glasses. Manhole cover-based art. Painting on Vans loafers. Hacking into pet dishes? A unique way to drug your Thanksgiving guests. All that and more in WhatTheyThink’s weekly miscellany.
The RMX Network is an alliance of more than 100 independent North American wide-format print service providers. It’s not a franchise, but rather an affiliation of like-minded companies that band together to support each other and help solve problems. We spoke with President Rick Bosworth to learn more about their unique business model.
Digital textile printing is being used for more than apparel. Interior design is a hot market as well! Textiles guru and WhatTheyThink contributor Debbie McKeegan explores the effect of digital printing on an industry with many similarities to that of fashion: the interiors sector, including wall coverings.
The 2019 Digital Packaging Summit (November 11–13) makes keeping a finger on the pulse of the industry a little easier. The equipment and technology providers, packaging and label manufacturers, and analysts in attendance gathered together for a master's level educational experience. This article provides a brief overview of the event and its benefits to the industry.
Does your organization have a postal strategy? Mailing may be considered an ancillary service offering for a professional printing company, or it may be your core offering as a mail service provider.
In the past, surveys have shown that people are willing to provide their personal data in exchange for personalized experiences, but new research from the Advertising Research Foundation (ARF) shows that this willingness is changing. What’s going on?
Your print sales people need a different perspective when selling web-to-print solutions. They need to understand short vs long term benefits as well as how the customer’s convenience is driving loyalty.
Kodak Prinergy celebrates its 20th anniversary this year, and European customers marked the occasion with a gala held in Berlin, Germany, last October. WhatTheyThink’s Pat McGrew attended the event.
Last Fall, Avery Dennison held its Wrap Like a King (WLAK) competition, which honored some of the best and most creative vehicle graphics projects. We spoke with one of the judges and some of the regional winners to get some insight into the vehicle graphics design process.
David Zwang details the recent merger/acquisition dance going on between Xerox and HP, and the forces that are impelling both companies to transform—one way or another.
OnPoint Manufacturing to Add Digital Textile Printing for a Complete On-Demand Microfactory Implementation ()
OnPoint Manufacturing has been looking for a digital textile printing solution that could keep up with the rest of its manufacturing process for some time. The company has determined that the new Kornit Presto digital textile printer fits the bill. Senior Editor Cary Sherburne spoke with Chairman Kirby Best to learn why.
In 2016, there were 1,971 establishments in NAICS 32221 (Paperboard Container Manufacturing). One-half of these establishments have 50 or more employees, and three-fourths have 20 or more employees.
Around the Web: Looming Automation. Tough Lung Love. Fantasy Fabric. Sea Silk. Tangled Tapes. Cochlear Craziness. Olivetti Oddity. Missing Millennials. Canine Conversation.
An automated digital weaving loom. Hemp cigarettes are apparently a thing. A hat made of silk from mollusks goes up for auction. The Zagat Guide is back in print. Cassette tapes are coming back into fashion, for some reason. Send your ear data to Sony, for some reason. The bizarre tale behind the first desktop computer. Is online advertising the new dot-com bubble? There’s no such thing as a Millennial—or even a Boomer. Salvador Dalí’s Tarot deck. All that and more in WhatTheyThink’s weekly miscellany.
This month, AB InBev will launch a campaign for its Beck’s brand in the UK using glass bottles that were printed via “direct object printing” inkjet technology. ABI has partnered with Dekron to develop its first UV printing line for high-speed inkjet digital printing of glass bottles. Ths article provides a brief overview of the campaign.
What separates small businesses that grow and thrive and those that don’t? A large part of it is whether the business owner has an entrepreneurial spirit. In this article, Wayne Lynn looks at the behavioral traits that make an entrepreneur, and the difference between being a CEO or a business owner and an entrepreneur.
What happens when you show people they can save time by holding their phones up to a black-and-white graphic and connecting directly to a website? I’m having the opportunity to watch it happen in real time.
The merger of software technology stacks and strategy is a key component to any two businesses coming together. It takes time, effort, and patience as technology is uniquely embedded in a business. Be strategic about what you address and when you address it. Not everything should change right away.
The most important thing to realize is that as technologies and markets change, the speed at which a company addresses business transformation can position them as a leader or laggard going forward. Examples of this can be seen in these two formerly leading companies, both with roots in Rochester N.Y., grappling with their own transformations while their customers are hav ing to do the same.
In Part 2 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at how to evaluate marketing activities so they more closely align with sales efforts.
Neenah Packaging recently introduced a new line of hemp fiber folding board to address unique packaging needs in the exploding CBD market. Senior Editor Cary Sherburne spoke to Neenah’s Brand Manager, Michelle Turner, to learn more.
Heading into Fall 2019, the value of printing shipments for September 2019 was $7.14 billion—up from August’s $7.10 billion. It’s not a huge rise, but given that for the last few years September shipments declined from August’s, we’ll take it.
Around the Web: Talking Twistronics. Smartphone Subscriptions. Magenta Monopoly. Sadistic Stacks. Elusive Ebooks. Sumerian Stew. Banishing Blind Spots. No Mo’ Mona. Dean of the Dead.
Researchers turn graphene into a superconductor. Are subscriptions next for the iPhone? Deutsche Telekom claims to own the color magenta. An old sewing machine repair shop accidentally became a New York museum. Queens’ new library is all but inaccessible if you’re not an elite athlete. Culinary archaeologists recreate ancient recipes. A 14-year-old inventor solves the problem of cars’ blind spots. “Take down the Mona Lisa!” James Dean to star in a new movie, for some reason. All that and more in WhatTheyThink’s weekly miscellany.
ProMach, Fort Dearborn, Inovar, and PPC Packaging light up M&A activity, Transcontinental acquires, H.I.G. Capital goes outdoor in a big way, and more…
As ink and machine prices tumble, with print speeds and quality increasing at an astonishing rate, there’s a huge opportunity for the digital print community to take advantage of new business opportunities, according to textiles guru and WhatTheyThink contributor Debbie McKeegan. Read the stats!
The ways in which we communicate have changed with each new discovery or innovation, and the need to share information has only increased throughout history. Citing recent research from Keypoint Intelligence – InfoTrends and news from PRINT 19, this article explores the ongoing shifts in customer communications.
A 3D print shop displaying at a local art fair? Why not? Isn’t that where many of its customers are?
Software feels malleable. New features come out. Trade shows are packed full of vendors showing the bright new thing that might lure you into the sales process. Complex software (Print MIS) does not change fast (because it shouldn’t), and the sooner you realize that changing your business is a better strategy, the faster you’ll get to the ROI and business differentiation that a Print MIS can deliver.
What is 5G and what is its impact on sign and display graphics likely to be? Richard Romano spoke with Dexter Johnson, author of a recent ISA white paper called “5G in Signage Technology” about the technology and the advantages of 5G and its potential applications in sign and display.
In Part 1 of Pat McGrew’s two-part series on sales and marketing for print businesses, she looks at the difference between sales professionals and marketing professionals and where the two processes overlap.
Last week, Senior Editor Cary Sherburne had the pleasure of attending the Executive Conference sponsored by the Sewn Products Equipment and Suppliers of the Americas (SPESA) in New Orleans. This was the first major event planned by the new staff, led by Michael McDonald, President, and by all accounts, it was a huge success.
In 2010, there were 825 establishments in NAICS 32222 (Paper Bag and Coated and Treated Paper Manufacturing). By 2016, that number had declined for a net loss of -12% to 730.
Around the Web: Terrifying Typeface. Edgy Analytics. Green Garments. Techy Teens. Expensive Eagles. Grotty Gifts. Candy Crushes.
Hellvetica unleashed. The edge will transform sporting events—and perhaps everything else. Apps for recycling used clothing. A study of mobile technology use by today’s tweens and tweens. Where eagles dare, roaming charges follow. Gift recipients may like poorly wrapped presents better. A hierarchy of candy. All that and more in WhatTheyThink’s weekly miscellany.
Like many other businesses, manufacturers of office printers and multifunctional peripherals (MFPs) are focused on improving the usability of their products. This article explores the efforts that printer and MFP manufacturers are making to improve the accessibility of their devices, including features that help workers with visual, hearing, mobility, and other physical limitations.
The number one thing we hear when we engage with a printer who is having trouble with their print software (Print MIS, Web-to-Print, or Pre-Press automation) is “we didn’t get trained.” Ironically, more training is rarely the solution to this common complaint.
Will augmented reality finally gain widespread adoption in print and digital marketing communications? When will it move beyond enterprise applications, gaming, and social media? To find out, ARtillry Intelligence worked with Thrive to survey 2000+ U.S. adults.
What was new at PRINTING United on the wide-format front? In this feature, Richard Romano runs down a handful of announcements and other items that caught his interest.
As we continue to look into the cannabis-related market, including how cannabis-related products are being used in apparel—more specifically, activewear—and the special packaging requirements the market has, we took time out to speak to Christopher Lackner of Mile High Labs in Colorado to gain an understanding of how the hemp plant is processed to deliver CBD-based materials for the market.