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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 626-650 of 1008 articles

Xerox Launches Enterprise Print Services

Published October 29, 2009

 

Premium Content Felt and Wire: Mohawk Creates Buzz in the Designer Community

Published October 27, 2009

Mohawk Paper Mills Create Buzz in the Designer Community Do a Google search for “felt and wire” and most of the hits on the first two pages refer to Mohawk’s recently launched Felt and Wire blog, and even more recently launched Felt and Wire Shop.

 

Jeff Platt of Pitney Bowes talks about mailing list accuracy

Published October 27, 2009

 

Premium Content “Recession, Schmecession,” says EFI’s Guy Gecht

Published October 20, 2009

At the EFI press conference at Print 09, CEO Guy Gecht took a very different approach, using the “Recession, Schmecession” theme and tying a top ten attributes for success into the value of various EFI products. While we won’t be talking about the products specifically here, we thought his top ten attributes for success were worth delving into and took the opportunity to speak to Guy directly, hoping he would share his thoughts with our readers. Herewith the results!

 

Bob Doyle of Superior Mailing Services talks about direct mail and information integrity

Published October 20, 2009

 

Premium Content The Rise and Fall of Mallard Press Part 2

Published October 14, 2009

The recent closure of Mallard Press caught our eye. While I don’t know Bob Gay or the company personally, a review of its web site revealed a company that appeared to be on the right track and making the right investments for the future. Bob Gay was kind enough to speak frankly with us about the factors that led to the demise of the company.

 

Kevin Marks of Pitney Bowes on the Intellijet System

Published October 14, 2009

 

Premium Content The Rise and Fall of Mallard Press

Published October 12, 2009

The recent closure of Mallard Press caught our eye. While I don’t know Bob Gay or the company personally, a review of its web site revealed a company that appeared to be on the right track and making the right investments for the future. Bob Gay was kind enough to speak frankly with us about the factors that led to the demise of the company. Perhaps there are lessons here for others in the industry who may be teetering on the edge or worried about the future.

 

Romano’s Association Consolidation Piece is Well Worth Reading

Published October 9, 2009

 

Mallard Press has Closed

Published October 6, 2009

 

Premium Content Remember DAX and Sprockets?

Published October 2, 2009

I recently ran into Patrick White, an industry veteran I had not seen a long time. In the late 1990’s, Patrick was regarded as one of the industry’s leading prepress consultants and was the recipient of NAPL’s 1998 Technical Leadership Award. In 1995, he founded Digital Art Exchange, known as DAX, as an integrator of ISDN (remember that??) and related technologies for prepress connectivity applications.

 

PrintLink HR Bible Must-Read for Printing Owners/Managers

Published October 1, 2009

 

Xerox's “Game Changing” ACS Acquisition

Published September 28, 2009

 

Premium Content Education and Integration the Name of the Game at Print 09

Published September 25, 2009

Last week, Barb Pellow wrote an article on WhatTheyThink about Print 09 emphasizing that people came to the event with a purpose, and much of that revolved around education. She highlighted Executive Outlook and the conference sessions, as well as WhatTheyThink’s first-ever in-person educational event, the Print CEO Forum, along with the significant networking opportunities attending a show like Print 09 offers. I wanted to add to that perspective. I think many of the exhibitors also did an excellent job of providing in-booth educational opportunities. Of course, they were there to sell products and services, but they also put forth extraordinary efforts to emphasize the educational element.

 

RR Donnelley, HP Announce Innovative Technology Alliance to “Revolutionize Printing”

Published September 10, 2009

 

Premium Content A Few Hot Items to Check Out at Print 09

Published September 8, 2009

Print 09 is just around the corner, and exhibitors have been busy ensuring that they have the right mix of information, hardware, software, education and entertainment to make this an outstanding show.

 

Premium Content A Sea Change in Printing Trade Shows?

Published August 28, 2009

Print 09 is shaping up to be an interesting show. The Graphic Arts Show Company has continued to shift the shape of the show based on changing industry dynamics. In case you haven’t visited the show site, it is being billed as myPRINT and has lots of great features to help attendees plan their show experience and navigate once they get there. The show company is even doing a cross-media campaign with mailings linked to personalized URLs. Visitors to the show site can customize their experience there as well, by specifying the type of visitor they are: commercial printer, in-plant printer, print buyer, etc., and being presented with the most relevant content.

 

2009’s Top Ten Technologies for Survival

Published August 21, 2009

Each year for the last several years, I have taken the time to speak with Bill Lamparter, who coordinates Executive Outlook and the Must See ‘ems program for Graph Expo/Print, to learn more about what went into the Must See ‘ems panel decision about top technologies. This year was no exception.

 

Premium Content TransPromo: A B2B Twist

Published August 11, 2009

Yesterday, InfoPrint Solutions and Sinclair Oil announced a TransPromo partnership that has a slightly different twist than the programs we normally hear about. Most of the TransPromo case studies tend to focus on business-to-consumer applications: Companies who place marketing or educational messages on statements, invoices, notifications and other consumer (customer) communications, reducing costs and often converting these mundane documents from a cost center into revenue generators.

 

Premium Content Ink Optimization Made Easy

Published August 7, 2009

At the recent IPA Technical Conference, Chromaticity introduced an ink optimization solution that, according to the company, reinvents the way color separations are produced, a process that has remained relatively unchanged for decades. WhatTheyThink spoke to Ian MacKenzie, Chromaticity’s Vice President of Marketing, to get more detail about this bold statement and what it might mean to the industry.

 

Premium Content Web-to-Print: We need a new name

Published July 30, 2009

 

Premium Content Beyond Web-to-Print, Drew Swankie of R and R Images

Published July 24, 2009

A year ago at drupa, HP announced an OEM relationship with Press-sense to bring to market HP’s SmartStream Director Web-to-fulfillment workflow solution, citing key benefits, components and features including:

 

Fired Up by the Kindle

Published July 20, 2009

 

Recessionary Marketing Practices Provide Opportunity for Savvy Print and Marketing Services Providers

Published July 14, 2009

 

Premium Content Colorado Firm Recognized for Environmental Excellence

Published July 14, 2009

 

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