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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 626-650 of 1008 articles

Xerox Completes Acquisition of ACS

Published February 8, 2010

Xerox announced that its acquisition of ACS was completed today, transforming Xerox into a $22 billion global enterprise, tripling the size of Xerox’s service business to $10 billion, with annuity revenue representing 80% of total revenue.


Premium Content Printing in the Dominican Republic

Published February 1, 2010

I had the opportunity recently to visit one of the largest printing operations in the Dominican Republic, in a visit arranged by Executive Vice President Fernando A. León. I have visited many printing operations in the U.S., and I was interested to see how this compared—it was quite impressive. I thought our readers might enjoy sharing a virtual walk-through.


CMO Council Releases Study on Customer Loyalty Program Effectiveness

Published January 28, 2010


Think Visual: EFI Brings Interesting Printing Ease-of-Use to Desktops

Published January 26, 2010


Quad/Graphics' Worldcolor Acquisition Details

Published January 26, 2010


Quad/Graphics Acquires Worldcolor, will Rival RR Donnelley in Size

Published January 26, 2010


Adobe Discontinues Worldwide Adobe Partner Connection Print Service Provider Program

Published January 22, 2010

On January 4th, we posted a PrintCEO blog notice that Adobe had decided to discontinue the worldwide Adobe Partner Connection Print Service Provider program, effective February 4th. Since that time, we spoke with Adobe and connected with a number of people in the field, both through live conversations and dialog on the blog. This was important, since the Adobe announcement came as an email through its PR agency, rather than letters to customers or a formal press release, although we do understand that all authorized and premium members received an email about the program closure. We wondered, as did many of our readers, what was behind this, why Adobe chose to do this now and what it means for Adobe’s commitment to the printing industry.


IPA Leadership Conference Takes Fresh Approach

Published January 19, 2010

The IPA Leadership Conference is taking a different route and it looks like a not-to-be-missed event where you can hear from and hobnob with thought leaders from the marketing discipline, including the former CMO of Walmart.  If you think you know what marketers want, you may want to think again and take advantage of this opportunity.  As a special offer for our readers, IPA is offering a $100 discount off the cost of conference attendance.


Xerox Gives Book Publishers One More Thing to Think About

Published January 16, 2010


Premium Content What Happened to LVI?

Published January 11, 2010

As a follow-up to Gail Nickel-Kailing’s post on PrintCEO about DS Graphics’ acquisition of LVI (formerly Lavigne Inc.), I spoke to DS Graphics’ Vice President, Jack McGrath, to find out how the integration of the two companies was proceeding, and to gain more detail about the actual events that occurred leading up to DSG’s acquisition of the assets of the company.


Adobe Discontinues worldwide Adobe Partner Connection Print Service Provider Program

Published January 4, 2010


Tekgraf Suddenly Closes Doors on December 16th

Published December 30, 2009


Premium Content Coleman Kane Shares Printable Update, Industry Thoughts, Getting Marketers Hooked

Published December 14, 2009

It has been some time since WhatTheyThink has hooked up with Coleman Kane, CEO of Printable. Following a flurry of press releases on new integrations, WhatTheyThink checked in with Coleman to get more detail, and to get his perspective on the industry as we exit what has been a difficult 2009 for the industry.


Delay eBooks by four months? What are they thinking?

Published December 11, 2009


The Truth About the Institute for Graphics and Imaging

Published December 10, 2009


Premium Content FedEx Office and UPS Face Off with Online Offerings

Published December 1, 2009

We recently spoke with The UPS Store's Christa Martin (VP of Product Development & Management) and FedEx Offices Anthony Norris (VP of Digital Access Marketing) about their businesses and competitive positioning in the marketplace.


FujiFilm North America Reorganization: A Few More Details

Published November 30, 2009


Consolidated Graphics’ Jim Cohen on the State of the Industry and CGX

Published November 30, 2009

As this recession drags on, WhatTheyThink is reaching out to various companies to see how they are doing, and what they are doing to survive and thrive.  We had the pleasure of speaking recently with Jim Cohen, Executive Vice President of Mergers and Acquisitions at Consolidated Graphics.  He had some very interesting insights to share.


Presstek Sells Lasertel

Published November 23, 2009


Premium Content How Valuable Are You in the Marketing Supply Chain?

Published November 23, 2009

I recently read two reports issued by the CMO Council that are definitely a must-read for anyone in our industry. Taken together, the two will arm innovative print service providers (dare I say marketing services providers??) with much of the ammunition they need to start a conversation at the highest levels in customer marketing organizations. Here are a few highlights, and some of them are pretty scary!


Canon and Océ: More Details

Published November 19, 2009


Premium Content Canon's Acquisition of Océ: The Details

Published November 17, 2009

Following Canon’s announcement that it would acquire Océ, WhatTheyThink spoke with a number of sources to get more detail on this significant acquisition and continued sign of industry consolidation. While Canon proposes to purchase Océ at a 70% premium on the stock value, it works out to about 50% of Océ’s annual revenues. The press release is fairly detailed about the terms and conditions.


Premium Content Following the Prinergy Saga

Published November 16, 2009

There was quite a firestorm of online activity following a post at Prepress Pilgrim indicating that Kodak was moving its Prinergy development efforts to Israel and laying off everyone at the Willingdon Avenue plant in Burnaby, British Columbia, Canada. This started rumors that Kodak was shutting down development of Prinergy.  PrintCEO blog posted a Kodak statement with the company’s assurances that Prinergy is alive and well, and fully supported by Kodak.  WhatTheyThink contacted Jon Bracken, Kodak’s General Manager, Unified Workflow Solutions, in the Burnaby location to get more details on the company’s move.


Xerox Launches Enterprise Print Services

Published October 29, 2009


Premium Content Felt and Wire: Mohawk Creates Buzz in the Designer Community

Published October 27, 2009

Mohawk Paper Mills Create Buzz in the Designer Community Do a Google search for “felt and wire” and most of the hits on the first two pages refer to Mohawk’s recently launched Felt and Wire blog, and even more recently launched Felt and Wire Shop.


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