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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 626-650 of 1008 articles

Premium Content Indexx, Inc., of South Carolina Expands Marketing Services Offerings

Published June 25, 2010

Indexx, Inc., serving upstate South Carolina, including Anderson, Greenville and Spartanburg, as well as customers throughout North America, has taken an aggressive approach to migrating its business from traditional commercial print to a marketing services business that includes print among its offerings. Owner Jordan Finn talks about his transition in this interview.

 

Guy Gecht on EFI's strategic vision

Published June 24, 2010

 

EFI's Fred Rosenzweig talks wide format R&D from FESPA 2010

Published June 23, 2010

 

Premium Content GPO Celebrates 150th Anniversary

Published June 23, 2010

The Government Printing Office (GPO) was established on June 23, 1860, when President Buchanan signed the Congressional Resolution creating the agency. It opened its doors several months later on the day of Abraham Lincoln’s inauguration. Surprisingly, the only sitting President to ever visit the agency was Lincoln, but that hasn’t dampened the enthusiasm of the employees at this $1 billion agency, some of whom have several generations of family who have worked for the GPO.

 

Premium Content Quad/Graphics adds iPad app to digital edition

Published June 16, 2010

Quad/Graphics has once again demonstrated a high level of innovation, being one of the first, if not the first, print manufacturer in our industry to provide its customers with a customized iPad application that offers clients another distribution channel for their publications. Hear what Jason Sawtelle, Director of Premedia Sales, has to say about this exciting move.

 

Premium Content Are QR Codes Finally Catching On in the U.S.?

Published June 4, 2010

We have been hearing about QR codes for some time, but adoption rates in the U.S. have been slow compared to the rest of the world. Not sure what QR Codes are or what business opportunity they represent? This interview with Val DiGiacinto of Manhattan’s Ace Group tells the story.

 

RedTagPrintSale.com Has Some Franchise Print Networks in a Tizzy

Published May 27, 2010

 

Boarman Public Printer Confirmation Hearing Raises Questions

Published May 26, 2010

 

Confirmation Hearing for New U.S. Public Printer Scheduled for Tuesday, May 25

Published May 21, 2010

 

Printable Acquires DirecType

Published May 19, 2010

 

Bitstream Acquires Assets of Press-Sense

Published May 17, 2010

 

Jeff Hayzlett to Leave Kodak CMO Post

Published May 14, 2010

 

Premium Content Francis McMahon at Océ: The Details

Published May 11, 2010

At the end of March, Francis McMahon, director of marketing for HP's US Graphic Arts Business, Imaging and Printing Group, departed HP after being there for eight years. Effective April 12th, he joined Océ North America as the Vice President of Marketing reporting to Mal Baboyian, President of Océ Production Printing Systems Division based in Boca Raton, Florida. Here is what McMahon has to say about his new company and the Canon acquisition.

 

Modernizing the Pantone Matching System

Published May 10, 2010

 

Premium Content EFI Announces 15% Revenue Growth for Q1, Acquisition

Published May 7, 2010

Cary Sherburne talks with EFI CEO Guy Gecht about their recent earnings release and acquisition of Radius Solutions.

 

CGX Emerge Conference Good Model for Printers

Published May 3, 2010

 

Premium Content Printing Leadership Made Easy: Interview with Joan Davidson of the Sheridan Group

Published April 23, 2010

Leading a printing company can be a challenging task in the best of times. Not only do you have to keep up with all the technology, maintain connections with and a deep understanding of your customers’ business needs, but you also have to build the right team and inspire them to carry your message to customers and prospects. A recent keynote by Joan Davidson at EFI Connect sheds some light on how a successful leader is accomplishing these objectives.

 

Premium Content EFI Connect Draws 500+ EFI Customers to the Las Vegas Wynn

Published April 20, 2010

This is the 11th EFI Connect conference and the fourth time it has been held at the Las Vegas Wynn. Compared to 2009, the conference has 50% more attendees, and users are seeing first-hand enhancements made to PrintSmith, Pace and Monarch, EFI’s three MIS product families. Also taking center stage are inkjet offerings from VUTEk, Rastek and Jetrion, as well as Fiery.

 

Online Social Media Primer

Published April 18, 2010

 

Pitney Bowes Launches Innovative Product at National Postal Forum

Published April 16, 2010

I trekked to Nashville for the National Postal Forum for the first time in years and was shocked at the attendance. The Postmaster General's keynote was standing room only, more than 2,000 people. While these Forums have been larger in the past, this was quite a turnout considering the economic conditions and the experience other trade shows and conferences have had in drawing attendance.

 

Premium Content Kodak’s Eric Owen Discusses Kodak Strategy, Shares Advice for Printing Success

Published April 16, 2010

Eric Owen, newly appointed as Kodak’s Worldwide Vice President of Customer Development for Digital Printing Solutions started at Scitex and moved to Creo, then Kodak, as a result of acquisitions. Read what Eric has to say about the key strategic objectives of his current position, where he sees inkjet and toner fitting, and his advice for print service providers as the economy begins to recover.

 

FedEx Office, Canon and HP Announce “Game-Changing” Deal

Published April 14, 2010

Yesterday, FedEx Office, Canon and HP jointly announced an alliance to create an unmatched network of printing and imaging capabilities. Over time, FedEx Office will be sole-sourcing its black & white and color staffed and self-service copying and printing equipment from Canon, wide format from HP, and will take advantage of other technological advantages and innovations derived from the three companies and their partnership. Read what Canon and FedEx Office have to say about this major announcement.

 

Pitney Bowes launches Connect+ Customer Communication Solution at The National Postal Forum

Published April 13, 2010

 

Premium Content New PANTONE iPhone App Unifies Pantone Systems

Published April 6, 2010

Pantone has become virtually the de facto color standard for the graphic arts industry, but we often forget that they also serve other industries, including fashion, home and industrial. Increasingly, designers need to be able to match colors across all or several of those systems for integrated projects. Today’s announcement is designed to simplify that process for designers using either an iPhone app or a free application available on the Pantone web site.

 

Health Care Reform: How Will It Affect Your Business?

Published April 3, 2010

 

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