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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 626-650 of 1008 articles

Pitney Bowes Launches Innovative Product at National Postal Forum

Published April 16, 2010

I trekked to Nashville for the National Postal Forum for the first time in years and was shocked at the attendance. The Postmaster General's keynote was standing room only, more than 2,000 people. While these Forums have been larger in the past, this was quite a turnout considering the economic conditions and the experience other trade shows and conferences have had in drawing attendance.

 

Premium Content Kodak’s Eric Owen Discusses Kodak Strategy, Shares Advice for Printing Success

Published April 16, 2010

Eric Owen, newly appointed as Kodak’s Worldwide Vice President of Customer Development for Digital Printing Solutions started at Scitex and moved to Creo, then Kodak, as a result of acquisitions. Read what Eric has to say about the key strategic objectives of his current position, where he sees inkjet and toner fitting, and his advice for print service providers as the economy begins to recover.

 

FedEx Office, Canon and HP Announce “Game-Changing” Deal

Published April 14, 2010

Yesterday, FedEx Office, Canon and HP jointly announced an alliance to create an unmatched network of printing and imaging capabilities. Over time, FedEx Office will be sole-sourcing its black & white and color staffed and self-service copying and printing equipment from Canon, wide format from HP, and will take advantage of other technological advantages and innovations derived from the three companies and their partnership. Read what Canon and FedEx Office have to say about this major announcement.

 

Pitney Bowes launches Connect+ Customer Communication Solution at The National Postal Forum

Published April 13, 2010

 

Premium Content New PANTONE iPhone App Unifies Pantone Systems

Published April 6, 2010

Pantone has become virtually the de facto color standard for the graphic arts industry, but we often forget that they also serve other industries, including fashion, home and industrial. Increasingly, designers need to be able to match colors across all or several of those systems for integrated projects. Today’s announcement is designed to simplify that process for designers using either an iPhone app or a free application available on the Pantone web site.

 

Health Care Reform: How Will It Affect Your Business?

Published April 3, 2010

 

Francis McMahon Departing HP for Oce

Published March 26, 2010

 

Premium Content Positive Signs for the Printing Industry? Standard Register and a review of Global Document Solutions and Astoria Graphics

Published March 26, 2010

There is no question that 2008 and 2009 were difficult years for our industry.  It seemed that every week, we received news of another plant closing.  This week, Dr. Joe Webb, Director of WhatTheyThink’s Economics and Research Center, indicated that we are “climbing out of the swamp” and may be getting a little closer to the safety of economic high ground. We have a ways to go, but there are positive signs if you look for them.

 

Premium Content EFI’s Marc Olin Speaks about EFI Connect

Published March 12, 2010

EFI Connect, one of the larger user groups in our industry, will be taking place in April at the Wynn in Las Vegas.  Since the event overlaps with the On Demand Conference in Philadelphia, WhatTheyThink is splitting its forces to cover both events.  Marc Olin, Senior Vice President and General Manager, Advanced Professional Print Software, of EFI, shared his thoughts with WhatTheyThink about what attendees can expect to experience at the 11th Annual Connect conference.

 

Premium Content IPA/IDEAlliance Merger: What does it mean for members and for the industry?

Published March 1, 2010

Although there has been much discussion in the industry about whether we have too many associations and how much consolidation is needed, IPA and IDEAlliance seem to rarely come up in those discussions. WhatTheyThink spoke with the Executive Directors of both organizations to learn what brought them together and the benefits they believe will come from the new integrated organization. It is a fascinating discussion. David Steinhardt: “We don’t want to be fighting or addressing past issues. We want to be moving forward with a new model and new definition…we have to get out of our bubble to get reengaged where [the market] is moving.”

 

Just when we thought we were safe ...

Published February 22, 2010

 

Heidelberg & Komori pass on Graph Expo 2010; KBA, manroland and Presstek to exhibit

Published February 17, 2010

As the 2010 show season begins, the emphasis has shifted increasingly toward digital solutions, including printing equipment as well as workflow. WhatTheyThink spoke with several offset press manufacturers to find out more about their plans for the most significant North American printing show, Graph Expo, scheduled for October 3-6, 2010, at Chicago’s McCormick Place.

 

FUJIFILM Appoints President & CEO

Published February 16, 2010

In November, FUJIFILM announced a merger of its FUJIFILM U.S.A. and FUJIFILM Graphic Systems organizations to create FUJIFILM North America Corporation. At that time, the company had not made a final determination about who would lead the new organization. Today, Ryutaro Hosoda was named as President & CEO of FUJIFILM North America.

 

Premium Content Pitney Bowes President, Document Messaging Technologies, Ramesh Ratan Shares PB Strategy, Industry Outlook

Published February 15, 2010

In September 2009, Ramesh Ratan left his position as COO at The DMA (Direct Marketing Association) to become President of Pitney Bowes’ Document Messaging Technologies (DMT). In this interview with Senior Editor Cary Sherburne, Ratan talks about his reasons for joining Pitney Bowes, his top strategic initiatives for the organization, the role printers can play in the age of digital media, and much more. 

 

Neither Sleet nor Snow ... GPO Open During Blizzard

Published February 11, 2010

 

Pat Brand of Pitney Bowes on integrating mailing into print production workflows

Published February 11, 2010

 

Xerox Completes Acquisition of ACS

Published February 8, 2010

Xerox announced that its acquisition of ACS was completed today, transforming Xerox into a $22 billion global enterprise, tripling the size of Xerox’s service business to $10 billion, with annuity revenue representing 80% of total revenue.

 

Premium Content Printing in the Dominican Republic

Published February 1, 2010

I had the opportunity recently to visit one of the largest printing operations in the Dominican Republic, in a visit arranged by Executive Vice President Fernando A. León. I have visited many printing operations in the U.S., and I was interested to see how this compared—it was quite impressive. I thought our readers might enjoy sharing a virtual walk-through.

 

CMO Council Releases Study on Customer Loyalty Program Effectiveness

Published January 28, 2010

 

Think Visual: EFI Brings Interesting Printing Ease-of-Use to Desktops

Published January 26, 2010

 

Quad/Graphics' Worldcolor Acquisition Details

Published January 26, 2010

 

Quad/Graphics Acquires Worldcolor, will Rival RR Donnelley in Size

Published January 26, 2010

 

Adobe Discontinues Worldwide Adobe Partner Connection Print Service Provider Program

Published January 22, 2010

On January 4th, we posted a PrintCEO blog notice that Adobe had decided to discontinue the worldwide Adobe Partner Connection Print Service Provider program, effective February 4th. Since that time, we spoke with Adobe and connected with a number of people in the field, both through live conversations and dialog on the blog. This was important, since the Adobe announcement came as an email through its PR agency, rather than letters to customers or a formal press release, although we do understand that all authorized and premium members received an email about the program closure. We wondered, as did many of our readers, what was behind this, why Adobe chose to do this now and what it means for Adobe’s commitment to the printing industry.

 

IPA Leadership Conference Takes Fresh Approach

Published January 19, 2010

The IPA Leadership Conference is taking a different route and it looks like a not-to-be-missed event where you can hear from and hobnob with thought leaders from the marketing discipline, including the former CMO of Walmart.  If you think you know what marketers want, you may want to think again and take advantage of this opportunity.  As a special offer for our readers, IPA is offering a $100 discount off the cost of conference attendance.

 

Xerox Gives Book Publishers One More Thing to Think About

Published January 16, 2010

 

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