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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 626-650 of 1008 articles

Premium Content No Time for Social Media? There are options... (Part Four of Four)

Published April 25, 2011

In this final part of a four-part series, Senior Editor Cary Sherburne interviews two more printing firms about their social media experiences. Part One examined the reasons why printing firms need to be engaged in social media and reviewed offerings by MarketingIdeasForPrinters that make social media as easy as a click of the mouse. Part Two reviewed the Grow Socially offering for Social Media services. And Part Three looks at the experiences of a supplier, Komori and a printer, Quad/Graphics.


Premium Content No Time for Social Media? There are options... (Part Three of Four)

Published April 19, 2011

In this third part of a four-part series, Senior Editor Cary Sherburne interviews one printing firm and one supplier to the industry about their social media experiences. Part Four will contain the final two printer interviews. Part One examined the reasons why printing firms need to be engaged in social media. Part Two reviewed Grow Socially’s offering for Social Media services.


Premium Content No Time for Social Media? There are options... (Part Two of Four)

Published April 15, 2011

In this second part of a Four-part series, Senior Editor Cary Sherburne reviews another option for printing firms to get into the social media game, from Grow Socially. She spoke with CEO John Foley to learn more about the kind of value they’re offering their clients.


Bud Hadfield, ICED Franchise Founder, Passes Away

Published April 12, 2011


Xerox Launches New Matte Dry Ink for iGen4 EXP

Published April 11, 2011


Ricoh Reorg Places Production HQ in US

Published April 10, 2011


Premium Content No Time for Social Media? There are options...

Published April 5, 2011

In this first part of a three-part series, Senior Editor Cary Sherburne looks at options for printing firms to get into the social media game. This article examines offerings by MarketingIdeasForPrinters that make social media as easy as a click of the mouse.


Is Printing the Congressional Record Wasteful?

Published March 31, 2011


Premium Content PublishingXchange Conference New at On Demand 2011; Mobile and Cloud Hot Topics

Published March 25, 2011

Yesterday saw the conclusion of On Demand 2011, which also ran in conjunction with info360 (formerly AIIM) and a new conference, PublishingXchange, at the Washington D.C. convention center. Two key digital printing players, Xerox and Kodak, were absent. What's in store for next year when the show(s) move to New York's Javits Center in June of 2012?


HP and O'Neil Data Systems Showcase Brand-New T400 Color Inkjet Web Press

Published March 17, 2011

HP is upping the ante in the inkjet game with the new T400 Color Inkjet Web Press announced today during a press event being held at Los Angeles based O'Neil Data Systems. With a 42” web width, the T400 offers more than just raw speed, promising to be a game changer for several target markets.


Premium Content DG3 acquires the Ace Group: What does it all mean?

Published March 14, 2011

On Friday, March 4th, DG3 North America announced the acquisition of substantially all of the assets of The Ace Group of Manhattan. DG3 touted its ability to expand its Interactive Services group through this acquisition. This interview with Ace Group’s Val DiGiacinto and DG3’s Tom Saggiomo digs deeper into the transaction and what it holds for the future of both firms.


RR Donnelley and KBA announce technology partnership

Published March 1, 2011


Kodak Announces Price Increase for Offset Printing Plates

Published March 1, 2011


Premium Content Xerox Comments on Inkjet, Heidelberg Digital Deal

Published February 28, 2011

One of the more important announcements at Hunkeler Innovationdays was the Xerox waterless production inkjet engine; Xerox updates its positioning. Soon after this event was the long-awaited announcement by Heidelberg of its digital partner—Ricoh. Sherburne highlights pros and cons of this arrangement and shares a prepared statement from Xerox along with some interview comments about the deal.


Hunkeler Innovationdays 2011 Draws Record Crowd

Published February 22, 2011

This year’s Hunkeler Innovationdays, held in Switzerland every other year, was a resounding success by anyone’s measure.  More than 5,000 attendees descended on Lucerne, Switzerland, taking up just about every available hotel room, to benefit from this highly focused digital printing event. Several suppliers chose this venue to make important announcements and to discuss future and planned digital printing/finishing innovations.


Xerox enters production inkjet game

Published February 14, 2011

Xerox chose Hunkeler Innovationdays 2011 in Lucerne, Switzerland as its platform to make its long-awaited production inkjet announcement.  The company has been showing technology concepts, beginning with drupa 2008, and speculation was it would be some time before they were able to get a product to market.  That time has come, with an innovative waterless printing process that can use virtually any type of uncoated substrate without pretreatment.


Neither Rain nor Snow nor Sleet … But Maybe Digital Mailboxes

Published February 9, 2011


Premium Content PrintChina Trade Show Scheduled for April 9-13, 2011 in DongGuan City

Published January 31, 2011

In mid-January, show organizers for PrintChina 2011 hosted more than 40 journalists from around the world to raise awareness about the importance of PrintChina and to encourage foreign visitors to attend the show. WhatTheyThink represented North America at this event, which featured presentations from government, industry and supplier representatives as well as a visit to a Chinese printing factory. Interesting data, and some thoughts about the future of print in China. Read more.


FedEx Office Print & Go

Published January 27, 2011


Premium Content Inside Scoop on the EFI/Heidelberg Deal

Published January 27, 2011

Last week, EFI and Heidelberg announced an agreement under which Heidelberg will distribute the VUTEk GS series of superwide format digital printers to the commercial print market across the U.S. WhatTheyThink spoke with both Heidelberg and EFI to get the inside scoop on this deal.


Xerox CEO to Join First Lady at State of the Union Address

Published January 25, 2011


Hunkeler Innovation Days Goes Virtual

Published January 20, 2011


Premium Content Former HP Executive Bill McGlynn Talks About New Role at Memjet

Published January 11, 2011

Bill McGlynn was well-known to many of our readers during his 25 years with HP, where he helped accelerate the company’s printing business from $150 million to $24 billion in annual sales, including his role in the Indigo acquisition which led HP’s entry into the commercial printing space.  Now McGlynn is building Memjet’s Home & Office Business as its President.  Read more…


Premium Content Pitney Bowes Launches Digital Mail Initiative

Published January 10, 2011

Mailing giant Pitney Bowes has announced a new secure online mailbox initiative.  Volly is a secure repository for bills, promotional mail and even household documents that attempts to solve many of the issues that have been barriers to more rapid adoption of online billing.  Read more...


Public Printer Robert C. Tapella Resigns

Published December 29, 2010


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