Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     SGIA EXPO     Production Inkjet     Installations and Placements Tracker

20th Edition of the Color Conference Explained

Published on January 23, 2018

Joe Marin, Vice President of Education and Training at the Printing Industries of America, and the PIA team did an outstanding job of organizing this year's Color Conference, the 20th edition. In this video, he talks about the strategy of bringing in fun, thought-provoking and inspiring keynotes along with the more granular sessions the conference is known for.

PIA’s Color Conference grew attendance by about 30% compared to 2017, with 25% of attendees representing the brand/design community. For anyone with a color-critical role, this is an excellent venue to increase color knowledge, network with peers, and have in-depth in-person conversations with conference sponsors about solutions that can assist with specific challenges. Read more for a brief overview of the conference, and mark your calendar for 2019 – January in San Diego, exact dates TBA.

Earlier this month, I had the pleasure of attending the Color Conference, organized by the Printing Industries of America, for the second time. Last year, when the event was held in December in Phoenix, there were about 175 attendees. Although I don’t have the final numbers due to the many walk-ins at the event, the estimate is a 30% increase in attendance, with about 25% of attendees being from the brand/design community. That’s a stunning achievement, the largest attendance in 10 years, no doubt helped by the beautiful San Diego location, and the fact that it’s pretty darn cold in most of the country! WhatTheyThink was pleased to be a media partner again this year, and we captured some great video you will see rolling out over the next few weeks.

The conference featured 34 industry experts presenting 40 sessions across four tracks:

  • Print and Production
  • Brand and Design
  • Emerging Technology
  • Sponsor Technology

For me, a highlight of the conference was listening to Dr. David Hogue, Lead User Experience (UX) Designer at Google. He first defined user experience, pointing out that it is not the work of a single person, but requires a team of people. It encompasses many aspects of usability and engagement. Envisioning the user experience is integral to the product development process, and not something that can be painted on at the end. He stated that it is hard work, and that it can be difficult to coordinate all the roles that are involved in the process, and to gain the deep insights into what people need required to create a great user experience.

While Hogue claimed that after 20 years of doing this, he still has a hard time explaining his work – and the concept of user experience – I thought he did a fabulous job, bringing in examples from the physical world to demonstrate his points and diving into the psychology of the user interface. It was unfortunate that all of the sessions were not able to be recorded, but at least the slides are available here. Hogue was kind enough to sit with us for a video interview, so watch for that as well!

I was impressed overall with the quality of the keynote speakers, including Brian Yap of Adobe, who shared his fascinating creative journey; Don Boyarski, a professor at Carnegie Mellon, who shared his fascinating research on design, color and motion. These two speakers were interesting because they drew in so many examples of their own work and (in the case of Boyarski) student work to demonstrate their points. It’s worth downloading their presentations. Even though there is no audio, the presentations are pretty self-explanatory.

Both Lisa Price of 3M and Barry Sanel of Diageo, who talked about their print quality/color management programs. And, of course, what would the Color Conference be without a word from our standards gurus! Ray Cheydleur of X-Rite, who is extremely active on a variety of standards bodies, did a standalone session on standards, and the formal program ended with Brunch with the Standards Gurus, where a panel of standards experts weighed in on the state of standards, and where they expect them to go.

The conference organizers have done a great job of broadening the content, which in turn broadens the audience, as demonstrated by the growth in attendance. I find at this conference that attendees are very engaged, and most sessions generate lots of questions and interaction. The one complaint I heard was that there was not enough time for networking and having in-depth conversations with the sponsors. The sponsor area was open for a lot of 15-minute breaks, but you barely get introductions done in that amount of time! Show organizers heard this message loud and clear, so expect to see more time for interaction in the sponsor area for those attendees who are looking for solutions, or just looking for information.

PIA will be announcing the dates and location for next year’s San Diego event. When we departed the conference, they were already investigating four different resort properties, since the Grand Hyatt Mission Bay, while a lovely property, was too small to accommodate what they hope will be another bump in attendance in 2019.

         Email Icon Email    Reprint Icon Embed/Reprint


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Roland Interviews Customers at SGIA Expo

Roland Interviews Customers at SGIA Expo

Published: November 15, 2018

Andrew Oransky, President of Roland DGA, talks about how the company took the opportunity to interview several customers at the SGIA Expo to better understand their businesses—and how Roland can help them achieve their goals.


Video preview: Newprint's Search for the Perfect Web-to-Print

Newprint's Search for the Perfect Web-to-Print

Published: November 15, 2018

Elie Bellama, Vice President of Newprint Canada, talks about his four-year search for the perfect web-to-print solution—and why he chose CloudLab.


Video preview: InPrint Heads to Louisville

InPrint Heads to Louisville

Published: November 14, 2018

Frazer Chesterman, Co-Founder of InPrint, previews the upcoming InPrint 2019 industrial printing conference, which will take place April 9-11 in Louisville, Ky., and discusses some of the current trends in industrial printing.


Video preview: Aleyant's Print Job Manager Brings Consistent Pricing

Aleyant's Print Job Manager Brings Consistent Pricing

Published: November 14, 2018

Trent Foreman, Product Manager for Aleyant, walks through the process of estimating and pricing with Aleyant Print Job Manager.


Video preview: BlueCrest:

BlueCrest: "A $450 Million Start-Up"

Published: November 13, 2018

Grant Miller, CEO of BlueCrest, discusses this new standalone company within Pitney Bowes that has merged Pitney Bowes' core document messaging technologies with its software portfolio.


Video preview: Crawford Technologies and Workflow Automation

Crawford Technologies and Workflow Automation

Published: November 13, 2018

Ernie Crawford, CEO of Crawford Technologies, defines "workflow" and talks about the company's software and automation solutions for the transactional and direct mail space.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved