Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing News Joins WhatTheyThink     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

20th Edition of the Color Conference Explained

Published on January 23, 2018

Joe Marin, Vice President of Education and Training at the Printing Industries of America, and the PIA team did an outstanding job of organizing this year's Color Conference, the 20th edition. In this video, he talks about the strategy of bringing in fun, thought-provoking and inspiring keynotes along with the more granular sessions the conference is known for.

PIA’s Color Conference grew attendance by about 30% compared to 2017, with 25% of attendees representing the brand/design community. For anyone with a color-critical role, this is an excellent venue to increase color knowledge, network with peers, and have in-depth in-person conversations with conference sponsors about solutions that can assist with specific challenges. Read more for a brief overview of the conference, and mark your calendar for 2019 – January in San Diego, exact dates TBA.

Earlier this month, I had the pleasure of attending the Color Conference, organized by the Printing Industries of America, for the second time. Last year, when the event was held in December in Phoenix, there were about 175 attendees. Although I don’t have the final numbers due to the many walk-ins at the event, the estimate is a 30% increase in attendance, with about 25% of attendees being from the brand/design community. That’s a stunning achievement, the largest attendance in 10 years, no doubt helped by the beautiful San Diego location, and the fact that it’s pretty darn cold in most of the country! WhatTheyThink was pleased to be a media partner again this year, and we captured some great video you will see rolling out over the next few weeks.

The conference featured 34 industry experts presenting 40 sessions across four tracks:

  • Print and Production
  • Brand and Design
  • Emerging Technology
  • Sponsor Technology

For me, a highlight of the conference was listening to Dr. David Hogue, Lead User Experience (UX) Designer at Google. He first defined user experience, pointing out that it is not the work of a single person, but requires a team of people. It encompasses many aspects of usability and engagement. Envisioning the user experience is integral to the product development process, and not something that can be painted on at the end. He stated that it is hard work, and that it can be difficult to coordinate all the roles that are involved in the process, and to gain the deep insights into what people need required to create a great user experience.

While Hogue claimed that after 20 years of doing this, he still has a hard time explaining his work – and the concept of user experience – I thought he did a fabulous job, bringing in examples from the physical world to demonstrate his points and diving into the psychology of the user interface. It was unfortunate that all of the sessions were not able to be recorded, but at least the slides are available here. Hogue was kind enough to sit with us for a video interview, so watch for that as well!

I was impressed overall with the quality of the keynote speakers, including Brian Yap of Adobe, who shared his fascinating creative journey; Don Boyarski, a professor at Carnegie Mellon, who shared his fascinating research on design, color and motion. These two speakers were interesting because they drew in so many examples of their own work and (in the case of Boyarski) student work to demonstrate their points. It’s worth downloading their presentations. Even though there is no audio, the presentations are pretty self-explanatory.

Both Lisa Price of 3M and Barry Sanel of Diageo, who talked about their print quality/color management programs. And, of course, what would the Color Conference be without a word from our standards gurus! Ray Cheydleur of X-Rite, who is extremely active on a variety of standards bodies, did a standalone session on standards, and the formal program ended with Brunch with the Standards Gurus, where a panel of standards experts weighed in on the state of standards, and where they expect them to go.

The conference organizers have done a great job of broadening the content, which in turn broadens the audience, as demonstrated by the growth in attendance. I find at this conference that attendees are very engaged, and most sessions generate lots of questions and interaction. The one complaint I heard was that there was not enough time for networking and having in-depth conversations with the sponsors. The sponsor area was open for a lot of 15-minute breaks, but you barely get introductions done in that amount of time! Show organizers heard this message loud and clear, so expect to see more time for interaction in the sponsor area for those attendees who are looking for solutions, or just looking for information.

PIA will be announcing the dates and location for next year’s San Diego event. When we departed the conference, they were already investigating four different resort properties, since the Grand Hyatt Mission Bay, while a lovely property, was too small to accommodate what they hope will be another bump in attendance in 2019.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Fridays with Frank: Superior Opportunities in Finishing

Fridays with Frank: Superior Opportunities in Finishing

Published: August 17, 2018

Frank interviews Jay Smith at Superior Packaging and Finishing in Braintree, Mass. Superior recently acquired Acme Binding and now is one of the largest finishing companies in America.

 

Video preview: The Success of Roll-Fed Inkjet and Importance of Finishing

The Success of Roll-Fed Inkjet and Importance of Finishing

Published: August 15, 2018

Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.

 

Video preview: Flexible Packaging Moves From Conventional to Digital

Flexible Packaging Moves From Conventional to Digital

Published: August 14, 2018

Karen English, Market Development Manager for Printpack, shares how this conventional flexible packaging converter has implemented digital printing for a hybrid manufacturing process.

 

Video preview: The Ups and Downs in the Future of Print

The Ups and Downs in the Future of Print

Published: August 13, 2018

Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.

 

Video preview: Frank Looks Back at—and Ahead to—Printing News

Frank Looks Back at—and Ahead to—Printing News

Published: August 10, 2018

Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.

 

Video preview: Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Published: August 9, 2018

Trish features five different innovative envelope products that can increase your direct mail open rate. She’ll share and explain what makes each product engaging, and include useful links and information for further exploration.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved