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HP Announces New Product Family Featuring Latex Rigid Technology

At an ISA preview event last night, HP presented a new technology for Latex printing on rigid substrates up to two inches thick. Although pricing and availability are not yet available, the company showed sample prints and plans to demonstrate the machine in operation at FESPA in Berlin in May. Learn more.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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