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Commentary & Analysis

2018 TAGA Conference to Feature Latest Printing Technology Trends

TAGA is known for its informative sessions and animated discussions of print technology, and the 2018 TAGA Annual Technical Conference will be no exception. Scheduled for 18 to 21 March in Baltimore MD, this is a must-attend event for anyone in the printing industry who wants to stay current with emerging trends and learn about opportunities for new revenue streams and continued business growth. Learn more.

By Cary Sherburne
Published: February 9, 2018

TAGA is known for its informative sessions and animated discussions about print technology. These days, so many conferences are narrowly focused on a particular industry segment or disciplines. TAGA, however, offers a diversity that brings new technologies and perspectives to the attention of attendees that may be outside their immediate areas of interest but may point them and their businesses in new and profitable directions.

We recently had the pleasure of interviewing TAGA President and Clemson Professor Liam O’Hara about the upcoming conference (view here) and took the time to sit down with him to get even more details.

O’Hara said, “The TAGA conference offers a great program featuring a diverse range of topics, from color reproduction to smart packaging and security printing, inkjet and digital printing, color measurement and process control, printed electronics and more. In addition, we’ve some great keynotes—one I’m particularly looking forward to is Ken Fleisher, a color scientist with the National Gallery of Art, discussing color management for archival of fine art.”

Also, our own Dr. Joe Webb will deliver a keynote, sharing his insights and projections on where the industry is heading—and all attendees will receive a copy of his new book, The Third Wave.

Another important aspect of TAGA is student involvement and the role the organization plays in helping to groom the next generation of print professionals. This includes the student chapter journal competition. The student journals highlight student research at their schools, presented in creative designs that showcase their printing prowess by incorporating value-add production techniques. There’s a lot of opportunity to mix with these bright, ambitious students. Perhaps one or more of them will be your next hires! In addition, there is plenty of time to network with friends and colleagues from academia and industry.

In addition to the formal presentations, at the close of each day there are technical focus sessions that are free-wheeling discussions of current technologies. Attendees and speakers are all free to comment and to ask questions of the industry experts in the room on topics of interest.

O’Hara concludes, “I hope you’ll consider joining us in March. You can learn more about the conference agenda here to see what’s in store for you at this important industry conference. Register today!”

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.


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