Does Your Brand Reflect What You Are Made Of?
Published on March 20, 2018
Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.
To post a comment Log In or Become a Member, doing so is simple and free
Tharstern's Approach to MIS and Business Intelligence
Published: April 23, 2018
Matt Miloszewski, Business Development Manager at Tharstern, talks about Tharstern's approach to MIS and managing operational data within print operations. Tharstern has over 700 installations globally.
If You Were a Printer, You'd Be Home By Now
Published: April 20, 2018
Those wonderful old buildings that housed printing and typesetting companies in the downtown areas of many cities are now being converted into condos and apartments. From Boston to New York to Chicago, those iconic buildings are becoming someone’s home.
The Evolution of Dscoop
Published: April 19, 2018
Jon Bailey, CEO of UK-based Proco and Dscoop board member, talks about the evolution of Dscoop from a US event to a series of worldwide events and now an online community via the new Dscoop.com platform.
King Printing's Approach to Book Manufacturing with Production Inkjet
Published: April 18, 2018
Elizabeth Gooding talks with Martin Aalsma, VP at King Printing. King Printing was an early adopter of production inkjet for book manufacturing. Aalsma talks about building efficiency in book manufacturing with smart workflow driving production inkjet.
Avery Dennison Makes Cut Vinyl User-Friendly
Published: April 17, 2018
Patti Draper Doychak, Senior Marketing Communications Manager for Avery Dennison, describes new innovations in cut vinyl. Easier weeding with a re-engineered adhesive, a larger color palette, and longer-lasting adhesive all give the client more choices and a better-quality vinyl product.