Premium Commentary & Analysis
Israeli Fashion Designer Leverages Digital Textile Printing for New Business Model
Fashion designer Michal Ratzman turned to digital textile printing to find a way to make her dress design business more attractive to buyers and more profitable for her. By switching to the sell-then-manufacture model from manufacture-then-hope-to-sell, she is able to provide more customized apparel solutions while eliminating returns, inventory and waste for her on-demand dress manufacturing business, byme.
By Cary Sherburne
Published: April 30, 2018