Articles by Cary Sherburne at WhatTheyThink

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

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Recent Commentary & Analysis from Cary Sherburne

Digital Presses at drupa: Delphax, HP, Kodak, Komori, Landa, Presstek, Ryobi, Xeikon

Published April 18, 2012

In this Part Two of her pre-drupa overview, Senior Editor Cary Sherburne reviews some of the new digital presses visitors to drupa will be able to see. It is not, by any means, an exhaustive list … while this is being called the inkjet drupa redux, there are also very interesting announcements in the toner space as well.

Ariva brings New Products to Market in a Dynamically Changing Print Market

Published April 13, 2012

President of Ariva Mark Ushpol updates Cary Sherbrune on the company's rebranding and shares how paper media is more important than ever for hybrid printers.

Danaher Corporation to Acquire X-Rite

Published April 12, 2012

WhatTheyThink spoke with X-Rite-Pantone Senior VP of Sales and Marketing Vic Stalam upon learning about this news. Stalam indicated that X-Rite Pantone will join Esko and VideoJet in the Product Identification subgroup of Danaher, making this business a $1.2 billion subgroup.

Gearing up for drupa: Workflow news from Chili Publisher, Enfocus, Esko, HP, Kodak, Xeikon and X-Rite Pantone

Published April 12, 2012

March was a pre-drupa whirlwind for many of us journalist/industry analyst types. No one can attend all of the events, but it seemed like I had more than my share. I will be breaking my report up into three parts … the first will focus on the softer side—color management, workflow, etc. Stay tuned for additional information on new digital presses, finishing and more. Companies covered here: Chili Publisher, Enfocus, Esko, HP, Kodak, Xeikon and X-Rite Pantone

Ricoh Launches Customer Marketing Suite for Utility Companies

Published April 11, 2012

WhatTheyThink had the opportunity to speak in-depth with Mike Bryant, Worldwide Practice Leader for Strategy and Marketing Analytics, and Jay Robinson, Senior Solutions Consultant, Utility Market, to gain more information about this new offering from Ricoh for this WhatTheyThink exclusive commentary.

Mohawk's Reinvention Plans

Published April 11, 2012

I have been following Mohawk for a number years, dating back to its early engagement with Indigo in the 1990s and its work on developing digitally-optimized papers that worked with that press and others. It has been interesting to watch this fourth-generation family business evolve over those years. And now, under the leadership of Thomas D. O’Connor, Jr., Chairman and CEO, the company seems to be accelerating its rate of change.

Delphax elan—a Game Changer?

Published April 5, 2012

In February, Delphax Technologies announced it would be bringing to market a digital color print system powered by Memjet at drupa 2012. Industry watchers have been waiting to get more details on this sheet-fed device and the news is finally out. Senior Editor Cary Sherburne gets the details from Delphax’ Dieter Schilling.

manroland web systems Inc.: A Conversation with CEO Roland Ortbach

Published March 22, 2012

In this exclusive WhatTheyThink interview, Senior Editor Cary Sherburne speaks with Roland Ortbach, just named as CEO of manroland web systems Inc. North America. Ortbach discusses the new organization, its relationship with the manroland sheetfed division and more.

X-Rite/Pantone Update from President & CEO Tom Vacchiano

Published March 6, 2012

I had the opportunity to participate in an analyst briefing at Pantone in late February, and X-Rite President & CEO Tom Vacchiano took the time to speak with Senior Editor Cary Sherburne one-on-one with an update on X-Rite/Pantone strategy—where the company’s been and where it is going. Read more.

FedEx Office Expands Grand Format Business

Published March 2, 2012

FedEx Office recently announced that it would be accelerating investment in grand format printing services in selected centralized production centers to supplement its service offerings. The same release also reported that Boeing had selected FedEx Office as its print service provider of choice. WhatTheyThink Senior Editor Cary Sherburne talked to the company to learn more.

Ricoh Helps Customer's Biggest Needs in the Printing Community

Published March 1, 2012

Tim Vellek, Vice President of the Production Printing Business Group at Ricoh Americas and Cary Sherburne address the biggest needs that arise during the dynamic and dramatic changes occurring today in the industry.

New Presstek CEO Stanley E. Freimuth Talks About Strategies, Plans, What to Expect at drupa

Published March 1, 2012

On February 2nd, Presstek announced the appointment of Stanley E. Freimuth as Chairman, President & CEO. Mr. Freimuth, who stepped into the role on February 13th, spent nearly 25 years with Fujifilm where he ultimately had responsibility for all Fujifilm U.S.A businesses. Senior Editor Cary Sherburne spoke with Freimuth about his reasons for taking on the role and his expectations for the firm and the market.

Ricoh Americas Educates Their Customers to Adapt

Published February 23, 2012

Cary Sherburne and Annette McCrary, Director of Production Marketing at Ricoh Americas Corporation discuss the reoccurring trending topic of printers adjusting to the current market state and how Ricoh is helping their customers make that adjustment,

Industry Veteran Jeff Jacobson Joins Xerox

Published February 22, 2012

The announcement that Jeff Jacobson, President & CEO of Presstek, was departing the company to take on a senior role at Xerox caught many industry watchers by surprise. Senior Editor Cary Sherburne spoke with Jacobson to get the story behind the story.

VP of Marketing Mike Dane discusses Ricoh's Perspective on Analog Vs. Digital

Published February 16, 2012

Cary Sherburne and VP of Marketing Mike Dane discuss Ricoh's view on the rebirth to paper in a multi-channel communication market.

Epson Launches NextGen Wide Format Printer, New Branding

Published February 14, 2012

Today, Epson launched its next generation, newly-branded 64” solvent printer – the SureColor S30670 is a four-color solvent printer (CMYK) using Epson UltraChrome GS2 ink. Read more.

Dscoop Adds DSee Digital Print & Design Conference

Published February 10, 2012

Dscoop, the wildly successful HP digital printing users group, has added a new conference to its repertoire. Co-located with Dscoop7 being held in Washington D.C. March 22-24, the event, DSee, takes place on March 22, 2012, and has already sold out. Hear more from Dscoop board members and HP about this novel event.

EFI's Fiery XF Expands VUTEk Capabilities

Published February 7, 2012

Christian Schowalter, Product Marketing Manager at EFI, tells Cary Sherburne about the new turnkey solution with the Fiery XF solutions.

AlphaGraphics Acquired by Blackstreet Capital

Published February 7, 2012

Now that the dust has settled a little on the acquisition of AlphaGraphics (AGI) by Blackstreet Capital and CEO Kevin Cushing’s unexpected departure, Art Coley, AlphaGraphics’ Interim President, talks to WhatTheyThink Senior Editor Cary Sherburne about the AGI perspective, future prospects and franchisee reaction.

Gerhardt and Marcantonio on Allegra's Acquisition of Signs by Tomorrow

Published February 1, 2012

Cary Sherburne, WhatTheyThink’s Senior Editor, had a few questions for Allegra’s Carl Gerhardt and Mike Marcantonio about this acquisition. Here’s what they had to say.

Fenske Media: Innovative and Growing

Published January 27, 2012

In December, WhatTheyThink’s Senior Editor, Cary Sherburne, joined a number of her press and analyst peers on a visit to Fenske Media in Rapid City, South Dakota. In this article, she shares details about the event and includes an exclusive interview with Tom Fenske, one of the four brothers that own and operate the business.