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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 451-475 of 1008 articles

Experiences from Beta Site for GS3250LX, imageoptions

Published January 24, 2012

Cary Sherburne and President of imageoptions Brian Hite discuss the company's involvement as a beta site for EFI's GS3250LX.

 

HP's Xavier Garcia Gives Advice to Printers Looking to Enter the Wide Format Market

Published January 23, 2012

Cary Sherburne and HP's General Manager of Scitex Xavier Garcia have a conversation focused on print service providers looking to expand their offerings with wide format.

 

Running the Gauntlet: A Book Review

Published January 19, 2012

Jeff Hayzlett’s second book, Running the Gauntlet, is out, launched January 3rd. Read what Senior Editor Cary Sherburne has to say about the book and the SnapTags it incorporates.

 

EFI Breaks Ground with LED Curing in their GS3250LX

Published January 17, 2012

Cary Sherburne and EFI's VUTEK Product Manager Jamie Dolpies talk about the latest LED curing technology recently included in their product line and the suite of advantages it brings to the industry.

 

Premium Content Cool App from a Surprising Source

Published January 17, 2012

Web-to-print provider Aleyant profiled one of its customers in a recent press release that caught my attention. Thinking this was an innovative print service provider who had launched a niche holiday application, I contacted them to see what they do the rest of the year. Not a print service provider!

 

HP's Strategic Marketing Manager Harel Ifhar on HP's Market Innovation

Published January 16, 2012

Scitex Strategic Marketing Manager Harel Ifhar tells Cary Sherburne how HP is constantly striving to bring new technologies and business ideas to their customers to help them evolve their business.

 

EFI's Wide Format Automation Solutions

Published January 10, 2012

Senior Marketing Manager Mark Goodearl and Cary Sherburne discuss how EFI brings better integration for a more efficient workflow to meet wide format's ever increasing demand for automation.

 

Premium Content Why HP Acquired HiFlex

Published January 9, 2012

On December 7th, HP announced the acquisition of print MIS provider HiFlex. WhatTheyThink Senior Editor Cary Sherburne spoke with HP to understand more about this acquisition and how it fits into the HP portfolio. You may be surprised to learn where the acquisition is reporting within the HP organization.

 

Boarman Out as Public Printer

Published December 19, 2011

On April 15, 2010, President Obama announced his intent to nominate William J. Boarman as the 26th Public Printer of the United States. Following that announcement, WhatTheyThink covered the long, and ultimately unsuccessful confirmation process, revealing a number of problems with the nominee. Apparently more problems have arisen and his nomination was returned to the President. Read more.

 

Premium Content First Coated Stock for Production Inkjet Introduced by NewPage

Published December 15, 2011

NewPage was the first paper manufacturer to bring to market a coated stock optimized for production inkjet. Availability of an affordable coated stock solution is at the top of the wish list for many production inkjet press owners. We expect to see much more activity in this space between now and drupa. In the interim, Senior Editor Cary Sherburne spoke with the folks at NewPage to get the full story.

 

Premium Content Wild Apple Graphics Turns to Digital Printing for Art Prints

Published December 12, 2011

Wild Apple Graphics recently added a new digital press that allows the company to offer short runs of certain popular print sizes. Cary Sherburne spoke with Jim Chadwick, Director of Technical Services, to understand how digital printing is streamlining the company’s art print business and why they chose the digital press they purchased.

 

Premium Content Touchcode: A New Way to Make Print Interactive

Published November 18, 2011

German firm Printechnologics has developed another way for print to be interactive utilizing the increasing number of touch screens—tablets, smartphones and more—now in the marketplace. What is a Touchcode, how can it be used and when might we start seeing them in the market? Cary Sherburne speaks with Printechnologics CEO Sascha Voight.

 

Making a Big Impression Trends in Large Format Printing

Published November 14, 2011

As we approach drupa 2012, what are the technologies we can expect to see that will drive change in the printing and publishing markets? Once again, we can expect to see a significant position for inkjet in the array of new technologies exhibitors have on display.  This time, however, while there will still be a large presence in the production sector.

 

Pitney Bowes Helps Customers Beyond Buying Equipement

Published November 8, 2011

Vice President for Global Strategic Product Management Grant Miller and Cary Sherburne chat about the how Pitney Bowes is helping their customers adapt as more mailers are printing and printers are mailing while maintaining efficiency and keep costs low with new products and services.

 

Premium Content AlphaGraphics Seattle Finds Success in Search Engine Marketing

Published November 4, 2011

Printing firms today face many challenges and opportunities. Entrepreneurs like AlphaGraphics Owner Chuck Stempler provide examples of what the printing firm of the future might look like and offer services to small commercial and quick printers to help them reach their own goals.

 

Premium Content Is There an iPad App in Your Future?

Published November 1, 2011

As we look at ways to ensure that print remains viable and that we have the right set of services to go with it, becoming an iPad app developer is an interesting avenue to explore that may be easier than you think. Cary Sherburne reviews two options for easy entry into this market.

 

Pitney Bowes Helps Printing Firms Increase Productivity

Published November 1, 2011

Kevin Marks and Cary Sherburne sit down and discuss Pitney Bowes recent product announcements that aim to help firms be more productive in the production print space.

 

Optimizing Print On-Demand Workflows

Published October 20, 2011

PTI's Director of Professional Services Shabnam Behzadpour tells Cary Sherburne what printers should look into in order to optimize their print on-demand worflows.

 

How to Engage Marketers and Win Business

Published October 13, 2011

Vice President of Marketing for PTI Dustin Ritter sits down with Cary Sherburne to share just what modern marketers are looking for in today's more social world.

 

Kodak President & COO Phil Faraci Clarifies Kodak Position

Published October 12, 2011

Recent news stories about Kodak have implied that the company’s digital transition is not going as planned, even suggesting an investigation into filing bankruptcy. While waiting for Kodak to announce quarterly earnings on November 3rd, WhatTheyThink spoke with President & COO Phil Faraci to gain his perspective these issues.

 

Premium Content TRI-C Enterprises CEO and PIAG Chairman Bill Cole Talks About Turning His Business Around

Published October 11, 2011

Bill Cole, CEO of TRI-C Enterprises and PIAG Chairman, talks with Senior Editor Cary Sherburne about the impact last year’s PIAG book study group, featuring Disrupting the Future by Dr. Joe Webb, had on the future of his business…a wake-up call that infused new energy and excitement into his life and his business.

 

Premium Content Delivering Value via the Web

Published October 5, 2011

Although most of us understand that electronic communications are here to stay, it can still be difficult to figure out how best to leverage it in a business sense. WhatTheyThink spoke with Mohawk’s Chris Harrold, VP, Business Development, about the company’s new service platform for digital printers, Mohawk MakeReady, a great example of using the Web to deliver valuable information while building increased credibility for the business.

 

Premium Content Production Automation: How Do You Get Started Affordably?

Published September 30, 2011

Following up on her recent article, Graph Expo Retrospective, Senior Editor Cary Sherburne takes a look at production automation, a key "Critical Technology" as identified by the Graph Expo Must See 'ems committee. Getting started might be more affordable than you think.

 

Premium Content Graph Expo Retrospective; Critical and Opportunistic Technologies for Future Success

Published September 27, 2011

As the industry gets back to work following a busy Graph Expo 2011, it is a good time to take a look at some of the technologies that were on display-both those that are critical to the short- and long-term profitability and survival of a printing company, and opportunistic technologies that can provide differentiation.

 

Agfa and Pitman: One Year Later

Published September 9, 2011

In July of 2010, Agfa acquired the assets of the Harold M. Pitman Company. It's been just over a year, and WhatTheyThink takes an exclusive look at the status of the integration.

 

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