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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 451-475 of 1008 articles

Stefan Hunkeler Highlights Innovations Days 2013 from the Show

Published February 11, 2013

Stefan Hunkeler, CEO of Hunkeler AG, gives Cary Sherburne some highlights from Innovations Days 2013 in Lucerne Switzerland.


Digital Publishing Extending to Retail Catalogs and More According to Adobe Study

Published February 1, 2013

There has been lots of press about the struggles of traditional publishers in making the transition to a more digitally-enabled business model, but less attention has been paid to the impact of digital on catalogs and other retail-oriented pieces that typically have been produced in print. Printers take note: There is significant change coming your way if you are in the business of producing print for retail.


EFI’s CEO Guy Gecht Talks About Connect, Financial Results and the Rumor Mill

Published February 1, 2013

During EFI’s recent 2013 Connect user conference in Las Vegas, CEO Guy Gecht took time out to talk to Senior Editor Cary Sherburne, followed by a discussion after EFI released its financial results on January 24th.


Adobe Playing Leadership Role in Publishing Transformation

Published January 29, 2013

As the publishing market continues to seek ways to innovate and to take advantage of the opportunities extent in digital publications, Adobe continues to support their efforts with ongoing enhancements to its Digital Publishing Suite and a growing number of publications on board with the solution. And the executive editor of Fast Company magazine shares his thoughts on the digital transformation.


Ricoh's Jason Dizzine on helping customers with continuous improvement

Published January 24, 2013

Jason Dizzine, Director of Marketing at Ricoh, talks to Cary Sherburne about how they are leveraging internal quality control programs to help their customers.


Landa Does EFI Connect

Published January 22, 2013

For the last several conferences, a highlight at EFI Connect has been the fireside chat between CEO Guy Gecht and an industry luminary. This year’s “luminary” was Benny Landa, and the fireside chat was a highlight of the event. Read more EFI Connect highlights.


Ricoh Director of Production Field Marketing Annette McCrary on Digital Literacy Through Media

Published January 17, 2013

Annette McCrary, Director of Production Field Marketing at Ricoh, talks to Cary Sherburne about their new program called Digital Literacy Through Media.


Premium Content An Inside Look at Allegra Network’s Marketing Resource Center

Published January 15, 2013

Senior Editor Cary Sherburne recently had the opportunity to visit Allegra Network’s Marketing Resource Center, established more than two years ago to provide support to Allegra Network’s franchisees as they expand horizons into new business opportunities.


Joanne David of Ultimate Technographics on Imposition and Automation for Finishing

Published January 15, 2013

Ultimate Technographics President & CEO Joanne David talks with Cary Sherburne about the how imposition and automation integrates with the finishing side of the printing process.


Premium Content Change in Management at HP Graphics Solutions Business

Published January 11, 2013

HP recently had a unpublicized change in management in its Graphic Arts business with the retirement of SVP Chris Morgan. Senior Editor Cary Sherburne spoke with Stephen Nigro, who has rejoined the group as Global Business Leader for Graphics Solutions and Inkjet.


Ricoh's Eric Staples on Clickable Paper

Published January 10, 2013

Eric Staples, Senior Product Manager at Ricoh, speaks with Cary Sherburne about "Clickable Paper".


National PrintOwners Association Launched

Published January 7, 2013

The 2006 merger of NAPL and NAQP has seen its share of naysayers and bumps in the road, but is a new industry association the answer? Find out why some former NAQP members think so.


Premium Content Who Says Packaging is Not Going Digital?

Published December 12, 2012

HP recently announced that Hamburg, Germany, based RAKO Etiketten acquired five new HP Indigo WS6600 digital presses. This large investment caught the attention of Senior Editor Cary Sherburne, who spoke to RAKO about its investment, production platform and strategy moving forward.


Anita Stanley of Ohio Northern University on their digital transition

Published December 6, 2012

Anita Stanley, Manager of Printing Services at Ohio Northern University, talks to Cary Sherburne about transitioning to digital color utilizing MGI's DP60.


Julie Watson of Ultimate Technographics on dynamic imposition

Published December 4, 2012

Julie Watson, VP of Marketing Strategy at Ultimate Technographics, talks to Cary Sherburne about dynamic imposition and what their customers say about the benefits to them.


Premium Content Zumbox Taking Digital Postal Mail to the Next Level

Published December 4, 2012

Zumbox, a digital postal mail service, recently announced that Chuck Teller, formerly of CatalogChoice.org and TrustedID, has joined the company with the objective of identifying new industries that can be served by digital postal mail and broadening the range of mail (documents) recipients can migrate to digital-only. Here's what he had to say to Senior Editor Cary Sherburne.


Premium Content King Printing: An American Success Story

Published November 30, 2012

WhatTheyThink's Senior Editor Cary Sherburne had the opportunity to visit Boston-based King Printing Co., Inc. recently and found an amazingly efficient manufacturing operation with a great family story behind it.


Top-Flight Industry Professionals Gear up for Hunkeler Innovationdays

Published November 30, 2012

Hunkeler Innovationdays has become a tradition in the digital printing world. The organizers promise an even more exciting event in 2013, with visitors able to see live demonstrations of an impressive line-up of end-to-end multivendor digital solutions. The WhatTheyThink video team will be there to capture the action. Read more.


Jim Chadwick of Wild Apple on the importance of color consistency

Published November 29, 2012

Jim Chadwick of Wild Apple in Vermont talks to Cary Sherburne about their business of reproducing artwork and the importance of color management and control.


Komori's Jacki Hudmon talks about their digital strategy

Published November 27, 2012

Jacki Hudmon, SVP of Sales & Marketing at Komori, talks to Cary Sherburne and gives an update on things that came out of drupa including establishing a presence in the digital market and partnering with Konica Minolta and Landa.


Komori's Jacki Hudmon on a Print Engineering Service Providers sales strategy

Published November 15, 2012

Jacki Hudmom, SVP of Sales at Komori, talks with Cary Sherburne about the challenges of a changing print market and how Komori is responding with solution selling and product innovation.


Ultimate Technographics President & CEO Joanne David on imposition

Published November 13, 2012

Joanne David, President and CEO of Ultimate Technographics talks with Cary Sherburne about imposition software, it's history and advancements, as well as ganging for smaller jobs.


Premium Content Tablets: Are You Taking Advantage of the Opportunity

Published November 5, 2012

Like many of our readers, Senior Editor Cary Sherburne is increasingly depending on a tablet computer for a growing array of activities. In this article, she talks about the business opportunities these devices offer for printers, and the tools provided by Adobe that make it easy to do.


Premium Content 94 Quintillion Bottles of Absolut on the Wall...

Published October 29, 2012

Thanks to Ben Miyares of the Packaging Management Institute for bringing this absolutely unique Absolut Vodka packaging story to our attention. Four million bottles, each different. How did they do it? Read more.


Premium Content Time for an Updated Worldwide Printing Forecast

Published October 26, 2012

NPES has commissioned The Economist Intelligence Unit (EIU) to produce an updated worldwide print forecast. WhatTheyThink's Senior Editor Cary Sherburne spoke with Ken Lane, Business Development Manager, Americas, Economist Intelligence Unit, an Economist Group Business, along with representatives from NPES, to learn more about what to expect from the forecast.


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