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Web2Fabric™: Lessons Learned

Web-to-print has become well-entrenched in commercial printing, and same on-demand production model is now making its way into the textiles and apparel industry. Cary Sherburne talks to Steve Smith, founder of DPInnovations, about the company’s Web2Fabric, a set of tools that can be modularly configured to meet the needs of individual companies.

By Cary Sherburne
Published: September 9, 2019


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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.



By Jos Steutelings on Sep 10, 2019

As we at VIGC mention over and over again at our Online Print events #BOPE19 in Belgium and the Netherlands it's all about the right strategy and (online)marketing/sales. But often we see that web-to-print projects mainly focus on technology. Of course this is an important part of the game but in my opinion not the biggest hurdle a printing company has to overcome. Nice article which gives some great insights in spendings!


By Cary Sherburne on Sep 10, 2019

Jos, thank you for the kind words!


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