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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 855 articles

The Next Wave of Digital Publishing: Employee Engagement

Published July 6, 2015

We’ve been writing about the adoption of digital publishing tools for publishing and sales enablement. The next wave for this discipline is a natural: employee engagement. We spoke with Douglas Fajardo, CEO of Mirum Miami, an agency working with Sony Latin America, about the impact Sony’s employee engagement app is having on its employee on-boarding process.

 

EPS Doublet Brings Amazing Innovation to Experiential Marketing with Production Inkjet

Published June 30, 2015

Colorado-based EPS Doublet creates amazing event experiences for its many marquis customers and is an expert in experiential marketing. See how the company leverages large- and small-format digital printing to bring innovative solutions to its customers in this article sponsored by HP Graphics Solutions Business.

 

Cordoba Printing Brings Print On Demand to Israeli Publishers with Kodak PROSPER 1000

Published May 21, 2015

Adding production inkjet to its book printing operation is enabling Cordoba Printing & Binding of Israel to adjust to drastic changes in the Israeli book market as well as to pursue new business opportunities. Learn more in this article sponsored by Kodak.

 

Premium Content New Workflow Chief at Kodak

Published April 28, 2015

We recently learned that Kodak has hired a new workflow chief. Allan Brown, formerly with HP and Xerox, joined the company as General Manager of its Unified Workflow Solutions business. Read what Brown has to say about workflow and Kodak strategies moving forward.

 

Premium Content Interview with Kevin Cushing on Alliance Franchise Brands, Franchising and More

Published April 22, 2015

Kevin Cushing, formerly CEO of AlphaGraphics, has accepted the position of President of the Marketing & Print Division of Alliance Franchise Brands LLC (parent company of Allegra Network LLC). Hear what he has to say about the company, franchising in general and the importance of a learning environment.

 

BR Printers Colors the World of Black & White

Published April 21, 2015

BR Printers discusses how production inkjet printing is changing the way the company does business and opening up new business opportunities in a highly competitive marketplace. This article is sponsored by HP.

 

Are You Doing Your Part to Make Sure PRINT’S VOICE Is Being Heard in Washington?

Published April 9, 2015

Do you know about the joint NPES/PIA program for raising Print’s Voice in the Nation’s Capital? We all complain about Congress not getting anything done, but how many of US actually do anything about it? Here’s a great program that gets the word out about print and pokes at Congress to get stuff done.

 

Premium Content Adobe Tackles Next-Generation Digital Publishing with Summer Launch of Adobe Publish

Published April 8, 2015

We’ve written a fair amount about digital publishing in this space since we believe it presents a good opportunity for new revenue streams for printing firms – not only for traditional publishing applications but increasingly for sales enablement and other enterprise dissemination of information. Adobe is about to take this to the next level with its summer launch of Adobe Publish.

 

Hunkeler InnovationDays: 22 Years of Collaborative Success

Published March 18, 2015

While many other trade events are struggling to survive in a dynamically changing environment, Hunkeler Innovationdays, which has taken place in Lucerne, Switzerland, every other year for the past 22 years (11th event this year!) has continued to grow in both size and vitality. Here’s an overview of the 2015 event.

 

Premium Content Quad/Graphics CEO Speaks Out about Book Platform Transformation, State of the Industry, Go-Forward Strategy

Published March 17, 2015

Quad/Graphics has been in the news a lot of late … first with its agreement to acquire at least 20 HP T-Series Inkjet Web Presses, and then with the attempt to acquire book printer Courier Corporation. Senior Editor Cary Sherburne spoke with CEO Joel Quadracci to get more information and find out what else Quad is up to.

 

Strategic Gamble on Production Inkjet Pays Off for Liturgical Publications

Published March 10, 2015

Facing typical offset run lengths of 750 or less, make-ready waste of as much as 50%, and with evolving customer expectations for more color and higher expectations of color quality and consistency, Liturgical Publications turned to production inkjet as a strategic gamble which has turned into a strategic advantage for this innovative publisher.

 

Premium Content Allegra Network, Avanti and Ricoh: The Inside Story

Published March 5, 2015

In early February, Ricoh and Avanti announced that Allegra Network had chosen Avanti Slingshot as the core of its WorkStream™ integrated web storefront/MIS/workflow automation solution. Senior Editor Cary Sherburne spoke with the franchisor’s executives to get the details of what this means for franchise members and customers.

 

Happy 2nd Anniversary, Canon Solutions America!

Published March 4, 2015

Senior Editor Cary Sherburne joined a group of 40 journalists and analysts to help Canon Solutions America celebrate its 2nd anniversary and to learn what is new from the organization and where it is going in the future

 

World Bank Group’s Printing & Multimedia Touts Production Inkjet as a Game-Changer

Published February 18, 2015

Jimmy Vainstein, senior project manager of the World Bank Group’s Printing & Multimedia explains how investing in a production inkjet printing solution has revolutionized the institution’s business and increased its value to Bank Group clients.

 

Are You Going to TAGA?

Published February 17, 2015

While the TAGA Annual Technical Conference doesn’t draw huge crowds, it should. Senior Editor Cary Sherburne speaks with Printing Industries of America’s Dr. Mark Bohan about this year’s program featuring new ideas and solutions for growth.

 

Producers of drupa Explain Three-Year Plan

Published February 17, 2015

Sometimes, trade shows don’t even have to open before they start making news. Yesterday, officials of Messe Düsseldorf, producer of the drupa expo, held conference calls with journalists to explain the drupa committee’s decision to shorten the interval between the events from four years to three starting in 2016.

 

EFI Connect: Bigger and Better than Ever

Published February 12, 2015

2015 saw a bigger and better EFI Connect, with more than 1,000 customers in attendance and a total attendance of more than 1,500 people. As usual, the conference featured many educational sessions and outstanding keynotes. But there were some differences this year.

 

Digital Book World: Were You There?

Published February 5, 2015

WhatTheyThink was present in force at Digital Book World, our first time to attend this event which is in its 6th year. Were you there? We didn’t see many printers! See what Senior Editor Cary Sherburne has to say about this event and begin planning to attend next year.

 

New High Definition Nozzle Architecture for HP Inkjet Web Presses!

Published February 5, 2015

Today HP announced breakthrough inkjet printhead technology to be incorporated into its Inkjet Web Presses in 2016. Summary information here with more to following in a detailed article from David Zwang on Monday.

 

King Printing: At the Finish Line

Published February 3, 2015

King Printing continues to grow in a highly competitive book printing market, spurred by its investments in production inkjet printing presses. In this article, sponsored by HP, Managing Director Adi Chinai explains how inkjet printing has changed its business and that of its publishers.

 

Swiss-Based Trendcommerce Group Looks to Production Inkjet for Business Growth

Published January 20, 2015

Swiss-based Trendcommerce (Schweiz) AG has always been a trendsetter in Switzerland. The company has secured its market-leading position through the acquisition of production inkjet presses. This has enabled a white-paper-in workflow, virtual elimination of offset printing, reduction in black & white toner-based volumes and a revenue growth of 50% since 2011. Read more in this HP-sponsored story.

 

Who’s Epicomm and what have you done with NAPL/NAQP/AMSP?

Published January 19, 2015

Today, the alphabet soup of NAPL/NAQP/AMSP, one of our favorite industry associations, is getting rid of the unwieldy name generated by a series of mergers and acquisitions in favor of brand-new branding as Epicomm. I spoke with Ken Garner, CEO of Epicomm, to learn more about the what and the why.

 

Looking Toward Hunkeler Innovationdays

Published January 12, 2015

2015 is already shaping up to be a busy year, and one of the highlights is Hunkeler Innovationdays scheduled for February 23-26 in Lucerne, Switzerland. Cary Sherburne speaks with Standard Finishing President Steven Reny to learn what we might expect at this year’s event.

 

A few clarifications from Benny Landa

Published December 18, 2014

Following our publication of the latest update from Landa Digital Printing, published last week, I spoke with Benny Landa to clarify a few things.

 

EFI plans Connect on Steroids in 2015

Published December 18, 2014

EFI Connect 2015 is shaping up to be one of the best ever, so much so that EFI COO Marc Olin describes it as “Connect on Steroids.” Read what he has to say about Connect, EFI’s future strategies and his role as COO of the company in this interview with WhatTheyThink Senior Editor Cary Sherburne.

 

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