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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 976 articles

Premium Content Industry 4.0 and the Internet of Things: Why Printers and Packaging Converters Should Take Notice

Published March 28, 2017

On a recent visit to Switzerland, I had the opportunity to spend time with Antoine Preisig, General Manager EMEA for X-Rite Pantone. Preisig joined X-Rite a year ago with a diverse background in the dental, IT and consumer electronics industries. He shared his thoughts on how Industry 4.0 is changing the world – and our industry.


The Future of Book Manufacturing:Integration and Automation

Published March 20, 2017

Automation is playing a growing role in book manufacturing, as evidenced by the sophisticated solutions on show at Hunkeler Innovationdays 2017


The Changing Face of Web to Print

Published March 14, 2017

It’s been more than two decades since the first flurry of web-to-print solutions hit the market in the midst of the 1990’s dot-com boom, and these solutions have continued to evolve. Today, the next generation of web-to-print solutions are gaining steam as pure-play cloud-based solutions that provide the Uber- or Amazon-like experience consumers expect today. Senior Editor Cary Sherburne delves into experiences of forward-looking firms who have adopted these next-generation solutions.


A Game-Changer for eCommerce Packaging

Published February 14, 2017

In looking at some of the changing paradigms made possible through new packaging technologies, Senior Editor Cary Sherburne takes a look at one that is emblematic of those changes. Those large boxes with lots of filler that you get when ordering products online are about to get smaller, if CMC Machinery has anything to say about it.


17th EFI Connect Brings Together 1,500 Attendees for Learning, Networking, Inspiration

Published February 7, 2017

Artificial intelligence, connecting the dots that no one else sees, and print as the igniter … some key learnings from EFI Connect 2017. The WhatTheyThink team was there and captured some great video interviews. In this post, Senior Editor Cary Sherburne shares the highlights that caught her attention.


EFI and Konica Minolta: A Solid Partnership

Published January 27, 2017

Konica Minolta Senior Vice President Kevin Kern speaks with Senior Editor Cary Sherburne about the company's partnership with EFI. He categorizes EFI as Konica Minolta's go-to partner in areas where they are bringing new things to their customers, emphasizing KM's focus on solutions selling and end-to-end workflow integration.


Workflow Integration Delivers Near Lights Out Cut Sheet Workflow at the World Bank

Published January 26, 2017

Jimmy Vainstein, Senior Project Manager at the World Bank, explains how the Bank is revamping it's cut sheet operation to achieve a near lights out workflow, integrating web to print and EFI Fiery Central with Pace MIS.


Frank Mallozzi Reports on EFI Connect 2017

Published January 24, 2017

Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.


An Inside Look at Thomson Reuters Core Publishing Solutions

Published January 17, 2017

At Thomson Reuters Core Publishing Solutions, the focus on lean manufacturing is core to its business. WhatTheyThink recently visited the company’s Eagan MN facility to learn more about the operation. Read the full story.


Closing Out 2016 with Color Inspiration

Published January 6, 2017

2016 marked my first visit to the Color Conference. Over recent years, the conference has broadened its audience to include more content for designers and brand owners while still sticking to its color technology heritage. Read more to find out why this conference was a great way to end 2016.


Printing Industry 2016: A drupa Year to Remember

Published December 21, 2016

2016 was a very busy year in the printing industry, but the highlight of the year was drupa … it marked what appears to be a turning point in the industry energy level. Senior Editor Cary Sherburne revisits drupa and other key events that occurred during 2016.


Inside Shutterfly's Highly Automated Production Platform

Published December 20, 2016

Visiting Shutterfly was an amazing experience. The company produces hundreds of thousands of orders per day during peak periods across its three U.S. production sites in a highly architected and efficient manufacturing process. Read the article to find out more.


Premium Content Cimpress Acquires National Pen: The Inside Scoop

Published December 12, 2016

Today, Cimpress, the parent company of Vistaprint and multiple other Internet printing brands, announced it is acquiring National Pen, a leader in custom writing instruments. Senior Editor Cary Sherburne spoke with Cimpress CEO Robert Keane to get the inside scoop.


Greenery: The Pantone Color of the Year

Published December 9, 2016

Pantone announced the 2017 Color of the Year and it is Greenery, described as a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.


1,000th HP PrintOS Customer Speaks Out

Published December 6, 2016

Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.


Coming Soon: Hunkeler Innovationdays

Published December 6, 2016

Have you ever attended Hunkeler Innovationdays? If not, you are missing one of the most innovative and focused events in our industry. Scheduled for 20-23 February 2017 in beautiful Lucerne, Switzerland, this event is expected to attract more than the 6,000 attendees that graced the 2015 event, with more than 80 exhibitors and 40 dedicated multivendor production lines. Read more.


Universal Wilde Has Transformed Its Business with Production Inkjet

Published November 30, 2016

Universal Wilde in Massachusetts is the largest direct marketing and book printing company in the state. Its Vice President of Operations and Technology, Jeff McFadden, explains the company's decision to acquire production inkjet about 5 years ago. Today, about 75% of its production ink work being book production with the rest being direct mail. He also shares his thoughts about the value of users groups like thINK.


Diversification at SunDance Offers an Exceptional Customer Experience

Published November 29, 2016

JohnHenry Ruggieri, Managing Partner at SunDance in Orlando, shares thoughts about the importance of focusing on core competencies, bringing as many services in house as possible in order to meet a wider variety of customer needs. He discusses how his various HP printing solution's contribute to providing a great customer experience.


Production Inkjet Helps PCI Group Take Transactional Printing to the Next Level

Published November 17, 2016

Chris Kropac, President of PCI Group, a transactional printing business located in Charlotte NC, talks about how his company got into production inkjet and why. The company sells quality and compliance, Production inkjet has enabled them to continue to raise the bar while keeping costs in line.


Workflow Automation: Stories from the Trenches

Published November 15, 2016

Senior Editor Cary Sherburne recently had the opportunity to have in-depth discussions with three leading companies about their success with workflow automation and what it has meant for their businesses.


The Value of Digital Book Printing at Webcom

Published November 15, 2016

Michael Corbett, Director of Operations for Webcom, chats with Senior Editor Cary Sherburne about the changing needs of publishers, and how the company has added digital printing to its platform to address those needs. The company has also added software infrastructure to aid publishers in reducing inventories and supply chain costs. He also addresses the production of personalized copies of Unsquaring the Wheel at Graph Expo.


Addressing Customer Needs with Digital Package Printing at Caraustar

Published November 8, 2016

Caraustar, a packaging solutions provider with plants throughout the U.S., has added an HP Indigo 30000 digital press to augment its offset and flexo production of folding cartons and set-up boxes. Director of Business Development John Ramsier explains why ... speed, high quality, innovation.


Houston Independent School District Adds Sheetfed Production Inkjet

Published November 3, 2016

Chuck Werninger is Senior Manager at Houston Independent School District, a community of about 250,000 teachers, staff and students. Its print shop recently added the Canon VarioPrint i300 sheetfed inkjet press to open up full-color teaching. The press, which replaced several toner devices, was justified at a million impressions a month, and is already at 3 million three months after install.


Color Your Work Exceptional

Published November 1, 2016

Are you planning to attend the Color Conference in December in Phoenix? If you have anything to do with color in your daily work, you should consider it. There have been many advances in color management as well as launching of new standards. This is the best place to get the scoop on all of it and rub elbows with the experts – consultants, printers, suppliers and brand owners who are passionate about color.


Digital Printing: A Game-Changer in Packaging at Texas-Based Abox

Published November 1, 2016

Pylar Pinkston, Director of Sales & Marketing at Texas-Born and Texas-Proud Abox, talks about digital printing as a game-changer for her company, which now has a digital division in addition to offset and flexo. "We realized that digital was the way ..." The company selected the HP Indigo 30000.


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