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Recent Commentary & Analysis from Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Displaying 1-24 of 803 articles

DPI Direct Leverages HP for Success in Digital

Published September 30, 2014

Sam Mousavi, President of DPI Direct, and Cary Sherburne discuss the business and his focus on digital from the beginning days of the company.

 

Premium Content Zenger Group: A Successful Disrupter

Published September 29, 2014

Since its founding in 1980, Buffalo-based Zenger Group has a history of innovation. Today, the company is an expert in personalized communications and runs a highly efficient operation. Senior Editor Cary Sherburne speaks with Steve Zenger for an inside peek.

 

Bill Graushar on "The New MBO"

Published September 25, 2014

Bill Graushar, Principal at Bill Graushar Consulting, talks about the MBO America Customer Open House event and gives his impressions on what he saw there and what he thought about the "The New MBO" offerings.

 

Premium Content Reach Out and Touch Your Fan Base: A Mobile App Success Story

Published September 23, 2014

Senior Editor Cary Sherburne talked with Aaron La Porta, graphic designer/developer for the Buffalo Bills. The team is leading the NFL in implementation of mobile apps, and La Porta has a great story to tell. Inside the story is sage advice for printers looking to get into the mobile app world.

 

MBO America Helps Unitecblue Develop Innovative New Products

Published September 18, 2014

Juan Sanchez, Plant Manager at Unitecblue in Argentina, talks to Cary Sherburne about the business and how MBO America is helping them develop innovative new products.

 

MBO America Helps Unitecblue Develop Innovative New Products (Spanish)

Published September 18, 2014

Juan Sánchez , Gerente de Planta en Unitecblue en Argentina , conversa con Cary Sherburne sobre el negocio y cómo MBO America está ayudando a desarrollar nuevos productos innovadores.

 

Production Inkjet a Game-Changer for Documation

Published September 16, 2014

Senior Editor Cary Sherburne recently spoke with Documation Vice President and COO Martin Aalsma in developing this HP-sponsored feature. Documation is the proud owner of two HP T230 Color Inkjet Presses that it is leveraging to reduce costs, improve throughput and develop new product offerings

 

Tobe Direct Makes Significant Investment in Digital with HP

Published September 16, 2014

Cary Sherburne interviews Mike Romer, VP of National Accounts for Tobe Direct, finding out about their direct mail marketing company and how they've invested in digital with HP.

 

Color Expert John Sweeney Talks about Open Digital Color Standards

Published September 4, 2014

With Graph Expo around the corner, attendees should take some time at the show to investigate the latest developments in color management, a field that is changing quickly due to the availability of a broad array of new technologies. In an interview with Senior Editor Cary Sherburne spoke with John Sweeney, Business Development Manager for matchmycolor talks about color management developments inside and outside the printing industry.

 

HP Helps Labels Unlimited Transition to Digital

Published September 2, 2014

John Wynne, CEO of Labels Unlimited, and Cary Sherburne discuss the exciting label segment of the industry and their transition to digital. We learn how HP as a business partner was able to help with the transition to digital.

 

Prisma Works to Improve Bindery Throughput with MBO America

Published August 28, 2014

Steve Carlson, Director of Operations at Prisma, talks to Cary Sherburne about the business and how they are working to improve bindery throughput using MBO America.

 

Ripon Printers Help Educate Customers as Adobe Certified Instructors

Published August 26, 2014

James Wamser of Ripon Printers talks to Cary Sherburne about Ripon and his role in helping to educate their customers as an Adobe Certified Instructor. They also discuss Creative Cloud and how it's changed how they use Adobe products.

 

The New MBO America: Begin with the End in Mind

Published August 21, 2014

Lance Martin, Director of Sales for MBO America, talks to Cary Sherburne about "The New MBO" and why it's important to begin the print job with finishing in mind.

 

GI Solutions Doubles Throughput with Second-Generation Production Inkjet Presses

Published August 20, 2014

GI Solutions in Leicester UK is on its second generation of high-speed production inkjet presses. Senior Editor Cary Sherburne spoke with Patrick Headley, Deputy Managing Director, to find out what the drivers were for the technology replacement and what benefits the company is seeing.

 

Critical Mass Building Toward Color in Transactional Printing

Published August 20, 2014

Dave Smith, Director of Operations at DST Output, talks to Cary Sherburne about some details about their business and the critical mass building toward color in transactional printing.

 

SmartPractice Automates Workflow with HP

Published August 19, 2014

Cary Sherburne talks to Dave Casteneda, Director of Premedia Services at SmarPractice. They discuss their business, equipment, and how they've been able to automate their workflow with HP.

 

How Adobe Creative Cloud Can Grow Your Print Business

Published August 7, 2014

Chris Kitchener, Group Product Manager for Adobe InDesign & Illustrator, talks to Cary Sherburne about the perception that Adobe has abandoned the print industry and how Creative Cloud can grow print businesses by adding other revenue streams.

 

Premium Content The Role of Professional Services in a Complex Production Environment - A Conversation with Canon Solutions America

Published August 5, 2014

Workflows are becoming more complex and savvy print service providers are looking to streamline and automate business and production processes for a more sustainable business and production environment. Utilization of vendor professional services can be an effective means of finding opportunities to take time, cost and touches out of both business and production processes as well as to introduce innovation. Learn what Canon Solutions America has to say about the changing world of professional services.

 

How the HP T200 Helps Documation Set the Standard

Published August 5, 2014

Martin Aalsma, VP of Operations at Documation, talks to Cary Sherburne about the company and their experience with publishing and direct mail using the HP T200 series inkjet web presses. They also talk hybrid workflow and color management.

 

Premium Content HP Graphic Arts Reorganizes, Shares Strategic Direction

Published August 1, 2014

In May, the HP Graphics Solutions Business effected an organizational change at the top of the Americas organization. WhatTheyThink Senior Editor Cary Sherburne spoke with the new Vice President and General Manager Yishai Amir to see what’s up.

 

A2Z Printing Grows Offset Business by Offering More with Digital

Published July 29, 2014

Allen Taheri, President of A2Z Printing, talks to Cary Sherburne about the growth of the company and their acquisition of HP digital devices which enables them to get business they otherwise wouldn't.

 

Premium Content Konica Minolta Pushes Up-Market with Three New Digital Presses

Published July 25, 2014

Konica Minolta used the launch of three new digital presses as an opportunity to brief a media and analyst group at its Manhattan showroom earlier this month. In addition to learning about the new presses as they were launched, the group also received a strategy update from the company. Senior Editor Cary Sherburne was there and shares her thoughts.

 

The Impact of Creative Cloud on the Creative Community and Printers

Published July 24, 2014

Russell Viers, Speaker/Trainer/Digital Handyman, talks to Cary Sherburne about teaching and the impact Creative Cloud has had on the creative community and printing industry.

 

Pinnacle Data Systems Leverages Canon Solutions America

Published July 15, 2014

Rob Reddinger, Owner of Pinnacle Data Systems, talks to Cary Sherburne about the business and the production platform they use. They also discuss what sets Canon Solutions America apart and why they partnered with them.

 

Premium Content New Presstek CEO Shares Strategy, Business Updates

Published July 14, 2014

Nearly two years after its acquisition by AIP, Presstek named Jeffrey A Beck as CEO. Previously, the company had been managed by AIP executives as they restructured the organization and set a go-forward strategy. Prior to Presstek, Beck was COO of Boston-based iRobot. Senior Editor Cary Sherburne visited with Beck to learn more about his background and Presstek’s strategies for future success.

 

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