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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 933 articles

Access Direct Continues its Transformation by Adding Sheetfed Inkjet

Published September 27, 2016

Lori Messina, Owner and EVP at Access Direct, talks about the company's strategy of replacing toner and offset with production inkjet, most recently adding a Canon VarioPrint i300 sheetfed inkjet press to round out its production platform. First half color printing volumes have already exceeded that of the entire year of 2015.

 

A Culture of Innovation at Zazzle

Published September 20, 2016

At Zazzle, everything can be personalized. Chief Fulfillment Officer Charles Ohiaeri talks about the variety of products the company produces in its Paper Division using HP Indigo, Latex and DesignJet printers, including custom postage stamps that are validated by the USPS. "We will continue being curious on our own, understanding what customers want, and giving them the best possible experience."

 

Canon: Serving the CAD and Graphic Arts Markets in Wide Format

Published September 14, 2016

Sal Sheikh, Senior Director at Canon USA and Vice President of Marketing at Canon Solutions America, discusses with Senior Editor Cary Sherburne how Canon is addressing the CAD and graphic arts markets with its wide format offerings. He points out that CAD color printing is experiencing a radical shift to color printing, and discusses new developments in graphic arts.

 

Thomson Reuters Sees Opportunity in Monochome Book Printing

Published September 13, 2016

Thomson Reuters Core Publishing Service focuses on short and long runs of monochrome legal and other publications on lightweight papers. Adding a HP PageWide Web Press T360 with an inline Magnum Flexbook has significantly improved efficiencies for mid-sized to short runs. Learn more in this article sponsored by HP.

 

Village Print and Media Offers 24x7 Printing Services in The City That Never Sleeps

Published September 6, 2016

Ariel Markowitz, Director of Creative Services at Village Print and Media in New York, talks about the company's position as a 24x7 full service provider in The City That Never Sleeps. The company prides itself on offering excellent quality, a high level of customer service and competitive pricing with its design services, HP Indigo printing and full bindery.

 

Creative Sign Designs Spurs Collaboration with Dry-Erase Paint

Published September 6, 2016

As Creative Sign Designs was preparing to remodel its facility, President & CEO Jamie Harden came across dry-erase paint from ThinkPaint and immediately saw the benefits, both for his own staff and as a potential new revenue stream for the business.

 

Award-Winning Narrow Web Printer Syracuse Label & Surround Printing Adds Digital to Meet Market Needs

Published August 30, 2016

Digital is the way to go, according to Mark Howard, Vice President of Graphic Services at Syracuse Label & Surround Printing. He talks with Senior Editor Cary Sherburne about the company's digital journey and the role an HP Indigo WS6600 has played in allowing the company to add new applications, meet tighter deadlines without any sacrifice in quality. He shares an award-winning example of shrink-sleeve production.

 

Premium Content Canon Promotes “See Impossible” and “One Canon” Themes at Press Event

Published August 24, 2016

At an industry analyst/journalist summit held early this month, Canon unveiled its “One Canon” approach to the business, further integrating Canon U.S.A. Business Group, Canon Solutions America and Canon Information & Imaging Solutions to provide a seamless customer experience. WhatTheyThink Senior Editor Cary Sherburne also interviewed Canon Americas Chairman & CEO and Senior Managing Director of Canon Inc. Joe Adachi during the event.

 

Performance POP Sees Market Differentiation in 2D/3D Projects

Published August 23, 2016

Taylor White, CEO of Performance POP in Dallas, recently invested in four HP large format printers to expand its POP business, which he saw as the future of the company. The company sells to retailers and retail brands, producing both 2D and 3D displays. Combined, these offer the company significant market differentiation. Performance POP also produces many hybrid digital/offset projects.

 

COT Holdings Celebrates 40 Years in Business

Published July 27, 2016

What’s the printing business like in Barbados? Highly competitive, according to COT Holdings’ Nigel Worme. Learn how this innovative company is investing in the future of its business with a brand-new HP Indigo 10000 in this article sponsored by HP.

 

How Digital Can Make Offset More Efficient

Published July 26, 2016

Bill Duerr, President of New Jersey based Hatteras, joins Senior Editor Cary Sherburne to discuss how adding two HP Indigo 10000s has changed the company's production platform and expanded its offerings, with a combination of offset transfer and new applications. It has also helped make offset production more efficient by removing shorter offset runs from the mix.

 

Arizona-based bluemedia Takes Unique Approach to Large Format Workflow

Published July 20, 2016

Arizona-based large format printer bluemedia has taken a unique approach to workflow that is serving them well, making it possible to efficiently produce large and small projects – including all of the Super Bowl graphics.

 

How Much Excellence Is in Your Operation?

Published July 18, 2016

A new book by former HP Executive Dieter Legat is a how-to guide for getting to operational excellence. Surf the Waves of Opportunity: Lead your business to operational excellence with five things done right, draws on Legat’s many years of operational and consulting experience to provide a working model that can be used in any business.

 

Xerox and RR Donnelley to Merge? What Would This Mean for the Industry?

Published July 13, 2016

Say what? Mainstream media is reporting that the two are in talks, and all this in the middle of Breaking Up Is Hard to Do for both companies. Xerox responded to an email inquiry early this morning with this: “All we are willing to share at this point is that we don’t comment on market speculation.” Expected. RR Donnelley has always been extremely close to the vest even when the topic is not material, so there wasn’t any point in reaching out there. But we do have our feelers out to see what we can pick up.

 

Premium Content Shutterfly and HP Indigo: The Inside Scoop

Published July 13, 2016

At drupa 2016, HP Indigo announced its largest deal ever – 25 HP Indigo 12000s to go to photo specialty printer Shutterfly. This is notable not only for the size of the agreement but for the fact that all 25 units are to be installed over the summer in order to be ready for peak production in the 4th quarter – a monumental task.

 

Think 3D Printing is Not for You? Think Again!

Published July 12, 2016

3D printing was one of six focused areas at drupa 2016. Most printing operations are probably wondering how this can apply to their businesses. Senior Editor Cary Sherburne has some ideas to share that will shed light on the subject.

 

Taking Print to the Future with HP Print OS at Creel Printing

Published July 12, 2016

Bill Wieners, President of Digital Lizard, a Creel Printing company, talks about how the company's extensive installed base of digital presses is being completely refreshed, and the impact that HP PrintOS is having on production efficiencies. With 17 HP presses on the floor across three plants, the company has the most presses installed on PrintOS. Creel will also be a beta site for the new HP Indigo 50000.

 

Emmy-Worthy Press Conferences at drupa 2016

Published July 5, 2016

For journalists, drupa means a press conference marathon. Most of these conferences have great content, and it is important to be able to ask questions of executives during these sessions to be able to bring the most accurate and important news to our readers. In this post, Senior Editor Cary Sherburne highlights four press conferences that are deserving of special recognition.

 

Key Themes at drupa 2016 Bring Industry 4.0 to the Forefront

Published June 27, 2016

By all accounts, drupa 2016 was an amazing show for both exhibitors and attendees. In this article, Senior Editor Cary Sherburne highlights some of the important trends coming out of the show, including drivers bringing Industry 4.0 – the fourth industrial revolution – to print.

 

HP Indigo Scores Big at drupa with Cimpress and Shutterfly Deals

Published June 2, 2016

Just two days into drupa 2016, HP Indigo has announced two large deals: Cimpress and Shutterfly. Combined with some other smaller transactions, the company has already chalked up sales of about 50 HP Indigo Series 4 presses, with likely more to come, making this an exciting show for the company. Senior Editor Cary Sherburne spoke with Indigo General Manager Alon Bar-Shany to get the details.

 

Self-Serve Omnichannel Marketing Campaigns - Taking Web2Print to the Next Level

Published May 23, 2016

Most printing companies have either adopted omnichannel and web2print solutions or are planning to. With XMPie’s upcoming ‘Campaigns-on-Demand’ feature - an enhancement to both its Cross Media and Web2Print solutions -- the benefits of multi-touch 1:1 campaigns and a more efficient ordering workflow are no longer mutually exclusive. Learn more in this interview sponsored by XMPie.

 

HP's Alon-Bar-Shany on Digital Opportunities in Packaging

Published May 23, 2016

Alon Bar-Shany, General Manager of HP's Indigo Business, talks about the complexity of the packaging market, from substrates to color requirements, and how digital can benefit this market segment, including HP's new offering, the Pack Ready ecosystem, that compresses cycle time for laminated products.

 

HP Set to Revolutionize Prototyping/Manufacturing with Jet Fusion 3D

Published May 18, 2016

It’s been some time since HP first announced it would be entering the 3D printing market with a production-class printer and it is finally show time. The HP Jet Fusion 3 Printing Solution will be unveiled at RAPID, the largest 3D additive manufacturing conference. As promised, the printer is 10X faster and half the cost of its nearest competitor.

 

HP Indigo 10000 Opens New Doors for Denver-Based Hampden Press

Published May 16, 2016

Denver-based Hampden Press recently added an HP Indigo 10000 Digital Press to its fleet of offset, digital and wide format presses and has been able to not only increase capacity and produce many brand-new applications, but has also seen revenues rise 10% as compared to last year, largely due to the HP Indigo 10000. Read more in this article sponsored by HP.

 

HP Set to Revolutionize Prototyping/Manufacturing with Jet Fusion 3D

Published May 16, 2016

It’s been some time since HP first announced it would be entering the 3D printing market with a production-class printer and it is finally show time. The HP Jet Fusion 3 Printing Solution will be unveiled at RAPID, the largest 3D additive manufacturing conference. As promised, the printer is 10X faster and half the cost of its nearest competitor.

 

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