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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 985 articles

Premium Content New Xeikon President Benoit Chatelard Shares Vision for the Future

Published May 25, 2017

In late March, Xeikon announced that Benoit Chatelard, at the time the Vice President, Production Printing, for Ricoh Europe, would be joining the company as President & CEO Digital Solutions, Flint Group, Xeikon’s parent company. Chatelard began his new role May 8th, and speaks with Senior Editor Cary Sherburne about his vision for Xeikon.

 

Omni-Channel Communications: Secrets of Success

Published May 16, 2017

Marketers’ love affair with a digital-only strategy has begun to wane, and while they are continuing to invest in digital channels, print is regaining ground as an important part of the overall media mix. This opens the door to a more active role for print service providers in moving upstream and becoming engaged with helping marketers develop and execute an effective omni-channel strategy that aligns with the way consumers want to interact with brands. We spoke with some experts to learn their secrets of success.

 

NPES, PIA and Idealliance: The Strategy Moving Forward

Published May 4, 2017

Last month, NPES announced it was taking on sole ownership of the Print/Graph Expo show franchise in order to give it the flexibility to make necessary major changes to the show. Senior Editor Cary Sherburne spoke with both Printing Industries of America and Idealliance to get their take and to better understand what their involvement would be moving forward.

 

Spectrum Printing Weighs in on Idealliance’s G7 Master Facility Qualification Process

Published May 2, 2017

Tucson-based Spectrum Printing recently underwent the Idealliance G7 Master Facility Qualification process by leveraging G7 Expert, Jeff Collins, National Color Solutions Manager for Konica Minolta. We checked into learn more about the process and the early results. We’ll touch base again in about a month to find out what longer term benefits the company has achieved.

 

Esko Presents Flexo Innovation

Published April 25, 2017

On a recent visit to Belgium, I attended a Esko press briefing scheduled in conjunction with the company’s Flexo Innovation Day customer event.

 

NPES “Bold New Direction” for 2020 and New Ownership for Print/Graph Expo

Published April 20, 2017

NPES has unveiled what it characterizes as a “bold new direction” with its 2020 Strategic Plan. The organization has been evaluating its performance and considering where it wants to be as an organization by 2020 – and what value it can and will bring to the printing industry. NPES has assumed full ownership of the PRINT and GRAPH EXPO tradeshows.

 

Premium Content Xeikon Café and the Xeikon Panther Strategy

Published April 18, 2017

Xeikon Café marked some significant Xeikon announcements, including the company’s entry into the production inkjet business and a leadership transition. The event, held at Xeikon headquarters in Belgium, drew more than 800 unique international visitors and was supported by about 40 partners.

 

One Canon Event Shares Good News, Surprises

Published April 14, 2017

Canon didn’t disappoint with its One Canon event in Boca Raton last month. About 40 journalists and analysts gathered to hear the latest news and engage with Canon customers. It’s always a pleasure to hear from Joe Adachi, Canon USA Chairman and CEO, who kicked off the event with a broad corporate overview. And a surprise product launch occurred during the event as well.

 

What Do the Navy’s Blue Angels Have to Do with Print?

Published April 13, 2017

I grew up in the shadow of Navy base Moffett Field in Mountain View CA, and later lived near Pease Air Force Base in Portsmouth NH, and had the opportunity to see many Blue Angels shows and practice sessions. So it was quite an experience to hear from John Foley, a retired U.S. Navy Commander who led the vaunted Blue Angels, a keynote speaker at Dscoop.

 

Premium Content Industry 4.0 and the Internet of Things: Why Printers and Packaging Converters Should Take Notice

Published March 28, 2017

On a recent visit to Switzerland, I had the opportunity to spend time with Antoine Preisig, General Manager EMEA for X-Rite Pantone. Preisig joined X-Rite a year ago with a diverse background in the dental, IT and consumer electronics industries. He shared his thoughts on how Industry 4.0 is changing the world – and our industry.

 

The Future of Book Manufacturing:Integration and Automation

Published March 20, 2017

Automation is playing a growing role in book manufacturing, as evidenced by the sophisticated solutions on show at Hunkeler Innovationdays 2017

 

The Changing Face of Web to Print

Published March 14, 2017

It’s been more than two decades since the first flurry of web-to-print solutions hit the market in the midst of the 1990’s dot-com boom, and these solutions have continued to evolve. Today, the next generation of web-to-print solutions are gaining steam as pure-play cloud-based solutions that provide the Uber- or Amazon-like experience consumers expect today. Senior Editor Cary Sherburne delves into experiences of forward-looking firms who have adopted these next-generation solutions.

 

A Game-Changer for eCommerce Packaging

Published February 14, 2017

In looking at some of the changing paradigms made possible through new packaging technologies, Senior Editor Cary Sherburne takes a look at one that is emblematic of those changes. Those large boxes with lots of filler that you get when ordering products online are about to get smaller, if CMC Machinery has anything to say about it.

 

17th EFI Connect Brings Together 1,500 Attendees for Learning, Networking, Inspiration

Published February 7, 2017

Artificial intelligence, connecting the dots that no one else sees, and print as the igniter … some key learnings from EFI Connect 2017. The WhatTheyThink team was there and captured some great video interviews. In this post, Senior Editor Cary Sherburne shares the highlights that caught her attention.

 

EFI and Konica Minolta: A Solid Partnership

Published January 27, 2017

Konica Minolta Senior Vice President Kevin Kern speaks with Senior Editor Cary Sherburne about the company's partnership with EFI. He categorizes EFI as Konica Minolta's go-to partner in areas where they are bringing new things to their customers, emphasizing KM's focus on solutions selling and end-to-end workflow integration.

 

Workflow Integration Delivers Near Lights Out Cut Sheet Workflow at the World Bank

Published January 26, 2017

Jimmy Vainstein, Senior Project Manager at the World Bank, explains how the Bank is revamping it's cut sheet operation to achieve a near lights out workflow, integrating web to print and EFI Fiery Central with Pace MIS.

 

Frank Mallozzi Reports on EFI Connect 2017

Published January 24, 2017

Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.

 

An Inside Look at Thomson Reuters Core Publishing Solutions

Published January 17, 2017

At Thomson Reuters Core Publishing Solutions, the focus on lean manufacturing is core to its business. WhatTheyThink recently visited the company’s Eagan MN facility to learn more about the operation. Read the full story.

 

Closing Out 2016 with Color Inspiration

Published January 6, 2017

2016 marked my first visit to the Color Conference. Over recent years, the conference has broadened its audience to include more content for designers and brand owners while still sticking to its color technology heritage. Read more to find out why this conference was a great way to end 2016.

 

Printing Industry 2016: A drupa Year to Remember

Published December 21, 2016

2016 was a very busy year in the printing industry, but the highlight of the year was drupa … it marked what appears to be a turning point in the industry energy level. Senior Editor Cary Sherburne revisits drupa and other key events that occurred during 2016.

 

Inside Shutterfly's Highly Automated Production Platform

Published December 20, 2016

Visiting Shutterfly was an amazing experience. The company produces hundreds of thousands of orders per day during peak periods across its three U.S. production sites in a highly architected and efficient manufacturing process. Read the article to find out more.

 

Premium Content Cimpress Acquires National Pen: The Inside Scoop

Published December 12, 2016

Today, Cimpress, the parent company of Vistaprint and multiple other Internet printing brands, announced it is acquiring National Pen, a leader in custom writing instruments. Senior Editor Cary Sherburne spoke with Cimpress CEO Robert Keane to get the inside scoop.

 

Greenery: The Pantone Color of the Year

Published December 9, 2016

Pantone announced the 2017 Color of the Year and it is Greenery, described as a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.

 

1,000th HP PrintOS Customer Speaks Out

Published December 6, 2016

Senior Editor Cary Sherburne talks with Martin Saavedra, Jr., EVP at MLI Marketing in Tampa, the 1,000th HP PrintOS customer. Saavedra explains why solutions like HP PrintOS are important in helping printers remain competitive with a streamlined and productive workflow in an open, cloud-based ecosystem.

 

Coming Soon: Hunkeler Innovationdays

Published December 6, 2016

Have you ever attended Hunkeler Innovationdays? If not, you are missing one of the most innovative and focused events in our industry. Scheduled for 20-23 February 2017 in beautiful Lucerne, Switzerland, this event is expected to attract more than the 6,000 attendees that graced the 2015 event, with more than 80 exhibitors and 40 dedicated multivendor production lines. Read more.

 

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