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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 1008 articles

Premium Content Understanding the Alphabet Soup of Expanded Gamut Printing

Published November 14, 2017

CMYK, XCMYK, CMYKOVG, ECG, Fixed Palette – so many terms to describe various types of process printing. What do they all mean and why should you care? We’ll explore all of that in this article.

 

Pioneers in Graphic Design

Published November 1, 2017

I was recently given the opportunity to review a new book, Pioneers of German Graphic Design. Did you know that modern graphic design originated more than 100 years ago in Germany? I didn’t. The book is fascinating and includes fabulous imagery. I’ll recap some of it here, but you might want this one for your personal library!

 

Ricoh Shares Strategy with Media and Analysts at Boulder Facility

Published October 30, 2017

Ricoh hosted a small group of media and analysts at its Global Executive Briefing Center in Boulder CO last week. This is one of four sites worldwide that has extensive capability to demonstrate Ricoh’s production printing portfolio, with the others being in Telford (UK), Thailand and Singapore. The company shared its strategy for the Commercial and Industrial Print Group, formed last April, as well as provided a tour of the facilities, including the demo center and some of the labs.

 

NPES Teams with the CMO Council to Gain Marketer Perspectives on Print

Published October 30, 2017

All too often, it seems that within the printing industry, we spend more time talking to each other than to customers. Ask yourself: How well do you truly understand your customers’ businesses, the issues they face every day, and how your services could help them meet their goals and objectives in truly unique ways? What services could you add to be able to do this even better?

 

BrandQ: What Does It Mean for Packaging Converters and Suppliers to the Industry

Published October 24, 2017

Today, Idealliance announced a new program – BrandQ, designed to provide brands with the proper tools and language to better manage print quality across complex supply chains. What is not addressed in the press release is what that means for packaging converters and suppliers to the industry. We spoke with Idealliance Vice President, Global Print Technologies & Workflows, Tim Baechle to find out more.

 

Xeikon Café North America Draws Larger-Than-Expected Attendance

Published October 20, 2017

The first-ever Xeikon Café North America drew a larger-than-expected audience. Xeikon has been using this platform as a gathering point for its customers and prospects at its European headquarters for the last several years. The success of the event prompted Xeikon to launch a North American version, which the company reported would be convened on an annual basis moving forward.

 

Driving Business Growth: How Techniprint Re-Invented Its Business

Published October 17, 2017

Phoenix-based Techniprint needed to adjust its business to account for a growing trend to digitally distribute document sets for architectural and construction projects rather than printing a large number of copies of these sets. Adding two HP PageWide XL 8000 wide format printers to its business resulted in a 25% increase in revenues in the first six months.

 

Premium Content Augmented Reality: Setting the Record Straight

Published October 16, 2017

The interest in Augmented Reality has grown, especially with recent attention paid to the technology by Apple, Google, Snap and others. But there is also a great deal of confusion about Augmented Reality – what is it, really? How is it different from other technologies like QR codes? What is the relevance to print? Read more.

 

NPES Responds to Print United Announcement

Published October 12, 2017

Many in the industry were surprised by this week’s announcement by SGIA and NAPCO about the launch of a reinvented SGIA Expo called PRINT United, designed to draw in more segments of the print market, including commercial print, publishing, 3D printing and more. I had a long conversation with Thayer Long of NPES, the organizers of two longstanding events, PRINT and GRAPH EXPO, to understand the organization’s reaction. Long was kind enough to provide a statement.

 

Premium Content EFI Rounds Out End-to-End Corrugated Workflow with Acquisition of Escada Systems

Published October 3, 2017

Yesterday, EFI announced the acquisition of Escada Systems, a provider of Corrugator Control Systems for the packaging market. The UK company adds another puzzle piece to EFI’s growing ecosystem for corrugated, with its earlier acquisition of CTI (ERP) and development of Nozomi (direct-to-corrugated printer). We spoke with Nick Benkovich to get the inside story.

 

Koenig & Bauer: What’s Old Is New Again

Published September 22, 2017

More than 60 journalists from around the globe gathered in Würzburg, Germany, at KBA headquarters to begin celebrating with the company its 200th anniversary. The event theme is 200 years: Future needs an Origin. It was a unique experience and total pleasure to be part of this historic event, which included a factory tour and a formal gala at the local convention center. Read more.

 

Premium Content New EFI Fiery FS300 Pro: A Platform for the Next Decade

Published September 11, 2017

Today EFI announced a new Fiery platform. The company reports that digital front ends (DFEs) based on the EFI Fiery FS300 Pro platform will drive presses across sheetfed, high-speed continuous feed, B1 folding carton, and corrugated digital production systems. This is perhaps the most aggressive Fiery release in some time and is being described as the platform for the next decade.

 

It’s All About Me!

Published August 16, 2017

An image used in presentations at EskoWorld struck me as a telling comment on changing consumer behavior. Take a look.

 

Premium Content Shutterfly Standardizes on HP Indigo, Adding More HP Indigo 12000s

Published August 16, 2017

At drupa 2016, Shutterfly placed an order for 25 HP Indigo 12000 digital presses, with an aggressive installation plan over the summer to be ready for the company’s peak season. Now Shutterfly has added another phase of HP Indigo 12000s to the mix. Senior Editor Cary Sherburne spoke with Shutterfly to get the details.

 

Premium Content Kodak: An Update on Strategy and Performance

Published August 15, 2017

Senior Editor Cary Sherburne tuned into Kodak’s Second Quarter Earnings Call to get an update on Kodak’s strategy. There were some surprises in the call, and more detail about strategic initiatives moving forward.

 

Is the Future of the Traditional Textbook Business at Risk?

Published August 10, 2017

Time and again, we have seen non-traditional competitors storm a market to the detriment of the establishment. Senior Editor Cary Sherburne came across a fascinating story that could be a bellwether indication of trouble ahead for the textbook industry.

 

Does OEE Apply to Digital Presses? This study says Yes

Published August 8, 2017

What is OEE and why should you care? How does this metric – Overall Equipment Effectiveness – play in the world of digital printing? Those are questions addressed in a new report from jzarwanpartners. We’ve got a summary of findings for you!

 

Digital Embellishment Still a Hot Topic: JetFX to bring offline sheetfed solution to Print 2017

Published July 25, 2017

Digital embellishment was a hot topic at drupa 2016, and more companies are entering the fray. We came across JetFX at an event earlier this year and were intrigued by their approach. Read more about JetFX approach to foiling, spot varnishing, embossing, and high end digital holograms.

 

The New Xerox: What It Means for Software Strategy

Published July 4, 2017

Senior Editor Cary Sherburne recently spoke with Xerox executive Jacob Aizikowitz about his new role as head of the new Xerox Software Products Group to learn more about how the new Xerox is bringing together its diverse software development efforts.

 

Premium Content Sappi 2020Vision: One Paper Company’s Aggressive Plan for the Future

Published June 27, 2017

What’s the future of the paper business? One company has a bright vision of its future and is making the requisite changes to get there. Senior Editor Cary Sherburne spoke with Mark Odgers, Director, Packaging Grades at Sappi North America, to get more details.

 

Former Xeikon CEO Wim Maes Lands at Summa NV.

Published June 23, 2017

People seem to move around a lot in our industry, and sometimes it is hard to keep track. In this edition of “Where Are They Now?” we share Wim Maes’ thoughts on his new gig at Summa NV.

 

Mailers Weigh in on USPS

Published June 14, 2017

How is the United States Postal Service perceived by key members of the mailing supply chain? A recent Idealliance study lays it all out, the good, the bad and the ugly. While there is certainly room for improvement, and it is unclear what the USPS response to this study will be, be sure to read to the end for a view of what mail and communications would be like if the USPS wasn’t functioning as well as it is!

 

EskoWorld: A Unique Experience

Published June 13, 2017

Last month, I attended EskoWorld for the first time. This was the 26th EskoWorld, so I am a little slow on the uptake. But the event was well worth attending and had quite a different feel from other user groups I have attended.

 

Premium Content New Xeikon President Benoit Chatelard Shares Vision for the Future

Published May 25, 2017

In late March, Xeikon announced that Benoit Chatelard, at the time the Vice President, Production Printing, for Ricoh Europe, would be joining the company as President & CEO Digital Solutions, Flint Group, Xeikon’s parent company. Chatelard began his new role May 8th, and speaks with Senior Editor Cary Sherburne about his vision for Xeikon.

 

Omni-Channel Communications: Secrets of Success

Published May 16, 2017

Marketers’ love affair with a digital-only strategy has begun to wane, and while they are continuing to invest in digital channels, print is regaining ground as an important part of the overall media mix. This opens the door to a more active role for print service providers in moving upstream and becoming engaged with helping marketers develop and execute an effective omni-channel strategy that aligns with the way consumers want to interact with brands. We spoke with some experts to learn their secrets of success.

 

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