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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 991 articles

Digital Embellishment Still a Hot Topic: JetFX to bring offline sheetfed solution to Print 2017

Published July 25, 2017

Digital embellishment was a hot topic at drupa 2016, and more companies are entering the fray. We came across JetFX at an event earlier this year and were intrigued by their approach. Read more about JetFX approach to foiling, spot varnishing, embossing, and high end digital holograms.

 

The New Xerox: What It Means for Software Strategy

Published July 4, 2017

Senior Editor Cary Sherburne recently spoke with Xerox executive Jacob Aizikowitz about his new role as head of the new Xerox Software Products Group to learn more about how the new Xerox is bringing together its diverse software development efforts.

 

Premium Content Sappi 2020Vision: One Paper Company’s Aggressive Plan for the Future

Published June 27, 2017

What’s the future of the paper business? One company has a bright vision of its future and is making the requisite changes to get there. Senior Editor Cary Sherburne spoke with Mark Odgers, Director, Packaging Grades at Sappi North America, to get more details.

 

Former Xeikon CEO Wim Maes Lands at Summa NV.

Published June 23, 2017

People seem to move around a lot in our industry, and sometimes it is hard to keep track. In this edition of “Where Are They Now?” we share Wim Maes’ thoughts on his new gig at Summa NV.

 

Mailers Weigh in on USPS

Published June 14, 2017

How is the United States Postal Service perceived by key members of the mailing supply chain? A recent Idealliance study lays it all out, the good, the bad and the ugly. While there is certainly room for improvement, and it is unclear what the USPS response to this study will be, be sure to read to the end for a view of what mail and communications would be like if the USPS wasn’t functioning as well as it is!

 

EskoWorld: A Unique Experience

Published June 13, 2017

Last month, I attended EskoWorld for the first time. This was the 26th EskoWorld, so I am a little slow on the uptake. But the event was well worth attending and had quite a different feel from other user groups I have attended.

 

Premium Content New Xeikon President Benoit Chatelard Shares Vision for the Future

Published May 25, 2017

In late March, Xeikon announced that Benoit Chatelard, at the time the Vice President, Production Printing, for Ricoh Europe, would be joining the company as President & CEO Digital Solutions, Flint Group, Xeikon’s parent company. Chatelard began his new role May 8th, and speaks with Senior Editor Cary Sherburne about his vision for Xeikon.

 

Omni-Channel Communications: Secrets of Success

Published May 16, 2017

Marketers’ love affair with a digital-only strategy has begun to wane, and while they are continuing to invest in digital channels, print is regaining ground as an important part of the overall media mix. This opens the door to a more active role for print service providers in moving upstream and becoming engaged with helping marketers develop and execute an effective omni-channel strategy that aligns with the way consumers want to interact with brands. We spoke with some experts to learn their secrets of success.

 

NPES, PIA and Idealliance: The Strategy Moving Forward

Published May 4, 2017

Last month, NPES announced it was taking on sole ownership of the Print/Graph Expo show franchise in order to give it the flexibility to make necessary major changes to the show. Senior Editor Cary Sherburne spoke with both Printing Industries of America and Idealliance to get their take and to better understand what their involvement would be moving forward.

 

Spectrum Printing Weighs in on Idealliance’s G7 Master Facility Qualification Process

Published May 2, 2017

Tucson-based Spectrum Printing recently underwent the Idealliance G7 Master Facility Qualification process by leveraging G7 Expert, Jeff Collins, National Color Solutions Manager for Konica Minolta. We checked into learn more about the process and the early results. We’ll touch base again in about a month to find out what longer term benefits the company has achieved.

 

Esko Presents Flexo Innovation

Published April 25, 2017

On a recent visit to Belgium, I attended a Esko press briefing scheduled in conjunction with the company’s Flexo Innovation Day customer event.

 

NPES “Bold New Direction” for 2020 and New Ownership for Print/Graph Expo

Published April 20, 2017

NPES has unveiled what it characterizes as a “bold new direction” with its 2020 Strategic Plan. The organization has been evaluating its performance and considering where it wants to be as an organization by 2020 – and what value it can and will bring to the printing industry. NPES has assumed full ownership of the PRINT and GRAPH EXPO tradeshows.

 

Premium Content Xeikon Café and the Xeikon Panther Strategy

Published April 18, 2017

Xeikon Café marked some significant Xeikon announcements, including the company’s entry into the production inkjet business and a leadership transition. The event, held at Xeikon headquarters in Belgium, drew more than 800 unique international visitors and was supported by about 40 partners.

 

One Canon Event Shares Good News, Surprises

Published April 14, 2017

Canon didn’t disappoint with its One Canon event in Boca Raton last month. About 40 journalists and analysts gathered to hear the latest news and engage with Canon customers. It’s always a pleasure to hear from Joe Adachi, Canon USA Chairman and CEO, who kicked off the event with a broad corporate overview. And a surprise product launch occurred during the event as well.

 

What Do the Navy’s Blue Angels Have to Do with Print?

Published April 13, 2017

I grew up in the shadow of Navy base Moffett Field in Mountain View CA, and later lived near Pease Air Force Base in Portsmouth NH, and had the opportunity to see many Blue Angels shows and practice sessions. So it was quite an experience to hear from John Foley, a retired U.S. Navy Commander who led the vaunted Blue Angels, a keynote speaker at Dscoop.

 

Premium Content Industry 4.0 and the Internet of Things: Why Printers and Packaging Converters Should Take Notice

Published March 28, 2017

On a recent visit to Switzerland, I had the opportunity to spend time with Antoine Preisig, General Manager EMEA for X-Rite Pantone. Preisig joined X-Rite a year ago with a diverse background in the dental, IT and consumer electronics industries. He shared his thoughts on how Industry 4.0 is changing the world – and our industry.

 

The Future of Book Manufacturing:Integration and Automation

Published March 20, 2017

Automation is playing a growing role in book manufacturing, as evidenced by the sophisticated solutions on show at Hunkeler Innovationdays 2017

 

The Changing Face of Web to Print

Published March 14, 2017

It’s been more than two decades since the first flurry of web-to-print solutions hit the market in the midst of the 1990’s dot-com boom, and these solutions have continued to evolve. Today, the next generation of web-to-print solutions are gaining steam as pure-play cloud-based solutions that provide the Uber- or Amazon-like experience consumers expect today. Senior Editor Cary Sherburne delves into experiences of forward-looking firms who have adopted these next-generation solutions.

 

A Game-Changer for eCommerce Packaging

Published February 14, 2017

In looking at some of the changing paradigms made possible through new packaging technologies, Senior Editor Cary Sherburne takes a look at one that is emblematic of those changes. Those large boxes with lots of filler that you get when ordering products online are about to get smaller, if CMC Machinery has anything to say about it.

 

17th EFI Connect Brings Together 1,500 Attendees for Learning, Networking, Inspiration

Published February 7, 2017

Artificial intelligence, connecting the dots that no one else sees, and print as the igniter … some key learnings from EFI Connect 2017. The WhatTheyThink team was there and captured some great video interviews. In this post, Senior Editor Cary Sherburne shares the highlights that caught her attention.

 

EFI and Konica Minolta: A Solid Partnership

Published January 27, 2017

Konica Minolta Senior Vice President Kevin Kern speaks with Senior Editor Cary Sherburne about the company's partnership with EFI. He categorizes EFI as Konica Minolta's go-to partner in areas where they are bringing new things to their customers, emphasizing KM's focus on solutions selling and end-to-end workflow integration.

 

Workflow Integration Delivers Near Lights Out Cut Sheet Workflow at the World Bank

Published January 26, 2017

Jimmy Vainstein, Senior Project Manager at the World Bank, explains how the Bank is revamping it's cut sheet operation to achieve a near lights out workflow, integrating web to print and EFI Fiery Central with Pace MIS.

 

Frank Mallozzi Reports on EFI Connect 2017

Published January 24, 2017

Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.

 

An Inside Look at Thomson Reuters Core Publishing Solutions

Published January 17, 2017

At Thomson Reuters Core Publishing Solutions, the focus on lean manufacturing is core to its business. WhatTheyThink recently visited the company’s Eagan MN facility to learn more about the operation. Read the full story.

 

Closing Out 2016 with Color Inspiration

Published January 6, 2017

2016 marked my first visit to the Color Conference. Over recent years, the conference has broadened its audience to include more content for designers and brand owners while still sticking to its color technology heritage. Read more to find out why this conference was a great way to end 2016.

 

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