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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 863 articles

Premium Content Adobe Takes Digital Publishing to New Levels

Published July 29, 2015

Adobe is taking mobile app creation to a brand-new level with the launch of Adobe Digital Publishing Solution 2015. Senior Editor Cary Sherburne spoke with Adobe’s Bridget Roman and Colin Fleming to learn more.

 

How Bridgeport National Bindery Streamlines Its Digital Print Workflow

Published July 27, 2015

Celina McMahan, Digital Workflow Specialist, explains how HP SmartStream Production Center helps the company better manage 6,000 to 10,000 files per day, saving significant operator time and streamlining overall workflow.

 

Going for the Gold (or Silver) at Graph Expo: New Offering from Scodix

Published July 23, 2015

Senior Editor Cary Sherburne recently had the opportunity to speak with Yariv Bustan, Product Manager at Scodix, who shared a very interesting new product announcement.

 

Refining Packaging Cycle Time: The “Last Mile” Power of Digital

Published July 21, 2015

Packaging is one area of the printing industry where growth continues. But it is not without its challenges. Learn how leading packaging converters are leveraging digital technology to address time-to-market challenges and developing new revenue streams in this article sponsored by Highcon.

 

Bridgeport National Bindery: Blending the Old and New

Published July 16, 2015

Senior Editor Cary Sherburen recently had the opportunity to visit Bridgeport National Bindery in Western Massachusetts. They have a great story!

 

Interview with EFI's Udi Arieli on FedEx Office's Use of EFI Workflow and Productivity Technology

Published July 15, 2015

Yesterday, EFI and FedEx Office announced that FedEx Office is using EFI products for a more cost-effective and streamlined delivery of professional print services. I spoke to Udi Arieli, EFI’s Director, High End Market Business Development, EFI Productivity Software, to get the scoop for this WhatTheyThink exclusive.

 

Cross-Media? Multi-Channel? Omni-Channel?

Published July 13, 2015

UK-based Blackdog Digital is a terrific example of a company that has morphed from being a commercial printer to a digital printer to a variable data printer to a full-service provider of cross-media campaigns. Blackdog’s Phil Copperwheat shares his thoughts on the company’s transformation and what other companies need to do to get in the cross-media game.

 

Getting to Know HP’s Eric Wiesner

Published July 7, 2015

As our readers may know, Aurelio Maruggi led the InkJet High-speed Production Solutions (IHPS) division at HP since its inception and has recently moved to a new role within HP. He spent a lot of time with customers and really understood the business and their needs. His successor, Eric Wiesner, has a very different background, but one that is equally valuable to HP and customers alike. I had the chance to speak with him recently about his background and his thoughts about the future.

 

The Next Wave of Digital Publishing: Employee Engagement

Published July 6, 2015

We’ve been writing about the adoption of digital publishing tools for publishing and sales enablement. The next wave for this discipline is a natural: employee engagement. We spoke with Douglas Fajardo, CEO of Mirum Miami, an agency working with Sony Latin America, about the impact Sony’s employee engagement app is having on its employee on-boarding process.

 

EPS Doublet Brings Amazing Innovation to Experiential Marketing with Production Inkjet

Published June 30, 2015

Colorado-based EPS Doublet creates amazing event experiences for its many marquis customers and is an expert in experiential marketing. See how the company leverages large- and small-format digital printing to bring innovative solutions to its customers in this article sponsored by HP Graphics Solutions Business.

 

Cordoba Printing Brings Print On Demand to Israeli Publishers with Kodak PROSPER 1000

Published May 21, 2015

Adding production inkjet to its book printing operation is enabling Cordoba Printing & Binding of Israel to adjust to drastic changes in the Israeli book market as well as to pursue new business opportunities. Learn more in this article sponsored by Kodak.

 

Premium Content New Workflow Chief at Kodak

Published April 28, 2015

We recently learned that Kodak has hired a new workflow chief. Allan Brown, formerly with HP and Xerox, joined the company as General Manager of its Unified Workflow Solutions business. Read what Brown has to say about workflow and Kodak strategies moving forward.

 

Premium Content Interview with Kevin Cushing on Alliance Franchise Brands, Franchising and More

Published April 22, 2015

Kevin Cushing, formerly CEO of AlphaGraphics, has accepted the position of President of the Marketing & Print Division of Alliance Franchise Brands LLC (parent company of Allegra Network LLC). Hear what he has to say about the company, franchising in general and the importance of a learning environment.

 

BR Printers Colors the World of Black & White

Published April 21, 2015

BR Printers discusses how production inkjet printing is changing the way the company does business and opening up new business opportunities in a highly competitive marketplace. This article is sponsored by HP.

 

Are You Doing Your Part to Make Sure PRINT’S VOICE Is Being Heard in Washington?

Published April 9, 2015

Do you know about the joint NPES/PIA program for raising Print’s Voice in the Nation’s Capital? We all complain about Congress not getting anything done, but how many of US actually do anything about it? Here’s a great program that gets the word out about print and pokes at Congress to get stuff done.

 

Premium Content Adobe Tackles Next-Generation Digital Publishing with Summer Launch of Adobe Publish

Published April 8, 2015

We’ve written a fair amount about digital publishing in this space since we believe it presents a good opportunity for new revenue streams for printing firms – not only for traditional publishing applications but increasingly for sales enablement and other enterprise dissemination of information. Adobe is about to take this to the next level with its summer launch of Adobe Publish.

 

Hunkeler InnovationDays: 22 Years of Collaborative Success

Published March 18, 2015

While many other trade events are struggling to survive in a dynamically changing environment, Hunkeler Innovationdays, which has taken place in Lucerne, Switzerland, every other year for the past 22 years (11th event this year!) has continued to grow in both size and vitality. Here’s an overview of the 2015 event.

 

Premium Content Quad/Graphics CEO Speaks Out about Book Platform Transformation, State of the Industry, Go-Forward Strategy

Published March 17, 2015

Quad/Graphics has been in the news a lot of late … first with its agreement to acquire at least 20 HP T-Series Inkjet Web Presses, and then with the attempt to acquire book printer Courier Corporation. Senior Editor Cary Sherburne spoke with CEO Joel Quadracci to get more information and find out what else Quad is up to.

 

Strategic Gamble on Production Inkjet Pays Off for Liturgical Publications

Published March 10, 2015

Facing typical offset run lengths of 750 or less, make-ready waste of as much as 50%, and with evolving customer expectations for more color and higher expectations of color quality and consistency, Liturgical Publications turned to production inkjet as a strategic gamble which has turned into a strategic advantage for this innovative publisher.

 

Premium Content Allegra Network, Avanti and Ricoh: The Inside Story

Published March 5, 2015

In early February, Ricoh and Avanti announced that Allegra Network had chosen Avanti Slingshot as the core of its WorkStream™ integrated web storefront/MIS/workflow automation solution. Senior Editor Cary Sherburne spoke with the franchisor’s executives to get the details of what this means for franchise members and customers.

 

Happy 2nd Anniversary, Canon Solutions America!

Published March 4, 2015

Senior Editor Cary Sherburne joined a group of 40 journalists and analysts to help Canon Solutions America celebrate its 2nd anniversary and to learn what is new from the organization and where it is going in the future

 

World Bank Group’s Printing & Multimedia Touts Production Inkjet as a Game-Changer

Published February 18, 2015

Jimmy Vainstein, senior project manager of the World Bank Group’s Printing & Multimedia explains how investing in a production inkjet printing solution has revolutionized the institution’s business and increased its value to Bank Group clients.

 

Are You Going to TAGA?

Published February 17, 2015

While the TAGA Annual Technical Conference doesn’t draw huge crowds, it should. Senior Editor Cary Sherburne speaks with Printing Industries of America’s Dr. Mark Bohan about this year’s program featuring new ideas and solutions for growth.

 

Producers of drupa Explain Three-Year Plan

Published February 17, 2015

Sometimes, trade shows don’t even have to open before they start making news. Yesterday, officials of Messe Düsseldorf, producer of the drupa expo, held conference calls with journalists to explain the drupa committee’s decision to shorten the interval between the events from four years to three starting in 2016.

 

EFI Connect: Bigger and Better than Ever

Published February 12, 2015

2015 saw a bigger and better EFI Connect, with more than 1,000 customers in attendance and a total attendance of more than 1,500 people. As usual, the conference featured many educational sessions and outstanding keynotes. But there were some differences this year.

 

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