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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 873 articles

Reinventing Swatch Books

Published September 22, 2015

Those of us who love printing and paper love to get swatch books to see the latest and greatest paper offerings. Over the last year, Neenah has taken a creative approach to swatch books with its Explore series.


Inkjet On Fire at Graph Expo 2015

Published September 21, 2015

Production inkjet held center stage at Graph Expo 2015, proving that has gone mainstream. Senior Editor Cary Sherburne looks at some of the announcements and the North American debuts for this game-changing technology.


Komori and Screen: Better Together

Published September 13, 2015

Today at the very first Graph Expo press conference, Komori and Screen shared some big news: Komori and Screen have entered into a strategic selling agreement that effectively joins the two companies’ sales organizations.. Senior Editor Cary Sherburne was on the scene to bring WhatTheyThink members additional insight on the news.


Francis McMahon on the Inaugural thINK Inkjet User Community Forum

Published September 10, 2015

Cary Sherburne talks to Senior VP of Marketing for Canon Solutions America Francis McMahon at the first thINK Forum, covering highlights from the show and what it means to sponsor such an event.


New PANTONE EXTENDED GAMUT Coated Guide Offers ECG Standardization for the First Time Ever

Published September 9, 2015

Senior Editor Cary Sherburne presents details and insight relative to Pantone’s announcement today about its new Extended Color Gamut Coated guide – what is it and what does it mean for printing and packaging for designers and print providers.


Ricoh Partners with Forbes Magazine at Marketing Rockstars Event

Published September 8, 2015

Nearly 2,000 marketers attended, up from about 1,350 last year, to hear 50 speakers from companies including Google, Starbucks, Adidas, Twitter and more. Ricoh was one of 100 exhibitors with a very busy booth that featured lots of information and examples of cross-media marketing solutions, featuring direct mail.


Tsunami Coming: Prepare Now

Published August 31, 2015

You remember the effect the Internet had on your business from 1995 through today? It’s nothing compared to what’s coming your way now. That’s the basis of a new book that is a must-read for anyone who owns or manages a business. Senior Editor Cary Sherburne speaks with Scott Stawski about Inflection Point: How the convergence of cloud, mobility, apps and data will shape the future of business.


Premium Content Canon on Color A Conversation with Canon Solutions America

Published August 25, 2015

In an increasingly complex and demanding printing environment, color management is critical. Senior Editor Cary Sherburne spoke with Canon Solutions America executives to learn more about how Canon is approaching this issue.


Taking Paper to the Next Level

Published August 18, 2015

Creative businesses are leveraging new digital finishing technologies to drive new business, new designs, and entry into entirely new markets for printing and packaging companies. Brands are also turning to paper structures to get their message out and enhance their displays. Learn how digital finishing techniques are revolutionizing the world of paper creations in this article sponsored by Highcon.


Blue Octopus: High Quality and a Helping Hand

Published August 11, 2015

Blue Octopus is furthering its ability to create employment opportunities for veterans with disabilities by improving the quality and cost-effectiveness of its printing operations. Learn more about how this entrepreneurial organization is blending print and social consciousness to make a better world, in this article sponsored by HP.


Premium Content Adobe Takes Digital Publishing to New Levels

Published July 29, 2015

Adobe is taking mobile app creation to a brand-new level with the launch of Adobe Digital Publishing Solution 2015. Senior Editor Cary Sherburne spoke with Adobe’s Bridget Roman and Colin Fleming to learn more.


How Bridgeport National Bindery Streamlines Its Digital Print Workflow

Published July 27, 2015

Celina McMahan, Digital Workflow Specialist, explains how HP SmartStream Production Center helps the company better manage 6,000 to 10,000 files per day, saving significant operator time and streamlining overall workflow.


Going for the Gold (or Silver) at Graph Expo: New Offering from Scodix

Published July 23, 2015

Senior Editor Cary Sherburne recently had the opportunity to speak with Yariv Bustan, Product Manager at Scodix, who shared a very interesting new product announcement.


Refining Packaging Cycle Time: The “Last Mile” Power of Digital

Published July 21, 2015

Packaging is one area of the printing industry where growth continues. But it is not without its challenges. Learn how leading packaging converters are leveraging digital technology to address time-to-market challenges and developing new revenue streams in this article sponsored by Highcon.


Bridgeport National Bindery: Blending the Old and New

Published July 16, 2015

Senior Editor Cary Sherburen recently had the opportunity to visit Bridgeport National Bindery in Western Massachusetts. They have a great story!


Interview with EFI's Udi Arieli on FedEx Office's Use of EFI Workflow and Productivity Technology

Published July 15, 2015

Yesterday, EFI and FedEx Office announced that FedEx Office is using EFI products for a more cost-effective and streamlined delivery of professional print services. I spoke to Udi Arieli, EFI’s Director, High End Market Business Development, EFI Productivity Software, to get the scoop for this WhatTheyThink exclusive.


Cross-Media? Multi-Channel? Omni-Channel?

Published July 13, 2015

UK-based Blackdog Digital is a terrific example of a company that has morphed from being a commercial printer to a digital printer to a variable data printer to a full-service provider of cross-media campaigns. Blackdog’s Phil Copperwheat shares his thoughts on the company’s transformation and what other companies need to do to get in the cross-media game.


Getting to Know HP’s Eric Wiesner

Published July 7, 2015

As our readers may know, Aurelio Maruggi led the InkJet High-speed Production Solutions (IHPS) division at HP since its inception and has recently moved to a new role within HP. He spent a lot of time with customers and really understood the business and their needs. His successor, Eric Wiesner, has a very different background, but one that is equally valuable to HP and customers alike. I had the chance to speak with him recently about his background and his thoughts about the future.


The Next Wave of Digital Publishing: Employee Engagement

Published July 6, 2015

We’ve been writing about the adoption of digital publishing tools for publishing and sales enablement. The next wave for this discipline is a natural: employee engagement. We spoke with Douglas Fajardo, CEO of Mirum Miami, an agency working with Sony Latin America, about the impact Sony’s employee engagement app is having on its employee on-boarding process.


EPS Doublet Brings Amazing Innovation to Experiential Marketing with Production Inkjet

Published June 30, 2015

Colorado-based EPS Doublet creates amazing event experiences for its many marquis customers and is an expert in experiential marketing. See how the company leverages large- and small-format digital printing to bring innovative solutions to its customers in this article sponsored by HP Graphics Solutions Business.


Cordoba Printing Brings Print On Demand to Israeli Publishers with Kodak PROSPER 1000

Published May 21, 2015

Adding production inkjet to its book printing operation is enabling Cordoba Printing & Binding of Israel to adjust to drastic changes in the Israeli book market as well as to pursue new business opportunities. Learn more in this article sponsored by Kodak.


Premium Content New Workflow Chief at Kodak

Published April 28, 2015

We recently learned that Kodak has hired a new workflow chief. Allan Brown, formerly with HP and Xerox, joined the company as General Manager of its Unified Workflow Solutions business. Read what Brown has to say about workflow and Kodak strategies moving forward.


Premium Content Interview with Kevin Cushing on Alliance Franchise Brands, Franchising and More

Published April 22, 2015

Kevin Cushing, formerly CEO of AlphaGraphics, has accepted the position of President of the Marketing & Print Division of Alliance Franchise Brands LLC (parent company of Allegra Network LLC). Hear what he has to say about the company, franchising in general and the importance of a learning environment.


BR Printers Colors the World of Black & White

Published April 21, 2015

BR Printers discusses how production inkjet printing is changing the way the company does business and opening up new business opportunities in a highly competitive marketplace. This article is sponsored by HP.


Are You Doing Your Part to Make Sure PRINT’S VOICE Is Being Heard in Washington?

Published April 9, 2015

Do you know about the joint NPES/PIA program for raising Print’s Voice in the Nation’s Capital? We all complain about Congress not getting anything done, but how many of US actually do anything about it? Here’s a great program that gets the word out about print and pokes at Congress to get stuff done.


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