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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 1149 articles

Premium Content Springs Creative Leverages 133 Years of Textile History for Today’s Digital Printing

Published January 20, 2020

At the AATCC/SGIA Digital Textile Printing Conference 4.0 last December, one of the high points was a presentation by Kathy Phillips, Vice President of Design/Trend at Springs Creative, a show-and-tell that highlighted the company’s rich history in textiles, beginning with the founding of the Fort Mill Manufacturing Company in 1887 by Samuel Elliot White. We talked with Phillips to get more detail on this fascinating story to share with our readers.

 

Premium Content unspun Delivers Size-Free Green Jeans On Demand

Published January 13, 2020

If you grew up, as I did, watching Captain Kangaroo, you’ll remember Mr. Green Jeans. These days, Green Jeans has an entirely different meaning, and San Francisco/Hong Kong based unspun set out to define the category.

 

Premium Content AATCC and SGIA Digital Textile Printing Conference 4.0 Another Huge Success

Published January 6, 2020

For the fourth straight year, AATCC and SGIA joined forces to bring the Digital Textile Printing Conference to the industry, a forum that addressed pressing issues and provided nearly 140 attendees with the ability to learn, network, and provide feedback that will help the associations continue to meet the needs of an evolving industry.

 

Premium Content Shimmy into the Digital Future with AI-Supported Training for Textile Workers

Published December 16, 2019

At the recent SPESA Executive Conference, I had the pleasure of meeting Sarah Krasley of Shimmy, a company that provides training for garment workers using gamification (to make it more engaging) and artificial intelligence for localization, among other things. With automation increasingly expected to eliminate jobs in the textiles and other industries, upskilling of these workers is a critical investment in our future—and theirs.

 

Premium Content Blunt Skincare One of First CBD Companies to Consider Neenah’s Hemp Fiber Folding Board for Packaging

Published December 9, 2019

A cosmetic chemist who has worked with some of the largest beauty brands, Stas Chirkov saw an opportunity to develop his own line of skincare products based on industrial hemp. In this article, he explains how he got started and details how specialized packaging impacts his ability to market his products.

 

Premium Content Heat Transfer Dye Sublimation: The Next Profit Opportunity for Commercial and Display Graphics Printers

Published December 5, 2019

Cary Sherburne looks at how print businesses can profit from offering heat-transfer dye-sublimation services, including textile-based products, as well as mugs, metallic substrates, and more.

 

AATCC and SGIA Join Together to Present the Digital Textile Printing Conference 4.0

Published December 3, 2019

The Digital Textile Printing Conference 4.0, jointly presented by AATCC and SGIA, is a great way to wrap up a year full of dynamic change for the industry. It’s a full agenda designed to address the needs of everyone, from those that need a primer on digital textile printing, to those looking to expand their digital footprint, to developers who want to bring to market solutions closely attuned to existing and emerging market needs.

 

Premium Content CannaBath: From Massage Therapist to CBD Entrepreneur

Published December 2, 2019

The market for CBD-based products is exploding, and will grow even more once a few of the regulatory issues have been ironed out. California-based CannaBath is an example of an entrepreneurial company that has brought CBD-based bath and body products to market and has benefited from a creative approach to packaging these products in partnership with San Diego-based Hippo Packaging.

 

Product Spotlight: Konica Minolta’s AccurioJet KM-1 LED-UV Inkjet Press Delivers 90% Uptime for Franklin Direct Marketing

Published November 27, 2019

Senior Editor Cary Sherburne interviewed Craig Chumney, Vice President of Baton Rouge-based Franklin Direct Marketing, to gain insight into how the acquisition of a Konica Minolta AccurioJet KM-1 UV inkjet press has enhanced his business.

 

Premium Content BOBST Ups the Stakes with Next-Generation Hybrid Press and More

Published November 26, 2019

BOBST has been providing solutions to the printing and packaging industries for four generations, and more recently has added digital textile printing to the mix. Cary Sherburne talks with CEO Jean-Pascal Bobst.

 

Premium Content Buy a Sweater, Adopt a Sheep

Published November 25, 2019

As the textiles and apparel industry continues to take heat for its highly negative impact on the environment, some companies are taking creative approaches to not only creating sustainable garments, but pushing the industry to take more aggressive steps toward carbon-neutral operation. Sheep, Inc., is one of those companies.

 

Premium Content OnPoint Manufacturing to Add Digital Textile Printing for a Complete On-Demand Microfactory Implementation

Published November 18, 2019

OnPoint Manufacturing has been looking for a digital textile printing solution that could keep up with the rest of its manufacturing process for some time. The company has determined that the new Kornit Presto digital textile printer fits the bill. Senior Editor Cary Sherburne spoke with Chairman Kirby Best to learn why.

 

Premium Content Neenah Packaging Jumps on the CBD Bandwagon with New Hemp Fiber Folding Board

Published November 11, 2019

Neenah Packaging recently introduced a new line of hemp fiber folding board to address unique packaging needs in the exploding CBD market. Senior Editor Cary Sherburne spoke to Neenah’s Brand Manager, Michelle Turner, to learn more.

 

Premium Content SPESA Executive Conference Looks at the State of the Sewn Products Industry

Published November 4, 2019

Last week, Senior Editor Cary Sherburne had the pleasure of attending the Executive Conference sponsored by the Sewn Products Equipment and Suppliers of the Americas (SPESA) in New Orleans. This was the first major event planned by the new staff, led by Michael McDonald, President, and by all accounts, it was a huge success.

 

Premium Content Mile High Labs Seeks New Heights in Manufacturing Quality, Productivity for CBD Products

Published October 28, 2019

As we continue to look into the cannabis-related market, including how cannabis-related products are being used in apparel—more specifically, activewear—and the special packaging requirements the market has, we took time out to speak to Christopher Lackner of Mile High Labs in Colorado to gain an understanding of how the hemp plant is processed to deliver CBD-based materials for the market.

 

Premium Content Hippo Packaging Capitalizes on CBD Craze

Published October 21, 2019

In case you haven’t been following it, the market for products containing CBD—or cannabinoid derived from the hemp plant—is growing rapidly. It’s really only taken off in the U.S. since the approval of the 2018 Farm Bill legalized CBD extracted from industrial hemp with less than 0.3% THC, the psychoactive component of marijuana. Hippo Packaging in San Diego is focused on meeting the unique packaging needs for this emerging market segment.

 

Premium Content First North American HP Stitch S1000 to Serve Professional Photographers

Published October 14, 2019

When you think about digital textile printers and where they might be installed, your first thought isn’t a photo lab. But that’s exactly where the first North American HP Stitch S1000 production model went. Senior Editor Cary Sherburne spoke with Mark Lane, co-owner of American Color Imaging (ACI), to learn how this printer will fit into its overall business model.

 

Premium Content Textiles & Apparel: What to Expect at PRINTING United

Published October 7, 2019

As PRINTING United approaches, we checked in with SGIA’s Ray Weiss, Director of Digital Print Programs, to better understand what textiles and apparel solutions will be at this expanded show, and to get his advice on how commercial printers, display graphics companies, or other attendees interested in gaining a foothold in this dynamic market can most effectively get the information they need at the show.

 

Premium Content Acabada Launches CBD-Infused Activewear

Published September 30, 2019

As a proponent of the various benefits of cannabidiol (CBD), Senior Editor Cary Sherburne was intrigued to learn about Acabada’s CBD-infused activewear. She spoke with co-founder and CEO of Acabada, Seth Baum, to learn more. Watch for the March 2020 issue of Printing News for more information on all things cannabis, from definitions to sourcing CBD to unique packaging requirements and more.

 

Premium Content Looking for Fun and Profit? Try Heat Transfer Sublimation!

Published September 23, 2019

Twenty-seven years ago, David Gross identified heat transfer sublimation as an interesting market opportunity with good potential for future growth. Today, at Condé Systems, he has made that vision a reality. Senior Editor Cary Sherburne spoke with Gross to find out how others can benefit from what he has learned.

 

Premium Content Technical Textiles: When Do Possibilities Drive Demand?

Published September 16, 2019

Funxion was founded about a year ago as a spin-out from North Carolina State University’s Wilson College of Textiles, where its founders obtained their Ph.Ds. The company is focused on building out a platform for smart wearables that can be adapted to various use cases. Senior Editor Cary Sherburne spoke with Dr. Raj Bhakta, co-founder and CEO, to learn more.

 

Premium Content Web2Fabric™: Lessons Learned

Published September 9, 2019

Web-to-print has become well-entrenched in commercial printing, and same on-demand production model is now making its way into the textiles and apparel industry. Cary Sherburne talks to Steve Smith, founder of DPInnovations, about the company’s Web2Fabric, a set of tools that can be modularly configured to meet the needs of individual companies.

 

Customer Spotlight: Konica Minolta’s AccurioJet KM-1 Inkjet Press Opens New Business Opportunities for Hummel Integrated Marketing Solutions

Published August 20, 2019

Senior Editor Cary Sherburne interviewed John Hummel, fourth-generation owner and CEO of Hummel Integrated Marketing Solutions, to gain insight into how the acquisition of a Konica Minolta AccurioJet KM-1 UV inkjet press has enhanced his business.

 

Executive Q&A - Wim Maes, Summa

Published August 19, 2019

Many of our readers will remember Wim Maes for his tenure as the CEO of Xeikon, a role he held from 2009 to March of 2017. From Xeikon to Summa, Wim Maes helps make the company a worldwide industry leader.

 

Premium Content WTIN Shares Insights on Smart Textiles for Fashion, Entertainment, Lifestyle

Published August 19, 2019

Last week, Senior Editor Cary Sherburne tuned in to an interesting WTIN webinar, Smart Textiles for Fashion, Entertainment, and Lifestyle. She summarizes some of the key points here, but recommends that industry professionals interested in smart textiles review the entire free webinar.

 

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