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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 1035 articles

Premium Content SEAMS: Supercharging the U.S. Apparel Supply Chain

Published April 24, 2018

In preparation for attending TechTextil/TexProcess in Atlanta in May, Senior Editor Cary Sherburne connected with Will Duncan, Executive Director of SEAMS, a trade organization dedicated to empowering the Made in America movement by supercharging the U.S. supply chain from concept to customer. Learn more about SEAMS and the benefits of joining the effort.

 

Premium Content On Demand Manufacturing: A Sea Change for the Apparel Industry

Published April 23, 2018

Can apparel be completely manufactured in an automated environment? Not yet. But it’s coming soon and will revolutionize apparel manufacturing. Learn how NextWave, and its partners EFI, Klieverik, Zund, and Henderson are creating an on demand microfactory, which will be on display at TechTextil/TexProcess in Atlanta in May.

 

Premium Content Unique Great Northern Solution Fills the Gap Between Corrugated and Folding Carton

Published April 17, 2018

Great Northern Corporation added an HP PageWide T400S inkjet press to its operation last year to bring more flexibility to its unique ultra-strong folding cartons. In this post, learn how Great Northern is leveraging offset and digital for more efficiency, and the approach the company has taken to filling the gap between corrugated and folding carton.

 

Premium Content Move Over for Mouvent’s New Digital Textile Printer

Published April 16, 2018

Following its announcement of its formation as a joint venture between BOBST and Radex last July, Mouvent is now bringing its innovative textile printers to market. Senior Editor Cary Sherburne spoke with Ghislain Segard, Marketing & Sales Manager for Textile Machines at Mouvent, to get more details about the current product and Mouvent’s strategies for the future. Read more.

 

Premium Content Retail’s Returns Conundrum and How Digital Textile Could Help

Published April 10, 2018

Retailers are seeing an unprecedented volume of returns, according to a recent eMarketer Retail story, and they are struggling with how to deal with this while still keeping margins at an acceptable level. Many are burdened with legacy supply chain issues that digital technology could mitigate. This post is a recap of some of the innovative approaches to digital textile and apparel manufacturing that are poised to revolutionize the world of textiles and apparel.

 

Premium Content FESPA 2018 Features “Print. Make. Wear.” Trend with Special Exhibit

Published April 9, 2018

Are you going to FESPA 2018 in Berlin? If so, there’s a special treat in store that you will not want to miss. In this article, show organizer Duncan MacOwan explains FESPA’s Print. Make. Wear. exhibit that showcases how digital technologies are transforming textiles and apparel while also demonstrating the ongoing value that analog production processes still add to the mix. Read more.

 

Premium Content Spoonflower: Demonstrating the Potential of Digital Textile Printing

Published April 2, 2018

Durham, N.C.’s Spoonflower allows users in its community of more than 3.5 million individuals to design and digitally print their own custom fabrics for curtains, quilts, clothes, bags, furniture, dolls, pillows, framed artwork, costumes, banners, and much, much more. Read on to see how Spoonflower is continuing to transform the digital textile printing market.

 

Premium Content HP Announces New Product Family Featuring Latex Rigid Technology

Published March 22, 2018

At an ISA preview event last night, HP presented a new technology for Latex printing on rigid substrates up to two inches thick. Although pricing and availability are not yet available, the company showed sample prints and plans to demonstrate the machine in operation at FESPA in Berlin in May. Learn more.

 

Premium Content Epson Dedicated to Speeding Adoption of Digital Textile Printing

Published March 21, 2018

Epson’s 2018 Digital Couture Project leading up to New York’s Fashion Week caught my attention, and I reached out to the Mark Radogna, Strategic Marketing for Epson America, to learn more about how Epson is approaching the digital textiles market and where the company sees it going in the future.

 

Premium Content Breakthrough Material Makes Heat Transfer News

Published March 19, 2018

As a garment decorator or textile printer, have you ever bemoaned the fact that you have to pretreat natural fiber fabrics in order to use heat-transfer sublimation for a brilliant, durable image on natural fiber textiles? Moan no more! The Mosaica Group is introducing a breakthrough product from a European mill that makes heat transfer news. Read more.

 

Premium Content Mimaki Focused on Accelerating the Digital Transformation in Textiles

Published March 14, 2018

It’s been 20 years since Mimaki began its digital textile printing journey, one of the first, if not the first, to do so. We spoke with Ronald Van Den Broek, General Manager of Sales for Mimaki Europe, to gain insight into how the company addresses the growing digital textile market today and it is vision of the future.

 

Premium Content OnPoint Manufacturing Making Apparel Microfactory a Reality

Published March 12, 2018

OnPoint Manufacturing offers an innovative approach to an on-demand manufacturing model for textiles and apparel. Leveraging digital technologies to streamline supply chains, remove waste and speed time to market is the hallmark of the analog-to-digital transformation of any industry. OnPoint combines a number of interesting technologies to enable this in textiles and apparel for its own manufacturing, and a vision of the future for the industry.

 

Garment Decorators Gather for Inaugural ThreadX

Published March 7, 2018

Senior Editor Cary Sherburne reports from the inaugural ThreadX, powered by SGIA, a unique conference held last week to serve the needs of garment decorators.

 

Premium Content Bridging the Gap Between Screen and Digital Printing for Textiles

Published March 5, 2018

As the analog-to-digital transformation in textile printing starts taking off, hybrid solutions are emerging that fill the gap between screen and digital printing. In this article, Senior Editor Cary Sherburne discusses this gap issue, includes insight from a California-based screen printer, and highlights an interesting hybrid solution in the form of M&R’s Digital Squeegee. Read more.

 

Premium Content Where Does HP Stand with Regard to Digital Textile Printing?

Published February 27, 2018

Since the launch of our dedicated textiles section in January, we have been talking to the major suppliers to the industry about their offerings in this exploding space. Recently, we spoke with Mike Horsten, Business Manager for Large Format Professional EMEA at HP. He shares his thoughts on the digital textile market and HP’s future plans in that segment.

 

Premium Content Furious Goose Attacks Silk Scarves and Pocket Squares with Digital Textile Printing

Published February 26, 2018

A Furious Goose can be frightening and entertaining at the same time. It was this idea that led to the unique naming of this British provider of high-quality silk scarves and pocket squares. The company works with Think Posi+ive Prints UK (Think Positive) in producing stunning accessories. Read more.

 

Premium Content Threading the Needle in Digital Textiles

Published February 19, 2018

There’s a lot happening in the world of digital textile printing, an exciting and vibrant market. It seems like every day we come across new products, services and applications that digital technology enables—either to streamline existing traditional methods or to enable entirely new capabilities. Israeli company Twine Solutions is bringing digital printing technology to the most basic commodity in the industry, the thread. Read more to learn how this technology can benefit your business.

 

Premium Content Unmade: Changing the World of Fast Fashion

Published February 12, 2018

Unmade, a UK-based company dedicated to providing solutions and tools to enable widespread adoption of on-demand personalization and customization of apparel and other soft goods, started by developing software to enable custom knitted items, but is now expanding into direct-to-textile printing and more. Read the full story.

 

2018 TAGA Conference to Feature Latest Printing Technology Trends

Published February 9, 2018

TAGA is known for its informative sessions and animated discussions of print technology, and the 2018 TAGA Annual Technical Conference will be no exception. Scheduled for 18 to 21 March in Baltimore MD, this is a must-attend event for anyone in the printing industry who wants to stay current with emerging trends and learn about opportunities for new revenue streams and continued business growth. Learn more.

 

Premium Content Memjet Explores New Opportunities with DuraLink Printhead Technology

Published February 6, 2018

We recently had the opportunity to visit Memjet’s San Diego headquarters and get an update on how the business is going since our visit last summer. The Print 17 trade show gave the company’s prospect list a huge boost. Read more.

 

Keeping Print in the Mix in Customer Communications

Published January 31, 2018

For many companies, digital communications promised fast, easy, relevant, and more affordable customer communications. But now marketers are realizing that print has a valuable role in the customer communications mix that cannot be underestimated. As a result, the role of print in an omnichannel world is being redefined yet again, with print as a key element.

 

Industry Associations Team to Ensure Long-Term Vitality of Mail

Published January 30, 2018

Idealliance, NAPM, and PostCom announced a coalition designed "to work towards the long-term vitality of mail and ensuring that the mail industry remains at the very center of communication and commerce in the United States and around the globe." Is this the right approach? Read more for my opinion.

 

Premium Content An Inflection Point in Textiles: Zazzle Leading the Way to the Future

Published January 29, 2018

Have you ever shopped at Zazzle? The company personalizes just about anything and has both paper and textile offerings. In past Zazzle stories, we have focused primarily on the paper side. But the company was actually founded with textiles. Read more to find out what Zazzle textile offerings - and its view of the market - looks like today.

 

Amazon and On-Demand Clothing Manufacturing

Published January 15, 2018

Amazon’s patenting of an on-demand clothing manufacturing warehouse points to a future of on-demand mass customization of fashion.

 

New Strategy for Xeikon Café Exhibition & Conference Announced

Published January 11, 2018

Details for the 2018 edition of Xeikon Café Exhibition & Conference, the fourth such event held in Belgium, are becoming available,;and there are exciting changes planned. We spoke with Xeikon Corporate Communications Manager Danny Mertens to get more details. Read more.

 

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