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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 835 articles

Swiss-Based Trendcommerce Group Looks to Production Inkjet for Business Growth

Published January 20, 2015

Swiss-based Trendcommerce (Schweiz) AG has always been a trendsetter in Switzerland. The company has secured its market-leading position through the acquisition of production inkjet presses. This has enabled a white-paper-in workflow, virtual elimination of offset printing, reduction in black & white toner-based volumes and a revenue growth of 50% since 2011. Read more in this HP-sponsored story.

 

Who’s Epicomm and what have you done with NAPL/NAQP/AMSP?

Published January 19, 2015

Today, the alphabet soup of NAPL/NAQP/AMSP, one of our favorite industry associations, is getting rid of the unwieldy name generated by a series of mergers and acquisitions in favor of brand-new branding as Epicomm. I spoke with Ken Garner, CEO of Epicomm, to learn more about the what and the why.

 

Looking Toward Hunkeler Innovationdays

Published January 12, 2015

2015 is already shaping up to be a busy year, and one of the highlights is Hunkeler Innovationdays scheduled for February 23-26 in Lucerne, Switzerland. Cary Sherburne speaks with Standard Finishing President Steven Reny to learn what we might expect at this year’s event.

 

A few clarifications from Benny Landa

Published December 18, 2014

Following our publication of the latest update from Landa Digital Printing, published last week, I spoke with Benny Landa to clarify a few things.

 

EFI plans Connect on Steroids in 2015

Published December 18, 2014

EFI Connect 2015 is shaping up to be one of the best ever, so much so that EFI COO Marc Olin describes it as “Connect on Steroids.” Read what he has to say about Connect, EFI’s future strategies and his role as COO of the company in this interview with WhatTheyThink Senior Editor Cary Sherburne.

 

More on Ricoh's Acquisition of PTI Marketing Technologies

Published December 17, 2014

Last week, Ricoh invited a group of press and analysts to a discussion about its acquisition of PTI Marketing Technologies. As our readers will remember, Ricoh made an investment in PTI in 2012 and has since trained its sales force on selling PTI solutions, including MarcomCentral and FusionPro (FusionPro is sold as a standalone and also is embedded in MarcomCentral). During the session, Coleman Kane, President & CEO of PTI Marketing Technologies, and Ted Takahashi, Ricoh’s Senior Vice President, Production Print Global Marketing Center, shared thoughts and comments and answered questions.

 

Semiconductor Manufacturer Maxim Integrated Finds Sales Power in Adobe Digital Publishing Suite

Published December 11, 2014

As our readers will know, we have been following developments with Adobe Digital Publishing Suite, both in terms of how it is helping publishers tackle the “dollars to digital dimes” conundrum of digital publishing as well as some interesting views into how enterprises are adopting DPS for sales enablement. Today’s story takes us to Maxim Integrated, a designer and manufacturer of semiconductors, who has benefited from the integration of DPS with Adobe Experience Manager for increased sales power.

 

Kodak's Doug Edwards Leading Major Growth Segments

Published December 3, 2014

Doug Edwards, Kodak President of Digital Printing and Enterprise, discusses his role leading digital printing, packaging, and functional printing.

 

Rotolito Establishes Digital Production Unit to Meet Changing Demands for Book Printing

Published December 2, 2014

Rotolito, one of the largest printing companies in Europe, has built a €10 million business in digital book printing since the inception of its digital operation in 2010. Read what Rotolito’s Gabriella Moretti has to say about the changing dynamics of its book printing business in this article, sponsored by HP.

 

HP Continues to Innovate with the Indigo Press Platform

Published November 18, 2014

HP's Alon Bar-Shany, VP & GM Indigo Press Division, talks to Cary Sherburne about its new folding carton press shown at Graph Expo. Alon shows examples and talks about the technology and capabilities of the press.

 

HP Prepares for Jetcomm: First Production Inkjet User Group and Global Conference

Published November 13, 2014

HP has begun planning for Jetcomm, its first-ever Production Inkjet User Group, with a conference to be held in March 2015 in Washington, D.C., immediately preceding DscoopX. Senior Editor Cary Sherburne speaks with David Murphy, WW Director of Marketing for HP’s production inkjet business, to learn more.

 

Kodak Sonora Plates Go Mainstream with Operational and Environmental Benefits

Published November 11, 2014

Todd Bigger, Director of Product Management at Kodak, talks to Cary Sherburne about Sonora and the benefits Sonora plates bring to the mainstream printing industry.

 

Mobile: What Printers Need to be Thinking

Published November 6, 2014

Toby Weiss, EFI's Fiery SVP & GM, is joined by Cary Sherburne in the new EFI headquarters in Fremont to discuss mobile. What do commercial printers and in-plant printers need to think about relative to mobile?

 

Bridgeport National Bindery Turns to Production Inkjet to Revolutionize Its Business

Published November 4, 2014

Massachusetts-based Bridgeport National Bindery has turned to production inkjet press technology to revolutionize its business and to significantly outweigh the decline in its traditional library binding business as discussed in this article, sponsored by HP.

 

An Update on Kodak's Prosper 6000 Press

Published November 4, 2014

Kodak VP of Marketing Chris Payne speaks with Cary Sherburne about the Prosper 6000, the status of their beta sites, and printing Dr. Joe Webb and Richard Romano's new book - 2,400 books in 90 minutes.

 

Eshuis America Leverages HP for Digital Label Printing

Published November 3, 2014

Alejandro España, Business Development Manager at Eshuis America, talks about the business and how they leverage HP digital printing for large label campaigns.

 

Eshuis America Leverages HP for Digital Label Printing (Español)

Published November 3, 2014

Alejandro España , Gerente de Desarrollo de Negocios de Eshuis Latina , habla sobre el negocio y cómo se aprovechan de impresión digital de HP para las grandes campañas de la etiqueta.

 

Digital Publishing Delivers Significant Business Results for Stryker Orthopaedics

Published November 3, 2014

Our continuing coverage of the impact of digital alternatives on the world of print and publishing features Stryker Orthopaedics’ use of digital publishing technologies to more deeply engage its sales force and surgeon customers while reaping significant cost and time savings. Senior Editor Cary Sherburne speaks with Stryker’s Orthopaedics’ Creative Director Stephen Brown to learn more about the journey.

 

Premium Content The Future of Kodak: A WhatTheyThink Exclusive Interview with CEO Jeff Clarke

Published October 29, 2014

Senior Editor Cary Sherburne recently had the opportunity to spend quality time with Kodak’s new CEO, Jeff Clarke. Read on to hear what Clarke has to say about what attracted him to Kodak, where he plans to take the company, and his strategies for getting there.

 

CEO Jeff Clarke Talks About the Future of Kodak

Published October 29, 2014

Jeff Clarke, CEO of Kodak, talks to Cary Sherburne about how he came from a Silicon Valley background to take the job at Kodak and what he's been focused on in these first seven months.

 

How Acquisitions and Product Diversification Drive EFI Sales and Marketing

Published October 23, 2014

Frank Mallozi, SVP for Sales and Marketing at EFI, sits down with Cary Sherburne at their new headquarters in Fremont to talk about how sales and marketing handles all the acquisitions the company makes.

 

Dr. Joe Truncale to Leave NAPL after 30 Years

Published October 22, 2014

After serving for 30 years at NAPL, Joe Truncale has decided to leave the association to accept the positon of CEO of the Public Relations Society of America (PRSA). Effective January 12, 2015, Ken Garner will become the CEO for AMSP/NAPL/NAQP. Garner was the CEO of AMSP at the time of its merger with NAPL/NAQP. Senior Editor Cary Sherburne talks with Truncale about the past, present and future of his career.

 

Graph Expo 2014: A Few Highlights

Published October 21, 2014

WhatTheyThink was at Graph Expo in full force, including our annual Economic Outlook Breakfast with Dr. Joe Webb and our popular WhatTheyThink Video Studio. We also made time to attend press conferences and walk the show floor in order to bring news and insight to our readers. Senior Editor Cary Sherburne shares a few thoughts about the show.

 

Adobe Creative Cloud: Moving At the Speed of Light

Published October 21, 2014

 

Heritage Paper Acquires HP Scitex FB10000

Published October 14, 2014

Michael Musgrave, COO of Heritage Paper, talks to Cary Sherburne about their business and the growth of digital in their shop. They also discuss the acquisition of an HP Scitex FB10000 and the drivers behind that.

 

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