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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 951 articles

Fenske Media Adds Real-Time One-to-One Video to the Customer Experience

Published October 26, 2016

We’ve been talking about cross-media, multi-channel, omni-channel – whatever you want to call it – for a long time. But now technology has arrived to add a brand-new element to these consumer experiences that is accessible to printing firms of all types. Read this article to find out how Fenske Media has harnessed real-time interactive video to achieve up to 284% increase in engagement and an 80% improvement in click-through rates, while still growing print volumes.


Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


To Inkjet Or Not? The thINK Conference helps in the decision process

Published October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


thINK "Beyond the Box" in Production Inkjet

Published October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


The Past, Present, and Future of thINK and Inkjet Technologies

Published October 16, 2016

Bob Radzis, Chief Customer Officer at SG360 and a founding member of the thINK community, discusses this year's conference and how he foresees a bright future ahead.


The Power of Print to Change the World

Published October 14, 2016

Print began to flex its muscles and show its power not long after Gutenberg invented movable type. Print was a causative factor in the rapid spread of Martin Luther’s teachings in the first half of the 1500’s. Andrew Pettegree has done an excellent job of presenting a blend of European history of the period, the story of Martin Luther and how print influenced it all in Brand Luther. Highly recommended reading!


Canon thINK: The importance of community in promoting industry growth

Published October 13, 2016

Canon executive Francis McMahon shares his thoughts about the evolution of thINK, the Canon production inkjet users' group whose annual conference just concluded. He speaks about the importance of community and selflessness in supporting the growth of the industry. A demonstration of this is the fact that 60 customers presented at this conference, openly sharing experiences and advice.


Graph Expo 2016 Highlights

Published October 10, 2016

Despite its move to Orlando after 20 years in Chicago, Graph Expo 2016 exceeded expectations according to most exhibitors and attendees. In this article, Senior Editor Cary Sherburne shares the highlights that caught her attention at the show.


Bridgeport National Bindery Partners with HP in Business Transformation

Published October 5, 2016

Michele Brennan, Vice President of Business Development and MarComm at Bridgeport National Bindery, talks with WhatTheyThink President Eric Vessels about the company's transformation from a library bindery to a printing company that also does binding, including the support from HP that has made it possible. Adding an HP PageWide T230 inkjet press offers new options for the company's customers. The company has added a second press and is considering a third.


Access Direct Continues its Transformation by Adding Sheetfed Inkjet

Published September 27, 2016

Lori Messina, Owner and EVP at Access Direct, talks about the company's strategy of replacing toner and offset with production inkjet, most recently adding a Canon VarioPrint i300 sheetfed inkjet press to round out its production platform. First half color printing volumes have already exceeded that of the entire year of 2015.


A Culture of Innovation at Zazzle

Published September 20, 2016

At Zazzle, everything can be personalized. Chief Fulfillment Officer Charles Ohiaeri talks about the variety of products the company produces in its Paper Division using HP Indigo, Latex and DesignJet printers, including custom postage stamps that are validated by the USPS. "We will continue being curious on our own, understanding what customers want, and giving them the best possible experience."


Canon: Serving the CAD and Graphic Arts Markets in Wide Format

Published September 14, 2016

Sal Sheikh, Senior Director at Canon USA and Vice President of Marketing at Canon Solutions America, discusses with Senior Editor Cary Sherburne how Canon is addressing the CAD and graphic arts markets with its wide format offerings. He points out that CAD color printing is experiencing a radical shift to color printing, and discusses new developments in graphic arts.


Thomson Reuters Sees Opportunity in Monochome Book Printing

Published September 13, 2016

Thomson Reuters Core Publishing Service focuses on short and long runs of monochrome legal and other publications on lightweight papers. Adding a HP PageWide Web Press T360 with an inline Magnum Flexbook has significantly improved efficiencies for mid-sized to short runs. Learn more in this article sponsored by HP.


Village Print and Media Offers 24x7 Printing Services in The City That Never Sleeps

Published September 6, 2016

Ariel Markowitz, Director of Creative Services at Village Print and Media in New York, talks about the company's position as a 24x7 full service provider in The City That Never Sleeps. The company prides itself on offering excellent quality, a high level of customer service and competitive pricing with its design services, HP Indigo printing and full bindery.


Creative Sign Designs Spurs Collaboration with Dry-Erase Paint

Published September 6, 2016

As Creative Sign Designs was preparing to remodel its facility, President & CEO Jamie Harden came across dry-erase paint from ThinkPaint and immediately saw the benefits, both for his own staff and as a potential new revenue stream for the business.


Award-Winning Narrow Web Printer Syracuse Label & Surround Printing Adds Digital to Meet Market Needs

Published August 30, 2016

Digital is the way to go, according to Mark Howard, Vice President of Graphic Services at Syracuse Label & Surround Printing. He talks with Senior Editor Cary Sherburne about the company's digital journey and the role an HP Indigo WS6600 has played in allowing the company to add new applications, meet tighter deadlines without any sacrifice in quality. He shares an award-winning example of shrink-sleeve production.


Premium Content Canon Promotes “See Impossible” and “One Canon” Themes at Press Event

Published August 24, 2016

At an industry analyst/journalist summit held early this month, Canon unveiled its “One Canon” approach to the business, further integrating Canon U.S.A. Business Group, Canon Solutions America and Canon Information & Imaging Solutions to provide a seamless customer experience. WhatTheyThink Senior Editor Cary Sherburne also interviewed Canon Americas Chairman & CEO and Senior Managing Director of Canon Inc. Joe Adachi during the event.


Performance POP Sees Market Differentiation in 2D/3D Projects

Published August 23, 2016

Taylor White, CEO of Performance POP in Dallas, recently invested in four HP large format printers to expand its POP business, which he saw as the future of the company. The company sells to retailers and retail brands, producing both 2D and 3D displays. Combined, these offer the company significant market differentiation. Performance POP also produces many hybrid digital/offset projects.


COT Holdings Celebrates 40 Years in Business

Published July 27, 2016

What’s the printing business like in Barbados? Highly competitive, according to COT Holdings’ Nigel Worme. Learn how this innovative company is investing in the future of its business with a brand-new HP Indigo 10000 in this article sponsored by HP.


How Digital Can Make Offset More Efficient

Published July 26, 2016

Bill Duerr, President of New Jersey based Hatteras, joins Senior Editor Cary Sherburne to discuss how adding two HP Indigo 10000s has changed the company's production platform and expanded its offerings, with a combination of offset transfer and new applications. It has also helped make offset production more efficient by removing shorter offset runs from the mix.


Merrill Corporation an Early Adopter of Sheetfed Production Inkjet

Published July 21, 2016

Patrick Foley, Senior Vice President Operations at Merrill Corporation talks to WhatTheyThink about being an early adopter of the Océ VarioPrint i300 sheetfed production inkjet platform. Patrick shares how the platform fits Merrill's business.


Arizona-based bluemedia Takes Unique Approach to Large Format Workflow

Published July 20, 2016

Arizona-based large format printer bluemedia has taken a unique approach to workflow that is serving them well, making it possible to efficiently produce large and small projects – including all of the Super Bowl graphics.


How Much Excellence Is in Your Operation?

Published July 18, 2016

A new book by former HP Executive Dieter Legat is a how-to guide for getting to operational excellence. Surf the Waves of Opportunity: Lead your business to operational excellence with five things done right, draws on Legat’s many years of operational and consulting experience to provide a working model that can be used in any business.


Xerox and RR Donnelley to Merge? What Would This Mean for the Industry?

Published July 13, 2016

Say what? Mainstream media is reporting that the two are in talks, and all this in the middle of Breaking Up Is Hard to Do for both companies. Xerox responded to an email inquiry early this morning with this: “All we are willing to share at this point is that we don’t comment on market speculation.” Expected. RR Donnelley has always been extremely close to the vest even when the topic is not material, so there wasn’t any point in reaching out there. But we do have our feelers out to see what we can pick up.


Premium Content Shutterfly and HP Indigo: The Inside Scoop

Published July 13, 2016

At drupa 2016, HP Indigo announced its largest deal ever – 25 HP Indigo 12000s to go to photo specialty printer Shutterfly. This is notable not only for the size of the agreement but for the fact that all 25 units are to be installed over the summer in order to be ready for peak production in the 4th quarter – a monumental task.


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