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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 1071 articles

Premium Content Kornit Brings HD Direct-to-Garment Printing to Mid-Sized Businesses with Storm HD6

Published October 22, 2018

Since launching its high-end Avalanche HD6 direct-to-garment printer and HD upgrade to most Avalanche systems with RAPID ink technology in the first quarter of this year, Kornit Digital has installed or upgraded a whopping 150 HD systems. Now the company has brought HD direct-to-garment technology to within reach of smaller businesses with the launch of the Storm HD6.

 

Premium Content Gerber Technology’s Ideation an Inspirational Event for Textile Design and Manufacturing

Published October 15, 2018

Senior Editor Cary Sherburne recently traveled to Miami Beach to join more than 300 people at the Gerber Technology Ideation event, the company’s software users’ group. This educational and networking event is in its 20th year. The enthusiasm among the more than 240 customers and prospects in attendance reflects the efforts the company has made to listen to customers and stay ahead of the trends.

 

Premium Content Microban Scentry and Scentry Revive: Innovations in Odor Control for Textiles

Published October 8, 2018

Microban recently released Scentry Revive, the second generation of a unique odor control fabric finish that was developed in response to brands seeking a more innovative approach to odor control. This approach could reduce the number of times a piece of clothing needs to be washed, its primary environmental benefit.

 

Premium Content Is Graphene Really a Miracle Material?

Published October 2, 2018

A great deal is being written about graphene, in textiles and other industries. Senior Editor Cary Sherburne talked to Vorbeck Materials Corp. President & CEO Dr. John Lettow to learn more about what many are characterizing as a miracle material.

 

Premium Content Taking Stock of Industry Associations: Part Two

Published October 1, 2018

Last summer, we took a look at the state of industry associationswith the goal of reminding our members about the many resources available to them to help move their businesses forward. By popular demand, we are now presenting Part Two in order to cover additional organizations that were not included in Part One. I’m sure there are still more!

 

@PRINT18 Adds New Dimension to PRINT 18 Trade Show

Published September 28, 2018

PRINT18 offers the opportunity for attendees to get their own copy of a unique publication that will be distributed at the show. Not only does it feature stunning variable covers, but it contains a wealth of original thought leadership content that will benefit attendees during the show and long afterward. WhatTheyThink President Eric Vessels explains.

 

Premium Content Explaining Nonwovens

Published September 25, 2018

In this next in the series of articles about technical textiles, Senior Editor Cary Sherburne speaks with Smithers Pira Associate Consultant for Nonwovens Phillip Mango to learn more about nonwovens—what are they, how is the market categorized, and what are some of their uses.

 

Association for PRINT Technologies (APTech) Expands Membership to Print Service Providers

Published September 24, 2018

The Association for PRINT Technologies (APTech) is announcing a new print service provider membership category just in time for PRINT 18. If you are going to PRINT, you can get the first year of membership free! We spoke with APTech to find out more.

 

Premium Content Functional Fabric Finishes: Advances Extend Fabric Utility

Published September 17, 2018

In recent years, significant advances have been made in both aesthetic and functional fabric finishes. While some finishes are produced mechanically, the focus of this article, the latest in our series on technical textiles, is on chemical treatments or coatings that add functionality to fabrics for comfort or for specialized uses.

 

Premium Content Getting Grounded in Geotextiles

Published September 10, 2018

This is the fourth installment of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne discusses geotextiles, an important but rarely discussed segment of technical textiles.

 

Premium Content Fiber Computing: The Next Industrial Revolution

Published September 4, 2018

The mission of Advanced Functional Fabrics of America (AFFOA) is to enable a manufacturing-based revolution—what we could call Industry 5.0—with the transformation of traditional fibers, yarns, and textiles into highly sophisticated integrated and networked devices and systems. In a recent conversation with Senior Editor Cary Sherburne, the organization’s Chief Marketing Officer, Eric Spackey, explains.

 

Premium Content LED Lighting in Retail: What’s the Impact on Color?

Published August 27, 2018

As brick-and-mortar retail works to streamline costs by updating facilities with LED lighting, are they overlooking an important effect—how LED lighting will affect the way customers see the color of their products? Senior Editor Cary Sherburne looks into the pros and cons of LED lighting and how the retail industry is approaching this conversion.

 

Premium Content Unraveling the Mystery of Modern Knitting

Published August 20, 2018

This is the third in a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne visits with Fabdesigns, an innovator in knitted technical textiles. The company helped Nike bring the FlyKnit shoe to market and much more.

 

Premium Content Sir Speedy Celebrates Its 50th Anniversary

Published August 14, 2018

In August, Sir Speedy, franchise operation in the Franchise Services family, celebrates its 50th year in business. Senior Editor Cary Sherburne spoke with Don and Richard Lowe to get an update on the business, and to take a little trip down memory lane.

 

Premium Content Inside Technical Textiles: The Glen Raven Story

Published August 13, 2018

This is the second of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne shares the Glen Raven story, a 138-year-old company that has almost completely reinvented itself.

 

Premium Content Inside Technical Textiles: The Basics

Published August 8, 2018

This is the first of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this first installment in the series, Sherburne defines technical textiles and provides examples of how they are purpose-built for specific applications.

 

Premium Content Volaris Group Makes First Foray into Print Automation Software

Published August 7, 2018

The recent acquisition of print automation software provider Aleyant by Canada’s Volaris Group raised some eyebrows in the industry. Who is the Volaris Group? What strategy are they pursuing relative to the printing industry? And what does this acquisition mean for Aleyant? These were questions Senior Editor Cary Sherburne investigated.

 

Premium Content Coloro Markets New Color System for Fashion, Lifestyle, and Interiors

Published July 31, 2018

Do we need another color system? Coloro thinks so. The company launched its color system last year, based on the 100-year-old Munsell system, and claims it to be the easiest to use and most logical system on the market. Senior Editor Cary Sherburne spoke with Coloro Managing Director Thorsten Traugott to learn more.

 

Premium Content Taking Stock of Industry Associations

Published July 24, 2018

It’s been some time since we have taken a look at the state of our industry associations. Senior Editor Cary Sherburne conducted 17 interviews in late Spring 2018 with key industry players to get an update on status and strategies. We don’t cover every organization in the industry—there are simply too many—but it gives a good overview on the organizations and resources available to help printing businesses be more successful.

 

Premium Content Purissimo from Devan Chemicals: A Textile Treatment Bringing Hope to Pet Allergy Sufferers

Published July 23, 2018

Do you have a cat or a dog? Or would you like to, if only you or someone in your household weren’t sensitive to allergens shed by cats and dogs? Devan Chemicals has an answer that may help. The company recently launched a technology to make textiles free from allergens shed by cats and dogs. Purissimo™ is a probiotic-based solution and is completely natural. We spoke to the company to learn more.

 

Premium Content DuraVibe Fabric Pretreatment for Digital Textile Printing Opens New Business Opportunities

Published July 16, 2018

Digital textile printing is taking off, and solutions that increase flexibility while maintaining high quality standards will help speed this analog-to-digital transformation. We recently spoke with Ann Sawchak, co-founder of Expand Systems, about the company’s DuraVibe fabrics and the role they play in enabling more digital printing volume.

 

Premium Content DPInnovations: A Complete web2fabric™ Workflow Solution

Published July 5, 2018

Web-to-print is well established in the world of commercial printing, and web-to-fabric is now gaining steam in textiles, as the demand for shorter runs and faster turn times for customized and personalized textiles and apparel grows. We recently spoke with DPInnovations about its web2fabric workflow solution which has been installed in more than 20 customer locations.

 

Smithers Pira Tackles Digital with Two Conferences

Published June 25, 2018

Smithers Pira hosted two terrific digital printing conferences in Chicago earlier this month—Digital Print for Packaging and Digital Textile Printing. Both had great content and were very interactive. In this article, we’ve just scratched the surface of what was covered. We highly recommend putting these conferences on your calendar for next year!

 

Premium Content New Pantone Polyester Standards Address Increased Demand for More Vibrant, Saturated Color

Published June 22, 2018

Pantone has been providing color standards for the fashion, home, and interiors marketplace since 1987. Cotton standards were introduced in the mid-1990s. Since then, Pantone has developed additional textile color standards, including today’s announcement of 203 new colors for polyester. We spoke with Laurie Pressman, Vice President at Pantone Color Institute, to learn more.

 

Enhancing Label Production with Smart Workflow Automation

Published June 19, 2018

Leading companies in the labels business are benefiting from smart workflow automation. While some feel intimidated by the thought of changing a workflow that works—maybe not as well as it could—we've talked to folks who have made the transition and can't imagine how they actually functioned before.

 

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