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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 913 articles

Self-Serve Omnichannel Marketing Campaigns - Taking Web2Print to the Next Level

Published May 23, 2016

Most printing companies have either adopted omnichannel and web2print solutions or are planning to. With XMPie’s upcoming ‘Campaigns-on-Demand’ feature - an enhancement to both its Cross Media and Web2Print solutions -- the benefits of multi-touch 1:1 campaigns and a more efficient ordering workflow are no longer mutually exclusive. Learn more in this interview sponsored by XMPie.

 

HP's Alon-Bar-Shany on Digital Opportunities in Packaging

Published May 23, 2016

Alon Bar-Shany, General Manager of HP's Indigo Business, talks about the complexity of the packaging market, from substrates to color requirements, and how digital can benefit this market segment, including HP's new offering, the Pack Ready ecosystem, that compresses cycle time for laminated products.

 

HP Set to Revolutionize Prototyping/Manufacturing with Jet Fusion 3D

Published May 18, 2016

It’s been some time since HP first announced it would be entering the 3D printing market with a production-class printer and it is finally show time. The HP Jet Fusion 3 Printing Solution will be unveiled at RAPID, the largest 3D additive manufacturing conference. As promised, the printer is 10X faster and half the cost of its nearest competitor.

 

HP Indigo 10000 Opens New Doors for Denver-Based Hampden Press

Published May 16, 2016

Denver-based Hampden Press recently added an HP Indigo 10000 Digital Press to its fleet of offset, digital and wide format presses and has been able to not only increase capacity and produce many brand-new applications, but has also seen revenues rise 10% as compared to last year, largely due to the HP Indigo 10000. Read more in this article sponsored by HP.

 

HP Set to Revolutionize Prototyping/Manufacturing with Jet Fusion 3D

Published May 16, 2016

It’s been some time since HP first announced it would be entering the 3D printing market with a production-class printer and it is finally show time. The HP Jet Fusion 3 Printing Solution will be unveiled at RAPID, the largest 3D additive manufacturing conference. As promised, the printer is 10X faster and half the cost of its nearest competitor.

 

New Leadership at NPES/GASC: A Conversation with Thayer Long

Published May 10, 2016

A little over a week into his new role as President of NPES/GASC, Thayer Long, who has taken over from Ralph Nappi, speaks with Senior Editor Cary Sherburne in this WhatTheyThink exclusive interview about why he is excited about his new role and what he expect to achieve moving forward

 

Innovative Digital Print Production Strategies Drive Dramatic Growth at Quality Tape and Label

Published May 3, 2016

In 2008, this full-service label & packaging company saw the writing on the wall with respect to the looming impact of digital printing technologies on its business and wanted to get ahead of the curve with digital adoption.

 

"Best Dscoop Ever!"

Published April 27, 2016

This is the refrain Senior Editor Cary Sherburne heard over and over again during and after Dscoop 11, held in San Antonio TX. The conference attracted double the number of companies as compared to last year and featured outstanding keynotes, content and activities.

 

Jetcomm 2 Inspires Attendees to Achieve New Heights

Published April 26, 2016

The second annual Jetcomm conference, comprised primarily of owners of HP PageWide Web Presses, was held in San Antonio TX in conjunction with Dscoop 11. Senior Editor Cary Sherburne was there and shares her thoughts.

 

Personalized Packaging is Here

Published April 26, 2016

For printers and packaging converters looking to take advantage of the market opportunities offered by customized or personalized packaging, the Zoxxbox story is an interesting one. Learn how the company is leveraging digital tools to make customized packaging an affordable reality in this article sponsored by XMPie.

 

Premium Content Ricoh Again Takes Production Inkjet Market Share Lead in U.S.

Published April 18, 2016

IDC’s U.S. Quarterly Production Print Tracker results for 2015 peg Ricoh as the only supplier that increased year-over-year market share in production inkjet.

 

Printing tissue paper on a sheetfed HP Indigo — Digiwrap has figured it out!

Published April 15, 2016

Brad Boskovic, President of Digiwrap, talks with Senior Editor Cary Sherburne about one of the more unique HP Indigo applications we have seen -- personalized gift wrap tissue paper and Euro-style tote bags in a patented process that took about four years to develop.

 

ESKO: Driving Change in Flexo

Published April 13, 2016

At a pre-drupa briefing last month, duomedia hosted a large crowd of press and analysts from around the world to hear from eight different companies about their drupa plans and general strategies. This article includes links to other WhatTheyThink reporting on these announcements as well as a focus on the announcements made by the Danaher family of companies including Esko, Enfocus, X-Rite and Pantone. This included a flexo platemaking breakthrough announced by Esko that is set to create a shift in that market.

 

codeMantra Taking New Capabilities to the London Book Fair

Published April 12, 2016

codeMantra, which has been in the business of supporting content publishers for a decade, has just launched some interesting new capabilities that could have value for print service providers looking to expand the range of content-oriented services they offer customers. Read more.

 

Zazzle: A Modern Success Story

Published April 5, 2016

Senior Editor Cary Sherburne has been a long-time customer of Zazzle and was thrilled with the recent opportunity to visit the company’s manufacturing sites in San Jose CA. Learn more about the successful business this unique company has built in this article sponsored by HP.

 

Another New Business for EFI

Published March 3, 2016

EFI is using both organic growth and acquisitions to get to CEO Guy Gecht’s much publicized goal of reaching $1 billion in revenue this year, and another acquisition was added to the mix this week. Senior Editor Cary Sherburne talked to EFI about how the acquisition of Rialco LLC fits into the mix.

 

TAGA in Memphis: Tech, BBQ and Music

Published February 23, 2016

Are you gearing up to attend the 2016 TAGA conference in Memphis? Senior Editor Cary Sherburne gives you lots of good reasons why you should plan to go … read more.

 

Premium Content Mercury Print: Positioned for Growth

Published February 16, 2016

Mercury Print Productions of Rochester NY reports continued growth, increased use of digital print technologies, and a new facility that consolidates 3 previous ones. CEO John Place talks about current business and future strategies in this company spotlight.

 

IDEAlliance and Epicomm Join Forces for the Benefit of the Industry

Published February 3, 2016

Yesterday, IDEAlliance and Epicomm announced a proposed merger that, pending member approval, will combine the two organizations under the 50-year-old brand IDEAlliance. Senior Editor Cary Sherburne spoke with IDEAlliance’s David Steinhardt and Epicomm’s Ken Garner to get the inside story.

 

EFI Connect Attendees Gain Insights from Steve Wynn Keynote

Published January 28, 2016

How does The Wynn Resort create such an excellent customer experience? Steve Wynn shared his thoughts and experience in a fabulous keynote at EFI Connect 2016.

 

Advanced Materials for Advanced Applications

Published January 26, 2016

Gearing up for drupa yet? At WhatTheyThink, we are. In fact, our drupa page is already up, so be sure to follow the news as the show gets closer! One of the areas worth investigating when you go to drupa is the developing area of advanced materials, whether it is resins for 3D printing, conductive inks, or advanced inkjet ink formulas.

 

Globalsoft Digital Now Part of the Creel Family

Published January 21, 2016

I read with interest the announcement by Las Vegas based Creel of its acquisition of Globalsoft Digital, based in New Jersey with operations in France as well. Chris Petro has done a great job with Globalsoft Digital and has always been on the forefront of technology adoption. Alan Creel’s Las Vegas operation also includes Digital Lizard. With the addition of Globalsoft Digital, he significantly expands his geographic footprint and adds a business that generates about 50% of its revenues from photo specialty printing with the balance from web-based commercial print.

 

EFI's Guy Gecht on EFI Connect and the Imaging of Things

Published January 20, 2016

Senior Editor Cary Sherburne talks with EFI's CEO Guy Gecht about EFI's new Imaging of Things Exchange announced yesterday at EFI Connect, where attendance is up 10% over last year. He also shares thoughts about the value of specialized versus generic trade events for exhibitors and attendees.

 

Premium Content X-Rite Pantone’s CEO Ron Voigt Shares Insights

Published January 19, 2016

As 2015 drew to a close, Senior Editor Cary Sherburne had the opportunity to sit down with X-Rite Pantone CEO Ron Voigt to review the year and look ahead into 2016.

 

Chatbooks: Linking the Physical and Digital Worlds

Published January 17, 2016

Our President, Eric Vessels, came across the Chatbooks service in Instagram and shared it with the team. Our own Frank Romano commented on it in a video last week, and today we have an interview with Chatbooks CEO Nate Quigley for a deeper look at the service and print’s value add.

 

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