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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 1081 articles

Premium Content MakerBot Method Bridges the Gap Between Desktop and Industrial 3D Printing

Published December 11, 2018

MakerBot, a subsidiary of Stratasys, has two primary missions: Helping to innovate in STEM education to better prepare kids for the future, and to help companies bring product to market faster. It is in this latter category that today’s announcement of MakerBot Method falls. Senior Editor Cary Sherburne spoke with Forrest Leighton and Shawn Miely of MakerBot to learn more.

 

Premium Content Cognizant Projects +148% Growth in Fashion Designer Jobs, Highlights the Future of Work

Published December 10, 2018

I was intrigued to read in a recent Axios newsletter that fashion designer jobs are expected to increase by +148%, according to Cognizant, a technology and business services company. I reached out to Ben Pring, who runs the company’s Center for the Future of Work, to learn more. And boy, did I learn more!

 

Premium Content OnPoint Manufacturing and Gerber Technologies Announce FashionTech Platform 1.0

Published November 26, 2018

I first got to know Kirby Best when he was running on-demand book printer Lightning Source. And I was interested to see him turn up as Chairman at OnPoint Manufacturing, an on-demand garment manufacturer. We connected for a wide-ranging discussion at the recent Gerber Technology Ideation event, including the newly announced FashionTech Platform 1.0 initiative.

 

Premium Content Textile Innovation in Rhode Island

Published November 20, 2018

Officially launched in September 2018, the Rhode Island Textile Innovation Network (RITIN) is another example of initiatives across the country that are working to revive the U.S. textile and apparel industry, both with innovations that improve efficiency and to reshore textile and apparel manufacturing. We spoke with RITIN steering committee chairman and CEO of textile company Trans-Tex Michael Woody to learn more.

 

Premium Content EFI Reggiani Unveils the EFI Reggiani BOLT—World’s Fastest Digital Textile Printer

Published November 19, 2018

EFI Reggiani held a gala launch event for its new EFI Reggiani BOLT single-pass digital textile printer at Reggiani’s Bergamo, Italy, headquarters. Attended by nearly 300 media, customers, and potential customers, the event generated a high level of excitement. With high-quality print speeds of up to 90 meters per minute, this press looks to be a game changer for high-volume digital textile printing.

 

Premium Content Austin Community College Seeks to Spur Industry Growth with Fashion Incubator

Published November 12, 2018

Austin Community College in Texas has launched an innovative Fashion Incubator with the goal of creating a real-to-industry learning environment in partnership with the City of Austin, Gerber Technology, and others. This is a unique approach to bringing new talent into the industry and giving new fashion-oriented businesses a jump start.

 

Premium Content Mirror, Mirror, on the Wall…Innovative Digital Solutions for Fashion

Published November 5, 2018

The digital transformation in textiles and apparel is well underway. Senior Editor Cary Sherburne writes about the drivers for this transformation and how fashion designer Rebecca Minkoff is leveraging digital technologies in unique ways.

 

Premium Content New EFI CEO Bill Muir Conducts Third Quarter Financial Analyst Call

Published October 31, 2018

With its new CEO in place for just two weeks, I wanted to tune in to the company’s third quarter financial analyst call to get a feel for his approach to the business. This brief article summarizes what I heard and my thoughts on EFI moving forward.

 

Premium Content Ariel Swedroe: Best Fashion Story Ever!

Published October 29, 2018

What were you thinking about at eight years old? Probably not the career that would be your life’s passion! That’s when Ariel Swedroe began her fashion career. At Age 11, she began exploring digitally printed fabrics. Today, at age 15, she has a full-fledged fashion business. But she’s not stopping there! You’ll love this story. 

 

Premium Content Adobe Project Paras Extends Photoshop CC Textile Design Capabilities

Published October 29, 2018

Designers in textiles and apparel typically use Adobe products to create their designs. But until now, there have not been textile-specific tools to make the task easier. To address this, Adobe has announced Project Paras, a set of tools that allow designers to stay within Photoshop CC and reduce the number of steps required to complete and preview a design. We spoke with Adobe to learn more.

 

Premium Content Kornit Brings HD Direct-to-Garment Printing to Mid-Sized Businesses with Storm HD6

Published October 22, 2018

Since launching its high-end Avalanche HD6 direct-to-garment printer and HD upgrade to most Avalanche systems with RAPID ink technology in the first quarter of this year, Kornit Digital has installed or upgraded a whopping 150 HD systems. Now the company has brought HD direct-to-garment technology to within reach of smaller businesses with the launch of the Storm HD6.

 

Premium Content Gerber Technology’s Ideation an Inspirational Event for Textile Design and Manufacturing

Published October 15, 2018

Senior Editor Cary Sherburne recently traveled to Miami Beach to join more than 300 people at the Gerber Technology Ideation event, the company’s software users’ group. This educational and networking event is in its 20th year. The enthusiasm among the more than 240 customers and prospects in attendance reflects the efforts the company has made to listen to customers and stay ahead of the trends.

 

Premium Content Microban Scentry and Scentry Revive: Innovations in Odor Control for Textiles

Published October 8, 2018

Microban recently released Scentry Revive, the second generation of a unique odor control fabric finish that was developed in response to brands seeking a more innovative approach to odor control. This approach could reduce the number of times a piece of clothing needs to be washed, its primary environmental benefit.

 

Premium Content Is Graphene Really a Miracle Material?

Published October 2, 2018

A great deal is being written about graphene, in textiles and other industries. Senior Editor Cary Sherburne talked to Vorbeck Materials Corp. President & CEO Dr. John Lettow to learn more about what many are characterizing as a miracle material.

 

Premium Content Taking Stock of Industry Associations: Part Two

Published October 1, 2018

Last summer, we took a look at the state of industry associationswith the goal of reminding our members about the many resources available to them to help move their businesses forward. By popular demand, we are now presenting Part Two in order to cover additional organizations that were not included in Part One. I’m sure there are still more!

 

@PRINT18 Adds New Dimension to PRINT 18 Trade Show

Published September 28, 2018

PRINT18 offers the opportunity for attendees to get their own copy of a unique publication that will be distributed at the show. Not only does it feature stunning variable covers, but it contains a wealth of original thought leadership content that will benefit attendees during the show and long afterward. WhatTheyThink President Eric Vessels explains.

 

Premium Content Explaining Nonwovens

Published September 25, 2018

In this next in the series of articles about technical textiles, Senior Editor Cary Sherburne speaks with Smithers Pira Associate Consultant for Nonwovens Phillip Mango to learn more about nonwovens—what are they, how is the market categorized, and what are some of their uses.

 

Association for PRINT Technologies (APTech) Expands Membership to Print Service Providers

Published September 24, 2018

The Association for PRINT Technologies (APTech) is announcing a new print service provider membership category just in time for PRINT 18. If you are going to PRINT, you can get the first year of membership free! We spoke with APTech to find out more.

 

Premium Content Functional Fabric Finishes: Advances Extend Fabric Utility

Published September 17, 2018

In recent years, significant advances have been made in both aesthetic and functional fabric finishes. While some finishes are produced mechanically, the focus of this article, the latest in our series on technical textiles, is on chemical treatments or coatings that add functionality to fabrics for comfort or for specialized uses.

 

Premium Content Getting Grounded in Geotextiles

Published September 10, 2018

This is the fourth installment of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne discusses geotextiles, an important but rarely discussed segment of technical textiles.

 

Premium Content Fiber Computing: The Next Industrial Revolution

Published September 4, 2018

The mission of Advanced Functional Fabrics of America (AFFOA) is to enable a manufacturing-based revolution—what we could call Industry 5.0—with the transformation of traditional fibers, yarns, and textiles into highly sophisticated integrated and networked devices and systems. In a recent conversation with Senior Editor Cary Sherburne, the organization’s Chief Marketing Officer, Eric Spackey, explains.

 

Premium Content LED Lighting in Retail: What’s the Impact on Color?

Published August 27, 2018

As brick-and-mortar retail works to streamline costs by updating facilities with LED lighting, are they overlooking an important effect—how LED lighting will affect the way customers see the color of their products? Senior Editor Cary Sherburne looks into the pros and cons of LED lighting and how the retail industry is approaching this conversion.

 

Premium Content Unraveling the Mystery of Modern Knitting

Published August 20, 2018

This is the third in a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne visits with Fabdesigns, an innovator in knitted technical textiles. The company helped Nike bring the FlyKnit shoe to market and much more.

 

Premium Content Sir Speedy Celebrates Its 50th Anniversary

Published August 14, 2018

In August, Sir Speedy, franchise operation in the Franchise Services family, celebrates its 50th year in business. Senior Editor Cary Sherburne spoke with Don and Richard Lowe to get an update on the business, and to take a little trip down memory lane.

 

Premium Content Inside Technical Textiles: The Glen Raven Story

Published August 13, 2018

This is the second of a series of articles by Senior Editor Cary Sherburne on technical textiles—how they fit in the industry, why they are important, and interesting new developments. In this installment in the series, Sherburne shares the Glen Raven story, a 138-year-old company that has almost completely reinvented itself.

 

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