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Recent Commentary & Analysis from Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Displaying 1-24 of 815 articles

How Acquisitions and Product Diversification Drive EFI Sales and Marketing

Published October 23, 2014

Frank Mallozi, SVP for Sales and Marketing at EFI, sits down with Cary Sherburne at their new headquarters in Fremont to talk about how sales and marketing handles all the acquisitions the company makes.

 

Dr. Joe Truncale to Leave NAPL after 30 Years

Published October 22, 2014

After serving for 30 years at NAPL, Joe Truncale has decided to leave the association to accept the positon of CEO of the Public Relations Society of America (PRSA). Effective January 12, 2015, Ken Garner will become the CEO for AMSP/NAPL/NAQP. Garner was the CEO of AMSP at the time of its merger with NAPL/NAQP. Senior Editor Cary Sherburne talks with Truncale about the past, present and future of his career.

 

Graph Expo 2014: A Few Highlights

Published October 21, 2014

WhatTheyThink was at Graph Expo in full force, including our annual Economic Outlook Breakfast with Dr. Joe Webb and our popular WhatTheyThink Video Studio. We also made time to attend press conferences and walk the show floor in order to bring news and insight to our readers. Senior Editor Cary Sherburne shares a few thoughts about the show.

 

Adobe Creative Cloud: Moving At the Speed of Light

Published October 21, 2014

 

Heritage Paper Acquires HP Scitex FB10000

Published October 14, 2014

Michael Musgrave, COO of Heritage Paper, talks to Cary Sherburne about their business and the growth of digital in their shop. They also discuss the acquisition of an HP Scitex FB10000 and the drivers behind that.

 

Turnkey Technology Makes HP T350 Attractive for Hudson Printing

Published October 13, 2014

In this article, sponsored by HP, Senior Editor Cary Sherburne follows up on progress at Hudson Printing in Salt Lake City with its customized HP T350 Color Inkjet Web Press. Paul Gardner, Director of Innovation, talks ink, applications, substrates and strategy.

 

EFI Focuses on Customers to Thrive in Difficult Times

Published October 9, 2014

Cary joins Guy Gecht in Fremont California at their new headquarters to talk about how they weathered some tough years and the decision to double down on this industry and focus on customers to not only survive, but thrive.

 

The Evolving Workplace: How Mobile is Affecting Your Business

Published October 6, 2014

Canon USA recently hosted a roundtable discussion titled The Evolving Workplace: Examining the Opportunities and Challenges Created by BYOD and Mobile Technologies. Senior Editor Cary Sherburne spoke with Canon USA’s Dennis Amorosano, Vice President & General Manager of Marketing and Professional Services, Business Imaging Solutions Group, about the internal and external implications of the underlying Workflow Optimization Study for printing operations.

 

Commentary on HP Splitting into Two Companies

Published October 6, 2014

The annocument from HP that it will split into two different companies is not unexpected, given the public discussion and rumors about spinning off or selling the personal systems and printing business, including the recent failed merger with EMC.

 

DPI Direct Leverages HP for Success in Digital

Published September 30, 2014

Sam Mousavi, President of DPI Direct, and Cary Sherburne discuss the business and his focus on digital from the beginning days of the company.

 

Premium Content Zenger Group: A Successful Disrupter

Published September 29, 2014

Since its founding in 1980, Buffalo-based Zenger Group has a history of innovation. Today, the company is an expert in personalized communications and runs a highly efficient operation. Senior Editor Cary Sherburne speaks with Steve Zenger for an inside peek.

 

Bill Graushar on "The New MBO"

Published September 25, 2014

Bill Graushar, Principal at Bill Graushar Consulting, talks about the MBO America Customer Open House event and gives his impressions on what he saw there and what he thought about the "The New MBO" offerings.

 

Premium Content Reach Out and Touch Your Fan Base: A Mobile App Success Story

Published September 23, 2014

Senior Editor Cary Sherburne talked with Aaron La Porta, graphic designer/developer for the Buffalo Bills. The team is leading the NFL in implementation of mobile apps, and La Porta has a great story to tell. Inside the story is sage advice for printers looking to get into the mobile app world.

 

MBO America Helps Unitecblue Develop Innovative New Products

Published September 18, 2014

Juan Sanchez, Plant Manager at Unitecblue in Argentina, talks to Cary Sherburne about the business and how MBO America is helping them develop innovative new products.

 

MBO America Helps Unitecblue Develop Innovative New Products (Spanish)

Published September 18, 2014

Juan Sánchez , Gerente de Planta en Unitecblue en Argentina , conversa con Cary Sherburne sobre el negocio y cómo MBO America está ayudando a desarrollar nuevos productos innovadores.

 

Production Inkjet a Game-Changer for Documation

Published September 16, 2014

Senior Editor Cary Sherburne recently spoke with Documation Vice President and COO Martin Aalsma in developing this HP-sponsored feature. Documation is the proud owner of two HP T230 Color Inkjet Presses that it is leveraging to reduce costs, improve throughput and develop new product offerings

 

Tobe Direct Makes Significant Investment in Digital with HP

Published September 16, 2014

Cary Sherburne interviews Mike Romer, VP of National Accounts for Tobe Direct, finding out about their direct mail marketing company and how they've invested in digital with HP.

 

Color Expert John Sweeney Talks about Open Digital Color Standards

Published September 4, 2014

With Graph Expo around the corner, attendees should take some time at the show to investigate the latest developments in color management, a field that is changing quickly due to the availability of a broad array of new technologies. In an interview with Senior Editor Cary Sherburne spoke with John Sweeney, Business Development Manager for matchmycolor talks about color management developments inside and outside the printing industry.

 

HP Helps Labels Unlimited Transition to Digital

Published September 2, 2014

John Wynne, CEO of Labels Unlimited, and Cary Sherburne discuss the exciting label segment of the industry and their transition to digital. We learn how HP as a business partner was able to help with the transition to digital.

 

Prisma Works to Improve Bindery Throughput with MBO America

Published August 28, 2014

Steve Carlson, Director of Operations at Prisma, talks to Cary Sherburne about the business and how they are working to improve bindery throughput using MBO America.

 

Ripon Printers Help Educate Customers as Adobe Certified Instructors

Published August 26, 2014

James Wamser of Ripon Printers talks to Cary Sherburne about Ripon and his role in helping to educate their customers as an Adobe Certified Instructor. They also discuss Creative Cloud and how it's changed how they use Adobe products.

 

The New MBO America: Begin with the End in Mind

Published August 21, 2014

Lance Martin, Director of Sales for MBO America, talks to Cary Sherburne about "The New MBO" and why it's important to begin the print job with finishing in mind.

 

GI Solutions Doubles Throughput with Second-Generation Production Inkjet Presses

Published August 20, 2014

GI Solutions in Leicester UK is on its second generation of high-speed production inkjet presses. Senior Editor Cary Sherburne spoke with Patrick Headley, Deputy Managing Director, to find out what the drivers were for the technology replacement and what benefits the company is seeing.

 

Critical Mass Building Toward Color in Transactional Printing

Published August 20, 2014

Dave Smith, Director of Operations at DST Output, talks to Cary Sherburne about some details about their business and the critical mass building toward color in transactional printing.

 

SmartPractice Automates Workflow with HP

Published August 19, 2014

Cary Sherburne talks to Dave Casteneda, Director of Premedia Services at SmarPractice. They discuss their business, equipment, and how they've been able to automate their workflow with HP.

 

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