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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 882 articles

Off the Wall at Comic-Con

Published November 25, 2015

If you been to Comic-Con in the last five years, you have seen Las Vegas based Off the Wall Signs & Graphics’ work. Its updated fleet of grand format printers have enabled bigger projects with shorter cycle times and are the basis for the company’s growth. Learn more in this story sponsored by HP.


Premium Content Kodak CTO Terry Taber: Commercialization and Monetization of Technology

Published November 24, 2015

Five years ago, Kodak CTO Terry Taber began building a technology pipeline that he hoped would lead the company into new businesses, including a key focus area for CEO Jeff Clarke, Functional Printing. He speaks with Senior Editor Cary Sherburne about the current state of the organization from a technology perspective.


Former Wunderman Exec Joins Tukaiz

Published November 19, 2015

The news story reporting that James Eby, a 25-year veteran of Wunderman, joined Tukaiz as Chief Creative Office caught my eye. Tukaiz, which recently started an in-house agency, agenz, has long been an innovator and thought leader in the industry. Now they have taken that to a whole new level with Eby leading agenz.


Allison Payment Systems: More than 120 Years of Innovation

Published November 18, 2015

Allison Payment Systems was founded in 1888 by Noah Allison, who is credited with the invention of the coupon payment book. The focal point for Allison Payment Systems is personalized customer communications through electronic delivery and first class mail … and lots of it.


Premium Content So you’re buying a new digital press. What about the DFE?

Published November 17, 2015

The choice of a digital front end (DFE) is perhaps one of the most overlooked decisions in the purchasing process. In some cases, there is only one choice. But for a wide range of toner-based digital presses, two (or even more) options are available. Senior Editor Cary Sherburne spoke with a number of printing professionals to better understand how they are approaching this decision and what criteria they use. Read more for advice from the front lines.


Xerox DocuTech’s 25th Anniversary

Published November 16, 2015

It’s hard to believe that the Xerox DocuTech Production Publisher was launched 25 years ago last month. This was truly a breakthrough product that is credited with launching the print-on-demand market and ultimately generated billions of dollars of revenue for Xerox and its customers.


The Secret to Success: Digital Lizard sees 500% revenue growth

Published October 27, 2015

Digital Lizard of Las Vegas reports an astounding 500% growth from 2011 to 2014. Senior Editor Cary Sherburne speaks with Digital Lizard President Bill Wieners to find out how this growth was achieved and what his expectations are for the future in this article sponsored by HP.


Crossing the finish line – a Cinderella story

Published October 19, 2015

At drupa 2016, expect post-press to emerge as a Cinderella story. Already, prepress and print have benefited from technologies that speed work through the production process, but for many companies post-press processes are still a bottleneck.


HP Indigo 10000 a Game-Changer for Dreamworks Graphic Communications

Published October 14, 2015

Dreamworks Graphic Communications calls its HP Indigo 10000 a game-changer, eliminating one offset press and increasing the amount of hybrid offset/digital work it does. EVP John Perkins shares his thoughts on the benefits of digital printing with Senior Editor Cary Sherburne in this HP-sponsored article.


Reinventing Swatch Books

Published September 22, 2015

Those of us who love printing and paper love to get swatch books to see the latest and greatest paper offerings. Over the last year, Neenah has taken a creative approach to swatch books with its Explore series.


Inkjet On Fire at Graph Expo 2015

Published September 21, 2015

Production inkjet held center stage at Graph Expo 2015, proving that has gone mainstream. Senior Editor Cary Sherburne looks at some of the announcements and the North American debuts for this game-changing technology.


Komori and Screen: Better Together

Published September 13, 2015

Today at the very first Graph Expo press conference, Komori and Screen shared some big news: Komori and Screen have entered into a strategic selling agreement that effectively joins the two companies’ sales organizations.. Senior Editor Cary Sherburne was on the scene to bring WhatTheyThink members additional insight on the news.


Francis McMahon on the Inaugural thINK Inkjet User Community Forum

Published September 10, 2015

Cary Sherburne talks to Senior VP of Marketing for Canon Solutions America Francis McMahon at the first thINK Forum, covering highlights from the show and what it means to sponsor such an event.


New PANTONE EXTENDED GAMUT Coated Guide Offers ECG Standardization for the First Time Ever

Published September 9, 2015

Senior Editor Cary Sherburne presents details and insight relative to Pantone’s announcement today about its new Extended Color Gamut Coated guide – what is it and what does it mean for printing and packaging for designers and print providers.


Ricoh Partners with Forbes Magazine at Marketing Rockstars Event

Published September 8, 2015

Nearly 2,000 marketers attended, up from about 1,350 last year, to hear 50 speakers from companies including Google, Starbucks, Adidas, Twitter and more. Ricoh was one of 100 exhibitors with a very busy booth that featured lots of information and examples of cross-media marketing solutions, featuring direct mail.


Tsunami Coming: Prepare Now

Published August 31, 2015

You remember the effect the Internet had on your business from 1995 through today? It’s nothing compared to what’s coming your way now. That’s the basis of a new book that is a must-read for anyone who owns or manages a business. Senior Editor Cary Sherburne speaks with Scott Stawski about Inflection Point: How the convergence of cloud, mobility, apps and data will shape the future of business.


Premium Content Canon on Color A Conversation with Canon Solutions America

Published August 25, 2015

In an increasingly complex and demanding printing environment, color management is critical. Senior Editor Cary Sherburne spoke with Canon Solutions America executives to learn more about how Canon is approaching this issue.


Taking Paper to the Next Level

Published August 18, 2015

Creative businesses are leveraging new digital finishing technologies to drive new business, new designs, and entry into entirely new markets for printing and packaging companies. Brands are also turning to paper structures to get their message out and enhance their displays. Learn how digital finishing techniques are revolutionizing the world of paper creations in this article sponsored by Highcon.


Blue Octopus: High Quality and a Helping Hand

Published August 11, 2015

Blue Octopus is furthering its ability to create employment opportunities for veterans with disabilities by improving the quality and cost-effectiveness of its printing operations. Learn more about how this entrepreneurial organization is blending print and social consciousness to make a better world, in this article sponsored by HP.


Premium Content Adobe Takes Digital Publishing to New Levels

Published July 29, 2015

Adobe is taking mobile app creation to a brand-new level with the launch of Adobe Digital Publishing Solution 2015. Senior Editor Cary Sherburne spoke with Adobe’s Bridget Roman and Colin Fleming to learn more.


How Bridgeport National Bindery Streamlines Its Digital Print Workflow

Published July 27, 2015

Celina McMahan, Digital Workflow Specialist, explains how HP SmartStream Production Center helps the company better manage 6,000 to 10,000 files per day, saving significant operator time and streamlining overall workflow.


Going for the Gold (or Silver) at Graph Expo: New Offering from Scodix

Published July 23, 2015

Senior Editor Cary Sherburne recently had the opportunity to speak with Yariv Bustan, Product Manager at Scodix, who shared a very interesting new product announcement.


Refining Packaging Cycle Time: The “Last Mile” Power of Digital

Published July 21, 2015

Packaging is one area of the printing industry where growth continues. But it is not without its challenges. Learn how leading packaging converters are leveraging digital technology to address time-to-market challenges and developing new revenue streams in this article sponsored by Highcon.


Bridgeport National Bindery: Blending the Old and New

Published July 16, 2015

Senior Editor Cary Sherburen recently had the opportunity to visit Bridgeport National Bindery in Western Massachusetts. They have a great story!


Interview with EFI's Udi Arieli on FedEx Office's Use of EFI Workflow and Productivity Technology

Published July 15, 2015

Yesterday, EFI and FedEx Office announced that FedEx Office is using EFI products for a more cost-effective and streamlined delivery of professional print services. I spoke to Udi Arieli, EFI’s Director, High End Market Business Development, EFI Productivity Software, to get the scoop for this WhatTheyThink exclusive.


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