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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 1137 articles

Premium Content Neenah Packaging Jumps on the CBD Bandwagon with New Hemp Fiber Folding Board

Published November 11, 2019

Neenah Packaging recently introduced a new line of hemp fiber folding board to address unique packaging needs in the exploding CBD market. Senior Editor Cary Sherburne spoke to Neenah’s Brand Manager, Michelle Turner, to learn more.

 

Premium Content SPESA Executive Conference Looks at the State of the Sewn Products Industry

Published November 4, 2019

Last week, Senior Editor Cary Sherburne had the pleasure of attending the Executive Conference sponsored by the Sewn Products Equipment and Suppliers of the Americas (SPESA) in New Orleans. This was the first major event planned by the new staff, led by Michael McDonald, President, and by all accounts, it was a huge success.

 

Premium Content Mile High Labs Seeks New Heights in Manufacturing Quality, Productivity for CBD Products

Published October 28, 2019

As we continue to look into the cannabis-related market, including how cannabis-related products are being used in apparel—more specifically, activewear—and the special packaging requirements the market has, we took time out to speak to Christopher Lackner of Mile High Labs in Colorado to gain an understanding of how the hemp plant is processed to deliver CBD-based materials for the market.

 

Premium Content Hippo Packaging Capitalizes on CBD Craze

Published October 21, 2019

In case you haven’t been following it, the market for products containing CBD—or cannabinoid derived from the hemp plant—is growing rapidly. It’s really only taken off in the U.S. since the approval of the 2018 Farm Bill legalized CBD extracted from industrial hemp with less than 0.3% THC, the psychoactive component of marijuana. Hippo Packaging in San Diego is focused on meeting the unique packaging needs for this emerging market segment.

 

Premium Content First North American HP Stitch S1000 to Serve Professional Photographers

Published October 14, 2019

When you think about digital textile printers and where they might be installed, your first thought isn’t a photo lab. But that’s exactly where the first North American HP Stitch S1000 production model went. Senior Editor Cary Sherburne spoke with Mark Lane, co-owner of American Color Imaging (ACI), to learn how this printer will fit into its overall business model.

 

Premium Content Textiles & Apparel: What to Expect at PRINTING United

Published October 7, 2019

As PRINTING United approaches, we checked in with SGIA’s Ray Weiss, Director of Digital Print Programs, to better understand what textiles and apparel solutions will be at this expanded show, and to get his advice on how commercial printers, display graphics companies, or other attendees interested in gaining a foothold in this dynamic market can most effectively get the information they need at the show.

 

Premium Content Acabada Launches CBD-Infused Activewear

Published September 30, 2019

As a proponent of the various benefits of cannabidiol (CBD), Senior Editor Cary Sherburne was intrigued to learn about Acabada’s CBD-infused activewear. She spoke with co-founder and CEO of Acabada, Seth Baum, to learn more. Watch for the March 2020 issue of Printing News for more information on all things cannabis, from definitions to sourcing CBD to unique packaging requirements and more.

 

Premium Content Looking for Fun and Profit? Try Heat Transfer Sublimation!

Published September 23, 2019

Twenty-seven years ago, David Gross identified heat transfer sublimation as an interesting market opportunity with good potential for future growth. Today, at Condé Systems, he has made that vision a reality. Senior Editor Cary Sherburne spoke with Gross to find out how others can benefit from what he has learned.

 

Premium Content Technical Textiles: When Do Possibilities Drive Demand?

Published September 16, 2019

Funxion was founded about a year ago as a spin-out from North Carolina State University’s Wilson College of Textiles, where its founders obtained their Ph.Ds. The company is focused on building out a platform for smart wearables that can be adapted to various use cases. Senior Editor Cary Sherburne spoke with Dr. Raj Bhakta, co-founder and CEO, to learn more.

 

Premium Content Web2Fabric™: Lessons Learned

Published September 9, 2019

Web-to-print has become well-entrenched in commercial printing, and same on-demand production model is now making its way into the textiles and apparel industry. Cary Sherburne talks to Steve Smith, founder of DPInnovations, about the company’s Web2Fabric, a set of tools that can be modularly configured to meet the needs of individual companies.

 

Customer Spotlight: Konica Minolta’s AccurioJet KM-1 Inkjet Press Opens New Business Opportunities for Hummel Integrated Marketing Solutions

Published August 20, 2019

Senior Editor Cary Sherburne interviewed John Hummel, fourth-generation owner and CEO of Hummel Integrated Marketing Solutions, to gain insight into how the acquisition of a Konica Minolta AccurioJet KM-1 UV inkjet press has enhanced his business.

 

Executive Q&A - Wim Maes, Summa

Published August 19, 2019

Many of our readers will remember Wim Maes for his tenure as the CEO of Xeikon, a role he held from 2009 to March of 2017. From Xeikon to Summa, Wim Maes helps make the company a worldwide industry leader.

 

Premium Content WTIN Shares Insights on Smart Textiles for Fashion, Entertainment, Lifestyle

Published August 19, 2019

Last week, Senior Editor Cary Sherburne tuned in to an interesting WTIN webinar, Smart Textiles for Fashion, Entertainment, and Lifestyle. She summarizes some of the key points here, but recommends that industry professionals interested in smart textiles review the entire free webinar.

 

Premium Content Jeff Jacobson Shares Thoughts About EFI’s Past and Future

Published August 15, 2019

In a surprise announcement this week, EFI reported that with the departure of CEO Bill Muir for personal reasons, Executive Chairman Jeff Jacobson would be taking on the additional role as CEO of the company. Senior Editor Cary Sherburne spoke to Jacobson to gain insight into his plans for the company’s future.

 

Premium Content Digital Printing of Textiles: A Growth Opportunity

Published August 12, 2019

World Textile Information Network (WTIN) has released its latest data regarding worldwide digital printing of textiles and we recap some of that information here.

 

Premium Content Executive Q&A—Wim Maes, Summa

Published August 12, 2019

Cary Sherburne talks to Wim Maes, Executive Member of the Board at Summa NV, a global leader in cutting and finishing equipment for the printing, signage, outdoor advertising, packaging, and textiles industries.

 

Premium Content Sustainability and Offset Inks: The Latest Trends and Issues

Published August 12, 2019

According to a recent study by the European Printing Inks Association (EuPIA), the share of offset printing inks is less than 2% of the overall eco footprint of the printed paper material or paper packaging on which they are used.

 

Premium Content New in Technical Textiles: Smart Diapers, Lava Suits, and More

Published August 5, 2019

The topic of technical textiles can be a bit geeky. But there are always new and interesting developments in this area. Take P&G’s new smart diapers, or the protective lava suit for geologists from the University of Missouri working in volcanic areas, for example. Senior Editor Cary Sherburne digs into these topics and more.

 

Premium Content Lectra Acquisition of Retviews Helps Bring Realization of Industry 4.0 Closer for Fashion Brands

Published July 29, 2019

Lectra offers solutions that give fashion, automotive, and furniture companies the means to embark on the Industry 4.0 journey. Its recent acquisition of data company Retviews is another arrow in the company’s quiver. We spoke with Maximilien Abadie, Chief Strategy Officer for Lectra, to learn more.

 

Premium Content SensorKnits: A New Approach to Wearable Tech

Published July 22, 2019

As part of our coverage of textiles and apparel, we look for interesting developments, both in the more conventional textiles and apparel market as it transitions to a more digital approach, as well as developments in technical textiles. In this article, we present the work being done at the MIT Media Lab to use knitting to embed conductive fibers in fabric in order to add functionality.

 

Premium Content The Evolution of APTech and the Future of the PRINT Show

Published July 16, 2019

Cary Sherburne talks with Thayer Long, the current president of the Association for PRINT Technologies (APTech), about the evolution of APTech, the upcoming PRINT 19 show, and a look ahead to the new Brand Print Americas 2020, the result of a strategic alliance with the Tarsus Group, owner and organizer of Labelexpo and Brand Print Global Series, which will replace PRINT 2020.

 

Premium Content Addressing Color Management Challenges in a Hybrid Analog/Digital Textiles & Apparel Industry

Published July 15, 2019

In the textiles and apparel industry, color management has historically been a given. Now with the introduction of digital textile printing into the mix, new color management challenges have arisen. In this article, Senior Editor Cary Sherburne takes a look at the current state of color management in the textiles and apparel industry, and where it goes from here.

 

Premium Content Digital Technologies, Innovation and Sustainability Top the Conversation List at ITMA 2019

Published July 8, 2019

Digital technologies, innovation and sustainability were key elements that drew a great deal of attention at the recent ITMA 2019 show in Barcelona. In this second ITMA article, Senior Editor Cary Sherburne highlights some of the advances she noticed during the show. This just scratches the surface of ITMA announcements but provides a feel for the speed with which the industry is adopting digital technologies that affect the entire supply chain.

 

Premium Content World Gathers in Barcelona for ITMA 2019

Published June 24, 2019

ITMA 2019 Textile and Garment Technology Exhibition, the world’s largest trade fair for the textiles industry, is taking place in Barcelona from June 20 to 26. For our printing industry readers, this is like the drupa of textiles. Here are some of the highlights from the show, with a focus on how companies are addressing the growing need for an ecosystem approach to digital textile printing.

 

Premium Content ImageMark Adds Promotional Products to Product Offerings

Published June 20, 2019

Long an industry trendsetter, North Carolina-based ImageMark recently announced the addition of promotional products to its portfolio of offerings in order to increase its value to customers as a one-stop shop for everything marketing. Senior Editor Cary Sherburne spoke with CEO Walter Payne to find out what drove this decision.

 

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