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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 1-24 of 1114 articles

Premium Content World Gathers in Barcelona for ITMA 2019

Published June 24, 2019

ITMA 2019 Textile and Garment Technology Exhibition, the world’s largest trade fair for the textiles industry, is taking place in Barcelona from June 20 to 26. For our printing industry readers, this is like the drupa of textiles. Here are some of the highlights from the show, with a focus on how companies are addressing the growing need for an ecosystem approach to digital textile printing.

 

Premium Content ImageMark Adds Promotional Products to Product Offerings

Published June 20, 2019

Long an industry trendsetter, North Carolina-based ImageMark recently announced the addition of promotional products to its portfolio of offerings in order to increase its value to customers as a one-stop shop for everything marketing. Senior Editor Cary Sherburne spoke with CEO Walter Payne to find out what drove this decision.

 

Premium Content SmithersPira Hosts Digital Print Week 2019 in Orlando

Published June 17, 2019

Once again, market research firm SmithersPira hosted Digital Print Week, with two conferences back to back: Digital Print for Packaging U.S. and Digital Textile Printing U.S. WhatTheyThink Senior Editor Cary Sherburne attended both sessions. The WhatTheyThink team also captured some great video content during the conferences, which will be run on the site over the next few weeks.

 

Premium Content EXCLUSIVE: Adobe, Datacolor, and CSI Team to Enhance Adobe Textile Designer

Published June 11, 2019

Adobe, Datacolor, and Color Solutions International (CSI), have teamed up to continue the enhancement of Adobe Textile Designer for Photoshop by making it easier for designers to seamlessly capture inspiration colors, sending them directly into Photoshop. Adobe’s Mike Scrutton explains the details.

 

Premium Content FESPA 2019: Key Takeaways

Published June 10, 2019

FESPA 2019 in Munich was, by all accounts, its most successful show yet. The WhatTheyThink team walked all six halls, attended lots of press events, and did video interviews with a number of exhibitors that will be running over the next few weeks. Here are our key takeaways from the show.

 

Premium Content FESPA Special Features: The Stars of the Show

Published June 3, 2019

FESPA Munich was an amazing show. If you didn’t attend this year, you should definitely consider attending next year in March in Madrid. There is something for everyone, regardless of which segment of the industry in which you play. Of particular note are the special features FESPA has organized to add to its educational value. Senior Editor Cary Sherburne reviews them here.

 

Premium Content Design Pool Aims to Make Fabric Design Selection Easier for Interior Designers

Published May 20, 2019

In the world of interior design, finding the exact fabric needed for a commercial or residential interior design project can be difficult. But why not have the exact fabrics you need, designed and printed on demand in the exact quantity you need? That’s the concept behind Design Pool.

 

Premium Content Dresslife Works to Deliver a Magical Ecommerce Experience for Fashion

Published May 13, 2019

As consumers look to ecommerce for more and more of their purchasing, the fashion industry has a growing issue with costly returns—largely because items don’t fit as expected. Dresslife works with fashion brands and retailers, enabling them to offer a better customer experience and has launched a mobile app. We spoke with Dresslife’s marketing manager, Yvonne Georgi, to learn more.

 

Premium Content Adobe Continues Enhancement of Photoshop Textile Design Capabilities

Published May 8, 2019

Six months ago, we reported on Adobe’s Project Paras, a public beta of an addition to Photoshop CC that made it easier for textile and apparel designers to do their work. We checked in with Mike Scrutton, Director of Print Technology and Strategy for Adobe, to get an update.

 

Premium Content WhatTheyThink Exclusive—Why EFI Acquired BDR Boya Kimya and What’s Up with EFI BOLT: An Interview with Adele Genoni, EFI Reggiani Vice President and General Manager

Published May 6, 2019

On Friday, EFI announced yet another acquisition, this time Turkish company BDR Boya Kimya, a leading manufacturer of reactive inkjet inks for industrial digital textile printing. We spoke with Adele Genoni, EFI Reggiani’s Vice President and General Manager, to get the inside scoop on this acquisition. While we had her on the line, we also asked for an update on EFI BOLT, the world’s fastest digital textile printer.

 

Premium Content 2019 Sign and Display Graphics Franchise Review

Published May 2, 2019

In WhatTheyThink/Printing News’ Annual Sign and Display Franchise Review, Cary Sherburne takes a look at the major franchises—Alliance Franchise Brands, FASTSIGNS, Signarama, and SpeedPro—as well as the non-franchise Sign Biz network. She analyzes how they fared in the past year, as well as where they see growth opportunities in the future. Franchise center growth across all the networks has been strong, and will likely remain so. What is driving it?

 

Premium Content HP Makes First Entry into Digital Textile Printing

Published April 25, 2019

Back in early 2018, we spoke with Mike Horsten, then Business Manager for Large Format Professional EMEA at HP, about HP’s potential plans for entering the digital textile printing market. Now, more than a year later, HP has made its first announcements, launching the HP Stitch series of textile printers. The company held a media briefing to discuss its strategy.

 

Premium Content Signs.com and Ferrari Color: The Inside Story

Published April 23, 2019

The acquisition of Ferrari Color by Signs.com caught our attention. Senior Editor Cary Sherburne spoke with Signs.com cofounder and chief operating officer Nelson James to get the inside story.

 

Premium Content Tailored Industry Revitalizing Knitwear Manufacturing in Brooklyn

Published April 22, 2019

Up until about 25 years ago, knitwear manufacturing was a big deal in Brooklyn. But since then, much of it has moved offshore. Tailored Industry is looking to revitalize knitwear manufacturing in Brooklyn using proprietary on-demand software and 3D full-garment knitting technology.

 

Premium Content Exclusive Interview: EFI CEO Bill Muir and CFO Marc Olin Discuss Recently Announced Acquisition by Siris Capital Group

Published April 16, 2019

A press release from EFI Monday morning caught the industry by surprise. The company announced a definitive agreement to be acquired by an affiliate of Siris Capital Group LLC. Senior Editor Cary Sherburne spoke with CEO Bill Muir and CFO Marc Olin to get some background on the announcement.

 

Premium Content SPESA President Explains Association’s Value to the Sewn Products Industry

Published April 15, 2019

Are you a supplier to the sewn products industry? If so, are you a member of SPESA? And if you are not, this article from Senior Editor Cary Sherburne lays out why you should be. SPESA’s President Michael McDonald shares his thoughts on the association’s role in promoting and supporting the sewn products industry from the supplier’s perspective.

 

Premium Content Annual Print Franchise Review

Published April 9, 2019

In WhatTheyThink/Printing News’ Annual Franchise Review, Cary Sherburne takes a look at how the five major print franchises fared in the past year—and looks back at the last decade to see how franchises were tracking compared to commercial print and draws some conclusions about the value of franchise networks vs. an independent small commercial printing firm operating on its own.

 

Premium Content So Many Uses for Cotton! Who Knew?

Published April 8, 2019

At TechTextil North America, Senior Editor Cary Sherburne stopped by the Cotton, Inc., booth to learn what’s new with this staple fiber (pardon the pun) and was amazed at all the uses cotton is being put to these days. It’s not just for T-shirts anymore!

 

Premium Content Unique.Fashion Provides Tools, Community for Designers

Published March 29, 2019

The Fashion Institute of Technology and OnPoint Manufacturing yesterday announced a new development in fashion design that will enable more entrepreneurism to occur in this market. Unique.Fashion is a unique web portal for designers and buyers that is set to transform how fashion is marketed and produced. Senior Editor Cary Sherburne spoke with OnPoint Chairman Kirby Best to learn more.

 

Premium Content Graphene in Action: The Kyorene Story

Published March 25, 2019

We recently wrote about graphene as a miracle product. At TechTextil 2019, Senior Editor Cary Sherburne was able to see graphene in action, courtesy of Kyorene. In this story, she speaks with Matt Reid, the company’s director of sales, about current and future strategies of the business, and how he expects to see graphene impact the textiles market.

 

Premium Content Retail Expert Shares Thoughts on Digital Transformation

Published March 18, 2019

While the retail and apparel industries are moving to more digital technologies and processes, many observers still believe we are in the infancy of the analog-to-digital transformation the industry will ultimately need to undergo. Senior Editor Cary Sherburne recently spoke to a digital advocate to gain insight into the industry’s progress. Kelly Price, Director of Business Development for consulting firm ArcherGrey, made some interesting observations.

 

Premium Content TechTextil 2019 Generates Inspiration, Excitement

Published March 11, 2019

Techtextil North America was a success by any measure. The show, which moved from Chicago to Raleigh N.C., drew more than 3,000 textile and apparel professionals and included an impressive symposium program. Cary Sherburne provides a quick summary.

 

Premium Content FiberForce Partners with Pantone to Bring Professional Color to 3D Printing Filaments

Published March 7, 2019

Last month, Pantone entered into an agreement with FiberForce Italy to bring Pantone colors into the world of 3D printing. Although color has been available in 3D printing filaments and powders for some time, there has been no standard way to ensure users achieve the color they are truly looking for. All of that changes with this partnership. Senior Editor Cary Sherburne spoke with both Pantone and FiberForce to learn more.

 

Premium Content Roland DGA Enters Direct to Garment Market

Published March 4, 2019

Senior Editor Cary Sherburne spoke with Roland DGA President Andrew Oransky about the company’s entry into the direct-to-garment (DTG) market as well as its overall go-to-market strategy and its future plans relative to direct-to-textile printing.

 

Premium Content Minnows, Whales and Digital Technologies, Oh, My!

Published February 25, 2019

As the analog-to-digital transformation heats up for textiles, the opportunities for entrepreneurs heats up as well. Experience in transformations of other industries shows that not only do opportunities abound for entrepreneurs, but established businesses risk the most from non-traditional competition. We share some of their transformative stories in this article.

 

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