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Solutum Offers a New Approach to Reducing Plastic Waste

Solutum is a Cleantech company on a mission to reduce plastic pollution by providing sustainable alternatives to single-use plastic. The company has created a revolutionary compound that can be engineered to create a range of flexible packaging with versatile end-of-life options. Cary Sherburne talks to Sharon Barak, the company’s Founder and CTO, to learn more about this innovative approach to solving the plastics problem.

Thursday, June 08, 2023

Plastics—we love them and we hate them. But there is no denying the fact that all of us use plastics every day in one way or another. It’s almost impossible to avoid. And far too much of it ends up in our waterways, landfills and the sea. Plastic pollution is the second largest environmental problem the world faces after climate change, and the United States is leading the way.

“On average, every American generates 130 kilograms (286 pounds) of plastic waste per year," according to data from Phys.org," with Britain next on the list at 99 kilos per person per year, followed by South Korea at 88 kilos per year.”

It’s highly unlikely that people are going to stop using plastics. Sure, some of it is recycled, but not much.


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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

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Nothing better demonstrates the turmoil the textiles and apparel industry is going through than two news items I received in my inbox, basically back to back, stating that the U.S. is holding its own while Europe is losing steam. What else is going on in the industry today? We dive into that here. Read More

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