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Digital Technologies, Innovation and Sustainability Top the Conversation List at ITMA 2019

Digital technologies, innovation and sustainability were key elements that drew a great deal of attention at the recent ITMA 2019 show in Barcelona. In this second ITMA article, Senior Editor Cary Sherburne highlights some of the advances she noticed during the show. This just scratches the surface of ITMA announcements but provides a feel for the speed with which the industry is adopting digital technologies that affect the entire supply chain.

By Cary Sherburne
Published: July 8, 2019


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Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.



By Barb Bear on Jul 23, 2019

Hi Cary,
Would you please share with my your source behind the statement indicating print as the world's #2 polluter?:

"Of equal—and related—importance, there was also a focus on sustainability, with a goal of reducing the industry’s environmental impact: it’s the world’s Number 2 polluter, not a good thing."




By Cary Sherburne on Jul 23, 2019

Barb, the 2nd largest polluter is the textiles industry as a whole. This was not referring to the commercial print/packaging industry


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