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Hippo Packaging Capitalizes on CBD Craze

In case you haven’t been following it, the market for products containing CBD—or cannabinoid derived from the hemp plant—is growing rapidly. It’s really only taken off in the U.S. since the approval of the 2018 Farm Bill legalized CBD extracted from industrial hemp with less than 0.3% THC, the psychoactive component of marijuana. Hippo Packaging in San Diego is focused on meeting the unique packaging needs for this emerging market segment.

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

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