WhatTheyThink

Premium Commentary & Analysis

Digital Printing of Textiles: A Growth Opportunity

World Textile Information Network (WTIN) has released its latest data regarding worldwide digital printing of textiles and we recap some of that information here.

Monday, August 12, 2019

Information provider World Textile Information Network (WTIN) has been tracking the growth of digital printing in the textiles industry for some time, and recently released new data. While it demonstrates that their growth projections have been on track, we still have a long way to go in the industry’s analog-to-digital transformation, with just 6% of the world’s printed textiles produced digitally. According to the company’s data, 2018 saw only a small percentage of fabric printed—although that small percentage amounted to 36 billion square meters excluding signage! And only 6% of that was produced digitally. Still, that was 2.57 billion square meters of printed fabric. But that is up from only 3.3% as of ITMA 2015, nearly doubling its share. There was an installed base of nearly 50,000 digital textile printers in 2018, up from about 27,000 in 2015. This is impressive growth when considering that the overall textiles market is growing at about 2%, according to Euler Hermes.

MS Printing Solutions and EFI Reggiani accounted for 36% of digitally printed fabric in 2018, as shown in the chart below.

The majority of digital textile printers are installed in Europe and Asia (76%), with only 10% of total installs in North America. We can expect to see the North American installed base continue to grow, especially in today’s trade war environment, another encouragement for reshoring of the industry, although clearly the bulk of production will still continue to be produced offshore for the foreseeable future. Unit growth is primarily seen in the sub-20-square-meter-per-hour printers, and the printers that can produce in excess of 650 square meters per hour—with the latter category accounting for 47% of production in 2018. At ITMA, we saw several new printers that produce in the 800 square meter per hour range. And of course, there is the workhorse EFI Reggiani BOLT that, at 90 linear meters per minute, can produce more than 8,000 square meters of high-quality printed fabric per hour. At the show, the company reported that four units had already been ordered—three in Pakistan and one in Italy—with a robust order pipeline. It remains to be seen how printers like this will ultimately affect the analog-to-digital transformation in textiles.


Continue reading your article
with a WhatTheyThink membership.

WhatTheyThink Annual Membership

Less than $4/week.

Get unlimited access to in-depth commentary and analysis covering the latest trends, emerging technologies, operational strategies, and key events across every segment of today's printing industry.

Stay informed. Stay competitive. Stay ahead.
WhatTheyThink Day Pass

$5 for 24 hours

Unlimited access to all of WhatTheyThink. Get your Day Pass

Already a member?
Sign In

About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at [email protected].

Recent Articles from Cary Sherburne

Is AI Headed for a Dot-Com-Like Bust?

Is AI Headed for a Dot-Com-Like Bust?

There is no question that the AI industry is hot right now. And for the most part, its players are well-funded, unlike many of the startups that comprised the dot-com boom in the 1990s. But there are early signals that all may not be well in AI-land. Read More

Seed to System Project Set to Encourage Textile Products Made in America

Seed to System Project Set to Encourage Textile Products Made in America

CreateMe, in partnership with Avalo AI and Laguna Fabrics, launched Seed to System, a first-of-its-kind infrastructure connecting fragments of the apparel supply chain into one end-to-end U.S.-based system: from Texas cotton fields to California factory floors. Hear about this innovative initiative from CreateMe CEO Cam Myers. Read More

New Seed to System Partnership to Deliver Made-in-America Sustainable Fabric

New Seed to System Partnership to Deliver Made-in-America Sustainable Fabric

CreateMe Technologies, an AI robotics company reimagining how clothes are made using robots and replacing thread with digital adhesives, has joined with Avalo and Laguna Fabrics to form Seed to System partnership. This is a first-of-its-kind infrastructure connecting fragments of the apparel supply chain into one end-to-end U.S.-based system: from Texas cotton fields to California factory floors. Read More

Toby Weiss Leaving Fiery After 17 years

Toby Weiss Leaving Fiery After 17 years

After 17 years with Fiery, culminating in his role as CEO, Toby Weiss is leaving the company to take on the role of CEO at Securonix, with the task of scaling the next era of AI-Powered security operations. In this interview. Toby shares some of his favorite experiences at Fiery as well as some of the challenges. While this move might seem unusual, Toby explains that he joined Fiery from the cybersecurity industry and is looking forward to get back into it, although he will miss Fiery and its people and customers, and our industry will certainly miss him! Read More

Haley Haar’s Strategic Vision Results in Business Growth

Haley Haar’s Strategic Vision Results in Business Growth

In a recent interview, Haley Haar, Owner/President of AlphaGraphics Kansas City, explained how she brought the Kansas City center from about $450,000 in annual revenues to nearly $2 million through strategic planning and a deep understanding of customer needs and requirements. Read More