Articles by Chantal Tode
Displaying 1-83 of 83 articles
Local Businesses Stick With Direct Mail
Published January 21, 2011
Report: Direct Mail Spending To Grow 5.8%
Published January 14, 2011
Mailers Embracing Shared Mail
Published January 13, 2011
Pitney Bowes Seeks Mailers' Support for Volly
Published January 7, 2011
Printers Build Database, Data Analytics Capabilities
Published January 6, 2011
Report: Some Workshare Discounts Not Justified
Published December 31, 2010
DMS Upgrades Transpromo Offerings
Published December 23, 2010
Political Media Spending Up in 2010
Published December 16, 2010
Report: Spending, Acquisition on the Rise
Published December 10, 2010
Little Growth Seen in BTB Marketing Budgets in 2011, Says Survey
Published December 9, 2010
USPS Pension Overfunding Discussed at Senate Hearing
Published December 3, 2010
Report: Cost, Lack of Value Hindering Full Service IMB Adoption
Published November 29, 2010
USPS To Test Postage-Paid Greeting Cards
Published November 22, 2010
USPS Seeks to Eject Mailers from Rate Case Appeal
Published November 19, 2010
Salvation Army in Texas Consolidates Direct Mail Work
Published November 18, 2010
USPS Loss Jumps to $8.5 Billion
Published November 12, 2010
Sears Adds QR Codes to Wish Book
Published November 11, 2010
USPS Tries Again for Direct Mail Incentives
Published November 3, 2010
Kohl’s, Cabela’s Up Direct Mail Investment
Published November 2, 2010
Door Hanger Effort Drives Coupon Redemption
Published October 28, 2010
New iPad App Attracts Retailers
Published October 21, 2010
Mail Automation Firm Finds Growing Demand for Printing Services
Published October 19, 2010
Direct Mail and DVDs Are Effective Combination, says Survey
Published October 15, 2010
Rockport Push Includes Over 100,000 Direct Mail Pieces
Published October 14, 2010
B2B Firms Embrace Transpromo, Says Survey
Published October 8, 2010
Neiman Marcus Christmas Book Is On iPad
Published October 6, 2010
USPS Rate Increase Denied
Published September 30, 2010
Mailers Sent More Standard Mail in August
Published September 27, 2010
USPS’ Financial Stability Is Aim of New Bill
Published September 24, 2010
Opportunities Grow to Offer Digital Postal Mail
Published September 23, 2010
Why Smaller Catalogs Are a Good Thing
Published September 17, 2010
JDRF Looks to Customize Donor Communications
Published September 16, 2010
Talbots Reinvests in Brand, Increases Catalog Circulation
Published September 10, 2010
Direct Marketers See Better Results in Q2
Published September 8, 2010
Johnny Rockets Uses Mail to Reach Lunch Crowd
Published September 2, 2010
Young Consumers Like Offline Channels for Marketing Offers
Published August 31, 2010
Standard Mail Volume Up Again in July
Published August 27, 2010
Nonprofits Should Focus on Older Donors, Mail
Published August 25, 2010
Catalog Versioning Is Working for Williams-Sonoma
Published August 20, 2010
Sportsman’s Guide Launches Catalog
Published August 19, 2010
New Service Uses Text Messaging and Print To Initiate Calls from Brands
Published August 19, 2010
Report Says Direct Marketing Growth Will Be Slow
Published August 13, 2010
Standard Mail Volume Grows; Still Below 2008 Levels
Published August 10, 2010
Printer Develops Mailer To Reduce Postage Costs
Published August 9, 2010
USPS’ Losses Grew During Q3
Published August 5, 2010
USPS, Mailers Argue Merits of Exigent Rate Increase
Published August 4, 2010
Senate Committee To Vote on Keeping Sat. Mail Delivery
Published July 29, 2010
2D Barcodes Enhance Direct Mailer’s Interactivity
Published July 28, 2010
Inspector General Says Summer Sale Lost Money
Published July 26, 2010
Printed Static Cling Sticker Helps Multi-Channel Campaign Get Noticed
Published July 22, 2010
Customer Service Capabilities Key in Direct Mail Deal
Published July 21, 2010
Quad/Graphics’ Schick Discusses Revised Mailing Standards for Periodicals
Published July 20, 2010
Convenience, cost factors in choice of communication method
Published July 14, 2010
USPS may not get lift in revenue it seeks from proposed changes
Published July 9, 2010
Barney’s Does a 3-D Catalog
Published July 8, 2010
USPS Wants to Increase Mailing Costs 8% for Periodicals, 5.1% for Catalogs
Published July 6, 2010
Direct Mail in BTB Lead Generation Mix
Published June 25, 2010
Digital Outshines Print in DMA Report
Published June 24, 2010
Catalog gains could be short lived
Published June 22, 2010
Direct Mail Plays Important Role in Political Advertising
Published June 18, 2010
New Group Sees Untapped Opportunity for Discs in the Mail
Published June 17, 2010
Direct Mail Use Strong Among DMers, Says DMA Report
Published June 16, 2010
Video-in-Print Ad Among Effie Winners
Published June 11, 2010
Preprint Advertising Market Shows Q1 Gains
Published June 10, 2010
Charitable Donations Decline; Direct Mail Still Key to Fundraising
Published June 9, 2010
Good Signs for Direct Mail
Published June 4, 2010
National Wildlife Federation Saves By Splitting Up Printing, Mail Shop Work
Published June 3, 2010
List Firm Acquires Lettershop Continental Services
Published June 1, 2010
New Service Lets Realtors Send Direct Mail from Their PDAs
Published May 28, 2010
Pitney Bowes Addresses Mailers’ Changing Needs
Published May 28, 2010
USPS Reorganizes Mailing and Shipping Groups
Published May 20, 2010
Hallmark launches BTB marketing services unit
Published May 18, 2010
Arizona Humane Society Sees Benefits of New Direct Mail Strategy
Published May 17, 2010
Standard Mail Volume Was Up 5.5% in March
Published May 13, 2010
DHL launches international Web-to-print service
Published May 12, 2010
DirectMail.com, ServiceMaster Brands match online portal with high-volume mail
Published May 11, 2010
Data exchange was hot topic at IDEAlliance Print Distribution conference
Published May 7, 2010
Catalog circulation numbers improving
Published May 5, 2010
PRC review of five-day delivery schedule to go into the fall
Published May 4, 2010
USPS Launches Commercial Mail Measuring Service
Published April 27, 2010
Postal Service’s financial troubles at issue during Senate hearing
Published April 23, 2010
During a Senate subcommittee hearing yesterday, there was no clear consensus on whether the Postal Service should address its financial difficulties by reducing its delivery schedule. The title of the hearing was “The Future of the United States Postal Service" and it was held by a Homeland Security and Governmental Affairs subcommittee.
Coupon growth shows no sign of slowing
Published April 22, 2010
Coupon distribution across all channels continued to increase in the first quarter of 2010 as coupons become an ever more important part of the consumer shopping habit, driving up redemption rates as well, according to NCH Marketing Services Inc., a division of media and marketing services company Valassis.
Pitney Bowes study: Physical mail preferred by many
Published April 21, 2010
Many consumers prefer physical mail to e-mail for bills, invoices, financial statements and catalogs, according to an open rate study conducted by Pitney Bowes. Pitney Bowes commissioned Leflein Associates to survey approximately 1,500 US adults and examine their preferences, attitudes and behavior toward mail, both physical and e-mail. The study also investigated which factors influence when and whether recipients open their mail and read it at home. Pitney Bowes plans to use the study to help its customers improve communications to their own customers.
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