Following the June launch of the Web site WorkWearSavings.com, The Sportsman’s Guide has now introduced a catalog to support the brand. “We find that many consumers are inspired to peruse a print catalog, and then shop and order online,” said Jay Berlin, CEO of The Sportsman's Guide, via e-mail. “The traffic and sales patterns immediately following a catalog drop bear that out. This can be especially important for a new brand, where a catalog helps the consumer visualize the full product line, and validate that there is a stable company behind the brand.” The new brand targets the American worker who spends his time working and playing outdoors. This includes both individual consumers and small businesses. Both the site and the catalog are being positioned as a source for big bargains on name brand work apparel and footwear. Some of the brands available include Carhartt, Dickies, Wolverine and Timberland Prot. Close-out merchandise is also available. The first catalog contained 68 pages and measured 7 5/8 inches by 10 inches. The company hasn’t set a mailing schedule for the rest of year yet. The Sportsman’s Guide is part of the Redcats USA portfolio of multichannel brands, which also includes Avenue and Woman Within.