Bryan Yeager is a Senior Consultant for InfoTrends’ Business Development Strategies and Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at [email protected] or via Twitter (@bryanyeager).
Mobile barcodes are a hot topic in the world of marketing and advertising, and printers have latched onto this technology to add interactivity and value to print media. While barcodes are certainly relevant, there are other mobile marketing services that need to be explored, as they represent a huge untapped opportunity by many service providers.
The theme for Graph Expo 2011 is "Embrace Technology", and software will be a key component of the technology being exhibited at this year's event. Bryan Yeager shares his predictions for the top five software trends to watch for in Chicago next month.
With the rise in prominence of digital printing, the concept of “hybrid workflow” emerged as a way for printers to effectively leverage digital within the confines of their existing offset print workflows. Have print businesses caught on to hybrid workflow? Bryan Yeager gives us an update.
While the digital media publishing market is still relatively tiny compared to the traditional print media market, a mix of hardware, software, and services are positioning digital media for significant growth in the next few years. Bryan Yeager highlights some recent research on digital media trends and points out what we can expect to see on the horizon.
"Integration" is as common of a word in technology as "synergy" is in business. Integration may not mean much to you, but it should because it unlocks opportunities for workflow automation and optimization. Bryan Yeager tells us all about it.
Mobile technology is not only changing the ways companies market. It is fundamentally changing the way people conduct business, and the printing industry is no exception. Bryan Yeager highlights some recent mobile developments related to production workflow.
Today, digital technologies and applications largely dominate the buzz generated in the worlds of media and marketing. Does that mean that print will fall by the wayside, or is print evolving with the general media mix? Bryan Yeager explores the relevancy and importance of print in a growing world of digital media.
To successfully build out marketing services and solutions, companies need to ask what problems they're trying to solve. Data remains a sticking point for marketers; a problem for service providers to solve. Bryan Yeager explores these data-related issues and how they can be addressed.
The term “analytics” is now a common part of the business and technology lexicons due to the increasing importance and ubiquity of data. You may have heard of analytics, but what’s it all about and why does it matter to your print business? Bryan Yeager helps you wrap your head around analytics.
While printers have been pursuing workflow automation to increase efficiency for a number of years, there is always room for improvement. Bryan Yeager provides the latest data to highlight trends on printers’ workflow priorities & initiatives.
We’ve all heard about the promise that personalized communications can deliver, and many service providers have gotten in the game, creating more competition than ever before. While there is substantial opportunity, service providers need to expand capabilities, differentiate offerings, and meet marketers’ needs to remain competitive.
Over the course of the last decade, Web-enabled printing has grown from 3% of overall print shipments to 15%, and that number is expected to double over the next five years. It is clearly time for print businesses to overcome the technological, cultural, and educational barriers of Web enablement and engagement to capture this growing opportunity.
Two-dimensional barcodes have become the hot new response mechanism to use in marketing campaigns. While they add interactivity to print by connecting it directly to mobile devices, mobile barcodes can easily be misused and abused. By delivering a seamless, engaging experience, print and marketing service providers can achieve mobile marketing success and repeatable business.
Print businesses are actively diversifying their services to include marketing services, online print ordering, and more. To enable quicker time-to-market and offer greater differentiation, printers are shifting the roles of their IT departments away from administration and closer to development. This article discusses why this shift is occurring and how your business can effectively deal with it.
As social media become more and more popular for personal use, it is becoming an increasingly common tool in the corporate world. Companies utilize social media in a number of ways to accomplish a variety of tasks. The print industry is not immune. Learn how they’re finding value in posting, updating and tweeting online.
It’s no secret that the methods companies use to communicate with the public have begun shifting to electronic media. As printers shift to electronic media services and print e-commerce storefronts, the sources they use to obtain industry information are also changing. Recent research gives us a glimpse into the top sources that printers are leveraging to stay informed.
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.