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Mobile Barcode Campaigns: It’s All About the Experience
Two-dimensional barcodes have become the hot new response mechanism to use in marketing campaigns. While they add interactivity to print by connecting it directly to mobile devices, mobile barcodes can easily be misused and abused. By delivering a seamless, engaging experience, print and marketing service providers can achieve mobile marketing success and repeatable business.
By Bryan Yeager
Published: February 24, 2011