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Printers Get Social: Industry Utilization Trends

As social media become more and more popular for personal use, it is becoming an increasingly common tool in the corporate world. Companies utilize social media in a number of ways to accomplish a variety of tasks. The print industry is not immune. Learn how they’re finding value in posting, updating and tweeting online.

By Bryan Yeager
Published: January 25, 2011

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Bryan Yeager is a Senior Consultant for InfoTrends’ Business Development Strategies and Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at bryan_yeager@infotrends.com or via Twitter (@bryanyeager).

 

Discussion

By Carrie Grove on Jan 25, 2011

Bryan,
We have been using social media actively for about 7 months now. We have a blog on our web site, a facebook page, twitter account and a linked in account. Our main goal is to generate new leads and increase the traffic to our web site. I'm happy to say that we are succeeding in both of these areas. New clients have found us because they were searching online for the services that we offer.
Keeping on top of social media for your business is a full time job but something that is absolutely necessary in this day and age. It is also very rewarding when you see your efforts paying off!
Carrie Grove
TPI Solutions Ink

 

By Bryan Yeager on Jan 25, 2011

Thanks for the great feedback, Carrie! Glad to hear that your company's been able to meet its objectives when using social media. Keeping track of your online presence definitely requires diligence, but it's inspiring to see that it has paid off so far for you and your business.

 

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