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Web Enablement and Engagement: We’re Just Getting Started

Over the course of the last decade, Web-enabled printing has grown from 3% of overall print shipments to 15%, and that number is expected to double over the next five years. It is clearly time for print businesses to overcome the technological, cultural, and educational barriers of Web enablement and engagement to capture this growing opportunity.

By Bryan Yeager
Published: March 8, 2011

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Bryan Yeager is a Senior Consultant for InfoTrends’ Business Development Strategies and Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at bryan_yeager@infotrends.com or via Twitter (@bryanyeager).

 

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