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Solving Marketers' Problems with Data-Driven Solutions

To successfully build out marketing services and solutions, companies need to ask what problems they're trying to solve. Data remains a sticking point for marketers; a problem for service providers to solve. Bryan Yeager explores these data-related issues and how they can be addressed.

By Bryan Yeager
Published: May 11, 2011

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Bryan Yeager is a Senior Consultant for InfoTrends’ Business Development Strategies and Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at bryan_yeager@infotrends.com or via Twitter (@bryanyeager).

 

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