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Richard Romano

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.

Recent Commentary & Analysis from Richard Romano

Displaying 1-24 of 872 articles

Premium Content Wide-Format Graphics Make the Magnificent Mile More Magnificent

Published November 15, 2018

After a decade in the ad agency world, Shira Kollins took her graphic design and production background and launched SpeedPro Chicago. By taking an active role in local business associations—and being “pleasantly persistent” when it comes to sales and marketing—she has built a business creating cutting-edge display graphics for some of Chicago’s biggest retailers and restaurants.

 

Premium Content Apocalypse Postponed: The State of Retail

Published November 5, 2018

Rumors of retail’s death have been greatly exaggerated (to coin a phrase). But there is no doubt that it is changing. We look at how it is changing, and what that means for POP/retail graphics providers.

 

Premium Content Edifice Rex: Vomela Conquers the Building Wrap

Published October 30, 2018

The Vomela Companies, headquartered in St. Paul, Minn., started in 1947 doing promotional product printing. Now, 71 years later, the company has expanded through both organic growth and acquisition to produce retail, POS, décor, event, and fleet graphics for a wide variety of local and national brands and venues. Their most recent project: wrapping 3M’s 14-story corporate headquarters.

 

Premium Content Leaving Las Vegas: Recapping the SGIA Expo

Published October 24, 2018

The final SGIA Expo was a culmination of all the specialty graphics innovations of the past decade or two—with a few signposts (digitally printed, of course) pointing to the future.

 

Premium Content SGIA Expo 2018 Marks the End of an Era—But the Start of an Exciting New One

Published October 19, 2018

The SGIA Expo 2018 opened yesterday to large crowds and a completely full exhibition hall. Our recap of Day 1 looks at where SGIA President and CEO Ford Bowers sees the organization and the industry going, and highlights a handful of new product announcements.

 

Premium Content For Rocken Graphics, Business Is On the Move

Published October 15, 2018

Gibsonton, Fla.’s Rocken Graphics has carved out a unique niche among print service providers: signage and tent graphics for traveling carnivals. We spoke with Kenny Smith, founder of Rocken Graphics, about how he got into this market, as well as how his product offerings extend beyond simple printed graphics.

 

Wide-Format and Specialty Graphics at PRINT 18

Published October 2, 2018

PRINT has not traditionally been a top venue for wide-format or specialty printing equipment announcements, but does showcase the latest technologies and the applications that can be produced on them, giving commercial printers concrete ideas for exploring new business opportunities.

 

Marketing Guru Seth Godin Kicks Off PRINT 18

Published October 1, 2018

Seth Godin’s keynote encouraged print service providers to eschew commodity printing and focus on selling products that are “remarkable.” “You don’t sell paper and ink,” he said, “you sell a feeling.” It was a fitting theme with which to open PRINT 18.

 

Darwill’s Inkjet Journey

Published October 1, 2018

Hillside, Ill.’s Darwill, Inc., is a 57-year-old direct mail and multi-channel marketing agency. From humble beginnings, the company has grown to be at the forefront of the industry—and one of the early adopters of production inkjet printing technology.

 

Premium Content Chicago’s Graphic Alliance Makes a Meal Out of Restaurant Signage

Published September 11, 2018

Graphic Alliance, celebrating its 20th anniversary this year, started as a commercial print shop but quickly adopted wide-format printing and has carved out a substantial niche in restaurant graphics and signage. The company has also expanded into vehicle wrapping and is currently developing residential interior décor services. Richard Romano spoke with founder and CEO Eric Grossman.

 

Premium Content Success with Specialty Printing: Changing the Mindset

Published August 21, 2018

As we all know by now, there are very few surfaces, substances, and objects that can't be printed, and thus there is no end to the print products that a shop can offer. From posters and banners, to signage, to garments and other textile products, to garage doors, to...name it. But when approaching the vast new market for specialty graphics printing, two questions usually come to mind: Where do I start, and How do I sell it? Here is some advice.

 

Premium Content Full STEAM Ahead: Blue Ridge Fab Lab and 4-H Partner to Offer 21st-Century Learning—and Wide-Format Printing

Published July 30, 2018

The Blue Ridge/UA 4-H Fab Lab, based in Pinetop-Lakeside, Ariz., offers student-directed, project-centric STEM training for K-12 students. Thanks to a partnership with 4-H, the facility is available to students across the state. Part of student projects involves designing and printing informational flyers, posters, and other materials on wide-format printers provided by Roland DGA, a sponsor of the Fab Lab. We spoke with Kevin Woolridge, Co-Director of the Fab Lab.

 

Premium Content Graphic Arts Companies Feel the Pinch of Aluminum Tariffs

Published July 26, 2018

Last month, the Trump Administration levied a 10% tariff on imported aluminum and a 25% tariff on imported steel. At present, the tariffs are having the biggest impact on manufacturers of aluminum lithographic plates—although that may be just the beginning. Plate manufacturers are deciding how best to respond, while industry associations are helping to fight back.

 

Premium Content Technical Printing on the Desktop

Published July 10, 2018

Epson announced two new entry-level models in its SureColor T Series, designed for technical and AES (architecture, engineering, and construction) printing. These devices are targeted more to end users—architecture and design firms, SOHOs, etc.—than print service providers, which indicates the direction technical printing as market segment is going.

 

Premium Content Launched During the Great Recession, SpeedPro Marin Realized There Was “No Place to Go But Up”

Published July 2, 2018

When Steve Moran-Cassese decided to launch a print business in the midst of the Great Recession, he knew it could only grow—and he was right. A mix of the right equipment and picking up on hot new application trends early on has helped SpeedPro Marin thrive. And, somewhat ironically, the Bay Area’s booming economy has created its own challenges.

 

Too Cool to Part With: The Superfan Company Creates Special Print Projects for Superfans

Published June 27, 2018

Brittany Hodak co-founded The Superfan Company to make “cool collectible stuff for superfans”—coffee table books, deluxe packages for albums and DVDs, subscription magazines, fan boxes, metal commemorative tickets, limited edition tour books, and more, elaborate, print-centric items that help bring fans closer to a beloved musician or athlete. We spoke with Hodak about her own journey that started at a local radio station and led to The Superfan Company—and an appearance on Shark Tank.

 

Premium Content Annual IPMA Conference Looks at the Changing Face of the In-Plant

Published June 18, 2018

The 54th annual IPMA Conference provided a look at the current state of the in-plant printing department, with more than two dozen sessions and a vendor fair focusing on new opportunities such as interactive print and wide format, and overcoming top challenges such as outsourcing.

 

Premium Content Experiential Graphics Are a Growing Subset of Wide Format, But Can Require a Different Approach in Terms of Sales and Production

Published June 4, 2018

“Experiential graphics” are a form of interior décor that are becoming a fast-growing part of wide-format and signage. Pursuing that particular application requires a somewhat different strategy than traditional commercial printing—or even traditional wide-format printing.

 

Premium Content Textiles and Corrugated Take the Spotlight at FESPA Berlin

Published May 21, 2018

Textiles and corrugated were the two major themes of this year’s FESPA Global Print Expo. Here are some quick hits from the show.

 

FESPA Day 2: Whetting the Palate...

Published May 16, 2018

WhatTheyThink is live at FESPA Berlin 2018 on Day 2 of the show. Welcome to the concept of the microfactory.

 

FESPA 2018 Opens in Berlin

Published May 15, 2018

The FESPA Global Print Expo 2018 kicked off in Berlin this morning. Here is a quick teaser of some early show highlights.

 

Premium Content Wide Format: Now and Venn

Published May 14, 2018

What do we talk about when we talk about “wide format”? How is the term definitionally changing—and what does it even mean anymore? And more importantly, how does whatever we define as “wide format” play nice with other kinds of printing such as industrial, packaging, and commercial? And how can we navigate the “convergence” of these different print silos? Read on for more.

 

InPrint Reflections: Moving the (Digitally Printed) Goalposts

Published May 7, 2018

A major theme of last week’s InPrint Industrial Inkjet Conference in Chicago was the emerging distinction between two specific kinds of industrial printing: printing as part of a larger manufacturing process and what we have often called specialty printing. The conference explored the differences between them, where the growth areas are, and what the drivers of that growth are. Read on for some reflections on the conference.

 

Premium Content Moving Pictures: Carbon Wraps Brings Art Alive

Published April 24, 2018

For about 15 years, Carbon Wraps Orlando has specialized in highly creative vehicle graphics. They took car wrapping to the next level when they worked with local artist Kurt Meister and Avery Dennison to wrap one of his paintings on a vehicle live at the ISA Sign Expo last March. Read on for more about the company and this unique project.

 

Premium Content In Praise of Data: How PRIMIR Industry Research Can Improve Your Business

Published April 12, 2018

The Association for Print Technologies (APTech), through its PRIMIR Research Unit and Market Data programs, provides a wealth of woefully underutilized industry research that can be of great practical use to all the links in the print supply chain—not just suppliers and vendors but print service providers, as well. Read on to see how.

 

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