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Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

Recent Commentary & Analysis from Richard Romano

Displaying 1-24 of 904 articles

Premium Content Wide Receivers: A Flatbed Applications Photo Gallery

Published October 15, 2019

In this pictorial feature, we round up some unique and creative products and applications created on UV flatbed wide-format printers.

 

Premium Content Latest Sign Code Court Decision May Have Serious Implications for Billboard and Sign Industry

Published September 24, 2019

Two weeks ago, the Sixth Circuit Court of Appeals affirmed a lower court’s decision in the case of Thomas v. Bright that the government cannot distinguish between on-premise and off-premise signage because it is an unconstitutional content-based distinction. We spoke to David Hickey, VP Advocacy, for the International Sign Association (ISA) about the decision and some of the potential ramifications.

 

Premium Content Don’t Call It Wallpaper: “Wallcoverings” Are Just One Aspect of Décor

Published September 10, 2019

Digital wide-format printing and new substrates are changing the face of wall décor, both in commercial and residential spaces. In this feature, we look at some unique applications and detail some prevailing trends.

 

Premium Content Sustainability Today: Trying to Close the Loop

Published September 5, 2019

WhatTheyThink talks to Renée Yardley, Senior Vice President of Sales and Marketing for Sustana Group—parent company of Rolland Paper and Sustana Fiber—about the company’s new sustainability initiatives as well as the current state of sustainability in the paper and printing industry.

 

Premium Content Summer Stroll: The Signs Around Us

Published August 13, 2019

What kinds of signage and display graphics are in fashion? You don’t need elaborate market research surveys to find out—sometimes all you need to do is get out of the office and have a look around. Just doing a little recon can often generate ideas for new product areas to expand into.

 

Premium Content Surface Tension: Specialty Substrates Are Proliferating, but Printing on Them Has Its Challenges

Published August 12, 2019

"Inkjet devices can print on any surface" is a common industry talking point, but the practical reality is a bit more complicated, involving the chemical and physical interplay of inks and substrates. This article offers an inkjet printing reality check.

 

Premium Content SAi Launches Augmented Reality App for Signmakers

Published August 1, 2019

SAi’s new VirtualSign is an augmented reality (AR) app that lets signmakers show clients how a sign will look in situ before it is printed and installed. We spoke wth SAi’s Gudrun Bonte, Vice President of Product Management, who oversaw the development of the app.

 

Premium Content Beware of Dog: Automation and Wide-Format Printing

Published July 25, 2019

Automation for wide-format printing can encompass a lot of different processes, from automatic file processing, to robotics, even to database management. Where once wide format was deemed too “artisanal” or “craft-like” to be automated, the times are changing. After all, as competition in the wide-format segment continues to heat up, automation becomes a key element in controlling costs. We’ll take a look at the current state of automation for wide-format printing.

 

Premium Content Let There Be More Light: LED Signage Hits the Big—and Small—Time

Published July 9, 2019

Advances in LED technology—and of course lower costs—have enabled LED signage to move indoors, and are even replacing LCD-based dynamic digital signage (DDS) for many applications.

 

Premium Content Avery Dennison Launches New Car Wrap Visualizer

Published June 27, 2019

To help vehicle wrap installers better help customers with color change vehicle wraps, Avery Dennison has launched an online Car Wrap Visualizer that shows how a particular vinyl film color looks on a representative sample of vehicle types. We spoke with Avery Dennison’s Abby Monnot, who helped develop the tool.

 

Premium Content Do Customers Know What “Wide Format” Printing Is?

Published June 18, 2019

What’s in a name? Does the term “wide format” mean anything to today’s print buyers? Avoiding industry jargon in sales and marketing efforts—and especially in one’s online presence—can help attract potential customers who may not be hip to our jive.

 

Premium Content In-Plant "Frontrunners" Race to IPMA's Annual Conference

Published June 6, 2019

More than 200 in-plant “Frontrunners” raced to Louisville, Ky., this week for the In-Plant Printing & Mailing Association’s (IPMA) Annual Conference, four days of sessions, networking events, and technology exhibits.

 

Premium Content Beyond PRINT: With Tarsus Alliance, APTech Begins a New Chapter for Itself and for the Industry

Published May 20, 2019

Last week, the Association for PRINT Technologies (APTech) announced that it has joined forces with Tarsus Group, the owner and organizer of the Labelexpo and Brand Print Global trade shows, to launch a new show called Brand Print Americas. We spoke with APTech president Thayer Long about what the new alliance means for the future of APTech—and for the industry.

 

Premium Content Fujifilm Launches Next-Generation J Press 750S

Published May 7, 2019

Last week, Fujifilm held a user event at its experience center outside Chicago to launch the J Press 750S, the company’s third-generation cut-sheet production inkjet press. The event included presentations from Fujifilm executives, a user panel, and a tour of the center featuring Fujifilm’s vast portfolio of inkjet technologies, both small- and wide-format.

 

Premium Content ISA Sign Expo 2019 Wraps Up in Vegas

Published April 29, 2019

Some “quick hits” from the Sign Expo show floor, including the winners of the ISA Innovation Awards, some new product announcements, and more.

 

Premium Content Sign Expo 2019 Opens in Las Vegas

Published April 26, 2019

Old and new sign production technologies were on display this week in Las Vegas at the 75th Annual ISA Sign Expo and, as an additional indication  of how the disparate pars of the printing industry are concverging, ISA announced that as of next year the Sign Expo will colocate with Impressions Expo, formerly the Imprinted Sportswear Show.

 

Premium Content Production Inkjet: It’s Not Just About the Technology Anymore

Published April 11, 2019

Canon Solutions America President Peter Kowalczuk and Production Print Solutions Executive Vice President Francis McMahon talk to WhatTheyThink/Printing News about the company’s new emphasis on the services part of the organization and how today’s production inkjet vendors are tasked with not just offering top-of-the-line technology, but playing a more consultative role in helping customers with business development.

 

Premium Content Windigo Signs Takes Soft Signage to the Next Level

Published April 8, 2019

Printed textiles are rapidly replacing vinyl and rigid materials for signage, and Tempe, Ariz.’s Next Level Signs has leapt into so-called “soft signage.” Founder Mark Baldwin has launched a sister company Windigo Signs to offer a robust, custom-made, and weather-resistant alternative for outdoor soft signage mounting.

 

Premium Content “Alexa, Tell Me About Voice Technology”: A Conversation with Bradley Metrock of Score Publishing

Published April 4, 2019

Voice technology is appearing in more and more places—and is starting to become relevant to printing and publishing. WhatTheyThink talks to Bradley Metrock, CEO of Score Publishing, producer of the VoiceFirst Events portfolio which includes The Alexa Conference, the Voice of the Car Summit, and Digital Book World, about the current and future state of voice technology.

 

Premium Content ISA Sign Expo Heads Back to Vegas

Published April 3, 2019

ISA Sign Expo 2019 heads to Las Vegas later this month, with four days of educational sessions and its continuously expanding exhibition floor. We spoke with Brandon Hensley, ISA’s Chief Operating Officer, and Iain Mackenzie, ISA’s VP of Meetings & Events, about what’s new this year.

 

Premium Content Printing Outlook 2019—Has the Industry Turned a Corner?

Published March 11, 2019

WhatTheyThink’s annual printing industry outlook report, including the results of our Winter 2018–2019 Business Outlook survey, is now available in our Report Store. This article offers some of the top-level results from that survey.

 

InPrint USA to Showcase the Latest Industrial Printing Opportunities

Published March 7, 2019

InPrint USA heads to Louisville, Ky., to showcase the latest opportunities for commercial printers in the fast-growing area(s) of industrial printing. Richard Romano offers a preview, and talks with InPrint co-founder Frazer Chesterman about the show and industrial printing.

 

Premium Content World on the Windows: The Changing Face of Window Graphics

Published March 5, 2019

Window graphics are a growing subset of wide-format printing, and are popping up in more and more locations, both public and private, and new films and materials are making window graphics more versatile and eye-catching than ever. Printing is the easy part; it’s installation that can cause problems, and eat into your profitability. Here are some dos and don’t for working with window graphics.

 

Premium Content Wide-Format Printing: Still a Compelling Business Opportunity and Investment Category

Published February 25, 2019

As we put the final touches on our Printing Outlook 2019 report, based on our Winter 2018–2019 Business Outlook survey, this article highlights a few of the findings specific to wide-format and specialty printing. Is it still a compelling business opportunity? And what are print businesses’ wide-format investment plans?

 

ING Summit Heads to PRINT 19 with an Ambitious Two-Day Program

Published February 14, 2019

The International Newspaper Group (ING) provides a forum for newspaper industry executives to network and share idea on a variety of topics from production, to operations, to logistics. The revitalized organization’s annual Summit heads to PRINT 19 this fall in Chicago, with an ambitious two-day program. Here’s an early look at what attendees can look forward to. 

 

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