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Richard Romano

Richard Romano is Managing Editor of WhatTheyThink | Printing News & Wide-Format & Signage.  He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.

Recent Commentary & Analysis from Richard Romano

Displaying 1-24 of 896 articles

Premium Content Let There Be More Light: LED Signage Hits the Big—and Small—Time

Published July 9, 2019

Advances in LED technology—and of course lower costs—have enabled LED signage to move indoors, and are even replacing LCD-based dynamic digital signage (DDS) for many applications.

 

Premium Content Avery Dennison Launches New Car Wrap Visualizer

Published June 27, 2019

To help vehicle wrap installers better help customers with color change vehicle wraps, Avery Dennison has launched an online Car Wrap Visualizer that shows how a particular vinyl film color looks on a representative sample of vehicle types. We spoke with Avery Dennison’s Abby Monnot, who helped develop the tool.

 

Premium Content Do Customers Know What “Wide Format” Printing Is?

Published June 18, 2019

What’s in a name? Does the term “wide format” mean anything to today’s print buyers? Avoiding industry jargon in sales and marketing efforts—and especially in one’s online presence—can help attract potential customers who may not be hip to our jive.

 

Premium Content In-Plant "Frontrunners" Race to IPMA's Annual Conference

Published June 6, 2019

More than 200 in-plant “Frontrunners” raced to Louisville, Ky., this week for the In-Plant Printing & Mailing Association’s (IPMA) Annual Conference, four days of sessions, networking events, and technology exhibits.

 

Premium Content Beyond PRINT: With Tarsus Alliance, APTech Begins a New Chapter for Itself and for the Industry

Published May 20, 2019

Last week, the Association for PRINT Technologies (APTech) announced that it has joined forces with Tarsus Group, the owner and organizer of the Labelexpo and Brand Print Global trade shows, to launch a new show called Brand Print Americas. We spoke with APTech president Thayer Long about what the new alliance means for the future of APTech—and for the industry.

 

Premium Content Fujifilm Launches Next-Generation J Press 750S

Published May 7, 2019

Last week, Fujifilm held a user event at its experience center outside Chicago to launch the J Press 750S, the company’s third-generation cut-sheet production inkjet press. The event included presentations from Fujifilm executives, a user panel, and a tour of the center featuring Fujifilm’s vast portfolio of inkjet technologies, both small- and wide-format.

 

Premium Content ISA Sign Expo 2019 Wraps Up in Vegas

Published April 29, 2019

Some “quick hits” from the Sign Expo show floor, including the winners of the ISA Innovation Awards, some new product announcements, and more.

 

Premium Content Sign Expo 2019 Opens in Las Vegas

Published April 26, 2019

Old and new sign production technologies were on display this week in Las Vegas at the 75th Annual ISA Sign Expo and, as an additional indication  of how the disparate pars of the printing industry are concverging, ISA announced that as of next year the Sign Expo will colocate with Impressions Expo, formerly the Imprinted Sportswear Show.

 

Premium Content Production Inkjet: It’s Not Just About the Technology Anymore

Published April 11, 2019

Canon Solutions America President Peter Kowalczuk and Production Print Solutions Executive Vice President Francis McMahon talk to WhatTheyThink/Printing News about the company’s new emphasis on the services part of the organization and how today’s production inkjet vendors are tasked with not just offering top-of-the-line technology, but playing a more consultative role in helping customers with business development.

 

Premium Content Windigo Signs Takes Soft Signage to the Next Level

Published April 8, 2019

Printed textiles are rapidly replacing vinyl and rigid materials for signage, and Tempe, Ariz.’s Next Level Signs has leapt into so-called “soft signage.” Founder Mark Baldwin has launched a sister company Windigo Signs to offer a robust, custom-made, and weather-resistant alternative for outdoor soft signage mounting.

 

Premium Content “Alexa, Tell Me About Voice Technology”: A Conversation with Bradley Metrock of Score Publishing

Published April 4, 2019

Voice technology is appearing in more and more places—and is starting to become relevant to printing and publishing. WhatTheyThink talks to Bradley Metrock, CEO of Score Publishing, producer of the VoiceFirst Events portfolio which includes The Alexa Conference, the Voice of the Car Summit, and Digital Book World, about the current and future state of voice technology.

 

Premium Content ISA Sign Expo Heads Back to Vegas

Published April 3, 2019

ISA Sign Expo 2019 heads to Las Vegas later this month, with four days of educational sessions and its continuously expanding exhibition floor. We spoke with Brandon Hensley, ISA’s Chief Operating Officer, and Iain Mackenzie, ISA’s VP of Meetings & Events, about what’s new this year.

 

Premium Content Printing Outlook 2019—Has the Industry Turned a Corner?

Published March 11, 2019

WhatTheyThink’s annual printing industry outlook report, including the results of our Winter 2018–2019 Business Outlook survey, is now available in our Report Store. This article offers some of the top-level results from that survey.

 

InPrint USA to Showcase the Latest Industrial Printing Opportunities

Published March 7, 2019

InPrint USA heads to Louisville, Ky., to showcase the latest opportunities for commercial printers in the fast-growing area(s) of industrial printing. Richard Romano offers a preview, and talks with InPrint co-founder Frazer Chesterman about the show and industrial printing.

 

Premium Content World on the Windows: The Changing Face of Window Graphics

Published March 5, 2019

Window graphics are a growing subset of wide-format printing, and are popping up in more and more locations, both public and private, and new films and materials are making window graphics more versatile and eye-catching than ever. Printing is the easy part; it’s installation that can cause problems, and eat into your profitability. Here are some dos and don’t for working with window graphics.

 

Premium Content Wide-Format Printing: Still a Compelling Business Opportunity and Investment Category

Published February 25, 2019

As we put the final touches on our Printing Outlook 2019 report, based on our Winter 2018–2019 Business Outlook survey, this article highlights a few of the findings specific to wide-format and specialty printing. Is it still a compelling business opportunity? And what are print businesses’ wide-format investment plans?

 

ING Summit Heads to PRINT 19 with an Ambitious Two-Day Program

Published February 14, 2019

The International Newspaper Group (ING) provides a forum for newspaper industry executives to network and share idea on a variety of topics from production, to operations, to logistics. The revitalized organization’s annual Summit heads to PRINT 19 this fall in Chicago, with an ambitious two-day program. Here’s an early look at what attendees can look forward to. 

 

Seventh Annual NPOA Print Business Owners Conference Heads to San Diego

Published February 5, 2019

The NPOA Annual Print Owners Conference heads to the Hilton San Diego Resort & Spa on February 28 to March 2. The three-day event includes a dozen sessions, panels, and workshops that focus on business, technology, and marketing issues important to small and mid-size print business owners.

 

Premium Content Reed Between the Lines: Evolving Sign Codes Impact Exterior Signage—and Potentially More

Published January 21, 2019

One of the most important issues concerning the production and installation of exterior signage is the ever-evolving sign codes and regulations. The landmark 2015 SCOTUS decision in Reed v. the Town of Gilbert is still impacting city planners, and, in turn, signmakers and their clients. What should PSPs know about sign codes? What are the latest issues regarding sign regulations? And why might vehicle graphics be the next frontier for sign codes?

 

Premium Content Flatland: What’s New(s) and What’s Next for Flatbed Wide-Format Printers?

Published January 15, 2019

It’s been nearly 20 years since the advent of the flatbed wide-format printer. They’ve come a long way, baby; what’s new with the technology and where do they go from here?

 

Premium Content Wide-Format 2019: What’s Next?

Published December 17, 2018

As we head into 2019 and toward 2020, what are the emerging and accelerating trends in wide-format and specialty printing? The buzzword is “convergence,” which will only accelerate, but what other forces are changing the nature of applied graphics?

 

Premium Content Wide Format 2018: What Kind of Day Has It Been?

Published December 6, 2018

What were the big trends in wide-format and specialty printing in 2018? It’s been a year of convergence and while shops that were likely to transition to wide-format have largely done so, the applications that can be produced are constantly changing, as new materials and new inks hit the market. Let’s have a look at what’s been happening.

 

Premium Content As Industry Convergence Continues, Xplor International and ISA Colocate Events

Published December 3, 2018

The convergence continues: the International Sign Association and Xplor International have announced that in April 2019, the Sign Expo 2019 and XPLOR19 will colocate.  

 

Premium Content Grant Graphics’ Print & Cut Conference Offered Wide-Format 101—and 102—for Northeast Printers

Published November 27, 2018

Earlier this month, print shop owners and managers from around the Northeast journeyed to Grant Graphics in Saratoga Springs, N.Y., for a day-long program of wide-format educational sessions and equipment demonstrations.

 

Premium Content Wide-Format Graphics Make the Magnificent Mile More Magnificent

Published November 15, 2018

After a decade in the ad agency world, Shira Kollins took her graphic design and production background and launched SpeedPro Chicago. By taking an active role in local business associations—and being “pleasantly persistent” when it comes to sales and marketing—she has built a business creating cutting-edge display graphics for some of Chicago’s biggest retailers and restaurants.

 

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