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Richard Romano

Please offer your feedback to Richard. He can be reached at richard@whattheythink.com.

Recent Commentary & Analysis from Richard Romano

Displaying 1-24 of 205 articles

The Cassavetes Project Opens at Canon Hollywood

Published September 29, 2015

In 1981, L.A. photographer Steve Reisch captured legendary director John Cassavetes and his stock company backstage as they rehearsed and performed an experimental series of plays. Unseen for 34 years, the images have been brought back to life thanks to a partnership between Reisch and Canon USA.


Wide-Format’s Expanded Presence at Graph Expo 2015

Published September 23, 2015

If it jets ink, it’s a hot technology, and while production inkjet got the bulk of the buzz at last week’s Graph Expo, wide-format and specialty printing continue to play a much larger role.


Watching the Wheels Go Round and Round—Or Not

Published September 9, 2015

The new UnSquaring the Wheel project from Chris Bondy, Wayne Peterson, and Dr. Joe Webb is a new methodology for transforming print businesses. And it is ideally suited for those looking to add wide-format printing.


Wide-Format: A Growing Presence at Graph Expo

Published August 31, 2015

As wide-format and specialty graphics play a larger role in the industry, they are also playing a larger role at general commercial printing shows like Graph Expo. Here is a preview of some things to look for at this year’s show.


“Experience Epson” Event Showcases a Wide Variety of Tech

Published August 11, 2015

“Our aim is to become a company that is truly indispensable to our customers,” said Minoru Usui, Global President of Seiko Epson, kicking off “Experience Epson,” a day of interactive demos of a cross-section of Epson technologies, from wide-format printing, to interactive whiteboards, to golf swing analyzers, to Augmented Reality-based headsets, to…well, you name it. The event was held last week in New York City.


Premium Content Wooden It Be Nice? Sacramento’s ARB Digital Specializes in Printing On Unique Substrates

Published August 3, 2015

From wood, to glass, to textiles, to animal pelts—and even to paper—ARB Digital takes on challenging projects, thanks to founder Alvaro Rodriguez’s background in tech support, color management, and software development.


The Great, Outdoors: Attention to Detail Goes a Long Way Toward Creating Effective Outdoor Graphics

Published July 13, 2015

New applications for outdoor graphics are appearing all the time, and new printing technologies are revitalizing some older applications. Some considerations if you are looking at outdoor graphics, and a look at one South Florida shop that has carved out a niche in the great outdoors.


The Big Wide Word: Marketing Tips for Wide-Format Shops

Published June 29, 2015

OK, so you’ve invested in wide-format printing capabilities, the equipment is up and running, the staff is trained, and you’re ready to RIP. How do you get work to run on that equipment?


EskoWorld 2015: Dreams for Tomorrow

Published June 22, 2015

The community of U.S. Esko users descended upon the Fairmont Scottsdale Princess in Arizona earlier this week to sharpen their skills, answer questions, get product roadmaps, and network with Esko executives and engineers as well as a diverse group of their peers.


Premium Content Sew What? The New Skill Sets for Wide-Format

Published June 15, 2015

Printing is easy; it’s all the other stuff that can pose challenges. Producing wide-format output can require a different approach to traditional processes, from selling, to finishing, to transporting. What do you need to know before you take the plunge?


Magic Bus

Published June 9, 2015

If you happen to have been in Singapore recently—and who of us hasn’t?—you may have caught sight of a new wide-format backlit film that can be used for vehicle graphics. Called eLumiNEX, it has been given a shakedown cruise on a bus.


Digital Signage Assistants

Published May 20, 2015


Premium Content Challenges In Sizing the Sign and Display Market

Published May 18, 2015

By all accounts, the sign and display industry is growing by leaps and bounds. But getting accurate sizing data is fraught with difficulties—difficulties that have largely been caused by the very factors that are driving growth.


Premium Content Point/Counterpoint: The Business Case For (and Against) Digital Signage

Published May 4, 2015

Dynamic digital signage is becoming a hotter and hotter topic, and while there are ample opportunities for companies to get in on, if not the ground floor, than at least the mezzanine, it’s not to everyone’s taste. Here are some arguments for—and against.


Premium Content Growth Opportunities: A Conversation with SpeedPro Imaging President Boris Katsnelson

Published April 29, 2015

Founded 10 years ago, SpeedPro Imaging is a network of 120 franchises—or “studios”—located in 30 states that specialize in wide-format printing, from trade show and event graphics, to vehicle graphics, to wall murals, and beyond.


Premium Content Temporary Signage and “EMCs” Continue to Rile City Planners; What Aspiring Sign Shops Need to Know

Published April 22, 2015

There are growing opportunities for print service providers in signage—both printed and electronic—but it pays to do your homework when it comes to signage regulations.


ISA’s Sign Expo Goes Beyond "Sign and Display"

Published April 15, 2015

The International Sign Association’s Sign Expo took place last week in Las Vegas, NV. Richard Romano files his observations from the show.


HP’s New Single-Pass Printer Portfolio

Published April 9, 2015

Yesterday, on the eve of the opening of the ISA Sign Expo, HP took the opportunity to launch five new products in its high-end Latex and Scitex families. These are the HP Latex 370, the HP Scitex FB550 and FB750, HP Scitex 11000 Industrial Press, and HP Scitex 15500 Corrugated Press.


Premium Content Know Your Wide Format Inks!

Published April 1, 2015

Herein a basic primer on today’s ink options for wide-format printing, from solvent and eco-solvent to UV, from latex to dye-sublimation.


Generation Next: Mandel Graphic Solutions Keeps Evolving with Technology

Published March 18, 2015

After 123 years and four generations of owners, Milwaukee’s Mandel Graphic Solutions has thrived by staying current.


UV Printing: Good as Gold?

Published March 12, 2015

Experts identify new and expanding—and some unusual—markets for UV inks and coatings at day two of RadTech’s UV.EB West.


UV.EB West Showcases Current Trends in Radiation Curing Technologies

Published March 11, 2015

Ultraviolet (UV) and electron beam (EB) curing technologies have been around for decades, but have continually evolved and are well-suited for today’s modern print and packaging production processes.


Lla Llama

Published March 9, 2015

Not living anywhere near Arizona, I was unaware of the recent “Phoenix Llama Drama,” which is apparently not some new reality TV show. Rather, last month, a brace of the beasts escaped while—and I have to quote ABC News here—“making a therapy visit to residents at an assisted living facility.”


ISA Gears Up for Biggest Sign Expo Ever

Published March 4, 2015

New features, sessions, programs, and speakers at the upcoming International Sign Expo aim to educate present and prospective signmakers about the latest business and technology trends in this growing industry.


Instagrammers Can Get a Pizza the Action

Published February 27, 2015


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