Printing Industry Commentary & Analysis

Articles by Bryan Yeager

Bryan Yeager is a Senior Consultant for InfoTrends’ Business Development Strategies and Production Workflow Solutions Consulting Services. Bryan covers a number of existing and emerging software and technology markets that enable cross-media marketing communications. He is the author of several in-depth Ultimate Guide reports that span across a variety of software categories, and provides insight through research, analysis, and consulting. He can be contacted via e-mail at [email protected] or via Twitter (@bryanyeager).

Displaying 1-16 of 16 articles

Exploring Mobile Marketing Opportunities Beyond the Barcode

Published August 24, 2011

Mobile barcodes are a hot topic in the world of marketing and advertising, and printers have latched onto this technology to add interactivity and value to print media. While barcodes are certainly relevant, there are other mobile marketing services that need to be explored, as they represent a huge untapped opportunity by many service providers.

Top Five Software Trends to Watch at Graph Expo 2011

Published August 10, 2011

The theme for Graph Expo 2011 is "Embrace Technology", and software will be a key component of the technology being exhibited at this year's event. Bryan Yeager shares his predictions for the top five software trends to watch for in Chicago next month.

Is Hybrid Workflow Really "Hybrid" Anymore?

Published July 18, 2011

With the rise in prominence of digital printing, the concept of “hybrid workflow” emerged as a way for printers to effectively leverage digital within the confines of their existing offset print workflows. Have print businesses caught on to hybrid workflow? Bryan Yeager gives us an update.

Digital Media: Ready for Primetime

Published July 8, 2011

While the digital media publishing market is still relatively tiny compared to the traditional print media market, a mix of hardware, software, and services are positioning digital media for significant growth in the next few years. Bryan Yeager highlights some recent research on digital media trends and points out what we can expect to see on the horizon.

Integration: What's It Really All About?

Published June 20, 2011

"Integration" is as common of a word in technology as "synergy" is in business. Integration may not mean much to you, but it should because it unlocks opportunities for workflow automation and optimization. Bryan Yeager tells us all about it.

Mobile’s Not Just About Marketing; It’s About Optimizing Production

Published June 6, 2011

Mobile technology is not only changing the ways companies market. It is fundamentally changing the way people conduct business, and the printing industry is no exception. Bryan Yeager highlights some recent mobile developments related to production workflow.

As the Media Mix Evolves, Print Remains Important

Published May 25, 2011

Today, digital technologies and applications largely dominate the buzz generated in the worlds of media and marketing. Does that mean that print will fall by the wayside, or is print evolving with the general media mix? Bryan Yeager explores the relevancy and importance of print in a growing world of digital media.

Solving Marketers' Problems with Data-Driven Solutions

Published May 11, 2011

To successfully build out marketing services and solutions, companies need to ask what problems they're trying to solve. Data remains a sticking point for marketers; a problem for service providers to solve. Bryan Yeager explores these data-related issues and how they can be addressed.

Wrapping Your Head Around Analytics

Published April 29, 2011

The term “analytics” is now a common part of the business and technology lexicons due to the increasing importance and ubiquity of data. You may have heard of analytics, but what’s it all about and why does it matter to your print business? Bryan Yeager helps you wrap your head around analytics.

Workflow Automation Priorities and Efficiency Initiatives Revealed

Published April 13, 2011

While printers have been pursuing workflow automation to increase efficiency for a number of years, there is always room for improvement. Bryan Yeager provides the latest data to highlight trends on printers’ workflow priorities & initiatives.

Despite Increased Competition, Opportunities Abound with Personalized Communications

Published March 22, 2011

We’ve all heard about the promise that personalized communications can deliver, and many service providers have gotten in the game, creating more competition than ever before. While there is substantial opportunity, service providers need to expand capabilities, differentiate offerings, and meet marketers’ needs to remain competitive.

Web Enablement and Engagement: We’re Just Getting Started

Published March 8, 2011

Over the course of the last decade, Web-enabled printing has grown from 3% of overall print shipments to 15%, and that number is expected to double over the next five years. It is clearly time for print businesses to overcome the technological, cultural, and educational barriers of Web enablement and engagement to capture this growing opportunity.

Mobile Barcode Campaigns: It’s All About the Experience

Published February 24, 2011

Two-dimensional barcodes have become the hot new response mechanism to use in marketing campaigns. While they add interactivity to print by connecting it directly to mobile devices, mobile barcodes can easily be misused and abused. By delivering a seamless, engaging experience, print and marketing service providers can achieve mobile marketing success and repeatable business.

Is Your Print Business Effectively Leveraging IT?

Published February 8, 2011

Print businesses are actively diversifying their services to include marketing services, online print ordering, and more. To enable quicker time-to-market and offer greater differentiation, printers are shifting the roles of their IT departments away from administration and closer to development. This article discusses why this shift is occurring and how your business can effectively deal with it.

Printers Get Social: Industry Utilization Trends

Published January 25, 2011

As social media become more and more popular for personal use, it is becoming an increasingly common tool in the corporate world. Companies utilize social media in a number of ways to accomplish a variety of tasks. The print industry is not immune. Learn how they’re finding value in posting, updating and tweeting online.

Where do Printers Get Their Information?

Published January 19, 2011

It’s no secret that the methods companies use to communicate with the public have begun shifting to electronic media. As printers shift to electronic media services and print e-commerce storefronts, the sources they use to obtain industry information are also changing. Recent research gives us a glimpse into the top sources that printers are leveraging to stay informed.