Displaying 1-99 of 769 articles
Published December 10, 2024
Adding sensory appeal with embellishment can increase the perceived value—and the profit margin—of work produced on offset presses. This two-part overview outlines solutions and strategies for offset shops that want to dazzle their customers and sweeten their bottom lines.
Published November 18, 2024
Adding sensory appeal can increase the perceived value—and the profit margin—of work produced on offset presses. This two-part overview outlines solutions and strategies for offset shops that want to dazzle their customers and sweeten their bottom lines.
Published November 7, 2024
Salem One, the largest independently owned packaging, print, and direct marketing/mail operation in the Southeast, believes it will gain a significant competitive edge by committing to a new model for internal training and cultivating up-and-coming leaders within its ranks. Patrick Henry explains how the company’s “leadership pipeline” has become an integral part of its business strategy.
Published October 28, 2024
The many benefits of UV production are in reach without investing in a new, UV-equipped offset press. With the right modifications, existing equipment can find its place in the UV spectrum as well. Patrick Henry explains.
Published October 24, 2024
A new piece of printing equipment becomes used at the first moment it goes into production. Its useful life doesn’t have to end when its original owner no longer needs it. Patrick Henry explains.
Published October 10, 2024
Installing inkjet systems inline on offset press equipment stands out as the opportunity to meld digital non-impact printing with analog impact printing in a whole that is greater than the sum of the parts.
Published September 26, 2024
Like their forebears at the time of the nation’s founding, printers are doing what they do best to popularize the Declaration of Independence and the Constitution of the United States. Patrick Henry looks at a project launched by the Bill of Rights Institute to help promote civics education for students and their teachers.
Published September 10, 2024
It couldn’t be done until it was done by a Green Bay, Wis., printer with a keen eye for increasing press OEE and driving process improvement throughout the plant. Patrick Henry looks at how Seaway Printing boosted offset productivity with nonstop splicing and sheeting capabilities.
Published August 27, 2024
Patrick Henry reports on the state of the merger of Müller Martini and Hunkeler and how the joint venture is moving forward in an industry confronting challenges that oblige it to find new ways of doing business.
Published August 26, 2024
Patrick Henry looks at two Cloudlab tools—printQ and packQ—that simply web-to-print and web-to-pack.
Published August 22, 2024
Patrick Henry looks at the latest printing equipment technologies Komori had on display at drupa 2024.
Published August 20, 2024
The elements of workflow have become standard features in the operating systems of late-generation, digitally controlled offset presses. Patrick Henry provides an overview.
Published August 19, 2024
How has offset lithography retained its preferred place amidst all the technological change the industry has seen? We found the answers at drupa.
Published August 15, 2024
ACCGC says the time has come to revise official but obsolete definitions that make graphic communications appear to be a dead end for students, career counselors, and employment seekers. Patrick Henry walks us through the changes.
Published August 1, 2024
Get thee to a magnifier. Everything that William Shakespeare wrote for the stage can be seen and read in this meticulous but straightforward piece of offset lithographic presswork.
Published July 18, 2024
Discounts, rebates, and other incentives that are available to printers who purchase jointly can add up to tens of thousands of dollars worth of savings per year—and often more than that. Mutually beneficial group partnerships with vendors make the savings possible.
Published June 27, 2024
At drupa 24, Heidelberg shared some details about the inner workings of the “Peak Performance” generation of its flagship offset press for packaging and commercial production, the Speedmaster XL 106. Patrick Henry reports.
Published June 26, 2024
Patrick Henry reports on the student finalists of the WorldSkills 2024 hands-on printing competition at drupa 24.
Published June 26, 2024
Patrick Henry tours Solema’s interactive experience hub at drupa 24 that introduced visitors to its complete line of solutions for bookbinding automation, paperboard converting, and robotic palletizing and depalletizing.
Published June 26, 2024
Patrick Henry takes a close look at the offset automation options on display at drupa 24.
Published June 24, 2024
Patrick Henry looks at Xitron’s new K2 workflow for offset prepress, which was shown at drupa 24.
Published June 24, 2024
What can’t be measured can’t be managed. This is particularly true when it comes to printing in color on an offset press. Patrick Henry highlights Lithec‘s solutions for bringing precision color measurement and control to offset presses of all types, on display at drupa 24.
Published June 20, 2024
Patrick Henry reports on DG Press, at drupa to promote its solutions for hybrid web offset printing in security, pharmaceutical insert, flexible packaging, and label applications. Its presses are modular platforms that can include processes in addition to offset for fast, flexible operation with quick job changeovers and low setup costs.
Published June 19, 2024
Sooner or later, every drupa gets a nickname from the trade media: the digital drupa. The workflow drupa. The inkjet drupa. There’s no official nickname for drupa 2024 yet, but calling the show “The Partner drupa” wouldn’t be an inaccurate way to describe it. Patrick Henry explains.
Published June 19, 2024
At drupa, OMET was promoting its Flex series of flexographic-plus systems for label and packaging applications across the board in a variety of web widths. Patrick Henry takes a closer look.
Published June 19, 2024
Komori made a major commitment to drupa 24 with a 14,500-sq.-ft. stand that presented three pieces of equipment in live operation. The theme was Connected Automation. Patrick Henry takes a closer look.
Published June 18, 2024
Kornit Digital believes that textile printing is now at the same stage where print on paper was 25 years ago: predominantly analog, but on the brink of a digital transformation. Patrick Henry looks at the compnay’s drupa 24 presence and its direct-to-garment and direct-to-fabric systems.
Published June 18, 2024
At drupa, Koenig & Bauer was promoting a long list of product innovations aimed at upholding the distinction it claims as a manufacturer that can apply any printing technology to any relevant substrate. Patrick Henry sums up the highlights of their presence at the show.
Published June 13, 2024
Offset lithographic presses have come a long way, but the offset lithographic process remains what it always has been. Optimizing the process with specially developed inks and chemistry has helped one plant achieve results so striking that they sometimes can be hard to believe. Patrick Henry looks at Midnight Oil, which has specialized in precisely this kind of impossible-dream offset lithographic printing for at least a decade.
Published June 13, 2024
At drupa 24, Heidelberg announced the Jetfire 50 B3 and Jetfire 75 B2 presses, introduced in partnership with Canon, designed as solutions for hybrid production in combined offset and digital environments. Patrick Henry looks at the details of the announcement.
Published June 12, 2024
At drupa 24, CloudLab announced two new web-to-print solutions—printQ and packQ—to enable printers of all sizes to quickly create products for their e-commerce customers without the need for IT support or long learning curves.
Published May 30, 2024
Patrick Henry reports from drupa 24 on Heidelberg's return to industrial inkjet printing with a pair of machines introduced in partnership with Canon.
Published May 21, 2024
A shop run entirely by volunteers in the Bronx is teaching its members to print for the greater good with the help of friends in the printing industry.
Published May 14, 2024
Those investigating their options in offset lithography will find an abundance of progress made within the category at drupa 2024. Offset section editor Patrick Henry rounds up what the major offset press manufacturers will be demonstrating on the show floor in Düsseldorf.
Published May 1, 2024
A printing process born in the 19th century remains the most-used method of graphic reproduction in the 21st. This is because of the tremendous technological advancements it has made and the rich profit opportunities its users continue to enjoy. A new editorial section, debuting here, will chart offset’s ongoing innovations and market success.
Published May 1, 2024
Technical advancements in offset lithographic ink typically don’t attract much notice. But they’re real, and they are as essential to quality as everything else that goes into offset litho presswork.
Published April 15, 2024
Patrick Henry explains how a lack of understanding on the part of lawmakers could have a potentially devastating effect on printing and packaging companies in the Empire State.
Published April 10, 2024
Running newer offset presses usually means running fewer offset presses—the differences in productivity between vintage and late-model equipment are that significant. Six printing companies discuss how having less iron in their offset pressrooms has made them more efficient.
Published February 6, 2024
Many networked, automated production capabilities are now built into the operating systems of the latest digitally controlled offset presses, but there has been no universal movement toward adoption, and printers still need guidance about what workflow is, how to implement it, and how to make the best use of it. Contributor Patrick Henry looks at how building a software-based workflow for offset production starts with understanding how the idea of workflow originated and what functions and features it now consists of.
Published January 15, 2024
Patrick Henry looks back at the life of Xerox’s Peter Crean, one of the graphic communications industry’s most groundbreaking technologists, who passed away last month.
Published December 12, 2023
Taken together, trade media announcements about the sale and installation of offset presses have a lot to say about trends and preferences in the market for this equipment. Patrick Henry rounds up some recent press placements.
Published July 12, 2023
Patrick Henry takes a deep dive into the myriad ways print businesses are implementing workflow automation, the tools they are using, and the results they have achieved. The range of what printers have accomplished indicates how much becomes possible once a plant commits to workflow automation.
Published January 25, 2023
Expert training, hands-on experience, professional certification, and supportive mentoring: all of these advantages await the young people taking part in a unique partnership for workforce development between the printing industry and a leading charitable institution.
Published December 13, 2022
Offset lithography was the predominant printing process of the 20th century, and it has given up only limited ground to alternative printing methods in the 21st. Patrick Henry reports on how manufacturers of offset press equipment still see it as an essential product to deliver and a vibrant business to be in.
Published December 6, 2022
Designers and others who were accustomed to hearing Adobe’s creative software natively speaking Pantone’s language of color are now listening to a dialog that comes with an unanticipated price tag. As a service to its members and to the industry in general, Printing Industries Alliance presents this overview of the situation and its consequences for end-users.
Published September 1, 2022
Contributor Patrick Henry profiles a Bronx-based, all-volunteer organization that demonstrates why print remains foremost among the media as a force for social good.
Published July 20, 2022
Two trade groups invite printers in Pennsylvania, Delaware, New Jersey, and New York to seek fitting recognition for their best work—Neographics, the industry’s largest regional competition for excellence in print.
Published September 13, 2021
Operating in the printing district of lower Manhattan, close by the Twin Towers, they became inadvertent witnesses to the worst domestic attack in U.S. history. Twenty years later, the events of September 11, 2001 remain seared into their memories.
Published January 30, 2017
Packaging is now a significant part of the EFI platform, and the subject got its fair share of attention at the 17th edition of the company’s annual customer-education event.
Published January 25, 2017
There’s very little in the way of graphic output that this omnifaceted imaging emporium can’t offer its customers—and now, with the addition of an HP Indigo 12000 digital press, probably nothing at all.
Published January 20, 2017
Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.
Published January 16, 2017
Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.
Published January 10, 2017
It wasn’t the sole focus of the event, but packaging was well represented in INKredible’s salute to print’s place at the table in the omnichannel environment.
Published January 10, 2017
What is "omnichannel production" for packaging? Jean-Charles Morisseau explains that it's using packaging production data as a touchstone for accuracy throughout the entire distribution chain, including e-commerce web sites. Incorrect information and poor-quality photos and graphics hurt e-commerce sales, but Morisseau says they don't have to. All of the right content is available in packaging prepress files. It's a matter of making sure that the content is used everywhere the product is represented—an objective that Morisseau's company has a five-step plan for achieving.
Published January 9, 2017
Don't try to tell X-Rite's Shoshana Burgett that there's anything the matter with print. She'll set the record straight by pointing out that print has never been stronger as a medium for creating brand experiences. From business cards to grand format output, says Burgett, print has an enormous array of new applications that forge bonds between brands and the people the brands want to reach. And, it's not just ink on paper: the definition now includes printing on glass, ceramics, textiles, and other exotic substrates.
Published January 4, 2017
It's getting hard to think about marketing without also thinking about content: the practical, motivational, or just plain enjoyable information products that marketers increasingly rely upon to engage audiences with brands. Content marketing pro Michael Chase talks about where print fits into the engagement strategy. He says that in order to build successful "ecosystems based on content," it's necessary to operate like the protagonists of Moneyball—always with an eye on data analytics and the opportunities it reveals to make the most of the spend.
Published December 20, 2016
Research indicates that 75% of U.S. adults and 87% of Millennials want to get more product information from packages and labels. But, the amount of printable "real estate" on them is limited and jealously protected by designers and marketers. This is a clarion call to make labels and packages interactive with the help of technologies that connect consumers with the information they want, says Michael Grady of Sgsco. He notes some of the possibilities and talks about why interactivity is worth the investment cost.
Published December 15, 2016
Tod Szewczyk directs Leovative, the Leo Burnett agency's channel for keeping its clients informed about how brands are using emerging technologies to reach consumers. He points out that some of these solutions make good use of print as a bridge to the mobile experience and as a vehicle for calls to action. Szewczyk, a speaker at the IDEAlliance INKredible event, also mentions several technologies that he thinks Leovative's audience should keep an eye on in 2017.
Published December 13, 2016
A label shop serving customers on both sides of the U.S.-Mexico border found everything it was looking for, and more, in a highly capable inkjet web press from Epson.
Published December 12, 2016
Interactive print, as Ethan Goller describes it, is print that combines with other media to engage recipients in a variety of ways leading to a variety of outcomes. Goller, the president of Structural Graphics, notes that one way to make print interactive is to incorporate special effects such as sound, light, and video into the printed piece. The objective, he says, should be to create "a feedback loop of intelligence" that makes sales and marketing channels more efficient.
Published December 12, 2016
When we caught up with Warren Werbitt (Pazzazz) at IDEAlliance's INKredible event and asked him what he thought of the program, "wow," "superb," and "pretty amazing" were among his answers. He says that what he discovered about the synergies between print and other media will help Pazzazz send a more powerful marketing message to its customers. Werbitt's advice to print company owners who think they don't have time for intelligence-gathering opportunities like INKredible "If you sit at your desk and never go out, you can't learn, you can't grow, and you can't motivate."
Published December 6, 2016
Given all of the mandates and expectations placed on packaging today, there may be something socially significant to add to the list of traditional packaging functions.
Published December 2, 2016
Neoterix ST gives medical institutions and other germ-fighting environments the first completely non-toxic solution for blocking bacterial growth on high-touch surfaces.
Published November 29, 2016
To many, Australia may seem to be on the far side of the world, but the business issues confronting packaging and label producers there are much the same as they are anywhere else. A recent conference by a newly formed trade association addressed some of them.
Published November 22, 2016
KBA's intensive focus on the packaging market can be seen in the large portfolio of products it has developed for packaging applications of many different kinds. Eric Frank, director of marketing, talks about the new VariJet 106, a hybrid inkjet/conventional/finishing platform that will be built to order for specific market segments. He also reviews KBA's capabilities in flexography, diecutting, metal decorating, and VLF (very large format) offset.
Published November 8, 2016
Imagine a press so thoroughly automated that it almost seems to be a member of its own crew. This is what Heidelberg says it has made possible with the concept it calls “Push to Stop.”
Published November 4, 2016
Idealliance is billing INKredible as “a showcase for innovators in orchestrated content marketing and publishing”: a category that most definitely includes print service providers.
Published November 1, 2016
No vendor understands mail processing workflows better than Pitney Bowes. Here, PB's Grant Miller explains how the company has put what it knows into the AcceleJet printing and finishing system, a "white paper factory" solution for commercial printers and other print/mail environments. With AcceleJet, rollfed white paper goes in, and fully printed and finished mailing pieces come out. As this is happening, a cloud-based software solution called Clarity Suites gathers production data that can be used to make the workflow even more efficient.
Published October 25, 2016
The industry’s solutions for cultivating workforce talent aren’t perfect. But, given the graying of the industry and the thinning of its ranks in production occupations, it’s urgent to use them to their full extent.
Published October 23, 2016
"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.
Published October 12, 2016
Although not a show about labels and packaging per se, Graph Expo proved to be a worthwhile place to go for information on innovative ways of producing them.
Published October 7, 2016
If you’re intrigued by the idea of a conference where the presentations are capped at 25 minutes and the proceedings are enlivened by 15-minute “inspiration bursts” in which speakers can deliver “hard-hitting rants,” pencil in December 6 at the Princeton Club in New York City. That will be the premiere of INKredible, a new event hosted by Idealliance for printing, publishing, and advertising professionals. Here, conference organizer Steven Schnoll explains what will make the program special.
Published October 3, 2016
Last week, Graph Expo 2016 made a successful change of scene from its traditional home in Chicago to a new venue in Orlando. It was apparent on day one that the show had traveled well and that its value to exhibitors and visitors was intact. Graph Expo returns to Chicago next year and is scheduled to be back in Orlando in 2019.
Published September 30, 2016
Graph Expo’s first outing in Orlando proved that how large or small a trade show is matters less than how well it fits its surroundings—and vice versa.
Published September 23, 2016
After 38 years, multiple relocations, and herculean labors, this extraordinary collection has a permanent home and a compelling story to tell.
Published September 20, 2016
Corrugated packaging protects effectively, presents handsomely, and succeeds environmentally. What’s not to like or to give credit where due?
Published September 16, 2016
We interact with packages so much and so often that we sometimes begin to merge with them—and they with us.
Published September 7, 2016
For the last 20 years, Dallas attorney Chris Antone has acted as a labor and employment counsel to printing companies. He says that in order to run their businesses without fear of intrusion by government agencies, printers must stay up to date on developments in HR-related laws and regulations. There can be "severe legal implications" for those who run afoul of these rules, says Antone, adding that the best policy is to have "trained, first-line supervisory staff who know how to manage people."
Published September 2, 2016
Food waste is a shameful spectacle wherever it occurs. The problem is global, but so are efforts to solve it with new solutions for extending the edible lives of packaged foods.
Published August 24, 2016
The trade association IDEAlliance operates Leading Indicators™, a survey-based summary of metrics, trends, and issues critical to print, mail, fulfillment, and marketing services providers. Printer Warren Werbitt is a regular contributor to and a firm believer in the Leading Indicators database, which he calls essential to making educated decisions about business strategy. He also talks about why he's "thrilled" to see Epicomm and IDEAlliance become one organization.
Published August 23, 2016
The Paper Converting Machine Company (PCMC) recently introduced its newest central impression (CI) flexographic packaging press, the Fusion C, in an open-house event at its factory in Green Bay, WI. PCMC’s Rodney J. Pennings talks about what makes the Fusion C unique and discusses the company’s commitment to lean manufacturing.
Published August 9, 2016
The Paper Converting Machine Company is North America’s only remaining manufacturer of CI flexo presses. It’s also distinguished by the humanistic style of its leadership—a management philosophy that cherishes employees as family members.
Published August 4, 2016
Printing to numbers in a calibrated production environment using grey balance as the reference—this is the essence of the G7 process control methodology, and by now, most printers have heard about it. Fewer have embracedit, but IDEAlliance's Steve Bonoff foresees greater adoption as brands press their print service providers to adopt a uniform approach to process control. Then, he says, the ROI of G7 can come quickly.
Published August 2, 2016
The disconnect between flexible packaging and inkjet printing is wide, but not necessarily unbridgeable. Fujifilm thinks it has the answer in an innovative LED-UV inkjet press it showed at drupa 2016.
Published July 27, 2016
Content marketing—every organization with customers wants to do it, but creating, targeting, and distributing high-quality content is hard, time-consuming work. Enter MAX From InterlinkONE, a software tool for automating content marketing campaigns. InterlinkONE's Karen DeWolfe says that with MAX, users can easily integrate and share content of all types in true cross-media fashion.
Published July 26, 2016
In one way or another, the changes will alter the labeling of virtually every packaged food and beverage product. But, label producers expect to be able to take it all in stride.
Published July 22, 2016
John Falconetti, a printer in Jacksonville, FL, says he keeps his company pointed at it by taking part in Leading Indicators™, a benchmarking program launched last year by Epicomm (now part of IDEAlliance). As a member of the Leading Indicators reporting group, Drummond Press gets monthly updates on how its business performance compares with that of other printing companies in the database. Falconetti also has good things to say about the association's apprenticeship and peer networking programs.
Published July 20, 2016
As president of the trade association Printing Industries Alliance, Tim Freeman sees his job as helping printers help each other by bringing them together in productive programs such as the guided tour he organized for his members at drupa 2016. He says that when printers take part in trade shows and other association-sponsored activities, they coalesce as an industry and find new ways to solve common problems. Printing Industries Alliance has an admirable record of making this happen in the membership territory it serves.
Published July 18, 2016
As a former chairman of Epicomm, Mike Kellogg served as an advisor to the Graphic Arts Show Company (GASC), producer of the Graph Expo and Print events. He observes that because of the rise of digitization, data, and the convergence of technologies, print industry trade shows now are less about showcasing heavy equipment and more about exchanging innovative ideas. He's optimistic about Graph Expo 2016, moving for the first time from Chicago to a new venue in Orlando.
Published July 14, 2016
As a member of IDEAlliance's board of directors, marketing services expert Wes Powell witnessed the group's merger with Epicomm from the inside. He praises the board members and professional staff of both associations for working "in lock step" to make the new arrangement—which took full effect on July 1—a success. He says that the process was "pretty seamless" and that the result will be a broader range of services for all IDEAlliance members.
Published July 13, 2016
Five years ago, John Foley published Business Transformation: a New Path to Profit for the Printing Industry. The work was and is a handbook for strategic planning, sales and marketing development, team building, operations management, and more. In the just-published second edition, Foley adds case studies from print service providers that have succeeded by putting the book's advice into practice.
Published July 12, 2016
A master printer, a consultant, and now, the leader of Heidelberg’s Prinect workflow software business, Anthony Thirlby has a framework for process automation that he says can transform every printing plant.
Published July 5, 2016
A new label and package printing company is open for business in Lowell, MA. It's called InTouch Labels & Packaging, and while its start-up footprint may be small, its ambitions are anything but.
Published July 1, 2016
In New York City, industry members who care passionately about education have given nearly $700,000 in scholarship grants to students of graphic communications—all without overhead expenses or strings attached.
Published June 30, 2016
On July 1, Tim Johnson will officially step into his role as chairman of the board of IDEAlliance, a trade association that has incorporated Epicomm and welcomed the members of the three former trade groups of which Epicomm was composed. With the work of blending staffs, cultures, and management procedures satisfactorily under way, says Johnson, members can look forward to obtaining all of the advisory services they need from a single source.
Published June 29, 2016
What could make a busy printer travel all the way from Buffalo, New York, to Düsseldorf, Germany? drupa 2016, of course, and Steve Zenger, president of the Zenger Group, says that the big show—his first drupa—gave him all the trend and technical information he was looking for. Zenger came to the fair as a member of a productively organized "drupa experience" tour organized by Printing Industries Alliance, a trade association representing his state and part of Pennsylvania.
Published June 28, 2016
Digital printing for flexible packaging has been slow to take hold, but a start-up company in Madison, WI, says it is equipped and ready for a fast break into this potentially lucrative market.
Published June 28, 2016
Packages used to have just two principal functions: to protect their contents and convey them safely to the point of sale. Now they also have to be “brand narrators” that hold consumers in sustained post-sale engagements with the brands. Digimarc Corp.’s Larry Logan explains how technology can ensure that packaging remains “the most salient touch point between the consumer and the product.”
Published June 23, 2016
It would be hard to turn in a stronger performance at a trade show than the one HP Inc. achieved at drupa 2016. The company held hundreds of customer meetings, sold most of the equipment (more than 50 digital presses) at its stand, and announced record deals with the likes of Cimpress and Shutterfly. But, says Enrique Lores, president of HP Inc.'s Imaging and Printing Business, the splash at drupa is only typical of the success the company has been enjoying as HP Indigo presses and other products continue to gain market share.
Published June 22, 2016
Now a branding consultant, Mike Ferrari spent more than 30 years at Procter & Gamble as a specialist in producing branded packaging. He says that over that period of time, packages have taken on a central role as promotional vehicles in omnichannel shopping for consumer goods. At drupa 2016, he saw how workflow and other advances in production are making packages even better able to meet the marketing objectives that brand owners have for them.
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