Packaging Prepress: Gold Standard for Product Presentation
Published on January 10, 2017
What is "omnichannel production" for packaging? Jean-Charles Morisseau explains that it's using packaging production data as a touchstone for accuracy throughout the entire distribution chain, including e-commerce web sites. Incorrect information and poor-quality photos and graphics hurt e-commerce sales, but Morisseau says they don't have to. All of the right content is available in packaging prepress files. It's a matter of making sure that the content is used everywhere the product is represented—an objective that Morisseau's company has a five-step plan for achieving.
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Leveraging Digital Textile and Digital Corrugated Printing for an Exceptional Consumer Unboxing Experience
Published: July 22, 2019
Liz Logue, Director of New Business Development for EFI, talks about how ecommerce is changing the way brands and consumers think about the buying experience. She gives examples of how combining the capabilities of digital textile printing with digital direct-to-corrugated experience can offer an exciting unboxing experience for the consumer—for example, for high fashion or product-of-the-month subscriptions.
FSI’s Rich Lowe on the Latest Trends Affecting Print Franchises
Published: July 19, 2019
Rich Lowe of Franchise Services talks to Kelley Holmes at this week’s Franchise Services Convention about current trends in the marketplace affecting print franchises and their customers. Specifically, franchises have had to learn how to really be a marketing services provider, how to work with data, and have had to understand the sign business.
Frank Is Singin' in the Purple Rain
Published: July 19, 2019
Frank discusses a batch of miscellaneous items: the time we spend on mobile devices vs. TV, the new Pantone color in memory of rock star Prince, and the sale of the Barnes & Noble bookstore chain. As you would expect, he has opinions on all these items—and would even like his own Pantone color.
Durst Discusses the Advantages of Digital Textile Printing
Published: July 18, 2019
Durst Textile Segment Manager Martin Winkler explains how digital textile printing is being adopted both by traditional analog businesses and new online businesses. He also stresses the importance of an end-to-end workflow to address the shorter runs and faster cycle times occurring in textiles and apparel today. Durst also focuses on making these technologies more sustainable.