Packaging Prepress: Gold Standard for Product Presentation
Published on January 10, 2017
What is "omnichannel production" for packaging? Jean-Charles Morisseau explains that it's using packaging production data as a touchstone for accuracy throughout the entire distribution chain, including e-commerce web sites. Incorrect information and poor-quality photos and graphics hurt e-commerce sales, but Morisseau says they don't have to. All of the right content is available in packaging prepress files. It's a matter of making sure that the content is used everywhere the product is represented—an objective that Morisseau's company has a five-step plan for achieving.
To post a comment Log In or Become a Member, doing so is simple and free
Champion Thread Company Brings Manufacturing Back to the U.S.
Published: July 18, 2018
Matt Poovey, President of Champion Thread Company, discusses the importance of automation in bringing textile and garment manufacturing back to the United States. This industrial sewing thread manufacturer is leading the way with a number of innovations.
The Future of Digital Print for Packaging
Published: July 17, 2018
Sean Smyth with Smithers Pira discusses the value of the Digital Print and Packaging show and shares some data on packaging forecasts for digital print.
Speed Outweighs Cost in Textiles
Published: July 16, 2018
Karsten Newbury, Senior Vice President and General Manager of Software for Gerber Technology, discusses the trends driving change in the textiles industry. Now more than ever, the industry is about speed with pressure on brands and manufacturers for faster time to market.
Frank Interviews Echo Communications Owner Howard Hoke
Published: July 13, 2018
Frank interviews Howard Hoke, COO and Owner of Echo Communications, a 14-employee print shop based in New London, N.H. Howard is an RIT grad who wound up owning his own printing company. Even though he has digital printing, he still uses offset presses, including a recently acquired used Heidelberg. Where did he find a press operator? Wal-Mart!
The Multi-Faceted World of Kohler's In-Plant
Published: July 12, 2018
Christopher Donlon, Associate Communications Manager of Print Production for Kohler, talks about the excitement and challenges of running an in-plant for a wide variety of products and services, ranging from plumbing fixtures to hospitality services.