Print and the Quest for Content
Published on January 4, 2017
It's getting hard to think about marketing without also thinking about content: the practical, motivational, or just plain enjoyable information products that marketers increasingly rely upon to engage audiences with brands. Content marketing pro Michael Chase talks about where print fits into the engagement strategy. He says that in order to build successful "ecosystems based on content," it's necessary to operate like the protagonists of Moneyball—always with an eye on data analytics and the opportunities it reveals to make the most of the spend.
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USPS Challenges Trish Witkowski to Discover NEW Print Finishing Techniques for Mail
Published: February 22, 2018
Tim McGinley of the Mail Innovations Program at the USPS challenges Finishing Section Editor Trish Witkowski to find new print finishing techniques and effects for mail. Trish begins her journey with Jeff Hernandez of Classic Color and his groundbreaking Brand Alchemy exploration. Jeff is developing realistic textures that mock actual products, and he’s putting the ideas directly into the hands of creatives.
Arna Marketing: “A Technology Company That Happens to Print”
Published: February 21, 2018
New Jersey’s Arna Marketing, “a technology company that happens to print,” builds custom programs for its customers, heavily leveraging variable data and digital printing via Canon Solutions America’s Océ Varioprint and Colostream systems. David Zwang talks to Steven Hegna, President and “Concierge” of Arna Marketing, about the work he currently does for his customers, as well as where he sees his business going.
Signage—and the Superbowl—Mean Business for Twin Cities' Pixelwerx
Published: February 19, 2018
Richard Romano talks to Adam Carver, President & CEO of Minneapolis' Pixelwerx, about his wide-format, signage, and specialty graphics business. Pixelwerx also recently acquired Canon Solutions America Océ Colorado 1640 UVgel wide-format printer.
The Good Book: A Tour of Baskerville's Bible
Published: February 16, 2018
It was an atheist who created a beautiful Bible: John Baskerville was an artist who came to printing late in life. His 1700’s Bible is truly a work of art and Frank fingers it lovingly.
Designers: Are You Designing with "Considerate Color"?
Published: February 16, 2018
Cal Poly Professor Brian Lawler explains what designers should be thinking about to serve the needs of those who don't see color the same way most of us do. He recommends a process for using "considerate color" that allows the people with color vision defects to still see contrast and tonal difference in colors selected for graphic projects such as roadmaps and charts where color itself is a factor in understanding the content. He mentions specific tools designers can use to accomplish this.