Ethan Goller from Structural Graphics on Interactive Print
Published on December 12, 2016
Interactive print, as Ethan Goller describes it, is print that combines with other media to engage recipients in a variety of ways leading to a variety of outcomes. Goller, the president of Structural Graphics, notes that one way to make print interactive is to incorporate special effects such as sound, light, and video into the printed piece. The objective, he says, should be to create "a feedback loop of intelligence" that makes sales and marketing channels more efficient.
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Professor Erica Walker on Guiding Students into Careers in Print
Published: October 17, 2017
Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.
"Have You Heard the Cover"
Published: October 16, 2017
Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.