Ethan Goller from Structural Graphics on Interactive Print
Published on December 12, 2016
Interactive print, as Ethan Goller describes it, is print that combines with other media to engage recipients in a variety of ways leading to a variety of outcomes. Goller, the president of Structural Graphics, notes that one way to make print interactive is to incorporate special effects such as sound, light, and video into the printed piece. The objective, he says, should be to create "a feedback loop of intelligence" that makes sales and marketing channels more efficient.
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Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop
Published: December 7, 2018
Frank visited Lead Graffiti in Newark, Del., and met with Jill Cypher and Ray Nichols who run a letterpress printing/publishing company. Their books and posters are works of art and they teach others how to print with wood and metal.
President of Heidelberg Americas Discusses New Strategies
Published: December 6, 2018
Felix Mueller, President of Heidelberg Americas, joins Dave Zwang in Colorado and discusses new strategies for strengthening Heidelberg's position in the markets they serve, with a new emphasis on Labels and Packaging.
The New Heidelberg Fire Line
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Glamour Goes Online Only
Published: November 30, 2018
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