How Brands Are Using Emerging Technologies To Reach Consumers
Published on December 15, 2016
Tod Szewczyk directs Leovative, the Leo Burnett agency's channel for keeping its clients informed about how brands are using emerging technologies to reach consumers. He points out that some of these solutions make good use of print as a bridge to the mobile experience and as a vehicle for calls to action. Szewczyk, a speaker at the IDEAlliance INKredible event, also mentions several technologies that he thinks Leovative's audience should keep an eye on in 2017.
To post a comment Log In or Become a Member, doing so is simple and free
Frank Visits Lead Graffiti, a Cutting-Edge Letterpress Shop
Published: December 7, 2018
Frank visited Lead Graffiti in Newark, Del., and met with Jill Cypher and Ray Nichols who run a letterpress printing/publishing company. Their books and posters are works of art and they teach others how to print with wood and metal.
President of Heidelberg Americas Discusses New Strategies
Published: December 6, 2018
Felix Mueller, President of Heidelberg Americas, joins Dave Zwang in Colorado and discusses new strategies for strengthening Heidelberg's position in the markets they serve, with a new emphasis on Labels and Packaging.
The New Heidelberg Fire Line
Published: December 4, 2018
Stephan Plenz, CTO of Heidelberg, discusses his role, and the changes in technologies and service offerings.
Glamour Goes Online Only
Published: November 30, 2018
Frank comments about Glamour Magazine's recent announcement that it is ceasing its print edition. Most magazines have now gone online, which has adversely affected large printers who offered printing and logistics services.