How Brands Are Using Emerging Technologies To Reach Consumers
Published on December 15, 2016
Tod Szewczyk directs Leovative, the Leo Burnett agency's channel for keeping its clients informed about how brands are using emerging technologies to reach consumers. He points out that some of these solutions make good use of print as a bridge to the mobile experience and as a vehicle for calls to action. Szewczyk, a speaker at the IDEAlliance INKredible event, also mentions several technologies that he thinks Leovative's audience should keep an eye on in 2017.
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Professor Erica Walker on Guiding Students into Careers in Print
Published: October 17, 2017
Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.
"Have You Heard the Cover"
Published: October 16, 2017
Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.