Back in March, we discussed how (and why) printers should learn from TikTok. This week, we look at three printers who are actively creating and posting content.

While TikTok might not seem like a natural fit for printers, it might be more of a fit than you might think. Younger buyers are already on TikTok, using it both for entertainment and as a search engine. The leap to commercial printing is awkward. But only if you do it wrong. Some printers are doing it right.

Here's what we found.

Verdant Graphics

Verdant Graphics in Wyoming, Mich., started posting in November 2025. The first post about candles in the fall was a little confusing. Then there was a break until March 2026, when they came roaring back with "Allow me to reintroduce myself…VERDANT.” The team described themselves as “creators, innovators, experts, manufacturers, problem-solvers."

Fast cuts. High energy.

From that point on, the posts are fast-paced, funny, and genuinely engaging to watch. The person creating these videos clearly understands TikTok. One video uses the “I’m obsessed with this” trend set to Madaria’s track, then cuts to their letterpress in action. Another overlays “I’m addicted and I just can’t get enough” over watching ink move across paper. One post says, “Stop scrolling. It's time for a print-induced serotonin boost” while showing shrink-wrapped jobs being packaged.

Verdant used silly sound effects—cartoon guillotine sounds during die-cutting, paint spurting during color mixing, vacuum cleaner sounds during shrink-wrapping. The post’s caption reads: “Boss said to use sound effects but didn’t say which ones.”

The results? Views growing from 817 to 1,092 to 1,838 to a high of 4,758. Even so, Verdant Graphics does not seem to be chasing virality. Rather, they appear to be building an audience of people who want to see what they'll do next.

What they’ve figured out: people don't come to TikTok to be sold to. They come to be entertained. If you make the production process entertaining, people will watch. We did.

Schumann Printers: Meet the People

Schumann Printers (Falls River, Wis.) started in September 2025. Their TikTok is a mix of standard business posts and quirky personal content, largely featuring their employees.

One post asks, “Why do you like working at Schumann Printers?” then hands the camera to employees to answer in their own words. There are school tours showing kids watching production. Product shots. But also snippets from their chili, soup, and cornbread cookoff. Employees giving each other high-fives for National High-Five Day.

What stands out? When they flash through the faces of employees summing up their experience in one word, multiple employees answer in Spanish. Not Spanish accents—Spanish. It says something about who works there and what the culture actually is.

In total, Schumann has 18 posts featuring everything from school tours set to the kind of music the younger set actually get to alumni publications showcasing print excellence and a whole series on the build-out and installation of their Printec Pro 15 Müller Martini perfect binder. Then there is fun post of a press cranking out gorgeous printed pieces captioned “The Press Understood the Assignment.”

What Schumann, too, has figured out: On TikTok, you’re not selling printing. You're branding. In Schumann’s case, you’re also showing people what it's like to work there. They understand that people buy from people, not from company signage. They are making the company likeable . . . and human.

Metzgers Print: The Long Game

Metzgers Print in Toledo, Ohio, has nearly 100 posts going back to 2020. Views range from 150 to 3,000. They’re the longest-running printer on TikTok in this group, and they’ve figured out how to use the platform as a community engagement tool.

As the official printer of the Toledo Mud Hens baseball team, for example, Metzgers has created content around that partnership. Welcome-back signage for the team. Large-format ads installed around the dugout. A series on how they made Inverness golf tags from start to finish, showing each step of the production process.

They've also leaned into seasonal fun, dressing in holiday attire and duct-taping one another to a white wall. Employees wearing promotional promo glasses. Fast cuts. Quick edits.

What they, too, have figured out: TikTok works best when you're leveraging something already in your community. Align with local sports. Show local partnerships. Make it about the place you're in, not just the printing you do.

The Pattern

None of these printers are asking TikTok users to order printing. They're doing something simpler: They're letting people watch their production process, meet their employees, and understand what their brand actually is.

Verdant is the fun, creative shop. Schumann is the place where people actually want to work. Metzgers is embedded in their community. Each one is using TikTok to build their brands and reinforce their desired positioning.

That's how you make TikTok work for printing.