Keynote tackles why four-color print stopped paying and how to capitalize on the Value of Embellishments.
MELBOURNE, Fla. — Taktiful, the leading consultancy and software developer for digital print embellishment, today announced that founder and CEO Kevin Abergel will deliver a live virtual keynote, "The Premium Problem: Why Four-Color Print Stopped Paying — and What Replaces It," hosted in the Taktisphere, Taktiful's community platform.
As four-color process work continues its slide into commodity pricing, print providers face a market where the only remaining lever is price, and someone is always willing to lose money longer. Abergel argues the shift is structural, not cyclical: pages are flat, but value per page is rising, and the money has moved from volume to impact.
"Your buyers are ready to pay for print that performs, and the industry keeps handing them a quote for print that exists," said Abergel. "Nobody buys toner or varnish. They buy attention, touch, and response, and this keynote shows printers how to charge for what those are worth, not what they cost."
Drawing on eye-tracking and neuroscience research from FSEA, Clemson University, and Sappi, the keynote covers:
- Why tactile and embellished print wins attention and shifts perceived value before a single word is read
- The five most common mistakes printers make selling embellishment, all fixable within a few hours
- Value-based pricing
- A concrete 90-day action plan and the three metrics that prove it's working
The event includes a live Q&A where Abergel will price attendees' hardest embellishment jobs in real time.
Registration details are available at https://taktisphere.com/c/taktisphere-live/the-premium-problem
Event Details:
Date: Tuesdat, July 28th 2026
Time: 1:00-2:00 am est
Registration Link: Taktisphere RSVP
