New Creator Plugins Empower Advertising Agencies, Brands, and In-House Creative Teams

To Build Content for Magnetic 3D Displays Using Familiar 3D Tools 

New York – Magnetic 3D, a pioneer in glasses-free 3D display and immersive visualization solutions, today introduced Hypervue™, a new creator plugin suite designed to make glasses-free 3D content creation accessible, inside the 3D tools creative teams already use. The platform is designed to support Unity, Unreal Engine, and Blender, allowing advertising agencies, brands, and in-house creative teams to adapt real-time, interactive, and rendered 3D projects for Magnetic 3D’s autostereoscopic displays without building a custom production pipeline.

Hypervue works by replacing the standard scene camera with a Magnetic 3D multi-view camera rig. Smart visual guides help creators place content in the correct depth range, while familiar settings such as focal length, interocular distance, and scale control the 3D effect. The goal is simple: shorten the path from 3D scene to deployable glasses-free 3D content.

“Creators using Blender, Unity, or Unreal can implement the Magnetic 3D Hypervue camera in an existing project in about ten minutes,” said Tom Zerega, Founder & CEO of Magnetic 3D. “That means any agency or professional power user can unlock shared immersive experiences, and the profit potential that follows, without reinventing the wheel.”

The market-facing value is clear. Retailers, museums, healthcare organizations, universities, corporate experience centers, and brands can tap into the “wow” factor of glasses-free 3D without the need for a pedigree in stereoscopic production or a major budget increase. Advertising agencies and experiential studios can simply add glasses-free 3D to their offering without rebuilding their teams around a special pipeline – simply by downloading the camera plugin.

Each plugin is built around the workflow of its community. Hypervue for Unity is aimed at real-time apps, games, and interactive applications. Hypervue for Unreal brings the workflow to high-fidelity real-time environments such as virtual production or photorealistic avatars using tools such as Metahumans built in Unreal Engine 5 for interactive AI-powered conversations. Hypervue for Blender supports artists, animators, and motion designers with all the capabilities of rendered 3D content using Cycles or Eevee to create eye-catching content on Magnetic 3D displays. Examples include, but are not limited to the creation of high impact 3D marketing, holographic effects, or Pepper’s Ghost.

Magnetic 3D is offering the Hypervue tools through a subscription model with a pricing incentive that extends an impressive 50% discount from the cost of earlier versions, with new documentation, sample projects, and trial access available through the Magnetic 3D website HERE.

“The greatest barrier to glasses-free 3D adoption has not been the technology – historically it’s been the perceived complexity and increased cost of producing the content,” said Zerega. “Hypervue solves this issue making it as easy as a few clicks to create, sell, and scale immersive 3D experiences without glasses or headsets.”

To learn more about the Hypervue™ creator suite, view pricing, or start a free trial, visit https://magnetic3d.com/software/plugins/.