Crazy times like these call for a Seinfeld reference, so there it is. But seriously, what is the deal with envelopes?

The envelope shortage has been a huge headache for printers, direct marketers, and envelope manufacturers—it’s an ongoing issue that will plague us for a while yet, but as we’ve learned throughout the pandemic, sometimes challenges present us with opportunities as well. So, instead of focusing on the negative, I reached out to a list of print, envelope, and mail leaders in the industry to see if they were willing to share some “boots on the ground” insights and advice.

How has the envelope shortage affected the way you work with your customers? Are you avoiding or engineering around envelopes, or have you found creative ways to get what you need?