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Weathering The Storm: Carsten Bruhn, President and CEO of Ricoh North America Shares How the Pandemic Affected Ricoh and its Customers

David Zwang talks with Carsten Bruhn, the newly appointed president and CEO of Ricoh North America, about how the pandemic has affected Ricoh and its customers, as well as where the printing industry is going as we emerge from the year of COVID.

Monday, September 20, 2021

David Zwang talks with Carsten Bruhn, the newly appointed president and CEO of Ricoh North America, about how the pandemic has affected Ricoh and its customers, as well as where the printing industry is going as we emerge from the year of COVID.

Printing News: Carsten, congratulations on the new role. This is pretty exciting, but I understand you’ve been with Ricoh for a while.

Carsten Bruhn: I have been with Ricoh for more than 30 years. I am originally Danish, but 23 years ago my family and myself moved to England where I was the CEO of a company here in the UK. Since then, we’ve never looked back. I worked for Lanier Worldwide at that time, an American company that Ricoh later acquired. Over the last four years, I have managed our global sales. Before that, I also lived a for a couple of years in Tokyo, where I worked for [Ricoh’s] BSG that really started off the journey of this digital services company and that direction. And that’s been fantastic. I’m excited about the future of this next job.


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About David Zwang

David Zwang travels around the globe helping companies increase their productivity, margins and market reach. He specializes in production optimization, strategic business planning, market analysis, and related services to companies in the vertical media communications market. Clients have included printers, manufacturers, retailers, publishers, premedia and US Government agencies. He can be reached at [email protected].

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