Published December 14, 2017
With the exploding growth in e-commerce, the ability to prove print’s value as a primary driver of online activity becomes increasingly important. This includes m-commerce, which is growing even faster than e-commerce in general. This makes investment in print-to-mobile technologies a must.
Published December 12, 2017
Are you reaping the benefits of free consumer trends reports to benefit your client base? If not, you are leaving opportunity to help your clients refine their targeting, improving their messaging and channel mix, and better understand the competitive landscape.
Published November 27, 2017
As an industry, have we moved past the terms “prepress” and “workflow”? Are they too broad to provide any significant benefit to the industry discussion? There is an argument to be made that it’s time to break up the process and discuss it in terms of its discrete elements.
Published November 21, 2017
A new report from eMarketer looks at the growing use of marketing automation to help marketers better manage their marketing consistency and effectiveness across channels. Data is drawn from third-party data over the multiple years. The results beg the question: What are the implications for MSPs and print?
Published November 13, 2017
Call tracking provides vital insight and marketing intelligence to help clients optimize their marketing channels, messaging, and focus. This post takes a look at how three clients benefited from using call tracking to prove and optimize the value of their direct mail.
Published November 2, 2017
Are your customers mapping their customer journeys? If so, those journey maps can provide critical insights into where your customers are using their channels well and where opportunities are being missed. These insights can help you help your customers while also getting a greater share of wallet.
Published October 13, 2017
Apple’s new iOS 11 natively supports QR Codes. This means consumers no longer need to download a QR Code reader, know how to use it, or even know what a QR Code is in order to access content.
Published September 27, 2017
What do the failed launch of the McDonald’s crab cake sandwich and databases have in common? If you don’t know your audience, it doesn’t matter what you’re marketing or the tools you use to do it. It’s going to be an epic fail.
Published September 22, 2017
Companies are making it easy to combine direct mail with Facebook, so here’s why it matters. This post takes a closer look at DirectMail 2.0, which combines direct mail advertising with call and mail tracking, as well as ad retargeting through the Google network and Facebook.
Published September 13, 2017
The old adage goes: Those who do not know history are destined to repeat it. As we look at the adoption of high-speed inkjet, both the technology and the applications, are we seeing history unfold ... again?
Published September 10, 2017
Are you ready to think about how your operation can start taking advantage of the cloud? It’s an inevitable evolution as everyone seeks to produce higher quality, push through higher volumes, and manage more workflows using the same staffing and resources.
Published September 8, 2017
What is the current state of marketing? A just-released survey from Salesforce provides insights into digital channel growth, along with the current state of integration. The takeaway for MSPs? If you haven’t invested in marketing automation, it’s time to take a closer look.
Published August 29, 2017
Want to help your customers improve their direct mail marketing? Help them market on Facebook. Here’s how you can use insights from Facebook’s business pages to introduce your clients to demographic targeting — for free — and enable them to reap the benefits.
Published August 25, 2017
Printers may not yet be fully comfortable with social media marketing, but it’s critical that they understand the basics. Here are the primary conclusions of “2017 Social Media Marketing Industry Report” just released by the Social Media Examiner to help in that effort.
Published August 22, 2017
As we ramp up to Print 17, three lessons from trees felled in a ferocious storm provide business lessons we can all learn from. Strength of foundation, flexibility, and integrity keep your “tree” upright under changing and challenging business conditions.
Published August 18, 2017
Emojis have become an integral part of today’s communication. If you want to communicate in the language of your customers, like it or not, you need to think about integrating emojis.
Wide Formant and Packaging are "Digital Proof" But But Where are the Real Opportunities for Printers?
Published August 15, 2017
You can’t protect an iPod in a digital box and you can’t replace vehicle wraps with email. Sure, there is some encroachment of digital technologies on the sign and banner industry, but there are limits based on the role that these products play. This article looks at some of the statistics on the current state of these two industries.
Published August 3, 2017
Life stage targeting takes advantage of a powerful truth in consumer marketing—for the most part, consumers are creatures of habit, and the times they are most likely to make major purchases is during times of transition. Understanding and tapping into those transitional times is where life stage marketing comes in.
Published July 25, 2017
When personalizing marketing communications, it’s easy to default to demographic targeting, which tends to be straightforward and easy to understand. But lifestyle targeting crosses demographic lines and offers new levels of opportunity that can be explored.
Published July 19, 2017
When it comes to targeting customers, most marketers think about demographic data, such as age, income, gender, and lifestyle. A recent white paper from AccuData lists some less common demographics that may be easily overlooked but that can add a richer dimension to your marketing.
Published July 12, 2017
According to the USPS, consumers’ “mail behavior” generally falls into one of four categories: sorters, scanners, weak habits, or skimmers. Each category has a different generational makeup, and it may not be what you expect. Knowing what category your customers tend to fall into can help you develop mail that resonates.
Published July 5, 2017
85% of people will open mail if it “looks interesting.” But what makes mail “interesting”? While we tend to talk about the elements of direct mail in isolation, the reality is, it’s not one element or the other—but a combination of elements whose results are multiplicative rather than additive—that make mail interesting. It’s important to get that combination right.
Published June 28, 2017
Even with AR/VR on the rise, QR Codes are still very much an important and functional tool for marketers. This blog takes a look at three recent and well-crafted uses of QR Codes.
Published June 16, 2017
Highlights from Target Marketing’s annual Market Mix Trends report, including trends in direct mail (both personalized and traditional), FSIs, email, online search, and mobile.
Published June 9, 2017
QR Codes have been trending. What does a deeper dive into online search data tell us about interest in QR Code adoption and usage? What market categories show the greatest curiosity? Here’s a look at what Google Trends has to say.