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Heidi Tolliver-Walker

Heidi Tolliver-Walker Heidi is an industry analyst specializing in digital, one-to-one, personalized URL, and Web-to-print applications. Her Marketer’s Primer Series, availalbe through Digital Printing Reports, includes “Digital Printing: Transforming Business and Marketing Models,” 1:1 (Personalized) Printing: Boosting Profits Through Relevance,” “Personalized URLs: Beyond the Hype,” and “Web-to-Print: Transforming Document Management and Marketing.”

Recent Commentary & Analysis from Heidi Tolliver-Walker

Displaying 1-24 of 44 articles

Dimensional Mail and Influencer Marketing: 2017 Dynamic Duo

Published January 17, 2017

This post looks at the importance of influencer marketing and the role dimensional mailings can play in supporting it. Encourages MSPs to help their customers develop targeting techniques to help their customers get products into the hands of key influencers using dimensional mail.

 

What's Your Default?

Published October 12, 2010

 

More Reasons for Customers to Use 1:1 Print

Published September 16, 2010

 

Direct Mail Research: A Great Door Opener With Customers

Published September 9, 2010

 

How to Lose a Prospect in 30 Seconds

Published September 7, 2010

 

Are You Learning from Groupon?

Published August 21, 2010

 

Lessons in Customer Targeting from Triscuit

Published August 7, 2010

 

Premium Content VDP: Is the Message Finally Getting Through?

Published May 25, 2007

 

Premium Content Taking the Pulse of the Industry

Published March 16, 2007

 

Premium Content Are Creatives Having a Major VDP Attitude Change?

Published February 14, 2007

 

Premium Content Package Pricing versus Line-Item Invoicing: The Schizophrenia of VDP Pricing Persists

Published December 13, 2006

 

Premium Content Are Publishers Adjusting to the Online World’s Media Mix?

Published December 6, 2006

 

Premium Content What's the Real Deal on Offshoring, and Just How Scary Is It?

Published August 30, 2006

 

Premium Content Publishers’ Promotions Are Now Pointing Toward “E” As More Divert Their Sales Efforts from Print to Web

Published July 20, 2006

 

Premium Content It Had to Happen, and It Has: Creative Firms Declare That As A Sales Opportunity, Collateral Print Is No Longer King

Published June 29, 2006

 

Premium Content So Much for Your Snooty Dots: When it Comes to Proofing, Creatives Say They’re Happy with Inkjet, PDF, and Remote

Published June 14, 2006

 

Premium Content Under-the-Radar Small Shops Know What They’re Doing When It Comes to Digital Print: Are You Paying Attention?

Published June 7, 2006

 

Premium Content What Was That? Copiers for VDP? Copiers? You Betcha!

Published March 27, 2006

 

Premium Content VDP Shows Sharp Growth Over Six Months - with a "Stunner" of a Finding about the Output Method of Choice

Published March 14, 2006

 

Premium Content Computer Integrated Manufacturing: Are We “OverCIMplifying” the Definition?

Published March 8, 2006

 

Premium Content What We Can Learn From Changing Purchasing Patterns in Stock Images

Published January 26, 2006

 

Premium Content Digital Printing: It's Mainstream, Baby!

Published November 17, 2005

 

FREE: Binding & Finishing Gems for the POD Environment Part 2

Published October 3, 2005

 

FREE: Sun Chemical: New Ink Stays Open on Press Indefinitely, But Dries in Minutes - No VOCs

Published September 20, 2005

 

FREE Binding & Finishing Gems for the POD Environment Part 1

Published September 12, 2005

 

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