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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 501-525 of 1008 articles

Premium Content Touchcode: A New Way to Make Print Interactive

Published November 18, 2011

German firm Printechnologics has developed another way for print to be interactive utilizing the increasing number of touch screens—tablets, smartphones and more—now in the marketplace. What is a Touchcode, how can it be used and when might we start seeing them in the market? Cary Sherburne speaks with Printechnologics CEO Sascha Voight.

 

Making a Big Impression Trends in Large Format Printing

Published November 14, 2011

As we approach drupa 2012, what are the technologies we can expect to see that will drive change in the printing and publishing markets? Once again, we can expect to see a significant position for inkjet in the array of new technologies exhibitors have on display.  This time, however, while there will still be a large presence in the production sector.

 

Pitney Bowes Helps Customers Beyond Buying Equipement

Published November 8, 2011

Vice President for Global Strategic Product Management Grant Miller and Cary Sherburne chat about the how Pitney Bowes is helping their customers adapt as more mailers are printing and printers are mailing while maintaining efficiency and keep costs low with new products and services.

 

Premium Content AlphaGraphics Seattle Finds Success in Search Engine Marketing

Published November 4, 2011

Printing firms today face many challenges and opportunities. Entrepreneurs like AlphaGraphics Owner Chuck Stempler provide examples of what the printing firm of the future might look like and offer services to small commercial and quick printers to help them reach their own goals.

 

Premium Content Is There an iPad App in Your Future?

Published November 1, 2011

As we look at ways to ensure that print remains viable and that we have the right set of services to go with it, becoming an iPad app developer is an interesting avenue to explore that may be easier than you think. Cary Sherburne reviews two options for easy entry into this market.

 

Pitney Bowes Helps Printing Firms Increase Productivity

Published November 1, 2011

Kevin Marks and Cary Sherburne sit down and discuss Pitney Bowes recent product announcements that aim to help firms be more productive in the production print space.

 

Optimizing Print On-Demand Workflows

Published October 20, 2011

PTI's Director of Professional Services Shabnam Behzadpour tells Cary Sherburne what printers should look into in order to optimize their print on-demand worflows.

 

How to Engage Marketers and Win Business

Published October 13, 2011

Vice President of Marketing for PTI Dustin Ritter sits down with Cary Sherburne to share just what modern marketers are looking for in today's more social world.

 

Kodak President & COO Phil Faraci Clarifies Kodak Position

Published October 12, 2011

Recent news stories about Kodak have implied that the company’s digital transition is not going as planned, even suggesting an investigation into filing bankruptcy. While waiting for Kodak to announce quarterly earnings on November 3rd, WhatTheyThink spoke with President & COO Phil Faraci to gain his perspective these issues.

 

Premium Content TRI-C Enterprises CEO and PIAG Chairman Bill Cole Talks About Turning His Business Around

Published October 11, 2011

Bill Cole, CEO of TRI-C Enterprises and PIAG Chairman, talks with Senior Editor Cary Sherburne about the impact last year’s PIAG book study group, featuring Disrupting the Future by Dr. Joe Webb, had on the future of his business…a wake-up call that infused new energy and excitement into his life and his business.

 

Premium Content Delivering Value via the Web

Published October 5, 2011

Although most of us understand that electronic communications are here to stay, it can still be difficult to figure out how best to leverage it in a business sense. WhatTheyThink spoke with Mohawk’s Chris Harrold, VP, Business Development, about the company’s new service platform for digital printers, Mohawk MakeReady, a great example of using the Web to deliver valuable information while building increased credibility for the business.

 

Premium Content Production Automation: How Do You Get Started Affordably?

Published September 30, 2011

Following up on her recent article, Graph Expo Retrospective, Senior Editor Cary Sherburne takes a look at production automation, a key "Critical Technology" as identified by the Graph Expo Must See 'ems committee. Getting started might be more affordable than you think.

 

Premium Content Graph Expo Retrospective; Critical and Opportunistic Technologies for Future Success

Published September 27, 2011

As the industry gets back to work following a busy Graph Expo 2011, it is a good time to take a look at some of the technologies that were on display-both those that are critical to the short- and long-term profitability and survival of a printing company, and opportunistic technologies that can provide differentiation.

 

Agfa and Pitman: One Year Later

Published September 9, 2011

In July of 2010, Agfa acquired the assets of the Harold M. Pitman Company. It's been just over a year, and WhatTheyThink takes an exclusive look at the status of the integration.

 

Premium Content Ricoh and Zumbox Join Forces to Simplify Digital Mailbox Solutions for Billers

Published September 7, 2011

Yesterday, Ricoh and Zumbox announced an alliance under which mailers can opt to provide their customers mail via Zumbox, the world's first digital postal mail system. WhatTheyThink spoke with Ricoh's Don Dew to get the inside scoop.

 

Premium Content More on the Digital Mail Revolution, Pitney Bowes' John Schloff Provides Volly Update

Published September 1, 2011

Following our recent article on the latest news from Zumbox, a player in the digital mail space, we contacted Pitney Bowes' John Schloff to find out the latest about its digital mailbox offering, Volly. Schloff shares an update, including insight into strategy and plans.

 

Premium Content The Digital Postal Mail Revolution, Will it Speed the Demise of the U. S. Postal Service?

Published August 30, 2011

For almost a decade, pundits have been projecting that paper mail, especially transactional mail, will be displaced by electronic alternatives. Just like the paperless office, it hasn't happened yet. But there's a lot happening in the digital postal mail realm that could change the picture entirely. John Payne of Zumbox talks about what's ahead.

 

Premium Content RPI's Bellamy Comments on Acquisition of Netherlands-based Paro Group BV

Published August 29, 2011

On August 25th, Seattle-based RPI announced the acquisition of Paro Group BV, based in Eindhoven, Netherlands. The entity in the Netherlands will be known as RPI-Paro to capitalize on Paro branding there. WhatTheyThink spoke with Rick Bellamy, CEO of RPI, and Jan-Paul van den Hurk, owner and CEO of Paro Printing, for more details.

 

Premium Content EFI's Marc Olin Comments on Prism Group Holdings Acquisition

Published August 17, 2011

EFI continues its efforts to consolidate the print MIS market with yet another acquisition. On August 3rd, the company announced the acquisition of Prism Group Holdings. Marc Olin, GM of EFI's Software Applications business unit, comments on the reasons for the acquisition and its value to EFI.

 

Premium Content Rochester NY Printing Firms Bright Spots in a Difficult Economy (Part 2)

Published August 16, 2011

I recently had the opportunity to visit four printing firms in the Rochester/Buffalo NY area and was impressed with their vitality an innovative approach to the business. Their stories are sure to brighten up your summer, as they did mine. Part 2 of a 2-part article.

 

Premium Content Rochester NY Printing Firms Bright Spots in a Difficult Economy (Part 1)

Published August 15, 2011

I recently had the opportunity to visit four printing firms in the Rochester/Buffalo NY area and was impressed with their vitality an innovative approach to the business. Their stories are sure to brighten up your summer, as they did mine. Part 1 of a 2-part article.

 

Premium Content Production Inkjet Continues to Affect Book Printing Market

Published August 5, 2011

Toronto-based book printer Webcom has built a reputation for providing customers with innovative solutions to the challenges of printing books, catalogs and directories. The company has recently launched BookFWD, a paradigm shift for publishers, powered by a new HP T300 Inkjet Web Press.

 

Premium Content Mimeo Acquires CLE; Expands to UK, CEO Adam Slutsky Comments

Published August 4, 2011

In July, online printer Mimeo announced the acquisition of UK-based CLE. In this conversation, with CEO Adam Slutsky talks about the reasons for the acquisition, Mimeo's expectations, and hints about future plans.

 

Do you think marketers understand the full value of personalized communications?

Published July 31, 2011

You might want to think again. Sure, many do. But their primary association, the DMA, apparently doesn't. A friend forwarded me an email he received recently from the DMA, and while I will not include the whole thing here, here are the high points that demonstrate that something is lost in translation here!

 

Ipex Moves to London, 30-Year Hiatus in Birmingham Ends

Published July 29, 2011

In early June, The Informa Print Group announced that Ipex would be moving to London's ExCeL international exhibition and conference centre for its 2014 exhibition. Scheduled for March 26th to April 2nd, 2014, Ipex returns to the city of its birth after 30 years in Birmingham. Learn more.

 

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