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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 501-525 of 1008 articles

Dscoop goes Global with Board Members like CEO of GlobalSoft Digital Solutions Chris Petro

Published May 17, 2012

President & CEO of GlobalSoft Digital Solutions and Member of Dscoop Global Board of Directors Chris Petro shares with Cary Sherburne about the duties of Dscoop Global bringing the success of Dscoop to the worldwide community.


HP's Alon Bar-Shany shares Indigo Strategy

Published May 9, 2012

Cary Sherburne and Alon Bar-Shany discuss the HP 10000 platform and overall Indigo strategy.


Xerox at drupa 2012 and Beyond

Published May 1, 2012

As we rapidly approach drupa 2012, WhatTheyThink Senior Editor Cary Sherburne talked with Jeff Jacobson, president, Xerox Global Graphic Communications, to find out what Xerox is up to and what we can expect to see at drupa and beyond.


Premium Content Mohawk Reinvention: Tom O’Connor, Chairman & CEO Speaks Out

Published April 30, 2012

Following the mid-April announcement by Mohawk about its reinvention plans, Senior Editor Cary Sherburne spoke with Thomas D. O’Connor, Jr., the company’s Chairman & CEO, to dig deeper.


Premium Content Xerox and the Cloud: Deb Cantabene Talks About Forward Strategy

Published April 27, 2012

There is no question that drupa 2012 will be an inkjet drupa, where inkjet technologies really begin to come into their own. But it will also be a “cloud computing” drupa. We have already seen a major announcement from Adobe, and many more companies are moving in that direction, including Xerox. Senior Editor Cary Sherburne talks with Xerox’s Deb Cantabene to find out more about the company’s cloud strategy.


HP’s Alon Bar-Shany predicts a good drupa, sees industry excitement building

Published April 23, 2012

I was curious what customer reaction has been to the HP announcements delivered to the press in late March in Tel-Aviv, and who better to answer those questions that the general manager of the HP Indigo business, Alon Bar-Shany. I caught up with him while he was waiting at baggage claim in Mexico City. Bar-Shany has been on a global road show following the briefings held in Tel-Aviv and a very successful Dscoop event in Washington D.C.


Adobe Launches Creative Cloud

Published April 23, 2012

This announcement is quite an interesting business model change for Adobe and could be a game-changer. The company was very clear that it is not abandoning its desktop licensing model for Creative Suite, but the ability for users to access the full range of Adobe publishing solutions, including Creative Suite 6 and Digital Publishing Single Edition, for as little as $50 a month (for a one-year commitment), will be a significant boon, especially for the growing force of freelance designers.


How a 1987 Joint Venture Might Have Changed Digital Printing History

Published April 20, 2012

In this WhatTheyThink exclusive, Senior Editor Cary Sherburne tells the story of DX Imaging, a DuPont/Xerox joint venture founded in 1987, that might have changed printing history.


Ariva's Offerings Bring Unique Applications

Published April 18, 2012

Cary Sherburne and Charlie Launsbach, Sales Director at Ariva, discuss some of the more unique applications their substrates can provide.


Premium Content Digital Presses at drupa: Delphax, HP, Kodak, Komori, Landa, Presstek, Ryobi, Xeikon

Published April 18, 2012

In this Part Two of her pre-drupa overview, Senior Editor Cary Sherburne reviews some of the new digital presses visitors to drupa will be able to see. It is not, by any means, an exhaustive list … while this is being called the inkjet drupa redux, there are also very interesting announcements in the toner space as well.


Ariva brings New Products to Market in a Dynamically Changing Print Market

Published April 13, 2012

President of Ariva Mark Ushpol updates Cary Sherbrune on the company's rebranding and shares how paper media is more important than ever for hybrid printers.


Danaher Corporation to Acquire X-Rite

Published April 12, 2012

WhatTheyThink spoke with X-Rite-Pantone Senior VP of Sales and Marketing Vic Stalam upon learning about this news. Stalam indicated that X-Rite Pantone will join Esko and VideoJet in the Product Identification subgroup of Danaher, making this business a $1.2 billion subgroup.


Premium Content Gearing up for drupa: Workflow news from Chili Publisher, Enfocus, Esko, HP, Kodak, Xeikon and X-Rite Pantone

Published April 12, 2012

March was a pre-drupa whirlwind for many of us journalist/industry analyst types. No one can attend all of the events, but it seemed like I had more than my share. I will be breaking my report up into three parts … the first will focus on the softer side—color management, workflow, etc. Stay tuned for additional information on new digital presses, finishing and more. Companies covered here: Chili Publisher, Enfocus, Esko, HP, Kodak, Xeikon and X-Rite Pantone


Ricoh Launches Customer Marketing Suite for Utility Companies

Published April 11, 2012

WhatTheyThink had the opportunity to speak in-depth with Mike Bryant, Worldwide Practice Leader for Strategy and Marketing Analytics, and Jay Robinson, Senior Solutions Consultant, Utility Market, to gain more information about this new offering from Ricoh for this WhatTheyThink exclusive commentary.


Mohawk's Reinvention Plans

Published April 11, 2012

I have been following Mohawk for a number years, dating back to its early engagement with Indigo in the 1990s and its work on developing digitally-optimized papers that worked with that press and others. It has been interesting to watch this fourth-generation family business evolve over those years. And now, under the leadership of Thomas D. O’Connor, Jr., Chairman and CEO, the company seems to be accelerating its rate of change.


Premium Content Delphax elan—a Game Changer?

Published April 5, 2012

In February, Delphax Technologies announced it would be bringing to market a digital color print system powered by Memjet at drupa 2012. Industry watchers have been waiting to get more details on this sheet-fed device and the news is finally out. Senior Editor Cary Sherburne gets the details from Delphax’ Dieter Schilling.


manroland web systems Inc.: A Conversation with CEO Roland Ortbach

Published March 22, 2012

In this exclusive WhatTheyThink interview, Senior Editor Cary Sherburne speaks with Roland Ortbach, just named as CEO of manroland web systems Inc. North America. Ortbach discusses the new organization, its relationship with the manroland sheetfed division and more.


Premium Content X-Rite/Pantone Update from President & CEO Tom Vacchiano

Published March 6, 2012

I had the opportunity to participate in an analyst briefing at Pantone in late February, and X-Rite President & CEO Tom Vacchiano took the time to speak with Senior Editor Cary Sherburne one-on-one with an update on X-Rite/Pantone strategy—where the company’s been and where it is going. Read more.


Premium Content FedEx Office Expands Grand Format Business

Published March 2, 2012

FedEx Office recently announced that it would be accelerating investment in grand format printing services in selected centralized production centers to supplement its service offerings. The same release also reported that Boeing had selected FedEx Office as its print service provider of choice. WhatTheyThink Senior Editor Cary Sherburne talked to the company to learn more.


Ricoh Helps Customer's Biggest Needs in the Printing Community

Published March 1, 2012

Tim Vellek, Vice President of the Production Printing Business Group at Ricoh Americas and Cary Sherburne address the biggest needs that arise during the dynamic and dramatic changes occurring today in the industry.


Premium Content New Presstek CEO Stanley E. Freimuth Talks About Strategies, Plans, What to Expect at drupa

Published March 1, 2012

On February 2nd, Presstek announced the appointment of Stanley E. Freimuth as Chairman, President & CEO. Mr. Freimuth, who stepped into the role on February 13th, spent nearly 25 years with Fujifilm where he ultimately had responsibility for all Fujifilm U.S.A businesses. Senior Editor Cary Sherburne spoke with Freimuth about his reasons for taking on the role and his expectations for the firm and the market.


Ricoh Americas Educates Their Customers to Adapt

Published February 23, 2012

Cary Sherburne and Annette McCrary, Director of Production Marketing at Ricoh Americas Corporation discuss the reoccurring trending topic of printers adjusting to the current market state and how Ricoh is helping their customers make that adjustment,


Premium Content Industry Veteran Jeff Jacobson Joins Xerox

Published February 22, 2012

The announcement that Jeff Jacobson, President & CEO of Presstek, was departing the company to take on a senior role at Xerox caught many industry watchers by surprise. Senior Editor Cary Sherburne spoke with Jacobson to get the story behind the story.


VP of Marketing Mike Dane discusses Ricoh's Perspective on Analog Vs. Digital

Published February 16, 2012

Cary Sherburne and VP of Marketing Mike Dane discuss Ricoh's view on the rebirth to paper in a multi-channel communication market.


Epson Launches NextGen Wide Format Printer, New Branding

Published February 14, 2012

Today, Epson launched its next generation, newly-branded 64” solvent printer – the SureColor S30670 is a four-color solvent printer (CMYK) using Epson UltraChrome GS2 ink. Read more.


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