Purissimo from Devan Chemicals: A Textile Treatment Bringing Hope to Pet Allergy Sufferers

Our pets are almost like our children in many families. According to the American Pet Products Association, some 65% of U.S. households own a pet, most likely cats, dogs, or both. And they often spend a great deal of time inside the house. In Europe, the numbers are lower, with about 30% of households owning a pet.

There are many families who must forgo having pets in the house due to allergies to cat and dog dander. Or they have the pets but use medication to offset potential allergic reactions. This is where Devan Chemicals comes in; they’ve created a technology that helps make textiles free from allergens shed by cats and dogs. We spoke with Sven Ghyselinck, the company’s CEO, to learn more.

WhatTheyThink: Sven, thanks for speaking with us. Could you start by giving our readers some background on the company?

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About Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

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