For 60 years, the digital imaging industry has relied on Keypoint Intelligence for independent hands-on testing, lab data, and market research to drive product and sales success. Keypoint Intelligence has been recognized as the industry’s most trusted resource for unbiased information, analysis, and awards. Clients have harnessed this knowledge for strategic decision-making, daily sales enablement, and operational efficiency improvements. Keypoint Intelligence continues to evolve with the industry by expanding its offerings and intimately understanding the transformations occurring in the digital printing and imaging sector.
During a live virtual webinar, Keypoint Intelligence – BLI will honor the products and technologies that will help shape production printing for years to come. Winners in the production print space will be announced on Monday, October 5, at 10 a.m. (ET).
The COVID-19 pandemic has prompted businesses of all types to think differently about their bottom lines, profit projections, revenues, and sales strategies. This article, the second in a two-part series, discusses sales pitfalls to avoid and offers strategies for addressing current and future challenges. Last week’s article offered additional insight on smart selling by highlighting some sales best practices during pandemic times.
On a global scale, sales representatives are finding it impossible to sell the way they used to—face-to-face meetings are difficult, some prospects still haven’t returned to their offices, and businesses and consumers remain on high alert. This article, the first in a two-part series, highlights some sales best practices during a pandemic. The second will discuss sales pitfalls to avoid and provide strategies for addressing current and future challenges.
There is no question that the printing industry at large has suffered due to the impact of COVID-19 and the subsequent economic downturn. This article provides a brief overview on the toll that the pandemic has taken on printing companies’ financials and explores whether e-commerce might help turn things around.
Many of us are still struggling to figure out how to best work from home as the COVID-19 pandemic continues. Although some found the sudden transition from “work office” to “home office” earlier this year to be relatively simple, other struggled without the devices and support systems that they would normally rely on each day. This article cites data points from recent Keypoint Intelligence research to explore how people are coping with limited resources while working from home.
Amid uncertainty about what the future might hold, many people have discovered that the COVID-19 pandemic has given them additional time for projects. This article explores the recent uptick in creative output and considers what this might mean for creative amateurs and the industry.
Earlier this year, the world changed forever with the COVID-19 outbreak. Businesses and schools temporarily shut down, and many employees and students were suddenly forced into a remote setting with little—or no—advance warning. Although some employees and students have thrived in this distance situation, others have struggled and continue to struggle. Amid continued uncertainty and a new school year just around the corner, this article explores the pros and cons of remote working and distance learning.
We all understand that it’s important to develop a sound marketing strategy during these uncertain times, and educating your customers is a vital component of this strategy. Businesses like Apple and Microsoft are well-known for offering great on-site training demonstrations so customers can get the most out of their devices. Unfortunately, in-person education isn’t an option during a pandemic. The good news is that there are still many ways to educate consumers and keep them engaged even if a live meeting is impossible.
Due in large part to the COVID-19 pandemic, businesses are now thinking very differently about their bottom lines, profit projections, and revenues than they were just a few months ago. Keypoint Intelligence’s research has confirmed that most print service providers (PSPs) have seen a drop-off in sales and/or an uptick in cancelled orders due to current market conditions. This article explores smart marketing techniques during COVID-19 and beyond.
As we’ve all discovered, there are challenges with going remote—in addition to the human component, there are also technological requirements (e.g., IoT and automation). In this article, Keypoint Intelligence outlines strategies for preparing for the current and future realities of our changing business world.
In a little less than a month, Keypoint Intelligence will be analyzing product submissions for its Outstanding Achievement in Innovation Awards to honor new products and technologies that advance the state of the art in Production Printing. Entries will be judged in six categories based on their new applications of technology in terms of quality, productivity, connectivity, workflow, media range, productivity, and environmental impact.
Many print service providers have returned to their physical work locations as the United States continues its phased reopening plan. This article highlights information from the CDC to explore how PSPs can limit the spread of COVID-19 while printing.
Contrary to many assumptions and preconceived notions, the share of transactional communications that consumers accessed electronically declined steadily over the past three years. This article explores how the ongoing COVID-19 pandemic is accelerating consumers’ demands for service providers to communicate with them via their desired channels.
Customers’ needs are evolving, and many might request office and marketing collateral as well as posters and signage in the same order from their preferred print service provider. Each application will have a unique set of requirements, workflow tasks, and output technologies. This article explores how mass optimization can improve automation and boost workflow efficiency.
Some people just love print, and you can count me among them. It should therefore come as no surprise that my bucket list—the things I hope to do before I die—involves visits to a handful of printing museums and other institutions that are sprinkled across the United States and Canada. This article provides a brief overview of my experiences with these locations so far.
System vendors and paper mills are working diligently to create effective strategies for inkjet printing jobs that require glossy finishes and high coverage levels. These solutions can be separated into inkjet-treated papers and advanced inks and drying systems. Last week’s article discussed the pros and cons of inkjet-treated papers. This piece, the second in our two-part series, addresses advanced inks and drying systems.
System vendors and paper mills are working diligently to create effective strategies for inkjet printing jobs that require glossy finishes and high coverage levels. These solutions can be separated into inkjet-treated papers and advanced inks and drying systems. This article, the first in a two-part series, will discuss the pros and cons of inkjet-treated papers. Next week’s piece will address advanced inks and drying systems.
Sustainability and the promotion of eco-friendly practices have been a priority within the printing industry for years. This article explores the environment’s ever-increasing influence on the printing market and discusses how COVID-19 will likely heighten buyers’ demands for more sustainable business practices.
In the midst of the COVID-19 pandemic, the past two months have been crazy for us all. Vendors in the office technology space as well as firms with office equipment have adjusted their businesses to handle the rapid changes that our industry has experienced on a global scale. In addition, Keypoint Intelligence has seen many office technology players embracing innovations and philanthropy to help slow the spread of the coronavirus. This article discusses just some of those efforts.
Most businesses believe they are calculating the returns on their investments pretty well. They have ideas about the products they offer and how to charge based on their own calculations that can help them stay competitive and profitable. In many cases, however, they aren’t thinking of everything when determining these values. This article looks at some of the smaller aspects of the equation that can have a big impact on ROI for transactional, marketing, and commercial PSPs.
The sales process has changed dramatically over the years. This article is the second in a two-part series. The first article explored the complexity of today’s selling environment and drivers of purchasing decisions. This piece outlines the strategies for a new sales paradigm as we navigate these uncertain times.
The sales process has changed dramatically over the years. This article is the first in a two-part series, exploring the complexity of today’s selling environment and drivers of purchasing decisions. Next week’s piece will outline the strategies for a new sales paradigm as we navigate these uncertain times.
Online conferencing and webinars are new to many printing companies and vendors. Although some businesses might view this as an opportunity to extend into new areas and try something new, it is often painfully obvious that printing companies are not experienced with delivering quality online conferences and webinars. This article offers 10 tips for delivering better online content.
Few would dispute that we’ve entered a period of profound change. COVID-19 is causing radical shifts in workflow across the globe as millions practice social distancing and/or comply with self-quarantine recommendations. The pandemic’s dramatic appearance has accelerated numerous trends while slowing others. Although there is no doubt that COVID-19 is a transformative force, it is not bringing us into Industry 5.0.
There’s no denying that times are tough. Even before the COVID-19 pandemic, most print service providers were seeking ways to increase their business revenue while also working smarter and faster. This article explores how PSPs can uncover new opportunities as they work through this crisis, and perhaps even grow from it.
To keep their offerings fresh and current, today’s PSPs must change the conversation and shift the focus away from price and toward value-added services. This document discusses how PSPs can highlight the benefits that customers and prospects can enjoy from value-added services.
Employee retention is a top-of-mind issue for nearly every organization. Proper training can improve employee retention and increase company growth. This document explores how today’s print service providers (PSPs) are allocating their training dollars.
Virtually every printed document requires some type of finishing. The expanding array of digital printing methods has changed the nature of finishing from large-scale devices focused on offset printing to automated methods that often occur alongside a production digital printer. To reach its true potential, the role of finishing must evolve as well. Recent research from Keypoint Intelligence – InfoTrends offers important insights on how print service providers (PSPs) can leverage finishing to win business and drive profitability.
Thanks to an abundance of online information, many buyers conduct a good amount of research on their own before they even engage with a sales rep. This places additional pressure on sales organizations and their reps. This article provides tips on creating a sales process that will engage more customers and close more business.
Providers of transactional communications must continually reinvent themselves to keep up with consumers’ changing preferences and work to effectively deliver their messages. Above all, today’s consumers are demanding a say in the way that their providers communicate with them. This document provides data points from Keypoint Intelligence – InfoTrends’ most recent transactional communications survey to underscore the importance of choice in delivering a positive customer experience.
Late last year, Frank Romano completed History of Desktop Publishing, the third book in a trilogy that includes History of the Linotype Companyand History of the Phototypesetting Era. This book, described by Jonathan Seybold as a “Tour de Force,” is enriched with Frank’s deep knowledge of the history of the printing industry. This article offers an overview of some of the book’s highlights.
Regardless of our job responsibilities, we, as employees and businesses, should be putting ourselves in our customers’ shoes and asking ourselves why should they buy from us? This article explores some of the questions that marketers can ask themselves to help improve sales success.
This article considers how the shift from mobile-based to headset-based augmented reality (AR) will impact augmented print offerings. It also explores when print service providers can expect to see the first mainstream AR headset and which company will likely introduce it.
Although UV technology currently dominates the inkjet printing market, aqueous printing is gradually rising. This article provides a brief overview of the inkjet printing market and considers what the future may hold for UV and aqueous technologies.
As we enter another new decade, several points of disruption are expected to emerge. This article provides a brief overview of the developments that print service providers should be mindful of, as well as the financial and operational information that should be used for strategic business growth.
Although there is no denying that digital communications are becoming increasingly popular, consumers’ rising affinity for digital access does not necessarily mean that printed mail will fall to the wayside. Instead, InfoTrends’ research suggests that print will remain an important component of the overall communications mix. This article cites InfoTrends’ most recent transactional communications survey data to explore print’s changing role as market dynamics continue to shift.
Up until now, technologies like cloud computing, data analytics, and artificial intelligence have largely been used independently. Moving forward, these solutions will begin to converge, building more sophisticated data-driven workflows. This article explores how 2020 will likely shape up to be a year of data.
Print service providers with the highest growth rates employ great salespeople, so investing in your salespeople makes sense—especially with the rapid rate of change in our industry. New technologies and evolving buyer behaviors leave us with no choice; we either continue to learn or we become obsolete. Print service providers often believe that sales training is the key to closing more deals. Although this is a sound belief, it’s only part of the story. This article explores ways to ensure that your sales training investment pays off.
2019 ushered in new levels of interest in improving and automating workflows, but the level of actual implementation was not as high as we would have hoped to see by now. This article explores some of the barriers to workflow automation and offers insight on overcoming them.
Many print service providers are considering if and how AR solutions might improve their product offerings. This article explores some of the perceived barriers to AR adoption. Although some of these barriers are very real, some PSPs may be surprised to learn that the impact of others has been exaggerated.
The 2019 Digital Packaging Summit (November 11–13) makes keeping a finger on the pulse of the industry a little easier. The equipment and technology providers, packaging and label manufacturers, and analysts in attendance gathered together for a master's level educational experience. This article provides a brief overview of the event and its benefits to the industry.
This month, AB InBev will launch a campaign for its Beck’s brand in the UK using glass bottles that were printed via “direct object printing” inkjet technology. ABI has partnered with Dekron to develop its first UV printing line for high-speed inkjet digital printing of glass bottles. Ths article provides a brief overview of the campaign.
The ways in which we communicate have changed with each new discovery or innovation, and the need to share information has only increased throughout history. Citing recent research from Keypoint Intelligence – InfoTrends and news from PRINT 19, this article explores the ongoing shifts in customer communications.
Like many other businesses, manufacturers of office printers and multifunctional peripherals (MFPs) are focused on improving the usability of their products. This article explores the efforts that printer and MFP manufacturers are making to improve the accessibility of their devices, including features that help workers with visual, hearing, mobility, and other physical limitations.
Years ago, most businesses only had one shop and/or one channel in a single town. Now, they will typically have a web presence and hundreds or even thousands of shops in different locations as they work to increase sales productivity. This article discusses how to successfully sell W2P solutions to marketers in today’s changing environment.
The hiring process is more important today than it has ever been in the past. Establishing a successful organization involves developing a great sales team and retaining those employees. Print Service Providers can set their businesses up for success by hiring the right sales personnel and fostering employee loyalty with a more sophisticated compensation model.
Following a focused sales strategy involves targeting offerings toward customers that need and want those services while setting aside the customers that do not fit that profile. This article provides a brief overview on how PSPs can leverage a focused sales growth strategy to position themselves for future success.
There are many ways to segment digital print technologies at Labelexpo 2019, with electrophotography and inkjet being the most obvious. This article explores a different split—digital printers designed for print-for-pay service providers vs. those dedicated to print-for-use end-users. It also considers how technological changes will affect the flexible packaging market.
Game mechanics may seem alien to some print service providers, but other industries have been using these principles to promote user engagement and drive revenues for decades. With augmented reality emerging as a natural upgrade for static print, now is the time to critically evaluate the potential of a well-designed application—one that incorporates gaming elements—to drive brand interaction and generate new revenue potential.
From the 13th to the 16th of August, over 8,000 print professionals converged on the Sydney Olympic Park to experience the latest in hardware and software in document production, commercial print, labels, and packaging at PrintEx 19. This article explores the factors that made this year’s event a standout.
With so much knowledge at their fingertips, decision-makers no longer need to travel—or even pick up the phone—to stay informed. Although the role of trade shows has changed as a result, these events remain an important component of modern business planning. This article explores how the role of trade shows has shifted in today’s digital age.
Given all the changes that have occurred within the mailing industry, what’s next? This article provides a overview of some current trends within the mailing industry and considers what the future might hold.
Not all print service providers fully understand the costs of the print jobs they create on a daily basis, and this is troubling. Without accurate, detailed reports of cost breakdowns, print companies will continue to struggle to turn a profit, instead investing in a random number of jobs—only some of which will turn a profit. With technology growing more robust, managed information systems can help organizations keep accurate, up-to-date tracks of exactly how well each print job is performing for the company. In this paper, InfoTrends outlines exactly how this information can be gathered, as well as a more detailed explanation of why it is so crucial to do so.
The ongoing digital transformation has created problems for commercial printers, namely electronic displacement. As a result, many have turned to digital wide-format equipment to add new revenue streams. Nevertheless, with more PSPs adapting wide format, this service is no longer the differentiator it once was. Commercial printers looking for the next value-add product stream should examine packaging, particularly the folding carton and label segments, to find new revenue opportunities.
Approaching print-related conferences with a plan can deliver a wealth of new ideas while also carving a path for business growth. This article offers some tips for making the most of your time during the upcoming trade show season.
Offering insights into the latest trends as well as stories on successful digital transformations, OpenText Enterprise World is designed to help attendees unlock their information advantage. This article provides a brief overview of the 2019 event in Toronto.
TransPromo—bicapitalized with a T and P to emphasize the link between transactional and promotional communications—is experiencing a resurgence. Consumer-facing communicators are using TransPromo techniques in their printed and digital communications. This article explores why TransPromo is re-emerging as a talk track.
Many businesses believe they’ve made the digital transformation, yet market shares of digitally printed pages are only in single digits. This article explores the disconnect between perceptions and reality in our industry’s digital transformation, and also discusses what must be done to help close this gap.
Sales objections can be daunting for even the most seasoned salespeople, creating a feeling of disapproval or opposition. Objections can come in many forms. This article explores how all salespeople, regardless of experience or tenure, can properly prepare for them.
During LIGNA 2019, Keypoint Intelligence – InfoTrends caught up with José Luis Ramón Moreno of EFI and Olaf Rohrbeck of Bürkle/LIGNA to learn more about the recently announced partnership between EFI and Robert Bürkle GmbH. This article provides a transcription of the interview.
The buying criteria within the printing industry are no different than any other—they come down to quality, service, and price. This article provides a brief overview of these three key buying criteria and explores how print service providers can shift away from a commodity conversation while still respecting customers’ inherent preferences.
As part of its coverage of the customer communications market, Keypoint Intelligence – InfoTrends conducts annual research of enterprises and consumers. This article provides a brief overview of recent survey findings and also highlights the data points that will be uncovered in upcoming research.
May 2019 saw a variety of important trade events on a global scale, including the National Postal Forum, the Fiserv Forum, Xeikon Café, and FESPA. This article provides a brief synopsis of the major trade events that occurred during the past month.
Memjet’s second-generation technology, DuraLink, achieved its first commercial placements from a few OEMs, and is now expanding into industrial applications. This article provides an overview of DuraLink technology, explores how it compares to VersaPass, and considers how Memjet’s offering may compare to more established industrial jetting technologies.
Keypoint Intelligence – Infotrends’ Ralf Schlozer reports from last week’s open house at Germany’s Edelmann Group, where the company was demonstrating its Landa S10 for folding carton production. Landa aims to step up its press installations through the rest of 2019.
In a recent survey, Keypoint Intelligence – InfoTrends examined the behaviors of different types of print service providers (PSPs). We determined that the most successful PSPs possess unique qualities that separate them from their competitors. One such quality that enables this group to be successful is their use of data analytics to process and leverage the marketing information they obtain for self-promotion.
FESPA 2019 attracted attendees on a global scale under the theme of an “Explosion of Possibilities.” In partnership with Keypoint Intelligence – InfoTrends, the event’s organizers collected feedback from the 2018 Print Census research to determine key areas of focus for the 2019 event.
Digital has become a viable method for printing a variety of fabric applications, and the technology is now extending its reach into the direct-to-garment (DTG) market. This article offers a brief discussion about the growth in DTG printing and discusses some key trends for the commercial and industrial printing sectors.
Held every four years since 2007, Print China alternates with China Print and offers a unique focus on Southern China’s printing industry for local and international visitors. This article provides a brief overview of the most recent iteration of the event, which was held in April at the Guangdong Modern International Exhibition Center.
High-value applications and the digital devices that are required to produce them are becoming increasingly prevalent. These solutions are now moving downstream and have become accessible to medium-sized and even small print service providers. This article explores how high-value applications are coming to represent the fast track to the digital transformation.
Although today’s printers understand that they must automate their print operations, a bias seems to exist between the potential benefits of investing in equipment vs. software. This article cites recent research from Keypoint Intelligence – InfoTrends to highlight the importance of controlling waste. By implementing processes, procedures, and software, printers can accurately measure waste and improve their quality control.
The 2019 Xeikon Café event, which took place in late March, attracted 1,000+ visitors from about 250 companies. This article provides a brief overview of Xeikon’s recent progress while also discussing the effects of its annual event.
The first platforms appeared over four years ago and have steadily increased their performance, functionality, and partnerships over time. This article explores the characteristics of true print workflow platforms and discusses how platforms can benefit print production.
Through consolidated purchasing, print management providers offer cost savings and upgraded efficiencies that in-plants struggle to match, as well as a wider array of products, applications, and expertise than a single print manufacturer can manage. This article provides an overview of the print management market and discusses key opportunities for growth.
Last month, Microsoft announced the introduction of its Hololens 2 mixed reality headset. This article explores what the upcoming product could mean to the print market, while grounding print service providers’ expectations.
During odd-numbered years, the Hunkeler-sponsored Innovationdays event in Luzern, Switzerland, features finishing solutions for the transactional, commercial graphic arts, and book industries. This article provides a brief overview of the announcements that brought the theme of automation to the forefront at this year’s event.
HP Indigo hosted its annual Global VIP event in Tel Aviv, Israel, from February 11–14, 2019. This year’s event drew over 650 visitors to HP Indigo’s headquarters, production, and Research & Development sites to learn about the company’s latest offerings. The event highlighted the latest devices in HP’s digital press lineup and also discussed business opportunities for growing applications.
Although printers acknowledge that dealing with a high number of small jobs is a major workflow bottleneck, many have not automated their processes. This article offers some quick tips for getting started with automating processes to aid employees and benefit customers.
In early February, the USPS opened the first of its six 2019 promotions. These new promotions encourage mailers, marketers, and printers to work together to create unique and engaging mail pieces. This article provides a brief overview of this year’s promotions.
Even though EFI Connect has been around for two decades now, the 2019 event included many firsts! Customers, partners, analysts, and journalists in attendance enjoyed a lively event emceed by Frank Tueckmantel and hosted by Bill Muir, EFI’s new CEO. This article provides a brief overview of EFI’s strategy as it moves into the future with a new focus and new leadership.
Thanks to ongoing innovations in customer segmentation and data mining, today’s enterprises now have access to more information about their customers than ever before. In parallel, consumers’ expectations are also shifting—people understand that their providers have access to a great deal of their personal information, and they now expect any communications to reflect this level of knowledge. This article explores the impact that personalization has on the effectiveness of customer communications.
Although many personal resolutions fizzle out by February, your workflow resolutions should be targeted and easy to follow. Keep things simple by committing to three resolutions and automating three tasks. This article explores why building mass optimization into your print production workflow should be a key initiative in 2019.
As businesses seek to remain competitive in today’s increasingly digital landscape, many are turning toward content that is enhanced with augmented reality (AR). This article discusses how print providers can inform their clients about AR content in printed products. It also explores some barriers to market entry, including app surplus and the limited use of AR headsets.
Augmented reality (AR) is a technology that superimposes a digital or computer-generated display (image, video, or words) onto the real world. Although AR is still young, it has advanced enough to impact multiple industries. AR enables a variety of improvements in the print space, and this article explores how AR is affecting the production print market.
For the most part, commercial printers are locked out of the existing supply chain for digital textiles. This article explores the more accessible textile segments that commercial printers can participate in, including textile-based sign and display graphics and direct-to-garment.
As 2018 draws to a close, you’re likely doing one of two things: focusing on meeting/exceeding your sales goals for the year or reflecting on why your goal has proven to be unreachable. In many cases, the process used to achieve the goal fails to deliver the desired results. This article explores methods for exceeding your business goals in 2019.
Recognizing the challenges associated with making the digital transformation in customer communications, Taylor Corporation created a new organization called Taylor Communications, Secure & Customer Solutions, Inc. (Taylor Communications SCS). This article explores how Taylor has taken its printing and mailing capabilities to a new level by integrating its communications with advanced digital platforms to enhance the customer experience.
United States, Western Europe, and Japan accounted for nearly two-thirds of total production printing placements in 2017. This article provides a brief overview of how global placements and print volumes are expected to shift over time.
Although the industry has not yet hit a “flash point” that would result in the significant growth of cloud-based software solutions, there are indications that this spark may not be far away. This article explores the growth potential and lingering challenges associated with cloud software.
Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article is the second in a two-part series. It explores how companies can most effectively use personalized video advertising to reach the widest share of audience.
Personalized video advertising is a relatively new marketing method empowered by the digital revolution. This article, the first in a two-part series, provides an overview of personalized video advertising and explores the role that age plays in a consumer’s acceptance of the technology.
Shifting consumer expectations are increasing the demand for relevant and personalized communications, so it is becoming ever more vital for print service providers to offer their clients the tools and expertise they need to compete via all channels. This article cites recent research from Keypoint Intelligence – InfoTrends to explore how communication practices are changing.
In the printing industry, production dashboards provide critical and timely information for owners, managers, and operators so they can control the production chaos. This article provides a brief overview of available production dashboards and explores how they can simplify the production process.
Ongoing research and forecast data from Keypoint Intelligence – InfoTrends shows that the digital textile printing market continues to grow. As the industry develops new manufacturing methods to meet this continued growth in demand, it is important to consider the environmental impact of these developments. This analysis explores some recent innovations in digital textile printing and considers the effect that these innovations may have on the environment.
Consumer demand and technological innovations continue to drive growth within the apparel and home décor industries. This article outlines the key components of the digital textile printing industry and highlights how mass customization is fueling the adoption of various technologies.
Consumer demand and technological innovations are driving growth in the apparel and home décor industries. This article explores some of the ongoing shifts that are occurring in the industry and considers how these shifts are affecting the digital textile market on a global basis.
IGAS 2018 may not get as much attention as some of the other international trade shows, but InfoTrends analysts still found several products that we believe will make an impact on the global print market.
Unveiled in 2017, Memjet’s DuraLink technology appears to be catching on with OEMs. Keypoint Intelligence – InfoTrends believes this is due to its improvements in head life and other features, which will enable Memjet products to address high-volume applications. As DuraLink evolves, it looks poised to succeed in industrial print applications such as high-speed label and packaging printing.
Keypoint Intelligence – InfoTrends records publicly announced placements of continuous-feed inkjet printers, along with the types of PSPs that acquire these devices and the major applications they print. This article provides an overview of these placements in the past nine years by major application and vendor.
WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.