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Using Augmented Reality (AR) to Generate Revenue

Augmented reality is no longer a niche technology used for entertainment and brand-building. It has evolved into a true revenue-generating tool. For printers looking for opportunities to build new revenue streams, AR has arrived.

Monday, April 04, 2022

Augmented reality has hit a milestone. It is no longer a niche technology used primarily for entertainment and brand-building thanks to simple games on fast food packaging or the ability to take selfies with virtual celebrities and share them on social media. It has evolved into a true revenue-generating tool. For printers looking for opportunities to build new revenue streams, AR has arrived.

1. AR has moved to a web-based environment.

While app-based AR offers the most robust experiences, most consumers don’t want to download a new app or launch an app every time they want to engage with an AR experience. WebAR allows people to engage with AR scenes simply by clicking links or scanning QR Codes. This makes AR readily accessible to anyone with a mobile phone.


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About Heidi Tolliver-Walker

Heidi Tolliver-Walker is former print industry magazine editor and long-time industry analyst, content developer, author, and blogger. She has written for the industry’s top publications, research companies, and private companies for the past three decades — so long that she still has an AOL address, which she signed up for back when AOL was still cool. You can reach her at [email protected].

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