Analytics and Business Intelligence in PTI's Marcom Central

Sign In | Become a Member | Contact Us

Editions North America | Europe | Magazine

Analytics and Business Intelligence in PTI's Marcom Central

Forrest Leighton and Jennifer Matt talk about how marketing has evolved into a measured science. In order to support this evolution, Marcom Central has integrated with Birst business intelligence and analytics provider so PTI customers can leverage best in class tools to measure their marketing impact.

Published on June 9, 2015

Also in this Series

Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series

Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce

On-demand Delivery of Targeted Marketing Materials Across Media

Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.

Explore Resources and Discover Solutions for Enterprise Marketing Communications, Web-to-Print, and Variable Data Printing (VDP).

Marcom.com offers insightful research & industry thought leadership, award-winning software, and powerful integrations to help businesses of every size streamline marketing operations. Find product information, comprehensive support, and training courses for our complete line of marketing software solutions.

Discussion

Only verified members can comment.

Official camera partner of WhatTheyThink and the drupa daily. Video from drupa 2024

Visit InkjetInsight.com

Keypoint Intelligence Study Reveals Top Challenges and Strategies for High-Volume Apparel Decorators in 2024

Enhancing Direct Mail: The Impact of Personalization and Specialty Print in a Digital Era

Artificial Intelligence and What It Means for Marketers

Vertical Market Research from Keypoint Intelligence Uncovers Key Industry Trends

View Keypoint Intelligence Reports

Member Center
Renew membership, reset password, set email and notification preferences

Submit Your News

Sponsorship Programs

Media Planner

Syndication and News Licensing

Reprints

Terms

BECOME A MEMBER TO RECEIVE ACCESS TO EXCLUSIVE COMMENTARY AND ANALYSIS, INDUSTRY DATA, AND MARKET INTELLIGENCE IMPORTANT TO INDUSTRY EXECUTIVES.

Become a Member

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.