Thought Leadership Video Series
On-demand Delivery of Targeted Marketing Materials Across Media
Published on May 21, 2015
Jennifer Matt, Section Editor talks to Forrest Leighton, VP of Marketing at PTI Marketing Technologies about the on-demand delivery of marketing materials.
Also in this Series
Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series
Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce
Analytics and Business Intelligence in PTI's Marcom Central
Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.
Explore Resources and Discover Solutions for Enterprise Marketing Communications, Web-to-Print, and Variable Data Printing (VDP).
Marcom.com offers insightful research & industry thought leadership, award-winning software, and powerful integrations to help businesses of every size streamline marketing operations. Find product information, comprehensive support, and training courses for our complete line of marketing software solutions.
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Direct-to-Object Printing: Do Converters Need to Redefine their Role?
Published: May 22, 2017
Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.
A Mailer That Grows Wildflowers. A Tree That Grows Books.
Published: May 19, 2017
Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.
Dave Fenske on Value Proposition of Direct Marketing
Published: May 18, 2017
As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.
Landa Digital Printing Shares North America Rollout Plans
Published: May 17, 2017
Nachum Korman, VP and GM, North America for Landa Digital Printing lays out the strategy for building a US sales and support organization, and discusses the three recently announced beta sites including the first installation in the US at Imagine! in Minneapolis, MN later this year.