Thought Leadership Video Series
On-demand Delivery of Targeted Marketing Materials Across Media
Published on May 21, 2015
Jennifer Matt, Section Editor talks to Forrest Leighton, VP of Marketing at PTI Marketing Technologies about the on-demand delivery of marketing materials.
Also in this Series
Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series
Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce
Analytics and Business Intelligence in PTI's Marcom Central
Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.
Explore Resources and Discover Solutions for Enterprise Marketing Communications, Web-to-Print, and Variable Data Printing (VDP).
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To Inkjet Or Not? The thINK Conference helps in the decision process
Published: October 20, 2016
Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.
thINK "Beyond the Box" in Production Inkjet
Published: October 18, 2016
Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.
Two Sides Survey Reflects High Levels of Consumer Acceptance Relative to Paper Use
Published: October 14, 2016
Phil Riebel, President of Two Sides North America, shares the results of a global survey designed to understand how consumers value paper. 88% of respondents in the U.S. felt it was acceptable to use trees from well managed forests to make lumber for construction or pulp for paper for printing, reflecting that their primary concern is that the industry does things responsibly. Watch the video for more details, including changes in messaging about paper from Starbucks.