Thought Leadership Video Series
Analytics and Business Intelligence in PTI's Marcom Central
Published on June 9, 2015
Forrest Leighton and Jennifer Matt talk about how marketing has evolved into a measured science. In order to support this evolution, Marcom Central has integrated with Birst business intelligence and analytics provider so PTI customers can leverage best in class tools to measure their marketing impact.
Also in this Series
Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series
Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce
On-demand Delivery of Targeted Marketing Materials Across Media
Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.
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The Ups and Downs in the Future of Print
Published: August 13, 2018
Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.
Frank Looks Back at—and Ahead to—Printing News
Published: August 10, 2018
Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.
Dealing with Disruption
Published: August 9, 2018
Jay Samit, author of "Disrupt You!", and keynote speaker at last month's PRIMIR Insights Conference, talks about the importance of printing businesses' ability to adjust and respond to a changing industry, a changing print marketplace, and disruptions of the status quo.
New Enhancements Released in AccuMark Version 11
Published: August 8, 2018
Mary McFadden, Executive Director of CAD Project Management for Gerber Technology, discusses the new enhancements to AccuMark Version 11. Gerber continues to make enhancements to this premier CAD system for the textiles and apparel industry.