Thought Leadership Video Series
Analytics and Business Intelligence in PTI's Marcom Central
Published on June 9, 2015
Forrest Leighton and Jennifer Matt talk about how marketing has evolved into a measured science. In order to support this evolution, Marcom Central has integrated with Birst business intelligence and analytics provider so PTI customers can leverage best in class tools to measure their marketing impact.
Also in this Series
Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series
Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce
On-demand Delivery of Targeted Marketing Materials Across Media
Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.
Explore Resources and Discover Solutions for Enterprise Marketing Communications, Web-to-Print, and Variable Data Printing (VDP).
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Guy Gecht on the State of the Inkjet Business
Published: March 27, 2017
Guy Gecht, EFI's CEO, discusses the state of the inkjet business, from signs and displays to packaging, building materials and textiles. He outlines the opportunities for printing businesses these emerging applications present. He points out that inkjet printers are opening the door to a plethora of specialty applications that can fuel business growth.
Global Graphics: Working to Support Industry Efficiency
Published: March 27, 2017
Martin Bailey, CTO of Global Graphics, shares information the initiatives the company has underway to better support manufacturers of inkjet presses during the development process, as well as the company's role in conducting interoperability events around the launch of PDF 2.0 to ease its entry into the market.
The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
The Future Of Customer Communications In The Financial Services Industry
Published: March 22, 2017
Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.