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Thought Leadership Video Series

Analytics and Business Intelligence in PTI's Marcom Central

Published on June 9, 2015

Forrest Leighton and Jennifer Matt talk about how marketing has evolved into a measured science. In order to support this evolution, Marcom Central has integrated with Birst business intelligence and analytics provider so PTI customers can leverage best in class tools to measure their marketing impact.

Also in this Series

Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series

Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce

On-demand Delivery of Targeted Marketing Materials Across Media

Visit Marcom.com by PTI Marketing Technologies, Inc.  Home of MarcomCentral & FusionPro.

Explore Resources and Discover Solutions for Enterprise Marketing Communications, Web-to-Print, and Variable Data Printing (VDP).

Marcom.com offers insightful research & industry thought leadership, award-winning software, and powerful integrations to help businesses of every size streamline marketing operations. Find product information, comprehensive support, and training courses for our complete line of marketing software solutions.

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