Thought Leadership Video Series
Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series
Published on April 23, 2015
Cary Sherburne, Senior Editor at WhatTheyThink talks to Forrest Leighton, VP Strategic Alliances at PTI Marketing Technologies about a timely educational series PTI is sponsoring on WhatTheyThink. Over the coming weeks PTI will be discussing how MarcomCentral is evolving to adapt to the ever changing needs of marketers while maintaining their high-level of support for print in the modern marketing mix.
Also in this Series
Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce
On-demand Delivery of Targeted Marketing Materials Across Media
Analytics and Business Intelligence in PTI's Marcom Central
Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.
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The Advantages of Energy Curing Technologies for Package Printing
Published: December 12, 2017
David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.
How Digital Technologies are Impacting Package Printing with New Embellishment Tools
Published: December 11, 2017
Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.
How Investing in Workflow Can Help Your Bottomline
Published: December 7, 2017
Pat McGrew, Director of Production Workflow Service at Keypoint Intelligence - InfoTrends, talks about how workflow is often underfunded in a printing operation and how proper investment and strategy can increase profits.
SAi Drives Sign Making Demand Online using sign.com
Published: December 4, 2017
Dean Durhak, Product Manager at SAi talks about their FlexiSign Software and also sign.com, a consumer facing application that drives sign making demand online and routes jobs directly to the nearest production facility.
Frank on the Monotype Imaging Font Survey
Published: December 1, 2017
Monotype Imaging recently polled the industry about fonts. There are over one million fonts available today and this study provided some insights into purchasing habits.