Thought Leadership Video Series
Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series
Published on April 23, 2015
Cary Sherburne, Senior Editor at WhatTheyThink talks to Forrest Leighton, VP Strategic Alliances at PTI Marketing Technologies about a timely educational series PTI is sponsoring on WhatTheyThink. Over the coming weeks PTI will be discussing how MarcomCentral is evolving to adapt to the ever changing needs of marketers while maintaining their high-level of support for print in the modern marketing mix.
Also in this Series
Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce
On-demand Delivery of Targeted Marketing Materials Across Media
Analytics and Business Intelligence in PTI's Marcom Central
Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.
Explore Resources and Discover Solutions for Enterprise Marketing Communications, Web-to-Print, and Variable Data Printing (VDP).
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Frank on Digital Textile Printing
Published: April 28, 2017
Frank bumps into David Manning, his oldest friend, at the Print Canada show. After high school, David went into the textile industry and Frank went into printing. Now their worlds have come together as printers use inkjet devices to print on fabric.
Describe the Challenges You Want to Solve with Software
Published: April 27, 2017
Our default reaction to talking about software is to try to describe the solution or a feature of the potential solution (e.g. drag and drop). Focus on telling the story of the CHALLENGE you are trying to solve - this is so much more helpful. What do you want to solve and who do you want to solve it for?
Update on HP's JetFusion 3D Printing Solution from Steve Nigro
Published: April 25, 2017
Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.
What's Happening at ISA Expo 2017?
Published: April 24, 2017
Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.
Frank Visits Cal Poly's Shakespeare Museum
Published: April 21, 2017
Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.
After the Honeymoon of Selling Web-to-Print Program
Published: April 20, 2017
When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!