Thought Leadership Video Series
Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce
Published on May 7, 2015
Web-to-print has to play nice with other technologies in the marketing supply chain. Salesforce is a dominate player in the CRM and sales enablement space. Jennifer Matt discusses how embedding Marcom Central into Salesforce might be the best placement possible for full adoption of your web-to-print system.
Also in this Series
Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series
On-demand Delivery of Targeted Marketing Materials Across Media
Analytics and Business Intelligence in PTI's Marcom Central
Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.
Explore Resources and Discover Solutions for Enterprise Marketing Communications, Web-to-Print, and Variable Data Printing (VDP).
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Update on HP's JetFusion 3D Printing Solution from Steve Nigro
Published: April 25, 2017
Steve Nigro, President of HP's 3D business, provides an update on HP's JetFusion 3D printing solution, which is now commercially available. After a period of hype, Nigro believes 3D printing is "frothing" again ... and talks about how 3D printing can fit into a graphic arts business, and what new skills are required. He also predicts what market growth will look like.
What's Happening at ISA Expo 2017?
Published: April 24, 2017
Richard Romano visits with ISA President & CEO Lori Anderson from the show floor to talk about the 2017 expo and breaking attendance records once again.
Frank Visits Cal Poly's Shakespeare Museum
Published: April 21, 2017
Frank goes back in time as he visits the Cal Poly Shakespeare Museum. Surrounded by modern printing technology, this collection is a time warp of how printing was in the past.
After the Honeymoon of Selling Web-to-Print Program
Published: April 20, 2017
When you sell a web-to-print program, you have a brief honeymoon period that needs to be optimized. Stay focused on the business goals - get orders flowing through the system. Nobody wants to hear from a customer saying, its been six months and we've seen no value!
Esko's President Shares Thoughts on Being Part of the Danaher Family
Published: April 18, 2017
Udo Panenka, President of Esko, talks about being part of Danaher, the value to the business being part of the Danaher family brings. A toolbox of proven great processes has been key to continuing -- and even speeding up -- the innovation that has enabled Esko to continue to bring new products to market. He talks also about the ability to bring these tools to customers to strengthen relationships and help them improve their businesses as well.
Eversfrank Gruppe Promotes Real-Time Printing
Published: April 17, 2017
It was a pleasure to speak again with Gerhard Martterer of the Eversfrank Gruppe again at Hunkeler Innovationdays. He always has interesting applications to talk about, and this conversation is no exception. Take a look at the great success the company is having on behalf of its customers with real-time printing.