Thought Leadership Video Series
Jennifer Matt & Forrest Leighton, PTI Talk Marcom Central Integration to Salesforce
Published on May 7, 2015
Web-to-print has to play nice with other technologies in the marketing supply chain. Salesforce is a dominate player in the CRM and sales enablement space. Jennifer Matt discusses how embedding Marcom Central into Salesforce might be the best placement possible for full adoption of your web-to-print system.
Also in this Series
Forrest Leighton at PTI Marketing Technologies Kicks Off Marketing Technology Education Series
On-demand Delivery of Targeted Marketing Materials Across Media
Analytics and Business Intelligence in PTI's Marcom Central
Visit Marcom.com by PTI Marketing Technologies, Inc. Home of MarcomCentral & FusionPro.
Explore Resources and Discover Solutions for Enterprise Marketing Communications, Web-to-Print, and Variable Data Printing (VDP).
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Romano Review of Books: "Brand Luther"
Published: June 23, 2017
Frank reviews a book called “Brand Luther” that tells the true story of an unknown monk who used printing to challenge the mightiest force on earth at the time.
Who is Running Your Business? People or Software
Published: June 22, 2017
Your software should run your business, your people should run your software. Can you easily get to the trusted data of your business? Is it in a trusted system of record (Print MIS/ERP)? Or do you have to gather up data from many different sources to get to a version of the truth? Jennifer Matt interviews Jane Mugford about helping printers transition from people run business to a software run business.
Automation in Sign & Display Graphics Business at PSP Retail
Published: June 19, 2017
Ronald A. Whitfield, Automation Systems Manager at PSP Retail, a sign & display graphics provider, has taken a 4-person prepress department that was an operational bottleneck to a one-person department that is no longer a bottleneck and processes even more work. Find out how.