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WhatTheyThink Labels & Packaging Special Topic Area, Sponsored by HP and Xeikon

Tuesday, May 28, 2013

Press release from the issuing company

Labels & Packaging news, analysis and video site launches to offer targeted news and industry thought-leader analysis and commentary 

Lexington, Kentucky -- WhatTheyThink today officially announces the addition of the long awaited WhatTheyThink Labels & Packaging special topic area to its world-renowned WhatTheyThink.com platform. This new section will deliver relevant information to those in the packaging supply chain and can automatically deliver to a users inbox a “razor reading choice” to be consumed as needed. The site will cover all segments of the supply chain from the retailer, brand owner, printer/converter and supplier markets, plus all packaging types. 

HP and Xeikon are the charter sponsors for this new Labels & Packaging section, which can be accessed via the main navigation bar on WhatTheyThink’s home page or directly at:

www.WhatTheyThink.com/packaging

“The Labels & Packaging section provides readers expanded visibility on what is happening within their areas of participation, as well as areas where they may not participate today. This is critical for strategy development, competitive intelligence, market development, and sourcing strategy.” said Randy Davidson, CEO of WhatTheyThink. “Our vision is to create a thriving and important read for those looking to make money in the sector. This will include daily news, videos, expert analysis and a weekly newsletter digest that will go to WTT Label & Packaging subscribers.” 

As with the other special topic areas, WhatTheyThink management has secured an industry leader to curate the Labels & Packaging area. Long time industry pro, Kevin Karstedt of Karstedt Partners LLC, will ensure the area addresses the breadth of needs for the packaging supply chain. “There is more change going on in how packaging is consumed and produced than any time in the past. This makes it more important than ever for business leaders to have a place they can count on to get meaningful and actionable information. That is what we are designing the site to provide,” says Karstedt. “With all the new and disruptive technologies, from digital printing to organic plastics, being directed at our sector, business leaders need a way to sort through the noise and focus on what is important to them, that is what we are putting together in this site.”

The area will include video interviews with people all through the packaging supply chain including packaging printers and converters, brand owners, equipment manufacturers, leaders of trade associations and industry analysts, as well as extensive coverage of many of the shows and conferences supporting the packaging market. 

The Labels & Packaging section joins the Wide-Format and Production Inkjet special topic areas. The linking of special topic areas gives WhatTheyThink a unique integrated approach to coverage of the graphic arts industry. 

About WhatTheyThink.com

WhatTheyThink is the printing and publishing industry's leading media organization; offering a wide range of publications delivering unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Independent studies rank WhatTheyThink as the one industry website that contains the most interesting articles, according to 58.2% of senior printing executives, and the one website most frequently chosen as the “Must Visit and Read.” WhatTheyThink also hosts webinars and live events as well as providing content through a syndication program, which delivers content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related businesses achieve business growth.

For more information about partnering with WhatTheyThink, contact Vince Naselli at vince@whattheythink.com.

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Label & Packaging Editor

Jennifer Matt

Patrick Henry, Section Editor
Pat has covered graphic communications for nearly 30 years as a reporter, an editor, and a commentator.

 

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