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Cary Sherburne

Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.

Cary Sherburne is available for speaking engagements and consulting projects. To get more information contact us.

Please offer your feedback to Cary. She can be reached at cary@whattheythink.com.

Recent Commentary & Analysis from Cary Sherburne

Displaying 226-250 of 1008 articles

HP Prepares for Jetcomm: First Production Inkjet User Group and Global Conference

Published November 13, 2014

HP has begun planning for Jetcomm, its first-ever Production Inkjet User Group, with a conference to be held in March 2015 in Washington, D.C., immediately preceding DscoopX. Senior Editor Cary Sherburne speaks with David Murphy, WW Director of Marketing for HP’s production inkjet business, to learn more.


Kodak Sonora Plates Go Mainstream with Operational and Environmental Benefits

Published November 11, 2014

Todd Bigger, Director of Product Management at Kodak, talks to Cary Sherburne about Sonora and the benefits Sonora plates bring to the mainstream printing industry.


Mobile: What Printers Need to be Thinking

Published November 6, 2014

Toby Weiss, EFI's Fiery SVP & GM, is joined by Cary Sherburne in the new EFI headquarters in Fremont to discuss mobile. What do commercial printers and in-plant printers need to think about relative to mobile?


Bridgeport National Bindery Turns to Production Inkjet to Revolutionize Its Business

Published November 4, 2014

Massachusetts-based Bridgeport National Bindery has turned to production inkjet press technology to revolutionize its business and to significantly outweigh the decline in its traditional library binding business as discussed in this article, sponsored by HP.


An Update on Kodak's Prosper 6000 Press

Published November 4, 2014

Kodak VP of Marketing Chris Payne speaks with Cary Sherburne about the Prosper 6000, the status of their beta sites, and printing Dr. Joe Webb and Richard Romano's new book - 2,400 books in 90 minutes.


Eshuis America Leverages HP for Digital Label Printing

Published November 3, 2014

Alejandro España, Business Development Manager at Eshuis America, talks about the business and how they leverage HP digital printing for large label campaigns.


Eshuis America Leverages HP for Digital Label Printing (Español)

Published November 3, 2014

Alejandro España , Gerente de Desarrollo de Negocios de Eshuis Latina , habla sobre el negocio y cómo se aprovechan de impresión digital de HP para las grandes campañas de la etiqueta.


Digital Publishing Delivers Significant Business Results for Stryker Orthopaedics

Published November 3, 2014

Our continuing coverage of the impact of digital alternatives on the world of print and publishing features Stryker Orthopaedics’ use of digital publishing technologies to more deeply engage its sales force and surgeon customers while reaping significant cost and time savings. Senior Editor Cary Sherburne speaks with Stryker’s Orthopaedics’ Creative Director Stephen Brown to learn more about the journey.


Premium Content The Future of Kodak: A WhatTheyThink Exclusive Interview with CEO Jeff Clarke

Published October 29, 2014

Senior Editor Cary Sherburne recently had the opportunity to spend quality time with Kodak’s new CEO, Jeff Clarke. Read on to hear what Clarke has to say about what attracted him to Kodak, where he plans to take the company, and his strategies for getting there.


CEO Jeff Clarke Talks About the Future of Kodak

Published October 29, 2014

Jeff Clarke, CEO of Kodak, talks to Cary Sherburne about how he came from a Silicon Valley background to take the job at Kodak and what he's been focused on in these first seven months.


How Acquisitions and Product Diversification Drive EFI Sales and Marketing

Published October 23, 2014

Frank Mallozi, SVP for Sales and Marketing at EFI, sits down with Cary Sherburne at their new headquarters in Fremont to talk about how sales and marketing handles all the acquisitions the company makes.


Dr. Joe Truncale to Leave NAPL after 30 Years

Published October 22, 2014

After serving for 30 years at NAPL, Joe Truncale has decided to leave the association to accept the positon of CEO of the Public Relations Society of America (PRSA). Effective January 12, 2015, Ken Garner will become the CEO for AMSP/NAPL/NAQP. Garner was the CEO of AMSP at the time of its merger with NAPL/NAQP. Senior Editor Cary Sherburne talks with Truncale about the past, present and future of his career.


Graph Expo 2014: A Few Highlights

Published October 21, 2014

WhatTheyThink was at Graph Expo in full force, including our annual Economic Outlook Breakfast with Dr. Joe Webb and our popular WhatTheyThink Video Studio. We also made time to attend press conferences and walk the show floor in order to bring news and insight to our readers. Senior Editor Cary Sherburne shares a few thoughts about the show.


Adobe Creative Cloud: Moving At the Speed of Light

Published October 21, 2014


Heritage Paper Acquires HP Scitex FB10000

Published October 14, 2014

Michael Musgrave, COO of Heritage Paper, talks to Cary Sherburne about their business and the growth of digital in their shop. They also discuss the acquisition of an HP Scitex FB10000 and the drivers behind that.


Turnkey Technology Makes HP T350 Attractive for Hudson Printing

Published October 13, 2014

In this article, sponsored by HP, Senior Editor Cary Sherburne follows up on progress at Hudson Printing in Salt Lake City with its customized HP T350 Color Inkjet Web Press. Paul Gardner, Director of Innovation, talks ink, applications, substrates and strategy.


EFI Focuses on Customers to Thrive in Difficult Times

Published October 9, 2014

Cary joins Guy Gecht in Fremont California at their new headquarters to talk about how they weathered some tough years and the decision to double down on this industry and focus on customers to not only survive, but thrive.


The Evolving Workplace: How Mobile is Affecting Your Business

Published October 6, 2014

Canon USA recently hosted a roundtable discussion titled The Evolving Workplace: Examining the Opportunities and Challenges Created by BYOD and Mobile Technologies. Senior Editor Cary Sherburne spoke with Canon USA’s Dennis Amorosano, Vice President & General Manager of Marketing and Professional Services, Business Imaging Solutions Group, about the internal and external implications of the underlying Workflow Optimization Study for printing operations.


Commentary on HP Splitting into Two Companies

Published October 6, 2014

The annocument from HP that it will split into two different companies is not unexpected, given the public discussion and rumors about spinning off or selling the personal systems and printing business, including the recent failed merger with EMC.


DPI Direct Leverages HP for Success in Digital

Published September 30, 2014

Sam Mousavi, President of DPI Direct, and Cary Sherburne discuss the business and his focus on digital from the beginning days of the company.


Premium Content Zenger Group: A Successful Disrupter

Published September 29, 2014

Since its founding in 1980, Buffalo-based Zenger Group has a history of innovation. Today, the company is an expert in personalized communications and runs a highly efficient operation. Senior Editor Cary Sherburne speaks with Steve Zenger for an inside peek.


Bill Graushar on "The New MBO"

Published September 25, 2014

Bill Graushar, Principal at Bill Graushar Consulting, talks about the MBO America Customer Open House event and gives his impressions on what he saw there and what he thought about the "The New MBO" offerings.


Premium Content Reach Out and Touch Your Fan Base: A Mobile App Success Story

Published September 23, 2014

Senior Editor Cary Sherburne talked with Aaron La Porta, graphic designer/developer for the Buffalo Bills. The team is leading the NFL in implementation of mobile apps, and La Porta has a great story to tell. Inside the story is sage advice for printers looking to get into the mobile app world.


MBO America Helps Unitecblue Develop Innovative New Products

Published September 18, 2014

Juan Sanchez, Plant Manager at Unitecblue in Argentina, talks to Cary Sherburne about the business and how MBO America is helping them develop innovative new products.


MBO America Helps Unitecblue Develop Innovative New Products (Spanish)

Published September 18, 2014

Juan Sánchez , Gerente de Planta en Unitecblue en Argentina , conversa con Cary Sherburne sobre el negocio y cómo MBO America está ayudando a desarrollar nuevos productos innovadores.


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