From B2B to B2C: The Challenges

Sign In | Become a Member | Contact Us

Editions North America | Europe | Magazine

From B2B to B2C: The Challenges

Kristen Dettoni founded Design Pool in 2019 as a B2B initiative targeting interior designers with an extensive design library and a network of printers who could execute their projects. During the pandemic, she launched Domanda Designs, a B2C initiative. In this conversation, she discusses some of the challenges with gaining mindshare in a B2C environment and what she is doing to counteract those.

Published on July 26, 2021

Kristen Dettoni will join Cary Sherburne and Debbie McKeegan for the July 28 “Resale, Recycling, and Upcycling” Textiles & Apparel webinar. Register now!

Discussion

Join the discussion Sign In or Become a Member, doing so is simple and free

Visit InkjetInsight.com

WhatTheyThink is the official show daily media partner of drupa 2024. More info about drupa programs

Member Center
Renew membership, reset password, set email and notification preferences

Submit Your News

Sponsorship Programs

Media Planner

Syndication and News Licensing

Reprints

Terms

BECOME A MEMBER TO RECEIVE ACCESS TO EXCLUSIVE COMMENTARY AND ANALYSIS, INDUSTRY DATA, AND MARKET INTELLIGENCE IMPORTANT TO INDUSTRY EXECUTIVES.

Become a Member

About WhatTheyThink

WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.