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As things start to return to normal, conference organizers are looking for creative ways to reengage with their audiences. In the case of Smithers Digital Textile Printing U.S. (and its sister conference, Digital Print for Packaging U.S.), they have chosen to adopt a hybrid virtual/in-person model for both presenters and attendees.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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